Monetize the Mic

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this episode of Rock the Podcast, Jess and Margy discuss a topic near and dear to their hearts: using podcast guesting to speak without leaving their homes! Speaking is the most powerful tool to grow your business and podcast guesting is an accessible way to get your message out there while still fulfilling commitments you may have at home.

 

Appearing on podcast interviews create quality conversations that stay evergreen: they last forever on the internet and can be shared by listeners! Podcast guesting is your access point to get in front of leads, build relationships, and get exposure without relying on traveling to conferences.


Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Direct download: march_30_v2_mixdown.mp3
Category:general -- posted at: 7:00am EDT

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this episode of Rock the Podcast, Jess and Margy discuss how to add as much value as possible when you’re a guest on a podcast. While you may be hesitant to give away too much content for free in an interview, consider that if someone in the audience gets a result from your free teaching, they’re going to ask, “What else can I get from working with you?”

 

It is crucial to have a mindset of service in these interviews. That is why you’re on podcasts - to give value! Giving value is how you’re going to build trust, relationships, and legitimacy in the podcast community. Listeners will remember someone who provides them with actionable advice where they can see real results, and they will come back to you as a client.


Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Direct download: RTP_value_mixdown.mp3
Category:general -- posted at: 7:00am EDT

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this episode of Rock the Podcast, Jess and Margy answer the big question: Why does podcast guesting work? The key to this strategy is relationship marketing. Podcast guesting is unique from every other marketing strategy because it is about sharing your story and creating connections with the podcast audience, and even the podcast host. 

 

People are hungry for connection. By appearing in a podcast interview every week for a year, content will be consistently out there, being promoted by you and host. This will impact hundreds of thousands of people every year without being automated and cold! This is scalable intimacy: the ability to share your authenticity and personality with a larger audience and create real connections with them.

 

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Direct download: RTP_march_16_mixdown.mp3
Category:general -- posted at: 7:00am EDT

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

 

In this episode of Rock the Podcast, Jess and Margy take on the question about audience sizes. It may surprise you to learn that for podcast guesting, the bigger isn’t always the better. Podcast guesting puts you in front of a valuable and niche audience, creating a better ROI for your business. Instead of putting you in a room of 100,000 people who are not your target audience, podcast guesting can put you in front of 100 potential clients!

 

You’ll hear how an Interview Connections client traded the far-reach of traditional television appearances (which gave him zero new clients) to podcast guesting, which now accounts for 1/3 of his clients! This episode focuses on setting expectations for audience sizes, building momentum and moving the needle for your podcast guesting strategy!

 

The stats referenced in today’s podcast came from The Feed.

 

Our Podcast Guesting Masterclass kicks off March 9th and runs daily until March 17th! Register now at InterviewConnections.com/Masterclass

Direct download: RTP_mar_9_mixdown.mp3
Category:general -- posted at: 9:11am EDT

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this episode of Rock the Podcast, Jess and Margy talk about sixteen different touchpoints for your leads. These are sixteen unique strategies that will break through all the online noise, and consistently position you as someone your leads know, like, and trust.

 

Jess and Margy go into detail about strategies ranging from utilizing podcast guesting and facebook groups to trade shows and speaking at conferences. They even offer a bonus 17th (and old-school) touchpoint. 

 

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

 

Direct download: RTP_16_points_mixdown.mp3
Category:general -- posted at: 7:00am EDT

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