Margy is saving kittens on the highway and Jess is back from a very zen vacay! This episode features an interview with our favorite promo products guy, Phil Brakefield!

Jess has used a bunch of promo products companies, and they pretty much all sucked. Some were wicked expensive, others made horrible mistakes and other sites were just confusing to navigate.

Phil is a super nice guy and you can just email and tell him what you want. He gets it for you at a reasonable price, and he also knows a lot about what kinds of products get more traction in different markets.

1. Do people ever get stemless wine glasses? Can I have four?

● People DO get wine glasses- there are over 1 million items available!

● You can’t get 4 because promo products are based on quantity, so just 4 would be very expensive

● Better off doing “print on demand” for something like that

2. What types of swag are the most popular?

● Standards in the industry that are always effective are: mugs, totes and pens

● Cell phone chargers and screen cleaners are very popular now

● SO many hats

● Sometimes you will be surprised by what is and isn’t popular

3. Why should I have swag for my business?

● DONE CORRECTLY, it’s an important part of your branding/messaging mix

● You have to use the correct swag for your target audience (e.g. AARP crowd may not want phone chargers)

● 70% of people you give a calendar to plan to do business with your company within the next year

● Gain exposure through a useful, attractive and fun product

4. Do we have the cutest logo of any of your clients?

● YES!

● Good idea to minimize your logo and use a fun phrase instead (like #rockthepodcast!)

5. Why does orange look like sh*tty soda?

● All manufacturers have at least one item that just doesn’t look great

● Colors can come out badly on products if you’re not careful

● Some shades of orange look sh*tty

6. How often do your clients tell you that their swag resembles a sex toy?

● Only with Jess (LOL it was supposed to be a microphone)

7. What are the cheapest promo products that have the highest perceived value?

● It depends on what the nature of your show/business is

● Phil advises people to let him help them hone in on their message and their target audience

● Then they give Phil their budget and he comes up with the best product

● The key is NOT to go for the cheapest, but understand what is the most money you can comfortably spend reaching your IDEAL client

● Things that always work like pens and mugs may not fit the profile of your podcast

● Think about message first and reverse engineer from there

8. Is it worth it to sell your own swag?

● If you want to do that, you should go through the pain of becoming a promo products distributor, which allows you to buy things at a lower price

● Beware: it’s an involved process to become a distributor

● If you have a really fun product that’s popular, you may be able to make a profit selling it

● Can do a Shopify store and automate it

Resources Mentioned:

When Things Fall Apart

Pema Chodron

The Power of Now

Eckhart Tolle

Cafe Press

DreamBusinessAcademy.com

Phil@unisourceadvantageclub.com

HeyBrakes@gmail.com

Shopify.com

Guestexpert@interviewconnections.com

@InterviewConnections

Jess has found a passion for antigravity yoga, and Margy is obsessed with a new podcast! Then, listen to our interview with expert host AND guest, Ty Crandall, and a new segment called Would you Rather?! Podcast Edition!

Interview with Ty Crandall:

What does Ty do for fun?

-First of all, Ty finds work FUN!

-Ty loves to go boating and he has his pilot’s license!

What does Ty watch on TV?

-Ty spends most of his free time staying active with his kids

-Ty and his wife do enjoy Big Brother and The Profit!

-He likes to be always learning or doing something productive

How does Ty stay SO positive?

-Every bad thing is an opportunity to help you level up and get out of your comfort zone

-You have to experience pain to find what makes you happy, so all experiences are GOOD!

Did Ty start as a host or a guest?

-Ty heard Jessica talking about podcasting

-He then repurposed his webinars into podcast episodes, and months later had thousands of downloads!

-Only at 6 months in did they start actually interviewing, up until then it was just webinar content

-Interview Connections started booking more guests on Ty’s show, and then booking Ty as a guest!

What are the benefits of interviewing guests and being interviewed?

-Relationships are the biggest benefit- amazing people with amazing stories

-Ty has met people who are now his good friends through interviews!

-Ty runs into people at live events who has met on interviews

-Huge SEO benefits from podcast interviews

-All the interviews establish Ty’s credibility

-10-15% of Ty’s customers come from podcasting

Would You Rather?! PODCAST EDITION!

We’re judging shows based on the title alone! Would you rather listen to…..

1. Thank God I’m an atheist OR Hugs from Heaven?!

2. Love Me OR Wolf it Down?!

3. Meditate with Mitch OR Meditate This?!

4. Laser Time OR We’re Alive: Lockdown?!

5. Flow Dreaming OR Ask the Cyber Dating Expert?!

6. Magic Animal Club Podcast OR The History of the Ottoman Empire?!

Ty’s 2016 Episode on #RockThePodcast

The Business Credit and Financing Show

Credit Suite

Jim Palmer

Dream Biz Academy

My Favorite Murder

@InterviewConnections

@rockthepodcast

Thank God I’m an Atheist Podcast

Hugs from Heaven Podcast

Love Me Podcast

Wolf it Down Podcast

Meditate with Mitch Podcast

Meditate This! Podcast

Laser Time Podcast

We’re Alive: Lockdown Podcast

Flow Dreaming Podcast

Ask the Cyber Dating Expert Podcast

Magic Animal Club Podcast

The History of the Ottoman Empire Podcast

Jess knows she’s fancy because she got turned away from a restaurant in Montreal, and Margy is clearing negative energy like a champ! Then an interview with Chris Dayley of Disruptive Advertising about the ROI of podcast interviews for his business. And stay tuned as Jess and Margy debut the Missed Connections segment!

Interview with Chris Dayley:

-Why podcasts are so great for content creators who dislike writing

-The reason for sticking with podcasting (even if results aren’t immediate)

-Is preparing for interviews overrated?

-Networking with hosts

-What makes a good host?

Craigslist Missed Connections Segment:

Margy and Jess read Craigslist missed connections and offer these lovesick locals their top tips on respecting boundaries at the supermarket and taking responsibility for fixing your electronics.

Resources Mentioned:

Clearing Yourself of Other People’s Negative Energy Part I

Clearing Yourself of Other People’s Negative Energy Part II

Disruptive Advertising

Craigslist

Jess is going to acupuncture, and Margy is painting cat portraits! Then, check out a great interview with Glenn the Geek founder of The Horse Radio Network.

Behind The Scenes at Horse Radio Network:

-Having systems in place (like Google Sites) allows for the huge number of shows

-How to audition potential co hosts and what’s most important in a co host

-How live events can build trust with potential clients and show your staying power

In our new segment called “Winne or Losie,” we discuss podcasting trends like...

-should you ask listeners to subscribe?

-are ratings and reviews BS?

-online groups and forums

Resources Mentions:

Horse Radio Network

Google Sites

5 Love Languages

Horse Radio Network App

Jess is washing her walls with salt water to ward off negative energy, and Margy visits her first cat cafe in Brooklyn! They discuss the different styles of podcasts you can produce, and then do an interview with Jonathan Messinger, who produces the Adventures of Finn Caspian.

Different Kinds of Podcasts:

The style that is right for you depends on your brand, style and interest!

1. Interview: Great for connecting with potential clients and bringing a variety of expertise to your audience.

2. Solo Show: You have to be really entertaining! Examples are Grammar Girl and School of Podcasting by Dave Jackson. Dave is an introvert, which may be part of why he is such an excellent solo podcaster!

3. Co-Hosted/Roundtable: We loved Guys We F%$#@, co-hosted by two comedians. Choose your co-host wisely.

4. Fiction: More like an audio book. Takes a lot of work to write the story!

5. Journalism: Examples are Serial and Casefile (Margy loves crime shows!)

6. News/Current Events: Not evergreen, but a great way to educate yourself about what’s happening. We love Congressional Dish, hosted by Jen Briney!

7. Fan Podcasts: PLEASE do one for #Rockthepodcast. Jess has been a guest on The Walking Deadcast!

Interview with Jonathan Messinger

1. How is it podcasting with your son?

-Really fun

-He is a very critical editor!

-It’s very helpful because Jonathan can get feedback on the story before recording

2. What voice changer technology do you use? (Jonathan does all the voices in the show)

-Plug ins: Waves Sound-Shifter, little Alter boy from Sound Toys, another Waves plug in called Morphoder

3. How did you come up with the idea for the show?

-Was originally going to make a children’s book

-Had the idea to do it as a podcast so the audience could be more involved

4. What is your writing process?

-Procrastinate as long as possible

-General outline of story, but episodes incorporate kids’ ideas that they write in

5. Where do you come up with story ideas?

-Riff on elements of classic children’s books

-Kids write in with ideas i.e. what animals live in space?

6. Do you ever feel weird sitting alone in your basement making alien noises?

-Yes

7. Do people without kids listen to your show too?

-Mostly for kids, but some jokes for the parents, too!

-Geared towards 5-8 years old (Jessica’s 4 year old son loves it)

8. Tell us about leaving your job to podcast full time?

-Really optimistic about monetizing

-Audience growing steadily, at about 10,000 per episode right now

-Not a lot of advertisers that are right for children

-Created company called Gen Z Kids

-Might pitch it as a kids’ TV show (Jess and Nathan would love to watch it!)

9. Why did your election episode make Jess cry?!

-So bogged down, and his creativity felt stifled

-Jonathan realized that he was overloading his kids with politics because he was so absorbed by it

-It’s important to stay positive and creative, and let kids stay kids regardless of the political climate

Resources Mentioned:

School of Podcasting with Dave Jackson

Grammar Girl

Guys We F*&%$

The Podcast Producers

Serial

Casefile

Jen Briney

Congressional Dish

The Walking Deadcast

Waves Sound-Shifter

Little Alter Boy From Sound Toys

Waves plug in called Morphoder

The Wild Robot

The Unexplainable Disappearance of Mars Patel

http://www.kidslisten.org/

http://www.finncaspian.com/

https://twitter.com/finncaspian

http://app.kidslisten.org/

@interviewconnections

On today’s episode, Jess and Margy interview Canadian business executive turned podcaster, Chris Spurvey. Chris shares how he balances his personal brand with his executive role, his top sales mindset tips for entrepreneurs and how he stays so productive by working smart not hard.

Also in this episode: Margy is getting outdoorsy with a handsome gentleman friend, and Jess has seen the light about Himalayan salt lamps (see what we did there?!)

How Chris balances in his role as VP of Business Development for KPMG with his work as a sales/personal brand consultant:

-was lacking fulfillment in a large organization

-decided to write a book, which started his personal brand

-KPMG is very supportive of everything because his personal brand is helping word get out about the company

-people already know like and trust him because they have read his articles and listened to his shows

Chris’s journey with podcasting:

-Chris always had a dream of writing a book

-He used to think sales was “pushing people” and objection fighting, but began to see sales as more relationship based

-His own book is a narrative about him becoming comfortable with sales and finding success, but writing the book made him realize he didn’t have an audience to read it!

-Podcasting is a great platform builder and multiplier to connect with people at your level and above and tap into their audiences (and also learn a lot)

How entrepreneurs can be more authentic with potential clients:

-Observe your buyer’s emotions

-Help clients feel good about themselves in your presence

-Personal branding is key! EVERY entrepreneur should write or podcast to get their personality out there

-You can hire someone to help with your writing or podcast, so don’t let a lack of confidence hold you back

-As you grow your personal brand, you find your potential clients come to YOU

Chris puts out so much content. How does he stay SO productive?

-He used to run around like a chicken with his head cut off, but now he is a well-oiled content machine

-He got a VA, and they learned to work very well together

-Chris makes a short video, and his VA writes a draft of an article from that video and creates quote cards

-For the podcast, he creates an article instead of show notes

Resources Mentioned:

Chrispurvey.com

The Greatest Networker in the World

Mach II With Your Hair on Fire

Stand Out

Chris’s Book

@interviewconnections

This week’s episode is about repurposing your content and how Yann Ilunga vets guest experts for his 360 Entrepreneur Podcast. And later in the show, Jessica and Margy break down their experience of having an improv comedy workshop at the Interview Connections office.

Yann Ilunga Q & A

Yann is a successful podcast host and blog writer from the future, depending on where you call home. From his studio in Finland, he answers Jess’s and Margy’s questions about how he repurposes his content and how he determines who will be a great guest expert for his show.

Q. What are some ways podcasters and guest experts can repurpose their content?

A. Blogger, Vloggers and Podcasters often think about content at a surface level. Yann suggests approaching the topic from multiple angles.

Q. Why should a podcaster have show notes?

A. It’s a great opportunity to draw traffic to your website.

B. A listener can find all the information they need in one place.

C. Bulleted Timestamps could trigger someone’s interest.

Q. How does repurposing your podcast content expand the reach of your audience?

A. A blog post about your episode may entice your listener to dig a little deeper.

Q. How does Yann choose guests for his podcast?

A. Yann checks out their website and listens to other podcasts the guest may have been on.

B. Yann makes sure the guest is a good fit for his audience.

Improv in the Office

The team at Interview Connections recently welcomed improv comedian Melissa Bowler from the Providence Improv Guild (PIG) to their office for a comedy workshop and team building session.

The team participated in games exercises to learn lessons about:

1. Intent versus impact.

2. How to deal with unexpected change.

3. Why it’s important to listen before speaking.

4. Not to pick out other people’s failures.

5. Depending on your position in an organization, the company looks different.

Resources Mentioned:

Interview Connections

Interview Connections TV

@InterviewConnections on Instagram

@MargyLilly on Instagram

@theyannilunga on Instagram

Yann Ilunga

Podcast Success Academy

360 Entrepreneur Podcast

DIY Musician Blog — CD Baby

Sound Beats Blog

Melissa Bowler

Providence Improv Guild

7 Habits of Highly Effective People, by Stephen Covey

This episode is all about understanding your podcast download stats. Jessica and Margy tell you how to analyze your stats, figure out what is normal and get more downloads.

Podcast Download Stats

Many podcasters don’t know which stats are relevant. This breakdown will help you better understand the data.

How to Analyze Download Stats:

1. The number of downloads you have does not equal the number of listeners you have.

2. Your monthly download number doesn’t paint a good picture of how popular your most recent episodes are.

a. The best way to analyze your stats to know how your podcast is doing right now is to look at how many downloads a single episode has after 30 days.

So, What’s Normal?

1. Podcasters don’t share their downloads, therefore no baseline can be created.

2. Listen to the official Libsyn podcast, The Feed for median stats.

3. Listen to Episode 8 of this podcast for the percentage of your subscribers who are actually listening to your podcast.

4. Have realistic expectations about how many people are interested in your niche content.

How to Get More Podcast Downloads

1. Create a better podcast.

a. Listen to Ali Brown in Ep. 9 discuss creativity.

2. Do not ask your audience to subscribe, rate and review your podcast every single, freakin’ time.

a. Edison Research data says most listeners are not subscribing. They click play on an episode they want to listen to.

3. Stop using your podcast to push your product.

a. Try entertaining or educating your listeners to gain loyalty.

Jess Found Love in a Hopeless Place

An Interview Connection’s office saga inspired today’s segment. To sum up: Interview Connections business is growing. Jess recognizes a new phone system is needed. Installation not as planned. Jess meets April. April is funny but problems persist. Jess frequently on with tech support. Jess meets Jeremy.  All is right in the world.

Lessons Learned:

1. If you switch to VOIP make sure your router supports it.

2. You have to kiss a lot of frogs before you find your own Jeremy.

Resources Mentioned:

Interview Connections

Interview Connections TV

@InterviewConnections on Instagram

The Feed Podcast

The Tim Ferriss Show

S-Town Podcast

The Podcast Producers Season 3

Edison Research

Nextiva

This week, hosts Jessica and Margy welcome the amazing Ali Brown. Ali is the host of the popular professional women’s podcast Glambition Radio. She shares her strategies for weeding through pitches,  handpicking guests, and what keeps her show the leader in its category.  And in the new Basic Pitches for Basic B*tches segment,  you’ll find out what to do (and what not to do), when you get a really bad podcast pitch.

