Wed, 25 January 2017
Marty McDonald is a guest expert working with Interview Connections, and a master of social media marketing. Marty founded the successful Bad Rhino Inc., a full-service social media marketing agency. He has been building online marketing businesses for over 12 years. He joins Jessica today to help you harness the power of social media.
Social Media for Podcasters A podcaster’s social media strategy should be to use as many social media platforms as their listeners are using. Tracking your downloads and points of engagement is essential. Email lists are still a tried and true way to distribute your podcast. Audiences need to be conditioned, so tell your audience what you want them to do. Send out an email to your list every day, and be consistent. Marty says it’s all about taking the time, and being consistent.
Build your podcast social media strategy with analytics!
One Size Doesn’t Fit All Podcast listeners don’t always subscribe. Your audience may go away for a while, and then binge download your shows when they come back. The key is to get inside the mind of your listener, and figure out how they consume your content. Knowing what goal you want to achieve with your podcast, you know which metric you are trying to attain. Marty recommends starting with a baseline or control group, such as an email marketing campaign or a Facebook community, to learn and connect with your audience in a meaningful way.
Proven podcast strategies: ● Podcasts with advertisers get more downloads. ● Use Twitter to post multiple tweets every day with different hashtags. ● Search out Twitter lists with interests related to your podcast. ● Build a solid email list. ● Have a business plan and be serious about it. ● Invest in your podcast by hiring a marketing company.
Today’s sponsor is the marketing and business building Dream Business Academy Live Event in Orlando February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform, delegate business tasks to others, and take your business marketing seriously. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.
Resources Mentioned:
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 18 January 2017
Interview Connections’ client case studies are the focus of today’s podcast. Damion Lupo talks about his podcast guest expert strategy, the growth of his business since he started being a guest on podcasts, and why he’s committed to this strategy. Later, Rene Brent tells how getting interviewed has sold her book all over the world, why size doesn’t matter when it comes to podcasts, and her tips for being a great podcast guest.
Damion Lupo Interview Damion Lupo and his business partner were looking for a way to share their message with the online community. They wanted to be in listeners’ minds and ears, every day. He wanted omnipresence. Damion told Jessica he wanted to do 50 interviews a month! She needed to scale up Interview Connections, which included dedicating a guest booker just for the Total Control Financial account. Damion is succeeding at his hefty goal, even though for each podcast he budgets 2-3 hours per show to listen to previous episodes and to consider the audience. For him, it’s about adapting to what the host needs. He wants to get his face and voice out there. Damion believes the people we pay attention to are being vulnerable. Touching people emotionally drives buying decisions. Damion sends the host intro material, and always asks, “How can I help you to get this message out, and how can I help you in general during the interview?” Damien says as a guest he needs to be open to a wide range of audiences and different podcasts. It just takes one person to reach out to make it worth it. The best networking comes from 30-minute one-on-one conversations. It’s really about the relationship you make with the host. Today’s sponsor is the marketing and business building Dream Business Academy Live Event in Orlando February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform, delegate business tasks to others and take your business marketing seriously. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.
Rene Brent Interview Rene Brent is an author, clinical hypnotherapist, speaker, and a guest expert on podcasts, and she will be on Jessica’s panel at Podfest in Orlando, Feb 23rd-25th. When Rene was launching her How Big is Your But? book, people told her podcasts were a good idea, but she had reservations. After a friend mentioned Jessica and her team, Interview Connections ads popped up all over Rene’s screen. She decided it was a sign to move forward with her long-term strategy. Rene wanted to set herself up as an expert with a consistent message.
Tangible results Rene has experienced becoming a guest expert: ● New clients ● Increased book sales ● Connections to people who share what they learned from the podcast
Rene’s tips to be a great guest on podcasts: ● Relax and be natural ● Focus on your intentions ● Reflect your passions Rene also says it doesn’t matter which kinds of shows she’s on or who the audience is, as she’s becoming a better guest through real one-on-one conversations. She puts the podcast on her website. Content marketing is powerful in attracting clients and closing sales.
