Mon, 5 October 2020
On today’s episode of Rock the Podcast, Jess and Margy talk about how to monetize your relationship with podcast hosts! They give listeners an 8-step roadmap on how to best leverage high-end networking with hosts. The first step involves researching the host and seeing if you can identify a pain point in their business that you are uniquely equipped to solve. It’s also imperative to connect with the host on social media so you can be visible and on their radar before your interview. It sounds obvious, but it’s incredibly important to listen to their show and come prepared with a genuine compliment about their podcast. Jess and Margy also talk about leveraging the green room chat and ensuring that you have a genuine mindset of service and connection! Check out this episode to learn more about monetizing a podcast host, the importance of a post-interview green room chat and follow-up calls, as well as the delicate art of flipping your interview questions during the show! |
Mon, 28 September 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess interviews Daniel J. Lewis, creator of My Podcast Reviews and host of The Audacity to Podcast! Daniel and Jess discuss everything you’ve ever wanted to know about podcast ratings and reviews, and answer Rock the Podcast listener questions! Daniel first explains the differences between ratings and reviews. Ratings are 1 to 5 stars, are anonymous, and may or may not have accompanying reviews. “Ratings” counts usually include reviews, too. Reviews are the written opinions and always include ratings on Apple Podcasts (but not required on Podchaser). iTunes showed this separate number, but Apple Podcasts doesn’t. As of this recording, there are 1,406,628 valid podcasts! Of those podcasts:
Jess and Daniel also talk about the differences between streams and downloads (spoiler: there’s barely any difference), and other metrics podcasters should be paying attention to. Instead of looking at how many people are listening to your podcast, Daniel recommends podcasters should look at how listeners are listening to your podcast. Are they listening to just one episode? Are they listening to the entire episode, or do they drop off in the middle? These questions can provide immense value to podcasters looking to grow and engage their audience.
Daniel also discusses how to spot artificial podcast ratings and reviews, why ratings and reviews have no effect on podcast rankings, and why subscriptions are the most valuable currency in podcasting.
You can connect with Daniel at My Podcast Reviews: His service helps podcasters know, engage, and grow their audiences through the power of podcast reviews. My Podcast Reviews collects reviews from all 175 Apple Podcast stores, plus additional platforms. His service shows podcasters their reviews, your ratings, helps them understand podcast engagement, and even offers a service to make leaving a review for podcasts even easier for listeners.
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Mon, 21 September 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of a pre-call with a podcast host before your interview. As entrepreneurs, many of our clients feel too busy for a pre-call, but that call is one of the best ways to increase your ROI on your podcast guesting strategy. Pre-calls are incredibly valuable. With pre-calls, the interview will be better as you build rapport, with the host and talk through things that their listeners will be interested in. You’ll have a better idea of the demographic and psychographic of their audience and you can tailor your stories and your messaging to better connect to the listeners. The biggest ROI clients see from interviews is because of networking with the podcast host. That relationship is so valuable and can turn into high-end speaking opportunities, or host referring clients to you, or even the host themselves becoming a client. A pre-call will unquestionably make your interview better because the host will have a better understanding of you and your story.
If you haven’t yet, you still have time to register for our Podcast Guesting Masterclass! The class ends on September 22nd, but you can catch up on the replays before they expire! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy!
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Mon, 14 September 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess and Margy talk about having breakdowns and breakthroughs in your business. Sometimes as business owners, when we feel like things are failures and when we feel like things are going wrong, we need to realize that those “failures” or breakdowns were actually a path to something better: a breakthrough. It’s really helpful to reframe breakdowns and failures as not something that is negative but something that comes just before a breakthrough. Those failures are not pushing you off the path to success, they are the path to success. Covid was a huge setback for many businesses, including us here at Interview Connections. However, we started implementing things in our business during covid that have made us stronger. We asked ourselves, during this time, how can we create more community and more value?
What have the last 6 months looked like for you? What setbacks have you had? What breakdowns did you experience? And what breakthroughs and lightbulb moments have you had because of those setbacks?
Don’t forget to register for our Podcast Guesting Masterclass, which kicks off today! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy!
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Mon, 7 September 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess and Margy discuss the mirror concept in business. When it comes to your team, your employee’s performance is always a mirror of your leadership. If your employees are not meeting goals and expectations, ask yourself, “How does this reflect my leadership?” By asking yourself that question, that is how you will grow as a leader. The mirror concept expands further to the results you see in your business. The types of leads you are attracting mirror the systems, marketing, and messaging that you have in place, so it’s incredibly important to look at what content you’re putting out. If you’re not getting the results you want, it’s because you don’t have the correct systems, marketing, and messaging in place. Are the actions you’re taking mirroring that result that you want to see in your business? Don’t forget to register for our Podcast Guesting Masterclass! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy! Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Mon, 31 August 2020
In this special client feature, Jess speaks with Interview Connections client Thais Gibson: author, speaker and co-creator of the Personal Development School. Thais is extremely passionate about personal growth, the subconscious mind and connecting with others. With an MA and over 13 different certifications ranging from CBT to hypnosis, Thais strives to continuously learn and grow. Thais is best known for her contributing work and research on Attachment Theory and the impact of attachment trauma on our adult romantic relationships. She overlaps attachment trauma challenges with personal core wounds, limiting beliefs and emotional patterns at the subconscious level to give us deeper insight into ourselves and our relationships. In this episode, Thais explains what exactly attachment trauma is, and how recognizing that trauma is the key to moving forward. She tells us that there is a way to “hack the system” and develop an understanding and awareness of the traumas in our lives. When we are experiencing emotion from a situation, we can ask ourselves, “What meaning was I giving to that situation?” and then question that meaning. Thais explains that self- sabotaging activity is communicating to ourselves what needs we have, and we need to listen to our emotions and extract those needs. Your subconscious mind is trying to serve you, but it doesn’t have your conscious mind on board to create better strategies! You can connect with Thais at personaldevelopmentschool.com and take a free quiz to understand what your personal attachment style is! |
Mon, 24 August 2020
Today on Rock the Podcast, Jess and Margy put client Jennifer Love in the hot seat to help her craft her interview questions and topics! Jennifer Love is a Money Therapist and is rated among the top 5% of advisors globally! She helps leaders build what she calls true wealth. This takes the stress out of the money equation so leaders can effectively raise, make, manage, and give money, while also creating deep, soulful satisfaction in key areas of their lives. Jennifer has her target audience down. Jennifer’s ideal client is a leader, who has been in business for a long time. She is single and seeking a relationship, or divorced but financially stable. She wants to grow her net worth and diversify her assets. She is beginning to access layers to her spiritual and personal development. She is willing to invest in herself and her business but feels more cautious than ever before. She is struggling to have a consistent self care ritual, and stressed out by her future and her business’ future direction. Jessica works with Jennifer to flesh out her target audience to create the perfect interview topics and questions for her expertise! Jennifer’s interview topics now include: leveraging your emotions to achieve success, money as a tool to create impact, the process of being inwardly wealthy as you make money, and more! Some direct questions Jennifer can answer in her podcast interviews now include: How can you learn, discover, have fun with, and treat money as information? How is your relationship with money directly related to your relationship with yourself? How can we start to see our emotions are our friends, not our problems? Jess and Margy were able to help Jennifer craft unique topics and questions that will position her as an expert in her field and illustrate her value to an audience! You can connect with Jennifer at jenniferlove.com! |
Mon, 17 August 2020
Today, Jess and Margy discuss how they built a great company culture at Interview Connections. Just like finding your ideal client, when creating company culture, you need team members who fit your ideal psychographics. Being in alignment with your values is a huge part of creating a strong company culture! While skills, education, and work experience are very relevant factors to consider, ensuring that the candidate is aligned with your values is incredibly important. An important question to ask is, “What unites me and my team members?” At Interview Connections, animal rescue is so important to every team member and that passion unites every employee in a unique way. It can take a lot of time to get clarity on your company culture and who is right fit for you. A great first step is to create core company values, so you can get crystal clear on what kind of culture you want to create! Being a great leader and building a great team takes a lot of practice and time. It’s crucial to remember that everything is a mirror: if your team is not succeeding, it means you are not succeeding. It’s a tough pill to swallow, but ultimately this will help you build a thriving team and a company culture that attracts the right people for you and your business! |
Mon, 10 August 2020
On today’s episode of Rock the Podcast, Jess interviews client Kami Guildner, founder of Extraordinary Women Radio™ – a podcast featuring wildly successful women making an impact on the world. Kami weaves soulful-inspiration into mindful business strategies, helping her clients up-level their business. With decades of leadership, marketing, strategic planning and business growth expertise, Kami guides her clients to master their marketing, money and mindset Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading changemaker women to give voice to their most important messages and create a ripple effect of worldly impact. Kami’s soulful spirit leads her clients to unleash their magical manifestation powers and live out loud fueled with vitality and courage.