Ali Brown

Ali Brown is the woman Business News Daily called “The Entrepreneurial Guru for Women.” She has been featured on ABC’s Secret Millionaire, and has been interviewed on many major media outlets.

What factors are in play when Ali screens possible podcast guests?

● They must be female leaders and change makers.

● They must have a decent following on social media.

● Their story has to fit her specific show.

How does Ali evaluate the podcasts she guests on?

● The host must make 7 figures.

● Or, be on the verge of breaking 7 figures.

● Their audience must be her target audience.

● She must enjoy the show topic.

● It must be an elevated conversation around great content.

Ali says she started her podcast because it was a way to get creative, and it allowed her access to the high-level women she wanted to talk to. Her advice to podcast hosts is to get clear about what you love, to speak your truth, and remember there is always more than one way to accomplish what you want.

Basic Pitches for Basic B*tches

Jessica and Margy tell you what to do (and not do), when you receive bad pitches.

When you get a bad pitch:

1. Skim through it to see if it might be a good fit.

2. Reply, even if the answer is no, and tell them why the answer is no.

3. Do not post about it on social media. You should be bringing value to your followers, not being a b*tch.

4. Send the person this link — How to Pitch a Podcaster Ep #102.

Resources Mentioned:

Interview Connections

Interview Connections TV

@InterviewConnections on Instagram

Rusty Chic Decor Etsy Shop

Ali Brown

Glambition Radio

Forbes Women’s Summit

Ernst & Young’s Winning Women

Bill Glazer & Dan Kennedy’s, Think to Grow Rich

Welcome to Rock the Podcast! Hosts Jessica and Margy welcome the author of the controversial book, Evolution 2.0, Perry Marshall. Perry tells us why he wrote the book, why podcasting is a great way to get exposure for your business, and the importance of adaptation.

Perry Marshall — Author

You may know Perry from his best-selling marketing guides, Ultimate Guide to Google Adwords and 80/20 Sales and Marketing. Perry says his new book, Evolution 2.0, started as a side project, and isn’t rooted in religion or biology, like many assume. It’s written from a business and technology perspective. It twists away from the normal philosophical conversation about evolution.

To spread the word about his new book, Perry enlisted Interview Connections to find him podcast hosts who didn’t mind delving into the taboo. Jessica and Margy admit it was difficult, but they stuck with it, eventually finding a niche in health-related podcasts.

Perry Says Being a Guest on Podcasts:

● Sells his books.

● Makes the most of his publicity budget.

● Introduces him to new audiences he may never have had access to before.

● Allows him a deeper connection with the audience, because he is directly in their ear.

Word of Mouth Winner

Both Margy and Jess are hooked on the S-Town Podcast. It is on the top of the iTunes charts, and has an ever-growing loyal following. Margy wasn’t going to take the time to download it, but she heard about from so many people she just had to listen.

S-Town proves that if you put in the work and make a really great podcast, it will pay off. So, check out Brian Reed’s rich stories and characters, and tell him Jess and Margy sent ya.

Resources Mentioned:

Interview Connections

Interview Connections TV

@InterviewConnections on Instagram

Cosmic Fingerprints

Evolution 2.0: Breaking the Deadlock Between Darwin and Design

S-Town Podcast

StartUp Podcast

Welcome to Rock the Podcast! Hosts Jessica and Margy welcome one of the founding fathers of podcasting, Rob Greenlee of Spreaker. Rob shares his masterful knowledge of:

● The value of attending live podcast events.

● Why engagement is more valuable than the size of your audience.

● Podcasting 101: The technical steps to starting a podcast.

Rob Greenlee of Spreaker

Rob says early podcasters were winging it. There were no best practices, standards or methods back in 2004. It was common place for hosts to experiment with different formats, genres and content.

Why are live events good for podcasters:

● They create a personal relationship between the listener and the host.

● They are a great place to share your podcast. (Podcasting is still a word of mouth medium.)

● Face-to-face time with your listeners can give a host insight on what content listeners want to hear.

● They bring the virtual podcast world into the real world

Podcast Statistics

For whatever reason, podcast stats continue to be a closely held secret. Spreaker makes podcast stats accessible to help podcast hosts:

● Know their audience.

● Monetize their show.

Rob says podcasting is known to be an ‘ad-free’ or an ‘ad-light’ medium. A true measure of a show’s success is how engaged listeners are, not how many advertisers a show has.

Podcasting 101 — How to Start a Podcast

Spreaker makes it really easy for anyone to start a podcast. They provide free software that works with Skype to record up to 4 people at once. The software also has auto ducking which automatically lowers intro music when the host starts speaking.

5 Easy Steps to Starting A Podcast

1. Record or live stream to create a mp3 file.

2. Find a hosting provider to distribute your mp3 to listening platforms.

3. Create album artwork, a show title and a description.

4. Submit an RSS feed.

5. Get your podcast out there!

Resources Mentioned:

Interview Connections

Interview Connections TV

@InterviewConnections on Instagram

@robgreenlee on Twitter

Rob@spreaker.com

Spreaker

Spreaker Live Show

The New Media Show

Podfest

Soundcloud

iHeartRADIO

Spotify

Togs on Brook Consignment

Edison Research

Podfly Productions

Rock the Podcast Ep.4 — How to Rebrand Your Podcast

Welcome to Rock the Podcast! Hosts Jessica and Margy welcome long time podcaster, Pat Hiban to the show. Pat is approaching the 500 mark on his Real Estate Rock Stars Radio Show. Yea, Pat! He shares the best practices he has learned from guests and his own experiences.

Guest Podcaster Pat Hiban

Pat Hiban started out as a ‘has mic, will travel,’ type of podcaster. His show has morphed from asking each guest the same questions into a deep dive of each guest’s unique abilities. He has also said goodbye to advertising. He finds focusing his podcast towards his own core business a more lucrative endeavor.

Pat understands it is not about downloads — it is about the bottom line.

Sock Opera

A fireman will put out your fire, not ignite your passion.

Resources Mentioned:

Interview Connections

Interview Connections TV

@InterviewConnections on Instagram

Real Estate Rock Stars Radio

Super Agents Live

Welcome to Rock the Podcast! Hosts Jessica and Margy welcome local Rhode Island business owner David Englund to the show to discuss geolocal podcasts and how a podcast can build a loyal client base for your business. And then they steal Jason Hartman away from his busy schedule to play, Swanky or Stupid.

David England on GeoLocal Podcasting

David started his business as a designer and a marketer. He moved into web design after clients requested it. He now loves working on websites, because they are a living platform. The work is never done, and if it’s done right, it is constantly moving and adapting.

David’s opinion is local business owners can benefit greatly from having a podcast. But, many shy away from it because they are unfamiliar with the media. David is familiar with the media but still hasn’t taken the leap into podcasting. Jessica helps him out with the details.

During an Interview Connections focus group, David provided feedback as a consumer of several different podcasts. He says consistency is important but it doesn’t need to be the same exact time every week.

Facebook Edition — Swanky or Stupid?

Income property investment guru Jason Hartman joins Margy and Jessica to decide which Facebook features are Swanky or Stupid. If you want to play along, click on the link. Goo.gl/forms/B16w6jy6reXDcbhr2

Resources Mentioned:

Interview Connections

Interview Connections TV

@InterviewConnections on Instagram

Englund Studio

Jason Hartman

Tesla Motors

Welcome to Rock the Podcast! Hosts Jessica and Margy welcome Corey Coates, Chief Expectations Manager at Podfly Productions, to discuss these 3 questions…

● What’s the difference between a rebrand and a tune-up?

● What does it mean to rebrand?

● How do I rebrand my podcast?

Missed Connections

This week’s missed connection is a ‘big whup’ from Corey who had never seen the moon before. Welcome to the Northeast, you wide-eyed Canadian.

What is Rebranding?

Rebranding is a complete overhaul of your podcast. The only thing you keep in place is the underlying architecture, i.e., the RSS feed, iTunes account, and your fans.

● Survey your audience and ask them what they like about your existing show.

● Consult with a professional.

● Cut out the crap.

● Do a sunset episode.

● Produce a few demo episodes before launching your new show.

What is a Tune-Up?

A tune-up generally happens at about six months in, or whenever your gut tells you your podcast is getting stale. It’s a review to figure out where some adjustments need to be made, to give your listeners the best content you can provide.

● Find someone with an objective ear who knows what they are doing.

● Pay attention to details.

● Consider if marketing is hindering your show.

● Be the best, most entertaining host you can be.

Resources Mentioned:

Interview Connections

Interview Connections TV

@InterviewConnections on Instagram

Podfly

Audio Jungle

In today’s episode, Margy and Jessica answer common questions to dispel myths about podcast numbers, and how the team at Interview Connections chooses which podcasts they pitch their clients to. The Interview Connections team schedules 400+ interviews a month, so they are the experts!

Missed Connections

This week’s missed connection is from Margy whose ability to follow up is noteworthy.

Podcast Guest Booking FAQ’s

Jessica and Margy delve into the facts and figures behind the top questions asked by Interview Connection clients.

●What is the audience size of the show you are pitching me on?

○ It’s not about the audience size it’s about your target market.

○ Why total downloads may not be a good measuring stick.

○ How to severely limit your opportunities.

● How does the Interview Connections team choose the podcasts they pitch clients to?

○ What is the guest’s goal as it relates to their business?

○ Does the podcast have relevant content?

○ What is the production quality of the podcast?

○ How established is the podcast?

Rocking the Other Side of the Mic

How does Interview Connection help hosts find the right guests?

● Know your podcast goals.

● Finding credible guests.

● Have a ‘One Sheet’ for your podcast.

● Go offline; Don’t be afraid of the phone.

● Use a scheduling link.

Resources Mentioned:

Interview Connections

Interview Connections TV

@InterviewConnections on Instagram

Sephora

Podfly Productions

The Join Up Dots

Success Summit Podcast

Voxer

Dream Business Academy

What do podcast hosts think of your pitch to be a guest on their show?

In today’s episode, Margy and Jessica are joined by Interview Connection’s client Damion Lupo. Damion shares his essential feedback about how podcast hosts perceive the unique introduction he receives from Interview Connections bookers. And later, Adam Hommey of the Business Creators’ Radio Show gives his tips for exploiting the brilliance and passion of guests on his podcast.

Missed Connections

This week’s missed connection is more of a missed synapse! Jessica and Aaron Walker were outside just before speaking on John Lee Dumas’ panel, at this year’s Social Media Marketing World and Aaron asked Jessica “How is Interview Valet going?”

Damion Lupo Client Feedback

Damion says many hosts are impressed on how they were contacted by the Interview Connection’s team. They are engaging with the podcast hosts, and it shows they are paying attention. It’s unique, and it completely changes the dynamic. It also adds third-party validation. There is value in having someone else introduce you.

Embrace feedback even if it’s bad, because it is an opportunity to learn. — Damion Lupo

Damion also gives Jessica some advice on how to deliver her book, to make it rise above the rest.

Listen to Why Entrepreneurs are Investing in Podcast Interviews with Damion Lupo

Adam Hommey

Adam talks about relationship building, and how his intake process helps to shine a light on the guest’s brilliance and passion.

Help! How Do I Make My Podcast Guest Shine?

● Have the podcast guest supply interview questions.

● Connect with the guest on social media before the interview.

● Ask the guest for pronunciation of their name.

● Have the podcast guest fill out an intake form.

Help! I Want to Shine as a Podcast Guest

● Have your One Sheet ready, and get it to the host asap.

● Have all of your information in one place.

Resources Mentioned:

Interview Connections

Interview Connections TV

Headspace App

Social Media Marketing World

John Lee Dumas

Screw the Nine to Five

Interview Valet

Damion Lupo

Business Creators' Radio Show

Jessica and Margy kick off the first official episode of the Interview Connections podcast, with a new segment aptly named Missed Connections, and a recording of the live session of Jessica’s panel from the Podfest Multimedia Expo.

Missed Connections

Jessica has been pitching podcasts for over 4 years. Her company, Interview Connections, books over 400 interviews a month. She fondly remembers her favorite missed connection when a podcast host simply replied “Unsubscribe.”

Interview Connection’s Panel at Podfest 2017 — Getting Booked as a Podcast Guest

Guest experts, Marty McDonald, Dave Sanderson, and Rene Brent join Jessica on stage, to discuss the importance of a pre-call, how to get paid speaking gigs by being a podcast guest (ROI), and how they promote the show after it’s live.

The Panel

Marty McDonald — Co-Founder of Bad Rhino Inc. He shares a podcast success story in which his company gained $47K in new revenue after one podcast connection.

Rene Brent — A certified hypnotherapist in Orlando. Rene is the international best-selling author of How Big is Your But? Her goal is to speak on stage, and to accomplish this, she does four podcast interviews a month.

Dave Sanderson — Famed Miracle on the Hudson survivor. His goal is to be an amazing podcast guest which leads to paid speaking gigs.

Tips from the Panel

● Listen to the show before you are a guest.

● Become familiar with the host.

● The host is the most important audience member.

● Have the host’s name in front of you.

● Insert a podcast clip into your applications for speaking gigs.

● Show enthusiasm when promoting the podcast, by linking it on all your social media platforms, and sending it to your email list.

● Use podcasts as new content for your company’s site.

Resources Mentioned:

Interview Connections

Interview Connections TV

Podfest Multimedia Expo

Bad Rhino Inc.

Rene Brent

Dave Sanderson

Jessica takes her own advice, and closes the door on what was the Rhodes to Success Podcast. Now, if you feel like you just lost a best friend, don’t get out your black suit yet. In this case, parting is such sweet sorrow, because Jessica and team will be back next week as…. The Interview Connections: How to Rock the Podcast from Both Sides of the Mic podcast!

The rebranded podcast will include:

● Amazing co-hosts!

○ Margy Feldhuhn: The Chief Connections Officer for Interview Connections who oversees client operations.

○ Amanda Doughty: A top booker at Interview Connections who has her own podcast, Great Beer Adventures.

● A new logo!

● Even more relevant content!

● The spotlight of Interview Connections clients!

Lesson of the Show: Don’t rebrand and relaunch too often.

If you know someone who wants to be interviewed on podcasts or host a podcast, share the new and improved Interview Connections podcast with them. If you enjoy this show please share it with someone who needs this content. Click the share button in your podcast app — it’s that easy.

This episode is brought to you by Interview Connections, the first, biggest, and best podcast interview booking agency and The Podcast Producers. Subscribe today.

Resources Mentioned:

Interview Connections: How to Rock the Podcast from Both Sides of the Mic, by Jessica Rhodes

Work with Interview Connections

Podcast Discoverability episode

Great Beer Adventure

The Podcast Producers

*The music in today’s episode was written by The Danger Os, and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Successful real estate notable, Mark Walker, joins Jessica to explain his marketing strategy and describe how he turns podcast interviews into leads, and ultimately new business.  Amanda Dowdy, a guest booker for Interview Connections, kicks things off by offering a free copy of Jessica’s new book, Interview Connections: How to Rock the Podcast from Both Sides of the Mic. This book is a must-have for podcast hosts and guests who want to monetize their ventures.

Mark Walker Case Study

After Mark’s first podcast guest appearance, he noticed an increase in traffic to his website. This encouraged him to continue doing podcast interviews. Mark recalls how his worst interview became one of his top lead producers. The podcast didn’t have the biggest listener base but the subject matter was a perfect match for him to reach his target audience.