The Dream Business Academy Live Event Includes: ● Sessions on podcasting ● Getting booked for interviews ● Becoming a speaker ● Getting your book finished ● Working on your entrepreneurial and money mindset ● Profit seats ● Coaching and Masterminds
Speakers at the Dream Business Academy Live Event: Bob Burg — The Go-Giver Melanie Benson
Resources Mentioned:
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 11 January 2017
Lindsey “One-Click Lindsey” Anderson and Adam Hommey join Jessica in this episode to share their proven techniques on how to get targeted visitors who opt in to your content. Lindsey found out about Dream Business Academy when she was interviewed by Jim Palmer on his podcast, Stick Like Glue Radio. It was powerful, and she learned so much. It changed her business. Lindsey designed, and drives traffic to, JessicaRhodes.biz and InterviewConnections.com. Jessica, Lindsey and Adam Hommey of The Business Creators Institute will be speaking at the Dream Business Academy Live Event in Orlando February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout. If you are a guest on a podcast, your goal should be getting the podcast audience to your website. You want podcast content that is: ● Evergreen ● Attractive, and gives value ● Creates a path for connection ● A plan to engage listeners
Business Creators Institute Website Rules: ● Web pages should load quickly ● Web page design should be simple ● Your website should be responsive on mobile devices ● Have a strong focus on your call to action ● Your website should be hosted by a quality provider
Adam’s presentation at Dream Business Academy will be about book launches, and how to play with effective languaging and positioning on a subconscious level.
The Dream Business Academy Live Event: ● Is fast-paced ● Gets right to the point ● Includes a manual ● Is a pitch-free zone ● Includes lunch, at the Platinum level ● Includes a private dinner with Jim Palmer, at the Titanium level
Plus, Adam will be launching Jessica’s new book, Interview Connections: How to Rock the Podcast from Both Sides of the Mic, on January 30th.
After a visitor opts-in to your site: ● Consistently send emails to them ● Offer them your best deal or your special secret ● Integrate a P.S. and ask them to confirm they received your email. ● Make a phone call, if they buy something. Get experts on your team so you can focus on high-revenue activities!
Resources Mentioned: Interview Connections: How to Rock the Podcast from Both Sides of the Mic book
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 4 January 2017
On today’s episode, Dave Sanderson shares how being a guest on podcasts has gotten him paid speaking gigs. He describes how leveraging podcast interviews earned him 5-figure honorariums in just 9 months. This is Dave’s second appearance on the Rhodes to Success podcast. Listen to Dave’s first interview with Jessica, when he shared the inspirational story of “The Miracle on the Hudson.” At the time, he had just launched his marketing strategy, with Interview Connections as it’s backbone, even though he was skeptical about committing to podcasting as an investment.
How Dave Sanderson Leveraged Podcasts to Get Paid Speaking Gigs ● He signed up with Interview Connections. ● He blogged about the podcasts he was a guest on. ● He multipurposes his content. ● He shared his podcast experiences on LinkedIn. ● He sent snippets of podcasts when he applied for speaking engagements. ● He consistently engaged with people who listen to podcasts, including “C-level” executives. ● He put his time in, and stuck with it. ● He occasionally speaks for free, to hone his craft, and to gain exposure. ● He became an author, and contributed his writing to others. ● He coaches people who want to become speakers. ● He sets personal performance goals designed to expand his mind. ● He speaks at conferences like Podfest Multimedia Expo. Tweet: Podcasting gave me validation and credibility. It made me unique. @davesanderson #RockthePodcast @JessRhodesBiz You can meet Dave Sanderson when he attends the Dream Business Academy Live Event in Orlando February 8, 9, and 10. He will be learning how to build a Million Dollar Marketing Platform, and so can you. The conference features speakers who excel in marketing, videos, and podcasts. Day 3 offers a live Mastermind, designed to help you with your biggest business challenge. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout. Share this Tweet: The Dream Business Academy Live Event is where like-minded entrepreneurs go to expand their minds. #RockthePodcast @JessRhodesBiz
Dave Answers Listener Questions How do you position yourself for speaking gigs you want? - Dave’s strategy is to work many different angles. Podcasting, blogging, social media, and conferences, are a few. How are you a great guest for specific podcast audiences? Dave has a pre-call with his clients to understand who the audience is, and in doing so, he finds out how he can add value to them and the host. Example questions are “What is most important for you, and what has to happen for us to achieve that?” Share this Tweet: The best question you can ask a podcast host is how to be the best guest possible for their audience. #RockthePodcast @JessRhodesBiz Do you write out questions for the host to ask you in advance? When Dave first started podcasting he was more spontaneous in his interviews; now he has a custom designed “One Sheet.” *Get your customized “One Sheet” from Interview Connections. How can you leverage being an alumnus, into being invited to speak at a University? Dave contacted the head of the alumni association and the head of the college magazine. To give back to your alma mater, offer your time to speak for free. How effective is getting a speaking agent? Dave says, through his speaking agent he can be more selective, and get a higher price point. Does Dave offer free coaching on his successful strategies? Yes. Contact him through his website, Dave Sanderson Speaks. Share this Tweet: If you want paid speaking gigs, become an author. It gives you credibility. #RockthePodcast @JessRhodesBiz
Speakers at the Dream Business Academy Live Event: Bob Burg — The Go-Giver Melanie Benson
Resources Mentioned:
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
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