Monetize the Mic

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

 

In this special episode of Rock the Podcast, you’ll hear from Kelly Roach, a sought-after speaker and trainer, who helps business owners become game changers in their industries and achieve million-dollar breakthroughs in their businesses. Kelly has been appearing on podcasts consistently since 2014 to build a global, internationally recognized brand. Especially now, Kelly explains, during this global crisis podcasting just became 1000000x more important.

 

Smart, strategic business owners use podcast guesting as a long term strategy to elevate their brand and become peerless in their industry. Podcasting has been a top priority for Kelly from 2014 to now, and it’s at the top of her list for what she is going to do from today forward. By utilizing cultivated, hand-selected audiences, and appearing on podcasts consistently, you will grow your business into the future. 

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Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

 

One of the most valuable benefits of podcast guesting is not the exposure or the interview, but the connection with the host of the show and their community. During uncertain economic times, making valuable connections and growing your personal brand is more important than ever. 

 

You’ll hear actionable advice about how to turn your podcast interview into a high-end networking opportunity. Jack and Michelle Bosch, clients of Interview Connections, were able to sell 15 of their courses through an affiliate partnership with just one host! The value of talking to entrepreneurs who are leaders in your space cannot be underestimated.

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“All I want is a conversation with someone smart!”

 

In this client feature episode of Rock the Podcast, Jessica interviews Peter Winick. Peter Winick is an entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies that have powerful intellectual property. His accomplishments include start-ups, turnarounds, and M&A (in the b2b services sector)—with results driven by practical strategy, focused execution, and a disciplined method of cost control.

Peter has over twenty years of experience and has worked with a variety of thought leaders. He

expertly leverages that along with his experience with such clients as IBM, Kraft, Microsoft,

Avon, Hyatt and more.  In addition, he has built and managed several consulting and

professional development organizations. Peter is an information junkie and an avid reader of business books.  He believes that taking great content and creating a platform to best support it takes a combination of art, science, logic, focus, passion and creativity.

 

In this episode, Jess and Peter discuss what a thought leader is and, even more importantly, what a thought leader is not. Peter also speaks about the danger of sitting back and waiting during the current crisis, and offers insight about what we can do right now, in uncertain times. You’ll also hear how Peter utilizes podcasting to build his brand, and his experience as a podcast host and guest. 

 

Connect with Peter at his website, https://thoughtleadershipleverage.com and on LinkedIn here

Direct download: RTP_peter_w_mixdown.mp3
Category:general -- posted at: 7:00am EDT

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

 

In this week’s episode, Jess and Margy discuss how virtual speaking can help recession-proof your business. While podcast guesting used to be a fun addition to your marketing strategy, it has become an absolute necessity almost overnight. As in-person events are being canceled all over the world, podcast guesting is the best way to continue to get your voice heard, and remain an effective presence in your industry.

 

Don’t be reactive to what is happening, be relentless, pushing forward regardless of the circumstances. We’re here to empower you to step into the spotlight. With an economic downturn, some people will be stepping back and that is an opportunity for you to step in and expand.

 

Direct download: apr_13_mixdown.mp3
Category:general -- posted at: 7:00am EDT

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

 

In this week’s special episode, Jess speaks with client, keynote speaker, and host of the Apple award-winning podcast Deep Listening, Oscar Trimboli. During this global crisis, Oscar emphasizes the critical need for effective leaders, listeners, and communicators. Right now, leaders need to harness the power of the podcasting community to synthesize, not amplify. Oscar explains that we need to hear from people who can communicate with clarity, who can make sense of what is going on.

 

Oscar discusses his experience with podcast guesting and best practices to make the most of this strategy. These include asking the host important questions such as, “What will make this interview a homerun for you and your audience?” Oscar emphasizes the importance of telling stories in podcast interviews, but ensuring these stories will be relevant for the audience. 

 

Check out this very special episode for clear, actionable advice for podcast guesting and even more importantly, insightful thoughts on the current state of the world.

Direct download: April_6_mixdown.mp3
Category:general -- posted at: 7:00am EDT

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