In this special episode, you’ll learn what holds women back from listening to their inner-wisdom, the importance of slowing down, and what aligned impact really means. Kami also discusses how she helps women raise their voices and tell a story that is uniquely their own. Kami asks her clients, “If the whole world could hear one message from you, what would that be?” so they can tell stories that separates them from a sea of online noise.
You can connect with Kami in the Extraordinary Women Connect Facebook Group https://www.facebook.com/groups/1386664118079263/ or at her website, https://www.kamiguildner.com/ |
Mon, 3 August 2020
On today’s episode of Rock the Podcast, Jess and Margy are taking a risk. They discuss what clients they love to work with, and what clients are not a fit for Interview Connections. By being exclusive with who you work with, you can take a stand for what you believe in. Interview Connections is a pro LGBTQ+ and BLM company, and Jess and Margy want to represent clients who share those values. Turning money away is understandably scary for business owners, but there is immense power in becoming crystal clear on who you want to represent and who you do not want to represent. By booking entrepreneurs on podcasts, Interview Connections helps individuals and organizations amplify their message on an incredible platform and it’s imperative that these messages align with the company’s values. In this episode, Jess and Margy want to lead by example. By using this stage to discuss their values, they want to encourage everyone listening to do the same. Podcasting is an extraordinary platform to use your voice, get your message across, and stand up for what you believe in. Now more than ever, it’s so important for businesses to be vocal about their values, so they can attract clients who are in alignment with their mission. |
Thu, 30 July 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. On today’s episode of Rock the Podcast, Jess and Margy interview client Raquel Vasallo. Raquel is the #1 Best Selling Author of Spiritual Seductress, The High-Powered Women’s Guide to Devour the World through Spiritual Guidance. She is the pre-eminent Spiritual Advisor to female visionaries and leaders. She is an International Speaker, Mystic Artist and Feminine Leadership Trendsetter. Raquel spoke on a client network call, and Jess and Margy knew right away that they needed to interview her for Rock the Podcast. Raquel’s story is nothing short of incredible. After a near death experience in 2008, she quit her successful career as a NYC architect and embarked on her work as an Elite Spiritual Advisor to changemakers and leaders. In this episode you’ll hear why alignment isn’t always comfortable (and why that’s actually a good thing), the power of vulnerability, and what you really need to be able to flow into the highest level of success. Raquel’s experience and method is unique, as she helps clients combine their business strategies with their spiritual gifts, creating dramatic right turns in their lives and work.
You can connect with Raquel in her private facebook group for high-achieving changemakers and leaders here! https://www.facebook.com/groups/thesacredpowercircle/ |
Mon, 27 July 2020
Jess and Margy talk about all the ways to ensure that you’re a great podcast host! That’s right, this episode is pivoting from the normal formula a bit to educate podcast hosts on best practices to attract high-level guests! It’s so important to add credibility to your podcast by having excellent guest interviews! One of the most important things for a podcast host to do is ensure that their show has great sound quality, and to always use headphones and a microphone. Other actionable strategies include, using a scheduling link, being a great communicator, double check pronunciation of names and businesses, and to always be professional. In this episode, you’ll learn more about those strategies, plus many more! |
Thu, 23 July 2020
Jess and Margy speak with Interview Connections client Brandi Bernoskie, a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites! Brandi helps entrepreneurs and business owners elevate their online presence and enhance their digital experience. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields. Brandi and her team have worked with thought leaders like Brené Brown, Laverne Cox, Martha Beck, Judy Smith, and Kate Northrup. Brandi is a natural connector and business matchmaker, who is always working to help others step into their genius work and leverage the expertise of those around them to achieve new levels of success and community along the way. In this episode, you’ll hear Brandi’s advice for someone who is having trouble holding their bigger picture for their website together. Brandi also discusses the importance of knowing your business and establishing goals for your website! She loves helping thought leaders and change-makers amplify their message with a great website. |
Mon, 20 July 2020
Jess and Margy dive deep into how they were able to grow their business to 7 figures. They discuss how they were able to leverage their network through online communities, mastermind groups, and of course by utilizing the podcast guesting strategy. Jess and Margy also talk about the impact of personal development and transformational work, financial discipline, as well as pricing & packaging. Going further, Jess and Margy note the importance of investing in the right things for your business, having a secure system to bring order to your chaos, marketing & visibility, and of course remembering to have fun. Listen to the episode to here about all these strategies in detail, so you can learn what’s working for this 7 figure business. |
Thu, 16 July 2020
Jess interviews client Stacy Bahrenfuss, Founder and CEO of Catalyst Group, and Creator of the Limitless Realtor Circle, a professional training program for Realtors. In a traditionally male led industry, Stacy has paved the way for other female leaders, leveraging her intuition and over a decade of experience in meditation, personal development, and results coaching. Her success in the real estate world has given her a vehicle to share her mission, vision, and purpose. In this interview, Jess and Stacy discuss what a limitless mindset means, how to not only lead your team, but bring the best out of them, and how to grow your business through an uncertain time. Stacy discusses how she is able to help both brand new and seasoned real estate agents, and how mindset plays an incredibly important role in your business’s success. Plus, you’ll hear about how Stacy first became interested in mindset and personal development at a young age, in volleyball camp! |
Mon, 13 July 2020
On today’s episode of Rock the Podcast, Jess and Margy discuss eight actionable ways to be a great podcast guest. Ensuring that you are a fantastic guest is how you’re going to see the best ROI, it’s how you’re going to fully leverage your relationship with the host, and how you’re going to guarantee that the audience will want to connect with you. You’ll learn the importance of prompt scheduling, how to be a great communicator, the benefits of listening to an episode before your interview, Jess’ best microphone recommendation, the amazing results from a green room chat, delivering the most value you possible and best practices for staying in touch after your interview. Stay tuned until the end to hear a bonus tip about sharing your story! |
Thu, 9 July 2020