3 Steps to a Successful Podcast Marketing Strategy:

1. Have a free offer for the listeners.

2. Send listeners to a landing page.

3. Set up an autoresponder email sequence to nurture new leads into business.

During a guest interview, Mark sends listeners to a separate landing page on his site Luxmana. He uses website analytics to gain insights on visitors. His site is easily managed, because it is hosted at Squarespace, and his Zoho CRM software automatically sends out the free gift he promised during the podcast interview.

Podcast interviews can be list building tools!

Nurturing Leads into New Business

Mark reaches his business goals by way of podcast interviews. He has built his personal brand, driven traffic to his site, and established himself as an expert when it comes to real estate investing.

And, Jessica points out it may be time for Mark to shift his podcast strategy to meet the needs of his ever-evolving business, after he shares his biggest business challenge.

Mark’s Tip for Business Success:

● Think in terms of systems and automation while feeding your funnel.

Everyone Loves a Podcast Freebie

If you have dreams of escaping the rat race, quitting your job, and doing your own thing, you need to get a copy of Mark’s inspirational reminder 10 Things I Will Do Today to Escape the Rat Race.

Resources Mentioned:

Interview Connections: How to Rock the Podcast from Both Sides of the Mic, by Jessica Rhodes

Work with Interview Connections

Rhodes to Success

Luxmana

Squarespace

Zoho CRM

Appointlet

Podcasting and blogging are great ways to get extended exposure in your target market. And while guest blogging and being a guest expert on podcasts have similarities, there are some distinct differences. Maggie Patterson joins Jessica today to discuss those differences, and shares how to make the most out of both platforms to increase your brand and business exposure.

Maggie Patterson is CMO of Scoop Industries. She is a Communications Strategist with 15+ years of experience, and co-host of the Inside Scoop podcast. She has been published in Fast Company, Virgin, and other major publications, and earned Master-Level Content Marketer status.

Guest Blogging:

Maggie says a blog has a crucial place in most businesses. There is a lot of competition within the blogging community, which makes a good guest blogging gig hard to get. To ensure your content is accepted on an established blog, it is best to plan ahead.

Guest Blogging Rules:

● Do your homework.

● Start small to build your body of work.

● Build a relationship with the blog owners.

● Learn to accept feedback from editors.

● Explain how you can serve the blog owner and their readers.

● Learn to accept feedback from editors.

Blogs that accept guest posts are particular about the content they publish, and they normally have guidelines for guest posts on their website. If there are no previous guest posts on a site they may not accept guest posts, so you will need to build a relationship with that person first.

Guest blogging spots may be hard to get!

Are Bigger Sites Better for Your Content?

Some blog writers believe guest blogging on the top media sites will increase their traffic and leads. Maggie recommends going after a source that best fits your target market, but may not be as prestigious. Your target marketing should be your focus. Guest posting is commoditized. Don’t do it for the glory.

If your request is accepted, ask the outlet for a style guide or format guidelines. Having word count, bio and link information will position you ahead of the competition.

Once you have your guest post published you should do your part to promote the post as well. Share it with your social channels.

Reusing Content

Guest bloggers can reuse the content but they should approach the subject from a different angle every time. People want original content, so be creative.

The internet has changed the standard for writing, and has relaxed grammar rules. The public digests information online differently than in a newspaper or book. Subheadings, bullets, and short paragraphs make reading easier. Bloggers should emulate blogs they enjoy reading.

Outsourcing Your Content

Maggie recommends writing your own posts, at the beginning. If you add a different point of view too early, you could damage your brand. If you are going to outsource the task of brand exposure you should be 100% confident that service provider knows what they are doing, and they do their research.

Make sure your audience knows you before adding someone else into your lineup.

Scoop Industries

Scoop Industries provides service-based businesses strategy and implementation assistance, and content and blogging strategy services for companies who want to grow more, but have done what they can on their own. It is important for new and established businesses to go to the right experts, for the right things.

Today’s sponsor is the marketing and business building Dream Business Academy Live Event, in Orlando, February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform, delegate business tasks to others, and take your business marketing seriously. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.

Resources Mentioned:

Scoop Industries

Scoop Industries Blog

Dream Business Academy

Interview Connections

Rhodes to Success

*The music in today’s episode was written by The Danger Os, and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Marty McDonald is a guest expert working with Interview Connections, and a master of social media marketing. Marty founded the successful Bad Rhino Inc., a full-service social media marketing agency. He has been building online marketing businesses for over 12 years. He joins Jessica today to help you harness the power of social media.

Social Media for Podcasters

A podcaster’s social media strategy should be to use as many social media platforms as their listeners are using. Tracking your downloads and points of engagement is essential. Email lists are still a tried and true way to distribute your podcast. Audiences need to be conditioned, so tell your audience what you want them to do.  Send out an email to your list every day, and be consistent. Marty says it’s all about taking the time, and being consistent.

Build your podcast social media strategy with analytics!

One Size Doesn’t Fit All

Podcast listeners don’t always subscribe. Your audience may go away for a while, and then binge download your shows when they come back. The key is to get inside the mind of your listener, and figure out how they consume your content.

Knowing what goal you want to achieve with your podcast, you know which metric you are trying to attain. Marty recommends starting with a baseline or control group, such as an email marketing campaign or a Facebook community, to learn and connect with your audience in a meaningful way.

Proven podcast strategies:

● Podcasts with advertisers get more downloads.

● Use Twitter to post multiple tweets every day with different hashtags.

● Search out Twitter lists with interests related to your podcast.

● Build a solid email list.

● Have a business plan and be serious about it.

● Invest in your podcast by hiring a marketing company.

Today’s sponsor is the marketing and business building Dream Business Academy Live Event in Orlando February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform, delegate business tasks to others, and take your business marketing seriously. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.

Resources Mentioned:

Dream Business Academy

Interview Connections

Rhodes to Success

Bad Rhino Inc.

Marty@BadRhinoInc.com

Podfly

*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Interview Connections’ client case studies are the focus of today’s podcast. Damion Lupo talks about his podcast guest expert strategy, the growth of his business since he started being a guest on podcasts, and why he’s committed to this strategy.  Later, Rene Brent tells how getting interviewed has sold her book all over the world, why size doesn’t matter when it comes to podcasts, and her tips for being a great podcast guest.

Damion Lupo Interview

Damion Lupo and his business partner were looking for a way to share their message with the online community. They wanted to be in listeners’ minds and ears, every day. He wanted omnipresence.

Damion told Jessica he wanted to do 50 interviews a month! She needed to scale up Interview Connections, which included dedicating a guest booker just for the Total Control Financial account.

Damion is succeeding at his hefty goal, even though for each podcast he budgets 2-3 hours per show to listen to previous episodes and to consider the audience. For him, it’s about adapting to what the host needs. He wants to get his face and voice out there. Damion believes the people we pay attention to are being vulnerable. Touching people emotionally drives buying decisions.

Damion sends the host intro material, and always asks, “How can I help you to get this message out, and how can I help you in general during the interview?”

Damien says as a guest he needs to be open to a wide range of audiences and different podcasts. It just takes one person to reach out to make it worth it.  The best networking comes from 30-minute one-on-one conversations. It’s really about the relationship you make with the host.

Today’s sponsor is the marketing and business building Dream Business Academy Live Event in Orlando February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform, delegate business tasks to others and take your business marketing seriously. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.

Rene Brent Interview

Rene Brent is an author, clinical hypnotherapist, speaker, and a guest expert on podcasts, and she will be on Jessica’s panel at Podfest in Orlando, Feb 23rd-25th. When Rene was launching her How Big is Your But? book, people told her podcasts were a good idea, but she had reservations. After a friend mentioned Jessica and her team, Interview Connections ads popped up all over Rene’s screen. She decided it was a sign to move forward with her long-term strategy. Rene wanted to set herself up as an expert with a consistent message.

Tangible results Rene has experienced becoming a guest expert:

● New clients

● Increased book sales

● Connections to people who share what they learned from the podcast

Rene’s tips to be a great guest on podcasts:

● Relax and be natural

● Focus on your intentions

● Reflect your passions

Rene also says it doesn’t matter which kinds of shows she’s on or who the audience is, as she’s becoming a better guest through real one-on-one conversations. She puts the podcast on her website.

Content marketing is powerful in attracting clients and closing sales.

The Dream Business Academy Live Event Includes:

● Sessions on podcasting

● Getting booked for interviews

● Becoming a speaker

● Getting your book finished

● Working on your entrepreneurial and money mindset

● Profit seats

● Coaching and Masterminds

Speakers at the Dream Business Academy Live Event:

Bob Burg — The Go-Giver Melanie Benson

Michelle Prince Gary George

Jim Palmer

Resources Mentioned:

Dream Business Academy 

Interview Connections

Rhodes to Success

Damion Lupo on LinkedIn

#10XThinking on Twitter

Rene Brent

Podfest

Podfly

*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Lindsey “One-Click Lindsey” Anderson and Adam Hommey join Jessica in this episode to share their proven techniques on how to get targeted visitors who opt in to your content.

Lindsey found out about Dream Business Academy when she was interviewed by Jim Palmer on his podcast, Stick Like Glue Radio.

It was powerful, and she learned so much. It changed her business. Lindsey designed, and drives traffic to, JessicaRhodes.biz and InterviewConnections.com.

Jessica, Lindsey and Adam Hommey of The Business Creators Institute will be speaking at the Dream Business Academy Live Event in Orlando February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.

If you are a guest on a podcast, your goal should be getting the podcast audience to your website. You want podcast content that is:

● Evergreen

● Attractive, and gives value

● Creates a path for connection

● A plan to engage listeners

Business Creators Institute Website Rules:

● Web pages should load quickly

● Web page design should be simple

● Your website should be responsive on mobile devices

● Have a strong focus on your call to action

● Your website should be hosted by a quality provider

Adam’s presentation at Dream Business Academy will be about book launches, and how to play with effective languaging and positioning on a subconscious level.

The Dream Business Academy Live Event:

● Is fast-paced

● Gets right to the point

● Includes a manual

● Is a pitch-free zone

● Includes lunch, at the Platinum level

● Includes a private dinner with Jim Palmer, at the Titanium level

Plus, Adam will be launching Jessica’s new book, Interview Connections: How to Rock the Podcast from Both Sides of the Mic, on January 30th.

After a visitor opts-in to your site:

● Consistently send emails to them

● Offer them your best deal or your special secret

● Integrate a P.S. and ask them to confirm they received your email.

● Make a phone call, if they buy something.

Get experts on your team so you can focus on high-revenue activities!

Resources Mentioned:

Dream Business Academy 

Interview Connections

Interview Connections: How to Rock the Podcast from Both Sides of the Mic book

Journeys To Success: 21 Millennials Share Their Astounding Stories Based On The Success Principles Of Napoleon Hill (Volume 4), by Lacey Ann Moen-Rubleski and others

Business Creators' Radio Show

Business Creators' Institute

Traffic and Leads

Traffic and Leads Podcast

One Click Lindsey

Podfly Productions

*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

On today’s episode, Dave Sanderson shares how being a guest on podcasts has gotten him paid speaking gigs. He describes how leveraging podcast interviews earned him 5-figure honorariums in just 9 months.

This is Dave’s second appearance on the Rhodes to Success podcast. Listen to Dave’s first interview with Jessica, when he shared the inspirational story of “The Miracle on the Hudson.”  At the time, he had just launched his marketing strategy, with Interview Connections as it’s backbone, even though he was skeptical about committing to podcasting as an investment.

How Dave Sanderson Leveraged Podcasts to Get Paid Speaking Gigs

● He signed up with Interview Connections.

● He blogged about the podcasts he was a guest on.

● He multipurposes his content.

● He shared his podcast experiences on LinkedIn.

● He sent snippets of podcasts when he applied for speaking engagements.

● He consistently engaged with people who listen to podcasts, including “C-level” executives.

● He put his time in, and stuck with it.

● He occasionally speaks for free, to hone his craft, and to gain exposure.

● He became an author, and contributed his writing to others.

● He coaches people who want to become speakers.

● He sets personal performance goals designed to expand his mind.

● He speaks at conferences like Podfest Multimedia Expo.

Tweet: Podcasting gave me validation and credibility. It made me unique. @davesanderson #RockthePodcast @JessRhodesBiz

You can meet Dave Sanderson when he attends the Dream Business Academy Live Event in Orlando February 8, 9, and 10.  He will be learning how to build a Million Dollar Marketing Platform, and so can you. The conference features speakers who excel in marketing, videos, and podcasts. Day 3 offers a live Mastermind, designed to help you with your biggest business challenge. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.

Share this Tweet: The Dream Business Academy Live Event is where like-minded entrepreneurs go to expand their minds. #RockthePodcast @JessRhodesBiz

Dave Answers Listener Questions

How do you position yourself for speaking gigs you want? - Dave’s strategy is to work many different angles. Podcasting, blogging, social media, and conferences, are a few.

How are you a great guest for specific podcast audiences? Dave has a pre-call with his clients to understand who the audience is, and in doing so, he finds out how he can add value to them and the host. Example questions are “What is most important for you, and what has to happen for us to achieve that?”

Share this Tweet: The best question you can ask a podcast host is how to be the best guest possible for their audience. #RockthePodcast @JessRhodesBiz

Do you write out questions for the host to ask you in advance? When Dave first started podcasting he was more spontaneous in his interviews; now he has a custom designed “One Sheet.”

*Get your customized “One Sheet” from Interview Connections.

How can you leverage being an alumnus, into being invited to speak at a University? Dave contacted the head of the alumni association and the head of the college magazine. To give back to your alma mater, offer your time to speak for free.

How effective is getting a speaking agent? Dave says, through his speaking agent he can be more selective, and get a higher price point.

Does Dave offer free coaching on his successful strategies? Yes. Contact him through his website, Dave Sanderson Speaks.

Share this Tweet: If you want paid speaking gigs, become an author. It gives you credibility. #RockthePodcast @JessRhodesBiz

Speakers at the Dream Business Academy Live Event:

Bob Burg — The Go-Giver Melanie Benson

Michelle Prince Gary George

Jim Palmer

Resources Mentioned:

Dream Business Academy

Interview Connections

Dave Sanderson Speaks

Social Media Examiner

Entrepreneur on Fire

Podfly Productions

*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Guest expert Ben DeCastro is a Rhode Island native who dropped out of high school to play bass for Ringling Bros. Circus. When the bright lights of the big top dimmed, he became the Media Relations Specialist and Media Buyer for Cardi’s, a local furniture store.  After years of perfecting his craft in social media, he ventured out on his own to create Big Ben Marketing & Consulting. Through this initiative, Ben helps businesses and media personalities take their social media game to the next level.

Big Ben’s Facebook Marketing Rules:

● Carve out 2 hours every week to focus on FB marketing.

● Make sure your posts have correct & up-to-date information.

● Do not boost posts without setting target parameters.

● “Like” posts as your professional page.

● Keep it positive, to build credibility organically.

Tweet: Social Media IS the way to get quality leads for your business. #RockthePodcast @JessRhodesBiz

Facebook knows who their ideal clients are, be like Facebook. Find out who your ideal client is, how to market to them and how to attract them at Dream Business Academy Live in Orlando February 8, 9, and 10.  The event features speakers who excel in marketing, videos, and podcasts. There are a lot of sessions and tactical how-to’s, that inspire you to think like an entrepreneur.  *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.

Tweet: You can target your Facebook post towards your guest’s fan base. #RockthePodcast @JessRhodesBiz

Ben builds his fan base for his video series Carpooling with Ben with a small marketing budget and strategically targeted ads.

Make the Most Out of Your Interviews

As a host, you will be investing time and money to get your guest ‘s interview out to the world, so you need to know who their target audience is. If you don’t know who their target audience is, just ask them. Before sending a post, make a draft and forward it to the guest. Tell them you are looking forward to their feedback and if they think your post will get the best possible reaction.

