Margy is in the holiday spirit and Jess has some hidden dancing talent. Today’s episode features an interview with Interview Connections client, Tim Cameron-Kitchen.
Tim, what do you do in your business?
- Exposure Ninja is a digital marketing agency
Why did you decide to start a podcast?
- Sharing what they do on podcasts is a great way to get leads
Tell us more about what you cover on your show
- Small and medium sized business owners or marketing managers are their target audience
- They cover things that will be interesting to this audience
- Episodes are either Tim interviewing one of his team members or featuring a guest interview with someone who has had serious success in digital marketing
What’s the value in bringing on your team members?
- Exposure Ninja is so big that it’s more than just Tim (he has 60 employees!)
- Tim’s employees are doing things that even he may not know how to do, so it’s great to be able to feature their expertise
- It’s also great for clients to get to know the team members who make Exposure Ninja run
- Tim uses the podcast episodes in his email marketing and social media
- The episodes that feature employees get the most listeners
Does including employees help with employee retention?
- Not sure
- Some employees find it intimidating
How do you help employees practice?
- Wing it!
- Positive (and honest) feedback helps build confidence
What was your launch strategy for your podcast?
- They read Digital Marketer Blog for how to start a podcast
- Set up four episodes and launched with those
- People still go back to those original episodes and they are the most popular
- They made sure the topics for the first episodes would be evergreen
- Email marketing for new episodes to list
- Contest for ratings and reviews
What benefits have you seen from hosting a podcast?
- The biggest benefit is the relationship building with current leads
- The majority of sales are now made to people who love the podcast
Do you have any tips for people who want to start a podcast to grow their business?
- Do it!
- Quality is important- don’t air episodes that aren’t good
- Guests with too clear of an agenda can sound stiff
What should you NOT do as a guest?
- Guests who are outside the podcast pool are often best
- Often authors are too polished and don’t sound as authentic
- Really listen to the question and think about what the audience actually wants
- Don’t be generic
- Ask the host who the audience is and what they care about so you can tailor your message
What is your tech set up?
Resources Mentioned:
Digital Marketer Blog for podcast
Exposureninja.com
Blue Yeti
Zencastr
Direct download:
RockThePodcast_-_Tim_mixdown.mp3
Category:
general
-- posted at: 10:43am EDT