On today’s episode of Rock the Podcast, Jess interviews client Crista Grasso. Crista is the creator of the Lean Out Method, and is known as the “Business Optimizer.” Crista’s business is unique, because she doesn’t spend precious time and resources on something that doesn’t need attention. She’ll identify the most important things that need the most work and give them the most attention, so her clients can get the maximum profit. You’ll hear about why Crista went from successfully working with large corporations, and decided to focus on helping transform small businesses and entrepreneurs. Crista discusses her scaling secrets, including the necessity to get crystal clear on what the future looks like for you, for your business, and most importantly, for your customers. Crista also reveals her strategy for putting together the right team for your business, and how to create your own time pie! |
Mon, 6 July 2020
Jess and Margy discuss how to write your interview questions. Before you write your interview questions and topics, there are four important questions you need to ask yourself first. 1.) What is my business model and how do I work with clients? 2.) Who is my ideal client? 3.) What are my client’s biggest challenges that I can help them overcome? 4.) What makes me different from my competitors? Jess and Margy go through these questions and explain how answering them will help you identify the specific value you can bring to a podcast audience. You’ll hear how these questions can ensure that you guest on the right podcasts to reach your target audience, and queue you to tell stories that will offer unique value for your ideal client. Keep listening to hear a live coaching session with Anna DiGilio, where Jess helps Anna get clear on her goals for podcasting and collaborates with Anna to write her interview topics and questions!
Direct download: JULY_6_-_Onesheet_Questions_mixdown_1.mp3
Category:general -- posted at: 7:00am EDT |
Thu, 2 July 2020
On today’s episode of Rock the Podcast, Jess interviews client Chala Dincoy. Chala is the CEO and Founder of The Repositioning Expert, a division of Coachtactics, and a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In this interview, Chala reveals the formula for a perfect 30 second elevator pitch: communicate the most expensive problem that you help clients solve. Chala describes the necessity to super-niche and the importance of tying the results you create for clients to your elevator pitch. She describes how you only have 7 seconds to make a first impression, and how you can make those 7 seconds really count. Stay tuned to hear Chala polish Jess’s pitch for Interview Connections! |
Mon, 29 June 2020
On today’s episode of Rock the Podcast, Jess and Margy speak with serial entrepreneur and accomplished podcaster Melinda Wittstock. Melinda hosts the popular show “Wings of Inspired Business,” and is the creator of Podopolo™, a new and exciting podcasting network. Podopolo™ is all about empowering content creators to profit from their podcasts, and engaging their audiences to make a positive difference in the world – all while having fun, connecting with friends, and winning prizes.
You’ll hear about how Melinda started her entrepreneurial journey as a child, resulting in her grandmother prophetically referring to her as “disruptive.” Melinda talks to Jess and Margy about creating the first ever socially interactive and gamified podcasting network, and the three main problems that Podopolo™ aims to solve for podcasters.
The question on everyone’s mind is, “How can I monetize podcasting?” Melinda explains that while 85% of podcasters don’t make any money from podcasting, Podopolo™ helps smaller shows with a niche and hyper-engaged audience start to see revenue from podcasting. You’ll also hear what Melinda has done on her own podcast to create mini-businesses and streams of revenue. Listen to the end to hear Melinda give Jess and Margy her two big predictions for the future of podcasting!
You can find Podopolo™ in your app store or on the Podopolo™ website! |
Mon, 22 June 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On this episode of Rock the Podcast, Jess and Margy discuss how you actually turn your podcast interviews into revenue. This starts with getting clear about your call to action. Where are you sending the listeners? It can be as simple as a website, an email, or a social media group. Wherever you send your listeners to, it’s crucial that you have a structure, a system, and a staff in place to nurture your leads.
Jess and Margy share what has been working for them. They direct listeners to a free facebook group, and once a listener joins facebook group, a community manager is assigned to them. Those community managers take care of the leads by making sure their questions are answered, keeping them engaged, and registering them for events. Whatever you use for your CTA, it’s imperative that you have a system for those leads to be nurtured!
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Mon, 15 June 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On this episode of Rock the Podcast, Jess and Margy talk about everything you can do to ensure that you are a memorable podcast guest. The most important way to guarantee that you’ll stay in the mind of a listener is to share stories.
Don’t be afraid to share details and to dive deep, you want the listener to be there with you, and you want to take them into that moment. Not every interview is going to be 100% about your business. There will probably be questions about your background, how you started business, etc. You need to be prepared with stories about your pivotal moments and how you got to where you are.
Jess and Margy share some storytelling tips for podcasting, including positioning your suggested questions as ones that you can answer with stories. Jess and Margy also recommend writing your stories out, so that you can start to get to know them better, understand them better, and become practiced and skilled at telling your stories. Margy also shares a bonus tip used by Interview Connections clients to become excellent storytellers on podcasts.
interviewconnections.com/memorableguest |
Mon, 8 June 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
On this episode of Rock the Podcast, Jess and Margy discuss the bright future of podcasting. When Jess started booking people on podcasts in 2013, barely anyone was using this strategy. In the last 7 years, podcasting has grown exponentially, with over 51% of the population reported as podcast listeners. There are over one million valid podcasts on Apple, and that number is still climbing.
Unlike traditional media, podcasting has a very low barrier to entry. It has never been easier to start your own podcast, or begin guesting on other podcasts. Big companies and big investors are taking notice of the power of podcasting, as seen in the recent deals between Spotify, Joe Rogan, and Gimlet media.
In this episode, Jess and Margy share their predictions for the future of podcasting, including more ways to monetize podcasts, growth in advertisement revenue, and an overall increase in quality in podcasting.
https://interviewconnections.com/futureofpodcasting |
Mon, 1 June 2020
“If you’re willing to feel everything, you can have anything”
In this client feature of Rock the Podcast, Jess has a conversation with Tony Martignetti. Tony is an executive and leadership coach with a specialty in working with leaders and their teams to navigate through change and unlock their true potential. Tony supports leaders in gaining clarity so they can make well-informed decisions, improve their leadership skills, and ultimately increase their impact.