Tweet: Your podcast doesn’t have to follow a certain format. If you switch it up don’t announce it just do it. #RockthePodcast @JessRhodesBiz

Create content specifically for the social media platform you are using be it Snapchat, Instagram, Youtube, Twitter, etc.

Be *Shure* to subscribe to The Podcast Producers. S3 starts June 1st!

A special thank you to the sponsor of this show Dream Business Academy.  *Remember to get $100 off your ticket to the Orlando Live Event use the coupon code ‘Podcast’ at checkout.

Speakers at the Dream Business Academy Live Event:

Bob Burg - The Go-Giver Melanie Benson

Michelle Prince Gary George

Jim Palmer

Resources Mentioned:

Dream Business Academy Interview Connections

Ben DeCastro on Facebook Benjamin DeCastro

Wicked Rhody Cardi’s Furniture

Carpooling with Ben School of Podcasting

Beatitudes of Church Social Media Glenn the Geek

*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Going to, and sponsoring, live events has been a successful lead generator and client acquisition tool for years, for Jessica and Interview Connections. She saw so much value in attending and meeting her clients face-to-face, she now speaks and exhibits at live events. Plus, she’s an extrovert, so she finds the experience dizzyingly delicious.

Jess’s Must Attend Conferences and Events in 2017

1. Wait, Wait Don’t Tell Me — Chase Auditorium in Chicago, IL

a. Along with Corey Coates, her co-host of the successful The Podcast Producers, she will be going where people who listen to podcasts will be gathering. Armed with a new sponsor, Shure mobile microphones, they plan to interview people attending the event.

Be *Shure* to subscribe to The Podcast Producers. S3 starts June 1st!

2. Dream Business Academy — Orlando, FL February 8, 9 & 10

a. Learn to be successful with the Million Dollar Platform.

b. The event features speakers who can help you become a good speaker, or help you start writing your book.

c. There will be a live Mastermind on Day 3.

d. Jessica takes the stage to educate podcasters and guests!

e. Get $100 off your ticket by using the coupon code ‘Podcast’ at checkout.

3. Podfest US — Orlando, FL February 23, 24 &25

a. For podcasters who have a message, and are passionate about podcasting.

b. Interview Connections has sponsored all three previous Podfest events.

c. Jessica will be speaking and running a panel.

d. PodFusion from Elsie and Jessica of She Podcasts.

Big Investments Bring Big Returns.

4. Social Media Marketing World — San Diego, CA
March 22, 23 & 24

a. Jessica will be speaking at this huge conference.

5. Guys We F@#ked: The Experience — Boston, MA April 13

a. Look for a Podcast Producer Meet-Up.

6. Podcast Movement — Anaheim, CA August 23, 24 &25

a. For podcasters, by podcasters.

b. Sponsoring this conference has tripled Jessica’s investment.

7. Fincon Expo — Dallas, TX October 25, 26, 27 & 28

a. Jessica got ROI from her sponsorship investment.   

b. The conference is marketing for the Financial Industry.

Jessica’s Successful Sponsoring Strategy

Your first exhibit can be daunting. Sponsorships can be $500–$2000, so you need to be sure your investment pays off in clients, through retention or acquisition.

Tips for a Successful Live Event

● Show up early in the morning to prepare.

● Dress for success.

● Don’t do it alone.

● Never sit behind your table.

● Ask people what they do first.

● Have mints.

● Offer value-adds if clients sign up during the event.

● Close sales!

You can’t replace a face-to-face connection.

Thank you to the sponsor of this show Dream Business Academy.  *Remember to get $100 off your ticket to the Orlando Live Event use the coupon code ‘Podcast’ at checkout.

Speakers at the Dream Business Academy Live Event:

Bob Burg - The Go-Giver

Melanie Benson

Michelle Prince

Gary George

Jim Palmer

Resources Mentioned:

Dream Business Academy

Interview Connections

Ross Jeffries

Fincon

Podcast Producers

Podfly Productions

Shure Microphones

Podfest US

Glenn the Geek

Dave Sanderson

Marty McDonald

Renee Brent

She Podcasts

Social Media Marketing World

Social Media Examiner

John Lee Dumas

Guys We F@#ked

Podcast Movement

*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

The Rhodes to Success podcast is for entrepreneurs, podcasters, and people who leverage the power of content marketing, or use podcast interviews to grow their business. This weekly podcast is an important tool of many listeners who use the content, tips, and real life experiences to add value to their business, and their client’s businesses.

That is why today’s podcast includes a special guest appearance from Nathan, a robot-loving, food-gnawing three-year-old with pink eye.

Jessica Rhodes Shares Her Content Schedule:

Jessica is more than a mom, a podcast host and an author. She is a content creator who strategically delegates and outsources many functions of her business so she can consistently provide content for:

● The Rhodes to Success Weekly Podcast

○ Content must be provided one week in advance of publishing so audio editing and show notes can be completed by Podfly Productions.

● Interview Connections TV, Weekly Videos

○ Jessica saved three hours a month outsourcing the video editing to Traffic and Leads.

● Blog, Ezine and Print Newsletter

○ Fresh, written content is important because Google doesn’t listen to podcasts.

○ Writing a good blog post takes time.

○ Jessica outsources this task to her VA/Ghost Writer Angela.

○ Important information is shared through the walkie-talkie app, Voxer.

● Interview Connections: How to Rock the Podcast from Both Sides of the Mic Book

○ Re-purposing the book’s contents is another task which can be outsourced.

So, when life gets in the way of an important podcast interview but you still want to maintain your content schedule, don’t complain about how hard life is, adopt a problem-solving mindset and consider the pain points of your clients; then help them solve their problems with your content.

Get clear on who your listeners are, and then create episodes that address their pain points.

One of the great things about the Dream Business Academy Live event is learning about problem-solving through marketing, videos, and podcast episodes. The event also features speakers who can help you become a good speaker, or write a book. There are a lot of sessions and tactical how-to’s, that inspire you to think like an entrepreneur.  *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout. You will learn how to be identified as an expert and to create a celebrity persona, and build a million dollar platform.

Throw in the towel or get creative?

Everyone has challenges. It’s how you deal with the challenges, that makes you the best entrepreneur you can be.

If, like Jessica, you have to cancel a podcast interview or deal with any of life’s other curveballs:

● Be open and authentic about what is going on.

● Be honest about why you canceled.

● Ask for help.

● Know that people will understand.

● People get to know you on a deeper, more personal level.

Think about how you can make the experience valuable for yourself and those around you.

This is what it is like to create a ton of content, this is how it gets done, and much like Nathan munching into the microphone, it doesn’t always sound pretty.

Speakers at the Dream Business Academy Live Event:

Bob Burg - The Go-Giver

Melanie Benson

Michelle Prince

Gary George

Jim Palmer

Resources Mentioned:

Dream Business Academy

Interview Connections

Interview Connections: How to Rock the Podcast from Both Sides of the Mic

Fincast

Podfly Productions

Traffic and Leads

Voxer

*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Do you dream of being on the really big podcasts, to boost your credibility and increase your publicity?

Josh Elledge, Founder of Savings Angel, joins Jessica to reveal how you can become a guest on the top 2% of shows in the field of podcasting.

If a podcast has more than 28K downloads per episodes per month you are in the top 2% on iTunes. ― The Feed

Are You Ready to Perform at That Level?

Everybody knows exposure is everything. But, 99.9% of want-to-be-guests haven’t acquired enough authority to be on the the show they desire to be on. The bigger the podcast, the more protective the producer or host is with their show. They like to work with higher authority guests. It’s what keeps their podcasts at the top.

Josh’s clear step-by-step process to build authority:

1. Have personal stories ready to share.
2. Build your authority online, especially through Twitter and LinkedIn.
3. Become a guest on other podcasts (and do it a lot).
4. Be authentic.
5. Provide value to the show and host.

Top podcasters take their interviews and guest seriously. It’s how they stay on top.

Jessica finds these tips help secure your spot:

1. Build personal relationships, or get a warm introduction.
2. Be able to pass the due diligence and vetting screens.
3. Sometimes you have to pay to play.
4. Consider yourself a peer, if you are not there yet, get there.

Today's episode is brought to you by Dream Business Academy. To get $100 off your ticket, use the coupon code Podcast at checkout. You will learn how to be identified as an expert and to create a celebrity persona, and build a million dollar platform.

Never underestimate the value of being on niche podcasts.  Who is your target avatar?

Josh Elledge Related Goodies:

Jessica Rhodes interviews Josh Elledge on How to Get Traditional Media Exposure Podcast

Savings Angel

His Free Twitter Publicity Mastery Course

Other Resources Mentioned:

FinCon

Interview Connections

Entrepreneur on Fire

Mixergy

Social Media Examiner Blog/Social Media Marketing Podcast  

Learning with Leslie

The Feed

The Congressional Dish

*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Thank you to today’s sponsor, Dream Business Academy! Dream Business Academy is a 3 day marketing and business building live event where you will learn how to build a million dollar platform for your dream business. The event takes place in Orlando, FL February 8, 9^th and 10^th. To get $100 off your ticket, use the coupon code PODCAST at checkout.

On this episode of Rhodes to Success I answer the question I often get from my clients who are guests on other shows: “Ok, Jessica, I really like being a guest on podcasts and I want to start a podcast! How do I do it?”

This episode is not about how to edit a podcast or use a mixer. This episode is for the entrepreneur or business owner who wants to add podcasting to their marketing platform, and doesn’t want their podcast to take up all their time.

Why being a guest is easier:

1. The startup costs for a guest expert are very minimal compared to hosting your own show.

2. You can learn what it’s like to speak behind a mic and get ideas for your future podcast.

3. You have the opportunity to build an audience before you start your own podcast.

4. You can perfect your content as a guest expert, so know what you want to focus on with your own podcast.

Part 1: The stuff you do once, before you launch

1. Come up with a name for your podcast
2. Write the show description and get clear on your target listener
3. Get podcast artwork designed
4. Come up with a list of roughly 10 topics that you will address in your show, that way you don’t get stuck on what to talk about or who to interview. Instead of coming up with a list of people you want to interview, come up with topics and find people who can help teach those topics.
5. Audio branding and/or a voice over for the intro and outro. This is not necessary but a lot of podcasters do want this for their podcast.
6. Submit your show to iTunes, Stitcher, Google Play and iHeart radio.
7. Get an account with a media host like Libsyn.com
8. Hire an editor, like Podfly.net.

Part 2: The stuff you do every week.

1. Book guests

If you want to have a successful, well-respected and highly recommended podcast, then you need to make it super easy for your guests to get booked and scheduled! After all, if your guests enjoy their experience not only during the interview but before and after the recording, they’ll become a raving fan and brand ambassador for your podcast.

First, make sure your ask is clear and specific and they have an understanding of what you want to talk to them about during the interview. A confused guest is a frustrated guest!

Next, make the scheduling process super easy. I recommend using a scheduler like Schedule Once. However, sometimes guests will not want to use a software and prefer a more personal touch. Never hesitate to call them and schedule a time manually.

Ask your guest for only what you need, not everything you want. Request the contact info you will need the day of the interview (skype name and back up phone number), a brief bio or preferred intro, headshot, and any preferred suggestions or talking points. Communicate the fact that you ask for talking points so that you can steer to conversation to focus on the topic that will best spotlight them!

If the guest doesn’t schedule within 2 business days, or they don’t send you their info, send a friendly reminder and follow up. Chances are they forgot!

Send a confirmation email before the recording with whatever info they need to be prepared for the interview (your questions, your skype name), and most importantly, connect on social media and start building a relationship.

2. Prepare for your interviews

There are two schools of thought with interview prep:

• Going in with no prep and having a completely organic convo
• Or doing a ton of research on the guest so your questions are super unique and tailored

Either way is fine; just avoid having a scripted show flow that doesn’t change from guest to guest

Save to Dropbox

• Your editor and edit and publish it
• Your assistant can write show notes
• Your assistant can create a show graphic and promote it on social for you.

3. The last thing you must do is commit and be open to change. Your artwork may change, your audio branding may change, the format may change. That is all okay. Just don’t give up!

The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

This episode of Rhodes to Success I reveal the top ten tools I use to run my online business, stay connected with my team, and work efficiently. I also cover how to use these tools to implement the blueprint for podcast interview success.

Key Points:

1. Google For Work

E-Mail

• This is the business account for Google.
• It’s easy to set up email addresses.
• You use Gmail as your email but there’s no lag time.

Google Drive

• This is an easy an inexpensive way to arrange client files.

2. Highrise

• This is a CRM (Customer Relationship Management software)
• This is under the Basecamp umbrella.
• Each client has a profile.
• Within a profile you can add tags e.g prospect.
• This can be linked to a Google Drive folder.
• There isn’t as much storage for MP3 or PDFs.
• The user interface is solid.
• $20 month.

3. BaseCamp

• Project management software.
• This is used for each client’s podcast.
• The client can have access to their Basecamp project.

4. Slack

• Instant messaging for the team.
• Separate and group channels.
• Has phone tool.

5. Voxer

• Great for verbal communication.
• Walkie talkie app.
• Sends voice messaging.
• Good for quick notes.
• There is free version and the paid version has broadcast chat.

6. Meet Edgar

• Self-filing social scheduler.
• This provides constant steams of Twitter, Facebook, and LinkedIn.
• Excellent for evergreen content.

7. DropBox

• Cloud-based storage.
• Means you don’t have to save anything on your computer hard drive.
• Folders are sharable to enable others to have access.
• Accessible anywhere online.

8. Zoom

• Video conferencing.
• Has webinar feature.
• Can record calls.
• Multiple people on call via video.
• People can call in and just be on audio not video.

9.  Ring Central

• Can set up extensions for team member.
• App allows you to call from it.
• Can record calls.
• Allows for text messages.
• Phone messages are sent through via email on MP3.

10. Skype

• Must have for online business and podcast interviews.
• Only the highly trained ear will hear the difference between a double-ender call versus a call recorded on Skype.

How to use these tools to implement your blueprint for podcast interview success.

Google Spreadsheets

• This is a great way to track interviews.
• Put in the host name, email, mailing address, when the interview is recorded.
• Can be updated in real time.
• More than one person can access the sheet at the same time.

Resources Mentioned:

HiRise

Basecamp

Slack

Slack Video (Interview Connections TV)

Voxer

Meet Edgar

DropBox

Zoom

Ring Central

Skype

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

In order to see results from your podcast, you need to have a clear goal and a reason that you are podcasting. If you don’t, you won’t know how to track and measure your results. On this episode of Rhodes to Success, I talk with real-life podcasters about their podcast goals as hosts and featured guests.

Key Points:

Goals

• There is a difference between having a ‘goal’ for your podcast and having a ‘reason’ you are podcasting.
• If you don’t have a clear goal, you can feel directionless.
• When you are podcasting for your business, it is important to have specific goals around getting your listeners, as well as the person you are interviewing.

S.M.A.R.T Goals

• S: Specific
• M: Measurable
• A: Achievable
• R: Realistic
• T: Time-bound

Example Goals

Podcast Hosts

• Grow the audience.
• Make money doing what you love.
• Relationship building.
• Make a deep connection to help someone and offer value.
• Earn a listener’s trust.
• Learn from interviewees.
• Promote your own business.
• Grow your business and establish yourself as an expert. This is focusing on your exposure and level of authority.
• Market research through interviews, stories, anecdotal evidence.
• SEO.
• Empower others through vulnerability.
• Inspire, encourage, and motivate the audience.
• Make resources available.
• Longevity; podcasts exist indefinitely.
• Conversion tool.

Featured Guest

• Provide value.
• Give back and serve in advance.
• Fast track network building activity.
• Exposure for your book or business.
• Expand influence and audience reach.
• Build site authority by getting link-backs.
• Permanent content marketing asset that builds relationship through intimacy of being in people’s ears.

Goals for Podcast Interviews for A Business Owner

• When you podcast for your business, it is important to have specific goals around getting new listeners, people on your list, and the relationship with the person you are interviewing.
• Contact host for a free session.
• Be informative, put the interviewee at ease, and ask questions.
• Bring value to the listener and enlighten them in some way.
• Promote the business and profession.

My Goals

• I don’t have S.M.A.R.T. goals as mine aren’t time-bound.

Having a Podcast

• The reason is to provide answers to frequently asked questions from my clients.
• My target market is my clients, so I send specific episodes to individual clients when I think it will be of value to them.
• When clients see success with podcast interviews as a host or a guest, they stay as a client longer.

Doing Interviews

• I interview my clients instead of guests on the show.
• The stronger a relationship I have with my clients, the longer they will stay with the business.

Going on Shows as a Guest

• I go on other podcasts to build my network and have a low standard of entry.

Resources Mentioned:

BoomerIncomeIdeas.com

Betsypake.com

http://magicandsteele.com/

http://steeleempire.com/

http://greatbeeradventure.com/

http://podcastfiend.com/

http://jenteague.com/

http://innovationecosystem.com/

http://www.yourwaytova.com/

http://www.mattcundill.com/podcast

www.AuthoritySellingBook.com

www.MarketingHuddle.com

http://www.emiliocorsetti.com/

https://itunes.apple.com/us/podcast/butterflies-of-wisdom/id1060801905?mt=2

http://www.allaboutbreastfeeding.biz/

https://itunes.apple.com/us/podcast/life-gentleman-fashion-lifestyle/id1116526004?mt=2

http://rockyourretirement.com/

http://www.taramagalski.com/

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

How do you make your podcast ‘look’ good? This episode of Rhodes to Success I’m joined by my Podcast Producers co-host Corey Coates. We discuss how to make your podcast look good through audio and show notes.

Main Questions Asked

• What makes a good show notes page and why should podcasters do show notes?
• What should be around the player and where should it be on the website?
• What are podcasters doing that make people not want to listen to them?

Key Points:

What Makes Your Podcast ‘Look’ Good

• Sound.
• Website.
• Show notes.

Audio

• The interview format is still the most popular in podcasting but has the worst sounding audio.
• How can one have he ease of recording a Skype call but have a higher quality sound output?

Show Notes

• Show notes provide a higher value to the podcast listener.
• For a lot of podcasters it feels like an extra expense and they don’t know why they spend money on it.
• You need to tell a listener what they are getting themselves into, should they decide to listen to a show.
• Outbound links makes it easier for listeners to go back and find what has been referenced on the show.
• Some podcast players have time stamped key takeaways so listeners can advance to specific sections of the show.
• Show notes should be complimentary to the brand, the voicing, and serve the listener.
• Not everyone wants to listen to a podcast but they still want the content that is taught.
• Show notes shouldn’t just be a teaser, they should relay the content.
• If you change your attitude to show notes you can make them part of your content marketing strategy.

Ask the Listener

• Podcasting is an insular industry.
• Podcasters talk to each other frequently but often leaves the listener out of the conversation.
• Ask the listener what they want. Not each other.
• The industry is moving toward putting together surveys and focus groups to ask the listeners what they think and want.
• Podcasters are starting to survey those who don’t listen to podcasts in order to understand how the show notes can better serve them. .

Podcast Player

• Never be ‘below the fold’.
• Your player should be on the front page at the top.
• Have a descriptive paragraph and embed the player followed by key takeaways.
• This needs to be highly visible for anyone who listens to podcasts.
• On your webpage add links to all the platforms for people to download and subscribe eg GooglePlay, Stitcher, iHeartRadio, and iTunes.

Why People Aren’t Listening to You

• In general podcasters think that people are interested in every little aspect of their lives. We aren’t.
• Shows are successful because the host is entertaining and talented.

Resources Mentioned:

The Podcast Producers

Podfly Productions 

Trycast

Rogue Amoeba

ATR2100

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

I am going to be recording an episode soon about what your podcast goals are. Please email me an audio recording sharing with me what your goal is for doing interviews! Just email me your audio clip to jessica@interviewconnections.com!

Should you advertise on podcasts? On this episode of Rhodes to Success, I chat with Jessica Kupferman, owner of the JKM Agency. We talk about what podcasting agents do, the costs of advertising, live reads, what stats to ask for, call to action, exclusivity, and when to expect results.

Main Questions Asked:

• How do you make sure the podcaster doing the live read is doing your business justice?
• Is it appropriate to ask people for their download numbers when considering advertising on a show?
• How do you ensure the podcaster is doing everything they promised?
• What does an agent do?
• What kind of call to action should the ad read have?
• How long do I have to wait until I see results of advertising on podcasts?
• Should I want to be the only sponsor on a podcast with exclusivity in mind?
• What success stories have you heard?

Key Points:

Content Marketing

• Getting interviewed on podcasts is a great way to grow your business.
• Content marketing strategy is where you put out free and actionable content people can use and implement in their business.
• This attracts people, as they want to ‘hang’ with you and can become clients.
• This can include blogging, videos, podcasts, emails, and newsletters.

Direct Advertising

• This is advertising your services and products with the goal of getting people to buy.
• As a business owner, start thinking about advertising on podcasts.

Advertising on Podcasts

• Who is your audience, and where do they hang out?
• How much can you afford?
• A $500 per month show has 7-10K downloads per month.
• If you don't want to babysit your ad campaign, you need an ad agency.

Live Read Podcast Advertising

• The fear is putting your business message in someone else’s hands.
• Provide the host with live read copy points.
• It’s okay to ask someone their download numbers if you are considering advertising on their show.

What Stats to Ask For

• Audience.
• Downloads per month.
• Downloads per episode.
• Social media community reach (Facebook, Twitter, Instagram, and Email).

Call to Action

• If the purpose is to get more sales, you need to mention the product, price, and coupon code.
• If it is brand awareness, a text call to action is effective.

How Long Until I See Results

• 70% of people are not in front of their computer when they are listening to a podcast. 
• The key to results is repetition.
• The advert needs to be played 3-5 in a row. 12 is a good campaign.

Exclusivity

• It’s okay to be one of a few, unless what you are offering is the same as the other advertisers on the show.
• At the most, podcasters aim for 4 adverts per show.

Resources Mentioned:

JKM Agency

Mobit

Midroll

School of Podcasting Interview

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Where is the best place to source guests for podcast interviews? During this episode of Rhodes to Success, we discuss why you want to have guests on your show and the value that guests bring to your podcast.

Key Points:

Dangerous Mindset

• A dangerous mindset is thinking that guests are a route to getting more downloads.
• If you start looking at guests as tools for higher downloads, you will get agitated if they don’t share the show.

Guests Bring Value

• Understand the purpose of why you bring guests on your podcast.
• Guests can bring value to your show by helping listeners be more engaged with you and the podcast.
• Guests bring information you can’t provide, or discussion that supports your topic.

Where to Find Guests

Your Community

• Who is in your circle of trust?
• If you are just starting out, interviewing people within your circle is an easy way to get practice.

Current Clients

• When you interview clients, you build your relationship with them and increase retention.
• This gives you an opportunity to talk to your clients in a space that is not what they are paying you to do.

Ideal Clients

• A lot of people want to be speakers at conferences, so a useful strategy is to have a podcast and interview people who run conferences.
• Serve first by interviewing ideal clients. This is a great way to start a relationship.

No-Names

• There is huge value in interviewing people regardless of how well-known they are.
• The content is what makes a good podcast, not necessarily a big guest.
• Have guests on your show that listeners can relate to.

Recommendations from Guests

• Ask your guests if they have someone they think you should interview.
• Ensure you do your due diligence before asking for an introduction.

Ask Your Listeners

• The audience will tell you who they want to hear.

Look at Other Podcasts in Your Niche

• People who are interviewed on other shows are more likely to say yes to be interviewed on your show.

Amazon

• There are lots of subject matter experts on Amazon.
• Search for authors.
• Use the keyword search, and sort by publish date.

Twitter

• Click ‘follow’ on the person you want to approach, and Twitter will show you three other similar people.
• Put a tweet out for people you are looking for.

Radio Guest List

• Subscribe to the emails.
• You can also pay $5 per month to be a member.
• This provides shows that need guests.
• You can also pitch yourself as someone who wants to be interviewed.

Know Your Why?

• Why are you podcasting?
• Know your goal before you know what guests you want.

Take A Step Back

• Think about how to incorporate guests on your show.
• You don’t have to choose a solo show or a guest-based show. It’s not either-or.
• It is okay to change the format of your show.

Resources Mentioned:

Together Podcast

School of Podcasting

Real Estate Investing for Cash Flow

Horse Radio Network

Solopreneur Hour

Radio Guest List

Podcast Guests

Biz Chicks

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

How can you evaluate what podcasts are doing for you as a podcast guest? After listening to this episode of Rhodes to Success, you will walk away with a clear blueprint on what you should be doing in order to get value and measurable activity and results as a podcast guest.

I’m not sure if and when these podcasts are being released.

• Stay in the loop when interviews are being scheduled.
• Create an internal spreadsheet to track the hosts, recording date, website, mailing address.
• Most hosts should email the guests when the podcast is live.
• If 6-8 weeks have passed and you haven’t heard if an interview has gone live, reach out to the host and ask.
• As soon as the interview ends, ask when the episode is scheduled to be released.

I’m not sure if anything of value, measurable activity, is coming out of them [podcasts] for my sales funnel.

• In order to get measurable activity from podcast interviews, you have to give a clear call to action that can result in measurable activity.
• Give one clear and specific call to action.
• Be clear on who should be taking the action. E.g. “If you are…, I invite you to set up a free 15-minute call with me.”

John Pollock’s Advice

• Rather than give out the corporate site, give out a funnel, such as LeadPages, and test them.
• If the people from the podcast go into a funnel and it doesn’t work, then you need to change the page.
• Podcasting is marketing. Think of every podcast as a different audience, and you need to share that you are on a podcast.
• Podcasting is a symbiotic relationship. Guests need to promote the podcast too.

What makes a landing page convert?

• Be really specific with the headline.
• Headlines are the number one thing you can change out to increase conversions.
• Make sure your images speak to what is going on with your landing page.
• Ensure the form has a huge call to action button.
• The call to action button should not simply be ‘submit.’
• Landing pages shouldn’t have menu items. There should be one specific goal.   
• Spend time on copywriting. This will convince someone to take action on your page.

Promoting Your Episode

• Doing the interview is only one part; there is a lot more you have to do in order to leverage the interviews.
• To get results from podcast listeners, you can’t just rely on the host to do all the marketing to your audience.
• The strategy is to use a multimedia approach using images, videos, and podcasts.
• Use Meet Edgar to republish old content and cycle in new images.
• Add your podcast interviews on a media page so they are in one place.
• Always tag the host when you post on platforms.

Resources:

John Pollock

One-Click Lindsey

Angelagreaser@gmail.com

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Everyone wants to be a guest but how can you be a great guest? This episode on Rhodes to Success I share my top tips for being an in demand guest and make the experience the best for both you and the host.

Key Lessons Learned:

1. Be easy to work with and help the host prepare.

• Make the host’s job as easy as possible. 
• When the host feels you are being helpful they will be more excited to interview you.
• Be easy to schedule.
• Have your SkypeID, headshot, bio and potential interview questions ready.

2. Confirm the date/time with the host, show up on time and don’t reschedule.

• Respect the hosts time.

3. Use a good microphone and headphones and record in a quiet space.

• ATR2100: Audio Technica 2100 is a good microphone.
• Always wear headphones so the hosts voice doesn’t come out of the speakers and go back into the recording.

4. Send the host a copy of your book ahead of time.

• This is sending a gift as well as information to help them prepare for the interview.
• Offer to send a hard copy rather than an e-book.

5. Listen to the show before your interview so you know what the host’s style is and read the host’s bio so you can connect with them better 

• Listen to at least one episode or part of a few episodes.
• Get to know the hosts show flow.
• If you listen to the show it gives you an opportunity to give them a review on iTunes.

6. Thank you!! You can’t say it enough.

7. Ask the host who their target audience and ask how you can make the interview a home run.

• Most hosts will be surprised by this approach.
• This demonstrates to the host you care about their show and not just promoting your own agenda.
• Tailor your interview to the audience based on the host’s answer.

8. Use the host’s name throughout conversation 

• Using the hosts name wraps them into the interview and spotlights them to their audience.
• If you spotlight the host, you will be spotlighted in return. This is the power of reciprocity.

9. Tailor your answers to them and their audience. Help make them look good. Compliment them 

• Make the host look good.

10. Give a ton of value. This is not an advertisement for your business. 

• Podcasts aren’t about talking about your services but rather about providing value to the audience.

11. Give a clear call to action for what you want listeners to do and it’s all about how you position your free gift. Make it special and make it valuable. 

• Only give one call to action.
• Position your offer so the listener feels that only they are receiving it.
• More than 50% of podcast listeners hear podcasts via the phone. So a text based call to action is a solid approach.

12. Follow up with the host and thank them again.

• Find a way to help the host reach their goals.

13. Share the show and help their audience grow. 

14. 20% of the work is the interview, 80% of the work is you promoting and marketing it.

• Don’t just share the show once when it goes live. Put it in your social media rotation.

15. Decide to commit.

• This strategy does not always produce immediate results.
• Sometimes the kind of show you think you want to be on is not putting you in front of the people who most resonate with your message. 
• Be prepared to tweak the content.
• Know you might not see a return on investment immediately.

Resources:

Mobit 

Traffic and Leads

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

In today’s episode I’m sharing with you a list of my favorite podcasts that I subscribe to and listen to every week. In episode 103, I talked about discovering new podcasts and focused on how to discover new podcasts in iTunes but most people listen to new podcasts because their friends recommended it to them.

I want to share with you all the podcasts I listen to so you can get to know me better and so I can share the big lessons learned from these shows. All of the podcasts are linked to their iTunes page so click through, listen and let me know which of these podcasts you start listening to!

1.  RED - The Marketing Podcast for influencers

• The number one lesson I get from this podcast is consistency.
• David Hooper is the host and when the podcast started (he’s over 200 episodes in now) he had a co-host, Laurel Staples, his now wife.
• She started focuses more on other business ventures but that wasn’t the end of the show. David kind of refocused the show and kept it going mostly as a solo show with some interviews.
• This podcast teaches me a couple lessons:
• • Number 1- David grabs your attention with the topic of the episode before the intro song starts
  • Number 2- He KNOWS his target audience and he tells you who the podcast is for every single episode.
  • Number 3- His is BIG on actionable content and big lessons but I believe places entertainment value over that. In one series he talked all about the IRS phone scam and even though he didn’t see a clear business lesson come out of the first episode in that series, he continued. I subscribed because I was so entertained.

2.  LadyGang

• This is a guilty pleasure show for me. It’s hosted by 3 women in Hollywood: Becca Tobin, actress most known for her role on Glee, Jac Vanak, CEO of clothing line Jac Vanak and Keltie Knight, an entertainment news reporter
• Each week they interview a female celebrity in Hollywood about what it’s really like to be in ‘the business’
• They have total girl talk on air and are NOT lady like at all; they are snacking while they’re recording and they share super embarrassing moments like having an itchy butt after a wax or pooping your pants (I think those were both from actress, Becca Tobin).
• I am in their private facebook group for fans of the show and the biggest thing I learn fro this podcast is how they also know exactly who their listeners are and their listeners are HUGE FANS. Their listeners can’t WAIT for Tuesday; they end each episode with “See you next Tuesday”.
• Most importantly, they have fun recording. You can tell the three co-hosts look forward to their time together each week and listeners do too.