Throughout his career, he has gained lessons not only as a leader but also working with high-performing leaders across multiple organizations. It is his passion for helping people that fuels his inspiration at Inspired Purpose Coaching. Tony talks to Jess about the importance of human connection, and the need for ideas to be “messy” before they can be good. You’ll also hear how Tony learned the hard way that working smarter is always better than working harder.
Tony spent 25 years in the tech industry, giving him an unique perspective on the challenges facing those in the tech industry. He speaks about the immense pressure faced by those in that industry because they are relied upon to solve huge problems. Keep your eyes peeled for Tony’s upcoming podcast “Virtual Campfire: Tales of Transformation,” in which Tony interviews people on their “flashpoints,” the moment where everything in their life turned around.
You can connect with Tony on all social channels through his linktr.ee! |
Thu, 28 May 2020
In this client feature of Rock the Podcast, Jess speaks with Liz Murdoch. Liz is an Animal Communicator who has been a true dog whisperer for most of her life. Liz became certified in animal assisted therapy in hospitals and rehabilitation facilities. A veteran volunteer with rescue organizations, Liz is happiest when translating what dogs and other animals want their people to know in order to transform their relationships and care.
Liz hosts the popular podcast, Talking with the dogs!™, and travels the world talking with dogs and their people, so everyone can live and work together in greater harmony and health, in and out of the doghouse.
In this episode, you’ll hear how Liz first discovered her skill by meeting a poodle in kindergarten, and how Harold, Margy’s dog, brought Liz to Interview Connections! Liz’s expertise is in both education and communication, which is perfect for leveraging podcast guesting. Liz utilizes podcasting to reach an audience of both dog trainers and communicators, as well as people and families with pets.
From her experience in podcasting as both a host and a guest, Liz has gained clients, landed opportunities at special events, and built valuable relationships. She specializes in helping people prepare for vet appointments, helping alleviate behavioral issues, and supporting an animal and their family in the pet’s final stages of life.
You can connect with Liz through email hello@lizmurdoch.com, or on her website, https://talkingwiththedogs.com/! |
Mon, 25 May 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
In this week’s episode of Rock the Podcast, Jess and Margy explain the value of having different people from your company on podcasts. While still remaining in line with your company’s goals, two different people could resonate with two different audiences. If you’re targeting 7-figure entrepreneurs, they could be listening to self-development and mindset podcasts, as well as business strategy podcasts.
Jess and Margy discuss their own experiences appearing on podcasts for Interview Connections, and the success that IC clients Jack & Michelle Bosch have found by interviewing on different podcasts. They also give actionable advice on how to effectively manage multiple people from your company on podcasts!
interviewconnections.com/multiplepeople |
Mon, 18 May 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
In this week’s episode of Rock the Podcast, Jess and Margy discuss how podcast guesting can improve your SEO! First, they explain the importance of backlinks, and how these will help you appear on Google more and more frequently! The more frequently you’re on Google, the more likely that qualified leads will find you!
They also share a success story from Interview Connections client, Alex Membrillo! After three months of going on podcasts, his company experienced their strongest 90 days of lead flow to date. Alex even had to hire three new employees to handle the increased number of leads!
Jess interviewed Lindsey Anderson all about backlinks, so if you want to learn more about this topic, click the link in the show notes to find that episode! https://interviewconnections.com/lindsey/
interviewconnections.com/improvingseo |
Mon, 11 May 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
In this week’s episode, Jess and Margy give you five strategies to best prepare for your podcast interview. Starting with getting the right equipment, including the exact microphone Jess & Margy recommend! They also discuss listening to the show you’re interviewing on and researching the host and their business.
You’ll also learn the importance of topics & questions on your one-sheet, and what one Interview Connections client did to master his interview questions. Plus, Margy shares a bonus tip that focuses on your mindset for delivering a great interview.
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Mon, 4 May 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
One of the questions we’ve heard from members of the Guest Expert Profit Lab facebook group is, “How can I monetize my podcast interviews?” In this week’s episode, Jess and Margy break down all the best ways to monetize all your podcast appearances.
An important way to begin monetizing your podcast interviews is to focus on your relationship with the host! Hosts can become clients, affiliate partners, or can send qualified leads your way. Another great way to leverage your interviews is by sending them to prospects. These interviews increase your credibility and assert your expertise in the industry.
You’ll also hear the best ways to nurture leads from podcast audiences, all the things you need to know to have a great interview, and a special bonus method to monetize your podcast guest appearances!
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Mon, 27 April 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
In this special episode of Rock the Podcast, you’ll hear from Kelly Roach, a sought-after speaker and trainer, who helps business owners become game changers in their industries and achieve million-dollar breakthroughs in their businesses. Kelly has been appearing on podcasts consistently since 2014 to build a global, internationally recognized brand. Especially now, Kelly explains, during this global crisis podcasting just became 1000000x more important.
Smart, strategic business owners use podcast guesting as a long term strategy to elevate their brand and become peerless in their industry. Podcasting has been a top priority for Kelly from 2014 to now, and it’s at the top of her list for what she is going to do from today forward. By utilizing cultivated, hand-selected audiences, and appearing on podcasts consistently, you will grow your business into the future. |
Mon, 20 April 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
One of the most valuable benefits of podcast guesting is not the exposure or the interview, but the connection with the host of the show and their community. During uncertain economic times, making valuable connections and growing your personal brand is more important than ever.
You’ll hear actionable advice about how to turn your podcast interview into a high-end networking opportunity. Jack and Michelle Bosch, clients of Interview Connections, were able to sell 15 of their courses through an affiliate partnership with just one host! The value of talking to entrepreneurs who are leaders in your space cannot be underestimated. |
Thu, 16 April 2020
“All I want is a conversation with someone smart!”
In this client feature episode of Rock the Podcast, Jessica interviews Peter Winick. Peter Winick is an entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies that have powerful intellectual property. His accomplishments include start-ups, turnarounds, and M&A (in the b2b services sector)—with results driven by practical strategy, focused execution, and a disciplined method of cost control. Peter has over twenty years of experience and has worked with a variety of thought leaders. He expertly leverages that along with his experience with such clients as IBM, Kraft, Microsoft, Avon, Hyatt and more. In addition, he has built and managed several consulting and professional development organizations. Peter is an information junkie and an avid reader of business books. He believes that taking great content and creating a platform to best support it takes a combination of art, science, logic, focus, passion and creativity.
In this episode, Jess and Peter discuss what a thought leader is and, even more importantly, what a thought leader is not. Peter also speaks about the danger of sitting back and waiting during the current crisis, and offers insight about what we can do right now, in uncertain times. You’ll also hear how Peter utilizes podcasting to build his brand, and his experience as a podcast host and guest.
Connect with Peter at his website, https://thoughtleadershipleverage.com and on LinkedIn here! |
Mon, 13 April 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
In this week’s episode, Jess and Margy discuss how virtual speaking can help recession-proof your business. While podcast guesting used to be a fun addition to your marketing strategy, it has become an absolute necessity almost overnight. As in-person events are being canceled all over the world, podcast guesting is the best way to continue to get your voice heard, and remain an effective presence in your industry.