3.  Congressional Dish

• In my last episode of Rhodes to Success, I interviewed the host of Congressional Dish, Jennifer Briney so you’ll hear in that episode exactly why I like this show so much!
• The biggest lesson you can take away from this podcast and from Jennifer is: She did almost no marketing for several years and has over 10,000 listeners an episode.
• How much time do you spend promoting and marketing your show vs. creating a quality episode?
• As a guest, I agree with Jason Swenk, who I interviewed for a client feature video. Jason said 80% of the work is promotion, 20% is the interview. If you are the HOST, I believe 80% of the work is creating a high quality show, 20% is the interview.
• The more time you spend on creating a high quality show, THE MOST people will share it organically! And that is what happened with Jen. Listen and learn!

4.  Sounds of the Trail

• A podcast about the ups, downs and switchbacks of trail life. This podcast is an audio journal of lots of people who hike trails for long periods of time. Host, Gizmo (that’s her trail name) runs the podcast, but she has correspondents, listeners of the show who now take part by recording their story while they are hiking and send it to Gizmo to use in the podcast.
• Have you ever considered having correspondents on your podcast? What a creative way to include your listeners and create more content.

5.  Respectful Parenting

• Oh what would I do without my virtual parenting coach, Janet Lansbury!
• Each week Janet answers a listener question about a parenting struggle for those with babies, toddlers and 3-4 year olds.
• The episodes are short and to the point but because they’re actual questions from real parents, you can relate to them.
• The marketing lesson: without fail, at the beginning and end of every show, Janet reminds you that both her books are available on audible.com, apple.com and Amazon. It’s smart that she’s only telling you about the audio books because as podcast listeners we are MOST likely to want an audio book; we are auditory learners!

6.  The Biz Chix podcast

• Natalie has allowed her podcast to change and evolve over the years as her business has grown and evolved.
• She didn’t get locked into a format or consistency that didn’t work for her and because of her focus on her target audience her downloads have grown dramatically.

Below are the podcasts I recommend you check out, but not podcasts that I talked about in detail on today’s episode:

The Messengers

Reply All

Science Vs.

The Way I Heard It

The Feed: The Official Libsyn Podcast

Homeschooling IRL

On Air With Ella

She Podcasts

Mostly Mom with Tia Mowry

Profit Boss Radio

School of Podcasting

Happier with Gretchen Rubin

Serial

Podcast Movement Sessions

Start Up Podcast

The Walking Dead ‘Cast

The Ask Gary Vee Show

ParentCast

Glambition Radio with Ali Brown

Slate’s Working

Slate’s Mom and Dad are Fighting 

My other podcasts:

The Parenting Rhodes

The Podcast Producers

Join me for my live webinar!

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Jen Briney is a trailblazer in crowdfunding podcast journalism. During this episode, we talk about what actually goes into producing an episode of Congressional Dish, and discuss downloads, listener-based financial models, what it’s like to get bad reviews, and how you can grow a big audience by focusing on creating solid content.

Main Questions Asked:

• When did you introduce the Listener Contribution Model?
• Talk about the behind the scenes production work on Congressional Dish.
• Do you mingle with the other podcasters in your category on iTunes, or just focus on your own thing?

Key Lessons Learned:

Congressional Dish Podcast

• The first episode released in Sept 2012.
• Congressional Dish involves reading and outlining a bill. It is entertaining, educational, and has opinion.
• The show has two episodes per month, and Jen does all her interviews in one week. 
• The research alone takes a solid week.
• The show is high in the Government category on iTunes, but Jen doesn’t feel as though she is in the political clique.
• Jen will fire at certain people for job-related scandals but not personal scandals.

The Funding Model

• The show is an advertising-free space and makes money from listener contribution.

Show Notes & Outsourcing

• The show notes are the most valuable part of the show, as there are links to actual provisions.
• Jen hired an audio engineer to edit the show, which saves her a day of work.

Download Stats

• After 30 days, if your episode has 165 downloads, you are doing better than 50% of the podcasts on iTunes.
• Congressional Dish garners 10,000 downloads per episode.

Marketing

• It’s good to market your podcast from the beginning, but don’t let it replace quality content.

Point of Difference

• So many podcasts are using the same ‘recipe’ and same questions. Be different.

Journalism & Journalists

• There are a lot of people who call themselves journalists but are actually pundits.
• The question is, ‘Are you delivering information or opinion?’
• Congressional Dish also has opinion and slant, but the information is always backed up rather than made up.

Resources:

Congressional Dish

Electoral College Episode

Horse Radio Network

Walking Deadcast

Heather Havenwood: The Win

The Ladygang

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

My biggest FAQ is “How do I do it all?” During this episode, I pull back the curtain and reveal my top 5 secrets on how I do it. 

Key Lessons Learned:

Secret #1: Decide That You Want To Do It

• At some point you have to decide you want to create a weekly podcast, blogs, and videos.
• You have to want it enough to do the work it takes to get there.
• Hire and manage a team.
• Hiring your first team member is putting the cart before the horse, as you are hiring them before you truly know if it will lead to more clients and greater revenue.
• Wealth rewards risk.
• Wealth rewards speed.
• Every time you bring in a new team member, delegate, or create a new system, you are taking a risk.
• Delegate.

Secret #2: Hire A Coach 

• Invest in coaching.
• Mastermind from an early stage.

Secret #3: Mindset

• Embrace solutions, not excuses.
• Live abundantly.
• Make a conscious decision to have a solution-oriented mindset.
• The common denominator of failure is excuses.
• When you own your failure, you won’t like it, but only then can you own your success.

Secret #4: Million Dollar Platform

1. Video Marketing.
2. Podcasting.
3. Speaking and getting interviewed as a guest.
4. Become a celebrity expert (embrace your authority as a celebrity in your niche).
5. Social Media Marketing.
6. Client Retention.
7. Become an Author.
8. Masterminding.
9. Content Marketing.
10. Email and E-Zine.

Secret #5: Attend Conferences

• Go to the conferences where your potential customers and clients will be.
• Ask questions at the end of sessions (make sure to clearly say your name and business before asking your question).
• Network and start to build relationships.
• The retention aspect of attending conferences is taking existing clients out to dinner.
• Invest in attending a conference, and promote it before you apply to be a speaker.
• Invite the conference founder on to your podcast.

Resources:

Podcast Mid-Atlantic 

The Messengers Doc

Natalie Eckdahl

Jim Palmer

Melanie Benson

Million Dollar Platform (Graphic)

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

This episode of Rhodes to Success we cover how to grow your podcast audience. If you implement all the ideas in this episode, and don’t give up after a few months, you will definitely see your audience grow. During this episode, we discuss online and offline marketing, as well as networking. 

Key Lessons Learned:

Online Marketing

Good Website

• Your website must have podcast show notes and links.
• If your website is bad, people won’t stick around.
• A fancy website and iTunes reviews can make your show look bigger than it is.

Social Media

• Be consistently marketing your show on Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

Meet Edgar

• This is a social media scheduling tool that is $50 per month.
• Upload your content and set how often you want your posts shared on social media.
• Other options are Buffer and Hootsuite.
• Know that posts you create manually will get more views.

Graphic Design Tools

• Canva
• Pic Monkey
• Relay That
• Unsplash (stock photos)

Virtual Assistant

• VAs can be used to do the following busy work:
• • Write your tweets, posts, blog posts
  • Create graphics
  • Upload to the scheduling platform
  • Monitor engagement

Facebook Groups

• Create one for your podcast.
• Interact and engage in groups as a member.
• When you join a new group, it’s important to read the rules.
• The She Podcasts group is good for female podcasters.

Promote to Your Email List

• This is an action people often forget.
• Test and experiment with your email list.
• Regardless of how often you email, you must stay consistent.
• Email open rates are typically 5-10%.

Destinations

• iTunes
• Stitcher Radio
• Google Play
• I Heart Radio
• YouTube
• Sound Cloud

Networking & Relationships

Go on Other Podcasts

• Choose podcasts in your niche as a guest.

Interview your listeners, clients, and peers.

• Celebrities on your podcast is not the secret to success.

Be Bold

• Be vulnerable and say things people aren’t saying.
• People share shows that move them and stand out.

Resources:

Meet Edgar

Hoot Suite

Buffer

Canva

Relay That

Unsplash stock photos

Biz Women Rock

Course on Facebook Groups

Biz Chix

Podcast Junkies

The Coaching Jungle

She Podcasts

The Lady Gang

Profit Boss Radio

The Traffic and Leads Podcast

Dear Mattie Show

Get booked on other podcasts as a guest

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Want to know how to become a marketing machine? This episode of Rhodes to Success we talk about the benefits of starting out in podcasting as a guest expert, marketing your business on multiple platforms, and the top 3 reasons you should start a podcast.

Key Lessons Learned:

Start as a Guest

• Being a guest expert is an excellent first step to getting into podcasting.
• There’s not pressure to produce and launch an entire podcast.
• Build your network.
• Every time you are interviewed you are expanding your business relationships.
• Leverage the power of being a guest.

Market Your Business on Multiple Platforms

• It’s important to create content on different platforms as audiences learn in different ways.
• This includes audio and visual such as podcasts, videos, blogs, in person events, online and hardcopy newsletter.

Reasons to Start a Podcast

Powerful Way to Market Your Business

• Having your own show is an amazing marketing tool for your business.
• Provide content that is valuable and relevant to your audience.
• When you provide content for your current and potential clients need they will stick to you.
• Everything you do with your marketing is like adding another layer of glue to the relationship with your customers.
• Interviewing guests make you as the host a peer rather than a fan.

Position Yourself as an Authority

• Podcasting positions yourself as an authority in your niche, listeners, and within the community.
• If you have a podcast centered around your topic, be a guest on other podcasts and create video you set yourself apart as the authority.
• Every time you create a piece of content it comes up in Google search results.
• Being the best at what you do isn’t enough. You have to be an authority figure who is creating content and attracting people to you via that content.

Provides Content to Share When People Ask Questions

• Instead of crafting a long response in forums and Facebook groups. Leave a link to your podcast.   

Use Your Platform to Highlight Your Clients and Listeners

• You have a platform and space where you can bring exposure to your community and clients.
• Interviewing clients and listeners on your podcast is a great way to deepen your relationship with them.

Resources:

Gene Hammett Leaders in the Trenches

Brad Baldridge Taming the High Cost of College

Dave Jackson School of Podcasting

Jim Palmer Stick Like Glue

Webinar:  Text ‘rock’ 72000

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Joe Pardo joins us for a fireside chat on this episode of Rhodes to Success. We talk about video content, podcasting and the iTunes algorithm, how to rock the podcast from both sides of the mic, and The Parenting Rhodes podcast.

Key Lessons Learned:

Video

• Not everyone listens to podcasts. (Even people who love to podcast!)
• The tips and topics are the ones most obvious to you but not everyone knows. 

iTunes

• The search algorithm within iTunes isn’t the best, even for basic keywords that are exact matches.
• Ensure you fix your descriptions, and work on your episode titles.

Rock the Podcast from Both Sides of the Mic

Getting Booked as a Guest Expert

• Getting booked on podcasts is so popular, as it is easier for people to get into podcasting by starting out as a guest.
• Being a guest means there is a smaller barrier to entry and you don’t have to worry about recording, editing, producing, or launching. 
• Learn how to write a pitch that is good and that podcasters will actually read and like.

Rocking Your Show as a Host

• Have a good interview that the guest actually wants to share. If you aren’t a good interviewer, they won’t share.
• If your guest is on multiple shows per week, yours might not make it into their promotion.
• Big celebrity guests are mindful and strategic in what they put out to their community.
• Guests are not going to email their list about an interview on another podcast.
• Having guests on your show is not the key to growing a large audience. Listeners are there for you, not the guest. 

Online Presence

• Whether you are a guest or a host, your online presence is crucial.
• Having an amateur headshot has kept people from being booked as a guest.

Why Podcasting?

• Marketing strategy.
• Way to get your voice ‘out there.’
• Connect with people.

Resources:

The Parenting Rhodes

The Mid Atlantic Podcast Conference 

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

When it comes to podcasting a lot of people wonder if people are listening and if it’s worth their time. This episode of Rhodes to Success we discuss what really matters when it comes to audience size, what’s the truth behind audience stats, how to get your ducks in row, and what it means to be a great guest.

Key Lessons Learned:

Who Is Listening to Podcasts

• Even though 60% of Americans listen to podcasts, this doesn’t matter.
• What matters is how many people are actually listening to the podcast you might appear on.
• Not a lot of people are listening to the podcast you will realistically be interviewed on as a guest expert. This isn’t a bad thing!

The Real Audience Stats

• If you publish a podcast episode and a week later you have 150-170 downloads you have more listeners than more than 50% of the podcasts on iTunes.
• Download stats are not public so you never truly know what audience size a podcast has.

Niche Audiences

• The audiences and listeners you speak to are incredibly targeted and niche.
• Focus on whether or not the content is relevant and if the target audience of the podcast your target audience as well.

Get Your Ducks in a Row

• If you want to see results you have to have all the pieces lined up before you do your podcast interview. 
• Ensure your content is relevant to the audience.
• Have a call to action that motivates listeners to go to your website.
• The website needs to be good enough so when people go there they hang out and stay connected.

Being a Great Guest

• Don’t be concerned with ‘what’ instead look at the ‘who’.
• Focus on relationships with the host before, during and after the interview.
• Over-deliver on value and make the host look good.
• Tailor your answers to the audience.
• Podcasting is a great way to have a conversation with a potential client whether that be the host or the audience.
• Enact the ‘serve first’ strategy.

Resources:

Text ‘Rock’ to 72000 to register for webinar

It’s Time to Sell

Libysn

Podcast Producers

Dream Biz Academy

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The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Are you a guest who wants to find shows that are in your target market? This episode of Rhodes to Success we discuss podcast discoverability. We teach you the basics of your show being searchable iTunes and discuss why you should have good artwork, an appropriate podcast title, solid episode descriptions. During the show we also cover why you should dive right into the content and have solid sound quality but not obsess over having an amazing microphone.

Key Lessons Learned:

iTunes Store

• Go to the iTunes store and search your keywords e.g “living on a boat.”
• Start with a broad category and shop through all the shows and sort from there.

Categories

• There are about 15 different categories of podcasts.
• Within each category there are sub categories. E.g the arts category has 6 sub-categories.

Sub Collections

• These are in the sub-categories iTunes:    
• New and Noteworthy
• What’s Hot
• Top Podcasts
• Top Episodes
• All Podcasts 

Podcast Artwork

• When you are thinking about a new listener finding your show you must consider the artwork.
• The artwork needs to grab the attention of the ideal listener and be relatively descriptive of what the show is about.
• If a brand new listener finds it they need to know exactly what they are going to get.

Podcast Title

• The title of the show and overall presence on iTunes needs to be attractive to the audience.

Show Description

• Don’t just stuff the description full of keywords and try to game the iTunes search system.
• If a potential listener found your podcast and read the description would it tell them the following:
• What the show is about.
• The goal of the podcast   
• Who is listening (the target audience and ideal listener)

List of Episodes

• Episode titles are key and need to describe what the podcast is about.
• The tile needs to be relatively descriptive about what the person would get out of listening to that episode.
• If the title is the name of the guest that works for big celebrities but not much else.
• There are differing opinions on whether or not to include the episode number in the title.
• There is a limited space in iTunes for the episode title

Once A Podcast is Found

• You have 3 minutes to get the audiences interest.
• It often takes podcasters way to long to get to the point of their podcast episode so people click stop and never go back to the episode or show.
• When you open the show and only speak to veteran listeners you isolate the audience members who are brand new.