Don’t be reactive to what is happening, be relentless, pushing forward regardless of the circumstances. We’re here to empower you to step into the spotlight. With an economic downturn, some people will be stepping back and that is an opportunity for you to step in and expand.
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Mon, 6 April 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
In this week’s special episode, Jess speaks with client, keynote speaker, and host of the Apple award-winning podcast Deep Listening, Oscar Trimboli. During this global crisis, Oscar emphasizes the critical need for effective leaders, listeners, and communicators. Right now, leaders need to harness the power of the podcasting community to synthesize, not amplify. Oscar explains that we need to hear from people who can communicate with clarity, who can make sense of what is going on.
Oscar discusses his experience with podcast guesting and best practices to make the most of this strategy. These include asking the host important questions such as, “What will make this interview a homerun for you and your audience?” Oscar emphasizes the importance of telling stories in podcast interviews, but ensuring these stories will be relevant for the audience.
Check out this very special episode for clear, actionable advice for podcast guesting and even more importantly, insightful thoughts on the current state of the world. |
Mon, 30 March 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. In this episode of Rock the Podcast, Jess and Margy discuss a topic near and dear to their hearts: using podcast guesting to speak without leaving their homes! Speaking is the most powerful tool to grow your business and podcast guesting is an accessible way to get your message out there while still fulfilling commitments you may have at home.
Appearing on podcast interviews create quality conversations that stay evergreen: they last forever on the internet and can be shared by listeners! Podcast guesting is your access point to get in front of leads, build relationships, and get exposure without relying on traveling to conferences.
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Mon, 23 March 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. In this episode of Rock the Podcast, Jess and Margy discuss how to add as much value as possible when you’re a guest on a podcast. While you may be hesitant to give away too much content for free in an interview, consider that if someone in the audience gets a result from your free teaching, they’re going to ask, “What else can I get from working with you?”
It is crucial to have a mindset of service in these interviews. That is why you’re on podcasts - to give value! Giving value is how you’re going to build trust, relationships, and legitimacy in the podcast community. Listeners will remember someone who provides them with actionable advice where they can see real results, and they will come back to you as a client.
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Mon, 16 March 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. In this episode of Rock the Podcast, Jess and Margy answer the big question: Why does podcast guesting work? The key to this strategy is relationship marketing. Podcast guesting is unique from every other marketing strategy because it is about sharing your story and creating connections with the podcast audience, and even the podcast host.
People are hungry for connection. By appearing in a podcast interview every week for a year, content will be consistently out there, being promoted by you and host. This will impact hundreds of thousands of people every year without being automated and cold! This is scalable intimacy: the ability to share your authenticity and personality with a larger audience and create real connections with them.
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Mon, 9 March 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.
In this episode of Rock the Podcast, Jess and Margy take on the question about audience sizes. It may surprise you to learn that for podcast guesting, the bigger isn’t always the better. Podcast guesting puts you in front of a valuable and niche audience, creating a better ROI for your business. Instead of putting you in a room of 100,000 people who are not your target audience, podcast guesting can put you in front of 100 potential clients!
You’ll hear how an Interview Connections client traded the far-reach of traditional television appearances (which gave him zero new clients) to podcast guesting, which now accounts for 1/3 of his clients! This episode focuses on setting expectations for audience sizes, building momentum and moving the needle for your podcast guesting strategy!
The stats referenced in today’s podcast came from The Feed.
Our Podcast Guesting Masterclass kicks off March 9th and runs daily until March 17th! Register now at InterviewConnections.com/Masterclass |
Mon, 2 March 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. In this episode of Rock the Podcast, Jess and Margy talk about sixteen different touchpoints for your leads. These are sixteen unique strategies that will break through all the online noise, and consistently position you as someone your leads know, like, and trust.
Jess and Margy go into detail about strategies ranging from utilizing podcast guesting and facebook groups to trade shows and speaking at conferences. They even offer a bonus 17th (and old-school) touchpoint.
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.
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Mon, 24 February 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. In this episode of Rock the Podcast, Jess and Margy give some tactical tips on how to choose an effective call to action! Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Thu, 20 February 2020
In this client feature episode of Rock the Podcast, Jessica interviews Echo Huang. Echo is a female Chinese immigrant who moved to America with only $800 in her pocket at the age of 20 and founded Echo Wealth Management as a Registered Investment Advisor (RIA) in 2015. She is passionate about educating women that Financial Planning is a viable career path for them and that increasing the number of female CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals in America will help transform the financial industry and income inequality between men and women.
Echo has over 20 years of business experience in a very male-dominated industry. She first worked for KPMG in Minneapolis for almost four years as a Senior Tax Specialist. It was there that she began to gain valuable experience in personal financial planning for corporate executives, especially honing a knack for incorporating stock options strategies and tax planning in individualized financial plans.
Realizing that this was the professional role she was meant to play, she changed her career from that of a tax CPA to becoming a financial advisor in 2000 when only 20% of CFP® professionals were women (today, it’s only 23%). She is the author of Own Your Future: One Woman’s Story of Immigration and Financial Freedom and speaks frequently to teach people how to build their financial competence so they can achieve their dreams.
Connect with Echo at her website, http://www.echowm.com/ and on LinkedIn here! |
Mon, 17 February 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. In this episode of Rock the Podcast, Jess and Margy talk about consistency and momentum and more specifically, why podcast guesting takes a full year or more to see real results. Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Thu, 13 February 2020
In this client feature episode of Rock the Podcast, Jessica interviews Michelle Vandepas, the nation’s leading expert for entrepreneurs and personal development experts who want to share what they’ve learned with the world by becoming an author. She is the co-founder of GracePoint Matrix Publishing, the gold standard in concierge publishing. She is also an esteemed TEDx speaker and TEDx Speaker Coach. As a book coach and publisher Michelle has worked with thousands of authors over the past 20 years to publish and promote their books and their work. As a serial entrepreneur and serial bestselling author herself, she understands the strategy, messaging and creative juice needed to build a platform. She is a visionary marketer who combines creativity with smart business sense to unleash the power of her clients. Michelle has been featured in numerous media outlets speaking about her passion for ‘purpose and profit’ and she has been filmed for an upcoming documentary film, “Wisdom from Thought Leaders” alongside Sting and the Dalai Lama.
Connect with Michelle online at https://gracepointmatrix.com/ |
Mon, 10 February 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. In this episode of Rock the Podcast, Jess and Margy tackle a more strategic topic in podcast guesting: writing your suggested interview topics and questions. Tune in to hear some do’s and don’ts for writing interview topics and questions, and learn some tips on how to write questions that get you booked! Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Mon, 3 February 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. In this episode of Rock the Podcast, Jess and Margy talk about how to have integrity as a podcast guest. Integrity is honoring your word: doing what you say you’re going to do. Integrity is also honoring the shared agreements of the community that you’re a part of. When you guest on podcasts, you’re joining the podcast community so it’s important to know what shared agreements the podcast community has. In this episode Jess and Margy reveal the top 12 shared agreements of the podcast community so you can be sure to have integrity as a podcast guest! Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Mon, 27 January 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy. In this episode of Rock the Podcast, Jess and Margy interview Jacqueline Nagle. Jacqueline Nagle is Creator, Driving Force, and CEO of SpeakableYOU, Australia’s fastest growing speaker training business. A Certified Speaking Professional, Jacqueline’s diverse career has been witness to (personally) securing in excess of $20,000,000 in sales, growing a consulting business from $4.2-$22.5M in 15 months, building a regional start up from $0-multiple-6-figure fee revenue in 18 months, driving significant change as CEO of a Traffic Control Company, successfully developing, negotiating and implementing more than 20 Enterprise Bargaining Agreements, collectively generating in excess of $3M in publicity, speaking across more than 150 events, creating and/or MC’ing in excess of 50 events, and delivering in excess of 180 workshops across 15 topics. Realising the core to her success – and the success of the people she has trained, consulted to and advised for more than 15 years – is the ability to speak well, Jacqueline has been sharing her experience in speaking, pitching and presenting with executives, professionals, entrepreneurs, consultants and mentors, delivering outstanding, proven results across Australia and the USA.
Questions: Your background is not what we would expect from a speaker trainer, how did you get here You have a strong view that most speaker training is not working, why do you think that Just how important is story telling in speaking One of your own speaking topics is The Accidental Apology – what is this? How do we really know when we have spoken well There is a lot of chatter about being an authentic speaker, what’s your view on being authentic Why is it important to invest in improving our ability to speak, pitch and present
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.
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Mon, 20 January 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy. In this episode of Rock the Podcast, Margy interviews Jess about the power of the green room chat! To get a printable checklist of all the questions you should ask during your green room chats, go to InterviewConnections.com/greenroom Our next Podcast Guesting Masterclass kicks off on January 20th! Register now at https://interviewconnections.com/masterclass/
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Thu, 16 January 2020
In this client feature episode of Rock the Podcast, Jessica interviews Amber Hurdle, CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. Hurdle helps overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients’ people strategy to their business strategy for measurable bottom-line results.
She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse businesswoman, having worked with international celebrities, executives and Fortune 100 companies alike.
When Amber is not helping individuals and employers share their unique value, she is "momming so hard," embracing her inner gym rat in the weight room, and entertaining her family and friends. While she is known for being a super extra dog mom and hot wing snob, Amber Hurdle is most known for connecting personal, employer and business brands via her proprietary Velvet Machete® Brand Strategy.
Connect with Amber on social media or at AmberHurdle.com and text sciencebranding to 44222 for Amber’s free ebook!
Are you ready to get booked on podcasts? Register for our next Podcast Guesting Masterclass for free at InterviewConnections.com/Masterclass! |
Mon, 13 January 2020
The Power of Authenticity & Vulnerability (interviewconnections.com/authentic)
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy. In this episode of Rock the Podcast, Jess and Margy talk about the power of authenticity and vulnerability. They also give some tips on how you can manage the risk of oversharing while being authentic and vulnerable. Our next Podcast Guesting Masterclass kicks off on January 20th! Register now at https://interviewconnections.com/masterclass/
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Thu, 9 January 2020
In this client feature episode of Rock the Podcast, Jessica interviews Cherie Burton, a pioneering spiritual psychologist whose evolutionary STAND SPEAK SHINE method transforms women into authentically embodied and empowered feminine leaders. As a mother of six, author, international speaker and host of the Women Seeking Wholeness podcast, she is passionately driven to guide women influencers to heal, express and create, using the “new feminine leadership paradigm.” She earned her degrees in psychology and sociology, and held group therapist positions in a psychiatric facility, a teen behavioral facility and an addiction recovery center. Cherie was crowned Mrs. Utah 2004, and has become a skilled mentor in speaking, beauty, and “queenly secrets,” coaching multiple females who won pageant titles. Ironically, Cherie’s close sister Shawna (a mother of five young children) took her own life during this same time. Cherie’s work as an emotional wellness expert expanded quickly, in her obsessive quest to break family patterns and crack the code on depression. Cherie is an avid researcher and teacher of the Divine Feminine and has written and produced audios, training programs, and transformational retreats. With a keen focus on addressing the whole woman on multiple levels, she dove into Yoga Teacher Training became a certified mind/body facilitator in the unique modality, Perfect Healing. Her unique expertise is in the science and spirituality of sensory integration. Download Cherie's healing kit at CherieBurton.com. Join the Women Seeking Wholeness Facebook group!
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Mon, 6 January 2020
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy. In this episode of Rock the Podcast, Jess and Margy give you 10 ways you can be repurposing your podcast interviews so you can more results from your podcast guesting! Our next Podcast Guesting Masterclass kicks off on January 20th! Register now at https://interviewconnections.com/masterclass/
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Thu, 2 January 2020
In this episode of Rock the Podcast, we feature an interview with our client, J. Massey! J. Massey is the CEO and Founder of Cashflow Diary, a training and development brand for building short-term rental entrepreneurs. Before Cashflow Diary, J. raised capital and invested in traditional real estate (single-family homes, note brokering and holding, cell phone towers, commercial real estate, and apartment buildings). Eventually, he built his real estate investing training program to share what he learns continuously through his years of successful, real-world experience owning hundreds of traditional long-term housing units. When one of his students asked him what he knew about the world of short-term rentals, the answer was not very much.
Once J. started learning about short-term rental strategies, he saw a world of opportunity in front of him. He built his very own 34-unit(46 bedrooms)-and-counting short-term rental business from scratch — which he still owns, grows, and operates — and has shifted his Cashflow Diary brand to focus exclusively on building and training short-term rental entrepreneurs. Now he’s built a community of thousands of like-minded people from 16 countries that he learns from every day and shares his knowledge through his Cashflow Diary podcast, YouTube channel, Facebook groups, and annual Short-Term Rental Summit training events.
Jessica and J talk about the moment he decided to focus on short-term rentals as a real estate investing strategy, and what the impact of his message has been as a podcast host and guest expert.
Want to learn about short-term rentals from J? Visit http://cashflowdiary.com/star!
Register for our next Podcast Guesting Masterclass now at https://interviewconnections.com/masterclass |
Mon, 30 December 2019
To wrap up 2019, we're re-running one of our most downloaded episodes of 2019, my interview with Eric Brotman! The doors are now open for our next Podcast Guesting Masterclass which kicks off January 20th. Register now at InterviewConnections.com/
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Mon, 23 December 2019
The Impact of Your Message (interviewconnections.com/impact)
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about the impact of sharing your message on podcasts.
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Mon, 16 December 2019
Will This Work For Me? (interviewconnections.com/willthiswork)
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy answer the question: Will the podcast guesting strategy work for me?