Content

• Focus on valuable entertaining content your audience will care about.

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Podcasters are being pitched by potential guests more than ever before! Some podcasters love it and a lot of podcasters hate it. If you want to be booked as a guest, you need to know how to pitch a podcaster the right way. In this episode, I'll teach you the 5 skills I learned going door to door for a non profit, and how you can apply those skills to pitching podcasters

Are podcasters reporters, journalists, entertainers, or teachers? On this episode of Rhodes to Success, we investigate just that and discuss how to make your podcast compelling and worth sharing.

Key Lessons Learned:

Get More Subscribers

• Brilliant copywriting starts with a question.
• People want actionable content but also want to be entertained.
• What story arc can you produce to get listeners to subscribe.

Shareability

• You need a podcast that is worth sharing.
• It needs to be intriguing and entertaining so people can’t wait to share it.
• When you view yourself as not just a podcaster but as a reporter, entertainer, or journalist, your show becomes better.

Get Inspired

• Listen to the procasters, not just as a fan but as a student.
• Listen to what is created when there is a huge production team behind it.
• Get ideas of what to do with your show and what to avoid.

How to Make Your Podcast Compelling and Worth Sharing

1. Add Depth to Your Show

• Use audio clips, music, conversations, and listener voicemails.
• Ensure you have rights to use the music you’ve chosen.
• Use your iPhone voice memo app to get listener feedback on the go.

2. Record Audio In-Person

• Lots of podcasts are recorded either solo or via Skype. However, in-person interviews can offer a lot more chemistry.

3. Record Out in ‘The Wild’

• Sometimes having background noise is cool and adds depth to the show.
• Ensure you describe your surroundings when you are recording on location. 

4. Get Vulnerable

• Get real and share personal things about your life.
• Don’t try to be perfect.
• People will feel as though they are more connected with you and really know you on a personal level.
• Your podcast is a safe space where your listeners love you and genuinely want to get to know you.

5. Be a Teacher

• If you have an interview show and are interviewing guest experts, try a solo episode and monitor the engagement.

6. Epic Rants and Monologues

• When you get on your soapbox and have an epic rant, it brings a loud voice to a topic that people are thinking about but not talking about.

Resources Mentioned:

• RED Podcast (David Hooper)
• The Parenting Rhodes
• She Podcasts – Ep #105 Letting People Down and Giving People Cash Biz Chix – Ep #226 Business and Babies
• School of Podcasting – Are Review Swaps Hurting Podcasting?

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

On this episode of Rhodes to Success we celebrate episode 100! I talk video marketing and reveal why it took me more than a year to record my first podcast. I also share my personal tips on how to get to 100 episodes, the top 5 most downloaded episodes, and the ultimate resource list for podcasters. 

Key Lessons Learned:

Video Marketing

• Your first few episodes are going to suck, so accept it, just move through it, and get better.
• For the majority of the videos, a Canon HD is used, and more recently an iPhone 6 without a lapel microphone.
• Use music as your audio branding.
• Get clear on your message.
• Practice getting right to the point.
• Evolve with what works for you and the audience.
• It’s okay to not know the tagline and hashtag on Day One.

Tips to Get to 100 Episodes

• Stay committed and keep doing it.   
• Start your podcast with a clear focus on the show.
• Remember, you are doing your show for your listeners but also for yourself.
• If you change the show or branding, let it evolve and just keep going.
• Put yourself out there more and take your marketing seriously.
• Don’t obsess over your stats!
• Not every show needs to have a huge audience. Mine has 200 downloads within the week of release.
• Remember, your listeners are listening for you not your guests. They should like them, but they don’t show up for them.
• If you are bored, seek out someone who is doing a show you like and mastermind with them.

The Top 5 Most Downloaded Episodes of Rhodes to Success

1. How to Make a Career Following your Passion (Maura Sweeny) - 745 downloads

2. Video Marketing Made Easy (Mimika Cooney) - 452 downloads

3. How to Work with Millennials (Lee Caraher)

4. Virtual Assistant Support (Lyndsay Philips) - 394 downloads

5. Build Your Business by Appearing as a Guest (Tom Schwab) - 392 downloads

Stats

• Stats will tell you what people are coming to your podcast for.
• Look at your download stats and analyze them rather than getting sad, frustrated, or happy for the wrong reasons.

Who to Work With in Podcasting

• Nathaniel Boyle
• Chris Ruppert
• Caye Howe
• Podfly
• Podcast Promo Graphics
• Jim Palmer
• BizChix

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

On this episode of Rhodes to Success, I speak on how to reach out to podcast hosts to present yourself and get booked as a guest expert.

Key Lessons Learned:

Why Podcast Interviews?

• You are speaking to a targeted and engaged audience who is there to learn.
• People will feel like they know you.
• It allows you to create relationships with partners in your industry.
• People spend more time with a podcast than they do with a blog.

Are You Ready for the Spotlight?

• Podcasters want guests on the show that have content to share.
• Start creating content on your own platform before going out and getting it on everyone else’s platform.
• The ideal scenario is to do a trade. Be on someone’s show and have them on your show. 
• Personal branding is important. Make sure to position yourself as a celebrity and have a strong social media presence. 
• Have a product or service that people actually want.

Pitch the Right Shows

• Be clear on who your target audience is and reverse engineer it by finding podcasts they would be listening to.
• What are the pain points of your target audience?
• Source shows from iTunes, Stitcher, and Google.
• Don’t just aim to be on ‘big shows.’

Write a Solid Pitch Letter

• Do your due diligence.
• Figure out who the target audience is and what the goal of the podcast is.
• Listen to the podcast and get to know the host so you can mirror the humor.
• Articulate who you are, what your content is, and how that content will be valuable to the listeners.
• The podcasters’ goal is to bring valuable content to their audience.

Contact and Follow Up

• A phone conversation is the most effective way to pitch a podcaster.
• Social media is a great way to get in touch as a first point of call.
• Ask to pitch. It seems counter intuitive, but it builds ‘yeses.’
• When you can get the host to say yes multiple times, they are more likely to say yes.
• Follow up on pitches.

Interview Prep

• Make the host’s job as easy as possible.
• Give them everything they need and be a great communicator.
• Include the guest bio in third person, headshot and Skype ID, and your interview talking points or questions.
• Schedule the interview promptly.
• Make sure you have a decent microphone. An ATR2100 is about $50.
• Listen to the podcast before you appear on the show.

Deliver Amazing Content

Remember, you are there to add value not pitch.

• You will attract people to you through your free knowledge.
• Thank the host for having you on the show.
• Tailor content to match the audience.
• Use the host’s; name they will like you more and promote you more.
• Incorporate stories into your interview.
• Stories position you as being credible and have experience rather than spouting facts and scenario.
• Don’t hold back; give a lot of value.
• Podcasts are pitch-free zones, so plant seeds instead of sell.
• Compliment and promote the host’s business. Figure out what they are trying to promote.

Have a Call to Action

• The goal is to drive targeted traffic to your site and collect emails.
• The best way to do this is deliver an interview with personality and compelling content.
• Ensure your call to action is clear, specific, and easy to remember.
• Have one call to action rather than give too much.
• Ideas include a video series, free call or consultation, webinar, book, and PDFs.
• The call to action must be related to what you were interviewed on.

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

Thinkific

Radio Guest List

On this episode of Rhodes to Success, we cover the 5 reasons podcasters will not book you. These tips come from my personal experience booking guests as part of the thousands of bookings completed by the Interview Connections team.

Key Lessons Learned:

1. Bad Headshot

• When you are a guest on a show, you become a brand ambassador of that podcast. If you have a bad headshot, it reflects poorly on the host and the show by association.
• You need to look professional.
• It’s nice to have a professional photoshoot, but smart phones such as the iPhone 6 do an amazing job.
• The type of photo you choose is a branding decision. It says a lot about you as a person and signals how you conduct business.
• Make sure your headshot matches your brand.
• When your headshot doesn’t look like you actually look in real life, it builds a level of distrust.

2. One Sheet 

• There needs to be an established online presence, which includes social media and a website that confirms your experience and accomplishments.
• The purpose of a one sheet is to provide podcast hosts with all the information they need in one place.
• The one sheet should be designed and branded as an extension of your business.
• Ensure your bio is on your one sheet. This must read in third person so the guest can use it as your introduction.
• Include interview topics and questions on the one sheet as a sample for the host.
• Also have your contact information, socials, and Skype ID on the sheet so the host has all your details in one place.

3.Bio

• If your bio is too short, the host won’t have enough information about you to decide if you are credible and a good fit for the podcast.
• If the bio is too long, the host may not read it.
• The best length is 3-5 sentences and written in third person.
• Highlight the best part of your professional life that showcases you as a great guest for the podcast you are pitching.

4. How You Communicate Over Email

• If the guest doesn’t reply to emails promptly, hosts will question if the guest is actually interested in being on the show.
• Are you showing gratitude in your email communication?
• Are you being a giver and asking, “What else do you need?”
• Are you showing ‘diva-like’ tendencies and not trying to make the show a success?
• Tone is lost in text, so communicating in email can be lost in text. Be careful with how you communicate with show hosts over email.

5. Content

• Having content that is not valuable or relevant to the host’s audience will mean you get rejected.
• Each email you send should be customized to the show you are pitching.
• Spotlight the relevant part of your personality, expertise, or interest according to the show.
• It is not the host’s job to read your bio and figure out how you would fit into their show.
• It is your job to show the host how your content is valuable and relevant to their audience.
• If a show is weekly, then you need to convince the host that you are one of the top 52 people in your industry.

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

The Nice Guys on Business Podcast

On this episode of Rhodes to Success, I interview Julie Waller, who has been a strategic coach since 1997. She is passionate about the Unique Ability discovery and works with hundreds of entrepreneurs and team members in one-on-one sessions, helping them identify and create a life around their unique ability. During the show, we discuss top 5 strengths, discovering your unique abilities, the four characteristics, and the naming and activity paths.

Main Questions Asked:

• What is Unique Ability?
• Do people use Unique Ability in their personal life, work life, or both?
• What are the four characteristics?
• What are the naming and activity paths?

Key Lessons Learned:

Jessica’s Top 5

1. Communication

2. Futuristic

3. Achiever

4. Activator

5. Maximizer

Unique Ability

• This is what you are naturally good at and passionate about.
• Your Unique Ability shows up in the activities you do every day.
• When you look at your activities, you can assess where the underlying talents are.
• Your Unique Abilities are who you are when at your best.
• Self discovery helps you find the type of work that you do best.
• It often helps looking at your Unique Ability through your business lens before your personal lens. 

The Four Characteristics

1. Superior Skill

• When you do an activity in your work or life, assess if you are really good at it.
• Ask yourself and others what your skill level is.
• Superior skills are things that you are naturally good at, and are not necessarily learned.

2. Passion

• This is something you are driven and motivated by and want to do more.

3. Energy

• Your Unique Ability gives other people energy when you are doing it.

4. Never Ending Improvement

• This is when you are already good at something and you want to keep getting better.

The Activities Path

• List all the activities you do every day starting with what you do for work.
• Once the activities are listed, ask if each activity meets the four criteria.

Excellent Activities:

• You don’t have passion for these activities, but still have a superior skill.

Competent Activities:

• You can do this, but are average at it and a lot of people could do it better than you.

Incompetent Activities:

• You aren’t good, and experience failure.

• Once you have broken your activities into categories, delegate a percentage to each.
• Figure out how to free yourself up from the energy draining activities.
• Exponential results will come from focusing on the stuff you are really good at.

Jessica’s Personal Case Study

• Create your activity inventory.
• Put each of your tasks into the four categories.

Jessica’s Primary Tasks

• Bookkeeping.
• Checking emails.
• Checking Slack.
• Client calls.
• Podcast.
• Proofing the blog.
• Training calls.
• Guest booking.
• Get coaching.
• Producing weekly videos.

Coaching Tips

• Tell the truth about your skill level.
• If others would agree, you have a superior skill.
• Check your passion level and mark it as your Unique Ability or excellent.
• Keep your feelings about the activities separate, and focus on the skill level.

Jessica’s Unique Ability

• Cold calls.
• Podcasting.
• Client training.

Jessica’s Excellent Activities

• Slack.
• Pitching and booking interviews.
• Video marketing.

Competent Activities

• Emails.
• Blog, editing, and posting.

Incompetent Activities

• Bookkeeping. 

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

Unique Ability

Strategic Coach

On this episode of Rhodes to Success, I interview Stephen Christopher about his show The Business Revolution podcast. This is another in the case study series where we peel back the curtain and look at the real-life mechanics of what it takes to launch and produce a podcast. We discuss target audience, format, facing fear, why guest interviews are a better way to grow a podcast, how podcasting fits into a weekly schedule, marketing, and email lists.

Main Questions Asked:

• What inspired you to start a podcast?
• How did you get over your fear of podcasting?
• Tell us about the format and frequency. Has it changed?
• How do you see guest interviews as a better way to grow the podcast?
• What were your expectations on how podcasting would fit into your schedule?
• Tell us about how you have been marketing the show.
• What marketing tactics are effective with regards to downloads?
• What is working for you in terms of emailing your list?

Key Lessons Learned:

Target Audience 

• The show is for business owners who are running a business and are moderately happy with it, but are working too much and can’t figure out how to get to the next level.
• Figure out who your ideal audience is and how to get in front of them.

Format

• Before launching, Stephen thought the episodes would be between 12-15 minutes.
• Originally, Stephen planned for the shows to just be him, thinking that no one would want to be a guest on his show. He is now moving toward more interviews.
• Episodes now run between 20 to 70 minutes.

Guest Interviews

• This is a way to grow the podcast, as you have access to your guest’s audience.
• A lot of times interviewees have their own podcast and you are invited to be a guest on their show. 
• Guest interviews are a great way to build professional relationships.

Scheduling & Time Management

• Stephen records a lot of the solo shows on the weekend and does the interviews during the week.
• Stephen has an executive assistant and someone who produces the show.
• To run a podcast, you need to be able to delegate or have money to pay people to do the behind the scenes work.

Podcast Marketing

• You have to find ways to stand out in front of your ideal client or audience.
• Even the people who are subscribed to your podcast and you think are listening need weekly reminders.

Email List

• Email filters are increasingly getting difficult to get past.
• Follow the people who are making a good living doing it do.
• Stephen is taking all his email titles and reducing it to one or two word titles.
• The emails are aimed at entrepreneurs, so it is sent out early on Tuesday in order to catch them before they go to work.
• Keep yourself out of spam filters by not putting too many links in the email.
• The Business Revolution podcast has a separate email from Stephen’s business.

Progress

• The show you start with isn’t always the show you end up with.
• Sometimes it’s not about download numbers but more about trending up.
• It can take 6 months to find your groove and to be sure you are getting the right guests, have the right format, and are targeting the right audience.

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

Seequs Digital

Business Revolution Podcast

Stephen@seequs.com

On this episode of Rhodes to Success, we continue our case study series where I ask guests how they use their podcasts to market and grow their businesses. Philip ‘PT’ Taylor is the founder of FinCon and host of The Money and Media Podcast. He joins me on the podcast and discusses starting, marketing, and executing a niche conference, as well as how his podcast is an additional platform for the conference.

Main Questions Asked:

• Tell us about FinCon and when you started it.
• Was marketing and content marketing missing from the personal finance and investing world?
• What were you thinking when you decided to put on a conference?
• How did you market the conference and get people to attend before you launched your podcast?
• How was the podcast introduced to the mix?
• When did you introduce the podcasting track to FinCon?
• Talk about having a podcast co-host.
• How has the podcast helped marketing, and what have been the results with FinCon attendance?