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Mon, 9 December 2019
Selecting Shows to Pitch (interviewconnections.com/selecting)
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about how to select the right shows to pitch so you can effectively leverage podcast guesting to meet your goals!
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Mon, 2 December 2019
Leading with Core Values (interviewconnections.com/values)
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about the core company values at Interview Connections and how they will help you as a podcast guest.
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Mon, 25 November 2019
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy give you actionable tips on what to do before and after you are interviewed on a podcast as a guest expert to maximize your relationships with the hosts of the podcast.
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Mon, 18 November 2019
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about the importance of appearing on podcasts as a guest expert consistently. They also discuss the value of appearing on small, medium and large shows and what opportunities arise when you build on the momentum of getting booked on a podcast every single week.
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Mon, 11 November 2019
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about how to identify and get booked on the right podcasts for you, and the one thing you need to do FIRST to be successful with your podcast guesting strategy.
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Thu, 31 October 2019
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about what you should expect from the podcast guesting strategy, and how your expectations could be the biggest barrier to your success.
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Fri, 16 August 2019
In this episode of Rock the Podcast, Jess and Margy talk about one of the biggest benefits of getting interviewed on podcasts which is high end networking opportunities with podcast hosts. Some of their top tips include:
Resources mentioned: It Factor (Affiliate link) Peter Lang’s interview with LuAnn Nigara Ready to get booked on podcasts? Reach out to us today! |
Fri, 2 August 2019
In this episode, we interview Kelly O'Neil, a good friend who we met through Ali Brown's Premier Group. Kelly shares what Profit-ology is and what questions you should answer before marketing your services. Connect with Kelly online at https://kellyoneil.com/ Email Kelly at VIP@kellyoneil.com and ask about her profitable positioning workshop! If you're ready to get booked as a guest on podcasts, go to https://interviewconnections.com/apply/ |
Thu, 25 July 2019
In this episode of Rock the Podcast, Jessica interviews Jess Lorimer. Jessica Lorimer launched her business, Smart Leaders Sell, in 2014 and rocketed it to a multi-six figure coaching and consultancy business in less than 3 years. She was ideally placed to share her experience after a corporate career as one of the industry’s highest performing sales people, with a stack of company awards to show for her success. You can check out Jessica online at https://jessicalorimer.com/home
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Thu, 18 July 2019
In this episode of Rock the Podcast, Jess and Margy address a trend they’re seeing with many entrepreneurs who are investing in a podcast interview strategy: only wanting to appear on top-ranked shows with huge audiences. There is value in appearing on large podcasts, mid range shows and small/new podcasts and in this episode, Jess and Margy will talk about what that value is. Links mentioned: Stacey Brown Randall case study Stacey’s interview on EntreArchitect Jessica’s interview on B2B Revenue Leadership Case study with Tanya Conner-Green To learn more about our services, visit InterviewConnections.com/apply! |
Mon, 13 May 2019
About Eric: Eric D. Brotman, CFP®, AEP®, CPWA® is passionate about providing investment, retirement, estate, insurance, and comprehensive financial planning services to families, professionals, executives, and business owners. He began his financial planning practice in Baltimore in 1994, and founded Brotman Financial Group in 2003. Eric is a champion for financial literacy education and volunteers for Junior Achievement of Central Maryland and the Eastern Shore. Eric’s most recent book, Retire Wealthy: The Tools You Need to Help Build Lasting Wealth – On Your Own or With Your Financial Advisor, was published in 2014 by AuthorHouse. He appears regularly on television on 11 News Sunday Morning on WBAL in Baltimore, and was interviewed by WMAR Baltimore / ABC2 News on a segment regarding the effects of Brexit for investors. Eric was named as one of the “Maryland Power Players” by The Gazette of Politics and Business in 2010 and one of the “Very Important Professionals” by The Daily Record in 2011. Goals for Podcast Interviews: Eric met Jessica and Margy at FinCon 2017 where they were exhibiting for Interview Connections. At the time, he literally didn’t even know what a podcast was but he had a goal to expand his brand and ‘move the needle’ in his business. Strategy: Eric began his podcasting journey by appearing as a guest expert on a couple dozen leading finance and business podcasts in 2017. In 2018, he flew to Providence, RI for a VIP Strategy Day with Interview Connections owners, Jessica Rhodes and Margy Feldhuhn to map out the launch of the second phase of his podcasting journey; hosting the show, Don’t Retire, Graduate! Jessica and Margy worked with Eric to map out a strategy so his interview appearances on other shows, and his own podcast would ultimately lead to more clients in his financial planning firm in Baltimore, Maryland. Results: Eric has seen a 400-500% return on his investment with Interview Connections. One of his podcast interview appearances went viral and led to over 20 new clients in his firm. Eric has also added over 2000 people to his email list by creating a landing page with a specific lead magnet that Jessica and Margy helped him create at his VIP Strategy Day in Providence. To learn more about how you can work with Jessica and Margy privately for a VIP Strategy Day, email guestexpert@interviewconnections.com.
To listen to Eric’s podcast, visit DontRetireGraduate.com |
Fri, 22 March 2019
In order to maximize your impact as a podcast guest and achieve the highest return on investment, it’s crucial to put some basic systems in place within your own team for tracking your interviews. This will help you more effectively nurture long term relationships with hosts, promote your appearances and track your results.
Stacey Brown Randall, an expert in how to generate referrals without asking, is an Interview Connections client who has gotten amazing results through podcast interviews. Stacey uses an assistant to help schedule and organize her podcast interviews. She has a simple and easy to use system in place for booking, scheduling, and promoting her interview appearances that you can implement in your business, whether or not you have a team.
How can podcast guests keep all their interview connections with hosts organized?
For Stacey, her process is the same whether it’s managed by her or an assistant. She believes in processes and workflows that are super simple. By keeping systems simple, there is less of a possibility for mistakes. She adds that the best CRM for your business is whatever one you’ll actually open up in the morning.
Use a Master Spreadsheet
Stacey tracks all of her podcast interviews in Microsoft Excel in one master spreadsheet. As soon as she is connected with a podcast host, she schedules the recording right away or forwards the connection email to her assistant to schedule. Since most podcast hosts will ask the same kinds of questions when scheduling a guest, Stacey keeps a spreadsheet with those answers to make it easy for her and her assistant to complete the booking. Once she secures a date and time for her recording, the podcast is added to her spreadsheet.
Enter The Right Info onto the Spreadsheet
When adding a podcast interview to her master spreadsheet, Stacey will include the podcast name, host name, and date of the scheduled interview. This helps her track when her interviews are occurring for each show (interviews are also being tracked in her calendar). Once the interview is recorded, Stacey will add to her spreadsheet the live link (which most hosts will send), the episode number, and the host’s mailing address. Stacey recommends asking the host for their mailing address so you can send them thank you cards, holiday cards, and anything else that will help nurture this new relationship.