Key Lessons Learned:

FinCon

• This was founded in 2011, and is a national conference where money and media meets.
• FinCon took the three pillars of finance, social media, and affiliate marketing and combined them into one conference.

Starting A Conference

• It was PT’s love for the community that was the catalyst for starting FinCon.
• When starting a conference, ensure the people you want to get together already want to get together badly.
• Open source the conference and let the community tell you what they want, and help build it with regards to locations and sessions. This helps the community having investment and ownership with the conference.

Marketing the Conference

• Prior to the podcast, there was a blog, social media channels, email list, social proof that other people from the community were coming to the event. 
• Use the authority of attendees to leverage ticket sales.
• PT developed a print magazine that circulated leading up to the conference, and featured the agenda and list of speakers.

Podcasting

• The podcasting track at FinCon was introduced in the forth year of the conference.
• Live podcasting was allowed at the event since the second year.
• PT started The Money and Media Podcast on his own and brought in Joe Saul-Sehy as a co-host.
• The podcast hasn’t increased conference registrations. However, it provides the opportunity to celebrate conference speakers.

The Money and Media Podcast Downloads

• The podcast download stats are in the hundreds and isn’t taking off beyond the existing community, which is around 1,500.

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

Money and Media Podcast

FinCon

On this episode of Rhodes to Success I interview Frank Sardella who uses his podcast Will Work 4 Patience a way to market his chiropractic business. This episode is another in the case study series as Frank and I discuss how important your backstory is in positioning yourself as an expert, the importance of the niche, whether or not to create a pilot episode, predictability and evolution, and monetization.

Main Questions Asked

• What is your business and how do you make money?
• Who are your clients and when did you start your business?
• What was the turning point of getting into podcasting?
• What were your expectations going in and how did your perspective change the longer you podcasted?
• Why did you create a pilot episode and do you think it's a good idea?
• Do you see as podcast sponsors as distracting the audience from what you do?

Key Lessons Learned

Getting Into Chiropractics

• Frank got started in chiropractics after a chiropractor saved his live more than 20 years ago.
• Within 3 months of taking a job at the chiropractor chain he was promoted to the role of director of marketing and learned the ropes of the industry.
• Frank decided to help thousands of chiropractor help their patience in order to have a bigger impact and help millions of people.
• He connected his art, advocacy and public speaking and expanded to modern wellness professionals.
• Frank has a system of face-to-face marketing and e-marketing, which is the model of his business on how he generated revenue.
• In 2011 Frank discovered online conferencing, which revolutionized the business and enabled him to work with people globally.

Backstory and Creditability

• When you use a podcast as a marketing tool you need to position yourself as an expert and let people know what you do.
• When people consider working with you they want to know who you are as a host, your backstory and if you are credible.
• In order to have credibility you need to put some of yourself into your show and demonstrate passion and purpose to the listener.

Your Niche

• Its not enough to say you just want to do a podcast you have to have something to give.
• You have to have a niche and avoid being general.

Podcasting

• In radio you do a live broadcast and it’s gone forever. With a podcast, you do an episode and it’s there forever.
• Many podcasters use elements from different media in each show.
• It took Frank 2-3 years of recording 20-30 episodes to just get the show well and truly rolling.
• The podcast isn’t about getting coaching clients first, its about getting listeners and readers of the blog.
• Podcasting is about providing so much value that it brings people into your community.

Expectations, Patience and Pilot Episodes

• From the time you start to when you see the results could be an obscenely amount of time.
• Pilot episodes help create the platform and enable you to figure out where you want to go from there. 
• Glean format from other podcast rather than content.

Format: Predictability & Evolution

• After about 5 episodes you need to get into a rhythm and be consistent with the format.
• Every episode should be predictable. 
• It’s important to evolve and let the show go where it will go.
• The biggest evolution should be due to feedback.
• You have to be okay with testing something and it not being a good idea.

Monetization & Affiliate Marketing

• Frank had the idea of affiliate marketing before he had the idea of the podcast.
• The types of affiliate relationships you want to build are those that come through you but build the relationship you already have.
• If the client wins then you win.
• Can you expand on your niche and make it valuable to the sponsors?

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

Chiropractic Marketing Advice (Podcast)

Ready Fire Aim (Book)

Still struggling getting your podcast off the ground? 

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In this ‘pitch free’ interactive seminar you will learn:

• How to improve your setup, create better production workflows, and podcast like a professional
• How to take your show past the first year and elevate the production quality, content and audience engagement of your podcast
• The keys to building quality relationships with co-hosts, guests, listeners and your production team

Bonus: As an added bonus, you will leave The Podcast Producers Mastermind armed with an A-Z blueprint of how you can create a journalistic and narrative style podcast that sets you apart from every other podcast in your niche.

Agenda for the most powerful 5 hours of your trip to Chicago!

❏      Introduction: Who are Corey and Jess and attendee intros

❏      Behind the Scenes! Corey and Jess will reveal how they created Season 1 of The Podcast Producers, the ten episode audio series selected by Apple as a Hot to Podcast show in iTunes.

❏      The killer strategies of how Jess and Corey were able to book 28 amazing guests pre-launch!

❏      You’ll get their two month production schedule and successful launch strategy

❏      How the show was recorded and edited together

❏      Why Corey and Jess approach each season of The Podcast Producers as its own unique show

❏      Hot Seats! Jess, Corey and fellow podcasters will provide laser focused advice to some of the attendees on how to take their podcast to the next level.

❏      Round table interview recording for a future episode of The Podcast Producers

Who The Podcast Producers Mastermind is NOT for:

• You don’t know what a microphone is
• Your dream of a successful podcast is just that, a dream.

Who The Podcast Producers Mastermind is for:

• You already know the basics of podcasting and are ready to uplevel your game
• You care more about creating a high quality show more than a quick flash in the pan

By design, the Podcast Producers Mastermind event an intimate experience and seating is extremely limited. With this small group every attendee is guaranteed some focused attention and feedback on their podcast.

WARNING! The board room holds only 12 people! If you are the 13th person to try and register, you will be locked out. Do not miss this amazing event – register now.

Click here to secure your seat for $500

On this episode of Rhodes to Success I interview James Kevin O’Connor in a new mini-series of case studies on podcasting. James has a niche podcast in the music category called The Dharmic Evolution podcast, which focuses on original music. During the show we discuss connecting to your passion, using four touch points, monetization, how to get your show live, audience size and stats.   

Main Questions Asked

• Tell us the story of when you had the first idea to start the Dharmic Evolution podcast.
• When you started, was there a business around it or was the podcast first and later built out revenue streams around the show?
• What were the first steps to getting your show live on iTunes and Stitcher?
• How many episodes did you lach unch with on iTunes and what is the frequency of your release schedule?
• When did you know it was the right time to invest in a virtual assistant to help you find guests?
• Talk about your download numbers and expectations.
• What has happened in your life and business as a result of the podcast?
• What things do you do with your podcast that make it high quality?

Key Lessons Learned

• Do your due diligence before you offer an interview to ensure it will be a good interview rather than find out it’s not a good fit while you are recording.
• Most people aren’t connected to their passion and some can’t even find it.
• Podcasting leads to all kinds of opportunities that you may not be aware of  or predict when you go through the process.

The Dharmic Evolution Podcast

• The year before he started his podcast, John decided to educate himself online.
• Four songs by the guest artist are included in the podcast episode, which gives the audience four chances to connect with the artists work.
• Most musical people have found their passion, so this podcast is a great way for people to listen in and follow the trail of how others got connected.
• John’s guests aren’t big stars but rather are on the cusp of getting to the next level and have been producing records and touring.

Monetization

• James didn’t have a monetization strategy when he started the podcast.
• Revenue streams include life transition and podcast launch coaching for individuals and small business.
• The common thought for podcasters is to get a high amount of downloads and be able to sell advertising time to advertisers.
• Podcast audiences can turn into a community and clients that can be monetized. Podcasting monetization doesn’t just have to be about ad revenue.

Going Live

• Nothing has changed with broadcasting except technology. It’s still a microphone, audience and intimate conversation back-and-forth.
• James released three shows when the show went live and had at least 30 shows recorded. He likes to be 6-8 weeks ahead of schedule.
• Then plan was to go to two shows per week after 6 months and now does 8-10 shows per month.
• As you learn you will get better guests, become a better

Show Stats

• The podcast is just under 4,000 lifetime downloads in one year.

Sound

• The way you sound is out there in perpetuity so spend at least $50 on a quality microphone.
• Send .WAV files rather than.mp3 when sending files to hosts.
• Start on a higher platform and the output will sound much better on  compressed generations.

Guest Relations

• Every podcast guest has a dedicated blog post on the website, which includes their bio and links.    
• Tweetable links of guest quotes are sent out in order to encourage them to send to their mailing lists and promote to their audience.
• James gives each guest an autographed CD with a thank you note.
• There are at least 5 different follow-ups after the guest is on the show.

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

Dharmic Evolution Podcast 

On this episode of Rhodes to Success I interview Mike Saunders who helps position his clients as an authority in their niche. Mike is the host of the Business Innovators Radio Show, holds an MBA and is an adjunct professor. He says if you give him 60 minutes and 60 days he’ll get your book done and you will be an Amazon bestseller!  During the show we discuss positioning yourself as an authority, why you should considering writing a book for Amazon, and how to publish and interview-style book.

Main Questions Asked

• What has your MBA brought you that other entrepreneurs who didn’t go to business school?
• Why is it important for entrepreneurs to position themselves as an authority?

Key Lessons Learned

Positioning

• This is one of the 4 P’s of marketing and how you are perceived in the mind of your target audience.
• Most people don’t proactively position themselves; however, if you create the positioning you win the battle.

Positioning Yourself As an Authority

• You need to systematically and rapidly positioning yourself as a celebrity to your clientele and target market.
• Get the media talking about you, this can be via local media or podcasting and doesn’t necessarily have to be national.
• Post your ‘humble brag’ on social media.
• By appearing on shows you are providing yourself with authority positioning.
• The ultimate focus is to be an educator and advocate for your prospect and clients’ success. 

Create your Authority Position

• Google indexes content that is reputable.
• 87% of the time a prospect will Google instead of calling.
• You don’t have to make a video to put it on YouTube you an convert an MP3 to an MP4.  It can be a YouTube video of the audio.
• The more backlinks you have the more your site will rank on Google.
• A lot of podcasters do show notes, which is where the guest link back lives on the site.
• Just because you have done one guest post or podcast interview doesn’t mean you have completed the task and can check it off the list. It has to be consistent.

Self-Publishing on Amazon

• Getting your content into written word offers another level of authority that podcasting, videos and blogs don’t.
• The benefits of being an author include being invited to speak at conferences events.
• Experts close three times as many deals as sales people.
• Sales people have brochures and experts have books.
• You won’t get paid for writing the book but because you wrote the book.
• Think of one problem and one solution for your target audience.
• People throw away business cards and brochures but not books as they have significant shelf life.
• Amazon allows you to self publish your own book and buy small numbers at a time. The cost of self-publishing can be $3-4 each so is affordable to hand out to potential clients.

Interview Style Book

• The audio from an interview is transcribed and edited to create an interview-style book.
• Mike says if you give him 60 minutes and 60 days he’ll get your book done and you will be an Amazon bestseller. 
• Once you publish the book you have to build the business behind it

Positioning Yourself as an Expert

• Make sure you know the FAQ as well as the ‘should ask’ questions.

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

Business Innovators Radio Show

Rev

Marketing Huddle

On this episode of Rhodes to Success, I interview Frank Klesitz, who is an entrepreneur, investor, and co-founder of Vyral Marketing. The video marketing firm helps entrepreneurial professionals in all industries increase client generation and retention with education-based video marketing. Viral marketing helps hundreds of professional clients worldwide publish over 800 client videos a month and 4 million client emails per year. Frank’s methods are directly responsible for generating more than $10M of additional client revenue, commission, and billable hours since 2009. During the show, we discuss the 33 Touch Concept, balancing new clients and client retention, weekly client phone calls and getting people to sign up, and setting clear expectations.

Main Questions Asked:

• Talk about your wealth expertise.
• How do record via webcam and help people with lighting?
• How did you take your business from zero to 60 employees?
• How do you balance brining in new clients with client retention?
• How are you getting people to sign up to your service?
• How do you handle setting clear expectations?

Key Lessons Learned:

Reconnect with Your Database by Using Content

• The 33 touch concept is touching your database 33 times per year with something of value, which works out to be every 10 days.
• It’s important to be the marketer of what you do and not just the doer of what you do.

Vyral Videos

• Vyral Skypes clients and does interviews on a webcam in order to create two videos per month.
• The video quality you get on a webcam looks pretty great. The only issue is the audio, but it can be fixed with an external microphone.
• Vyral is able to see the client by doing a Join Me session so they can see the screen.
• The best topics are 2-3 minutes and are Q&A’s based on the most common questions people have been asking you.

Growing the Vyral Business

• The concept of custom work is difficult to scale, so Frank created one system and one plan with a one-time, up-front fee and ongoing monthly fee.
• Retaining a client is more profitable than bringing in new clients.

New Clients

• New client generation is your retention. 
• This needs to be number one on your list as a business owner.
• You can’t control what clients are supposed to do, such as if they pay on time or want to continue the service.
• You can never take your eye off the ball when it comes to searching for new clients.

Client Retention

• The number one thing you can do for client retention is to make sure your clients get a phone call every single week.
• If you focus on weekly communication, it tends to fix most problems from a retention standpoint.
• When you start getting things done through others, you have to start leveraging yourself.

Meetings

• The only way to ensure the quality of the communication is by training and meeting with your people to go over the issues of communication on what you are dealing with.
• Fonality allows Frank to listen to any live calls.

Getting People to Sign Up

• Frank attends top conferences, and finds the people in the profession who are being put on stage and marketed as the most successful people in the profession.
• The goal is to get the influencers of the profession as clients by doing whatever it takes.
• Once they have the influencer on board, they market it back to everyone in the profession.
• In order to get creditability, you have to get clients that people want to become.

Setting Clear Expectations

• The most important call is the ‘expectations call.’
• There are 40-50 things that are said in this call, which is a step-by-step recorded call.

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Links to Resources Mentioned

Vyral Maarketing

The Rockefeller Habits

Fonality

On this episode of Rhodes to Success, I interview John Dwyer, who is an expert in direct response marketing. John is the host of Sales for Profit, which shows people how to use direct response marketing in advertising to ensure everything is measurable. His WOW Attraction Formula has been responsible for attracting more than $15B in sales, and the strategy has been deployed across 27,000 businesses. During the show, we discuss direct response marketing, 5 components of the client attraction system, wow factor, and the secret behind repetitive trade.

Main Questions Asked:

• What is direct response marketing?
• What is a wow factor?
• How would you recommend an online business enact repetitive trade?

Key Lessons Learned:

• Businesses often do what they believe is brand-building, but doesn’t actually put money in the bank.
• Direct response marketing doesn't have to be looked upon to be the poor cousin of advertising.

Stop Using Price to Attract Customers

• Don’t sell on price; sell on value.
• Constantly having sales and half-price specials is unsustainable.
• You need to attract customers who spend more and stay longer.

5 Components of the Client Attraction System

1. Identify your most profitable target audience.

• Be specific: A woman, 25-34, with 2 children, working a white-collar job, and living in an upper-class suburb.

2. Create a wow factor to take people’s eyes off the price.

3. Problem solution advertising.

• Provide them with a problem, aggravate the problem, and offer the solution.
• People will pay to get rid of pain in place of getting pleasure.

4. Fix your website.