Nurture Your Relationships with Podcast Hosts
Having a great connection with a podcast host during an interview can also lead to organic leads. Hosts will often reach out after hearing her on a podcast, or through the recommendation of a host asking her to be a guest on their show! She tracks these interviews on the same spreadsheet, keeping a separate tab for these organic leads in the same format she uses for the shows we book her on.
Download this Spreadsheet Template!
Stacey was generous enough to share this spreadsheet template with our listeners to make it easy for you to track your interviews!
Click here to get your template!
Offering a free gift to the podcast audience is a great way to drive traffic to your website and build your email list. This is something Stacey did a lot when she first started working with Interview Connections to get booked.
Podcast: Roadmap to Grow Your Business (solo show) Free Facebook Group: Referrals Without Asking Book: Generating Business Referrals Without Asking
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Mon, 18 February 2019
On today's episode, Jessica interviews the creator of Podfest Multimedia Expo, Chris Krimitsos, about the upcoming event and what attendees can expect. Podfest 2019 will be held in Orlando from March 7-9 and we hope to see you there! |
Mon, 17 December 2018
Jess discusses how she first got started booking people on podcasts and how at the time, she was the only one sending out pitches. Margy and Jess also talk about what sets Interview Connections apart from all the other podcast booking agencies that are in existence today. To work with and learn more about us, visit InterviewConnections.com. |
Fri, 9 November 2018
Jessica talks with Interview Connections client Arlene Cogen about working philanthropy into financial and estate planning and how to decide how much to give back. Click here to check out Arlene's book, Give to Live. |
Fri, 12 October 2018
Live from FinCon Orlando 2018, Jess and Margy talk with John Lanza about teaching kids money sense. Congratulations on your raise, Nathan Rhodes. If you want to teach your kids about money, check out Money Mammals. |
Fri, 28 September 2018
On today's episode, Jess and Margy explain why coaches and consultants are great candidates for being interviewed on podcasts. Benefits of Podcast Interviews for Coaches/Consultants:
How to get Coaching Clients from Interviews
Click here to listen to Jessica's episode of Marketing Speak. |
Fri, 14 September 2018
In this episode, Jess and Margy share some tips for getting a paid sponsorship for your podcast. Getting clear on your target audience, knowing what products or services your listeners need recommendations on, putting together a media kit about your show, and knowing how to price and structure packages are all things you can benefit from when seeking a sponsor. To order some really cute tops, visit CarlyJeanLosAngeles.com |
Fri, 31 August 2018
This is an interview from the Journey to There podcast. Subscribe to their podcast on iTunes! |
Fri, 17 August 2018
This episode was produced by Produce Your Podcast, a production company founded by today's guest, Traci Deforge. Traci talks about her business, business partner Russ, her own podcast (Journey to There), and how to grow your audience. To check out Traci's production services, click here.
Direct download: Rock_the_Podcast-PYP-2018-08-01-Produce_Your_Podcast-Traci_Deforge.mp3
Category:general -- posted at: 10:20am EDT |
Fri, 3 August 2018
Julie Ryan, an experienced entrepreneur with the business credentials to impress anyone, also has the ability to communicate with people and pets (both living and deceased). In this episode, she talks with Jess and Margy about her experiences getting booked on shows as an Interview Connections client and how she goes on podcasts to talk about "woo-woo" topics. |
Fri, 20 July 2018
It has been a busy few months at Interview Connections, but now that things are settling down, Jess and Margy are back on the air to talk about ROI and SEO. Here’s what they talk about in today’s episode:
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Fri, 11 May 2018
Cassi is leaving the Interview Connections team, so for her last episode of RTP, she and Alex talk with Kevin Bupp about what it's like being on both sides of the mic. Kevin discusses his experiences being a guest and a host, how he manages his time when it comes to podcasting, how important it is to be a guest expert, and how he has managed to develop such a successful show with zero marketing.
Resources Mentioned: Real Estate Investing for Cash Flow We Know What You Did on Fear Street
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Fri, 27 April 2018
Interview Connections client and business consultant Mariko Briley talks with Jess and Margy about how she has grown, automated, and generated leads for her coaching business, and gives advice on what you can do to grow your own. Resources Mentioned: |
Fri, 20 April 2018
Tanya Conner-Green has been a client of ours for six months and has already made back 8x what she has invested with us, and she received this ROI before her interviews went live. In this episode, she tells Alex and Nathan how she made that happen and what she does to always make sure she's the best guest she can be. Resources Mentioned |
Fri, 13 April 2018
Erica Mandy had a career in broadcast journalism when she decided to leave it all behind to start her own podcast news network, the NewsWorthy. In this episode, she talks with Alex and Cassi about what inspired her to start podcasting and what marketing strategies she's implementing that are rapidly growing the popularity of her show. And if you're thinking about podcasting or are new to the medium, Erica gives great advice on how to get your show going. Resources Mentioned: Womensplaining |
Fri, 6 April 2018
Nik Hawks and Lee Selman (Paleo Treats co-founders, power couple, and Interview Connections clients) talk with Margy and Alex about the benefits they’ve seen from being guest experts, what makes a great interview from the guests perspective, and how they don’t get tired of retelling the same stories over and over again on multiple podcasts. They also offer some international travel suggestions, including a recommendation of a trek in Patagonia. Resources Mentioned: |
Fri, 30 March 2018
Spark Shipping founder, podcaster, and Interview Connections client Charles Palleschi talks with Jess and Cassi about the trials and tribulations of starting a podcast, what he’s learning about eCommerce from his guests, and what he’s getting out of being a guest expert. Also, the Interview Connections team loves snacks; specifically, ants on a log. Resources Mentioned: Womensplaining |
Fri, 23 March 2018
The Interview Connections team consumes a lot of seltzer water and longtime Rock the Podcast listener/ first-time guest, Brett Jarman, joins Jess and Margy on today’s episode. Brett talks about authority marketing, how to leverage podcasts and content marketing to grow your business, and why he loves listening to RTP.
Resources Mentioned: Womensplaining
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Thu, 15 March 2018
Jess and Margy answer some questions written in by someone who is thinking of doing podcast interviews to grow their business and their brand. This episode covers the things you should consider if you're thinking of becoming a guest expert. Podcasting might not be the right approach for some people, but for others, it can be a perfect way to accomplish the business growth goals that you've set for yourself. |
Fri, 9 March 2018
Jess' How to Interview panel at PodFest Orlando was full of tips from podcast hosts Tyler Sheff, Erica Mandy, and Dr. Ryan Gray. In this episode, you'll hear some common mistakes interviewers make, how to get through to non-responsive guests, whether or not to have pre-calls, and more!
Resources Mentioned:
Womensplaining |
Mon, 5 March 2018
Coming to you from Jess' Guest Etiquette panel at PodFest Orlando, seasoned guest experts and Interview Connections clients Damion Lupo, Jennifer Briney, and Tom Tate discuss everything from sending care packages to show hosts to the best method for hiding a sneeze on air; everything you need to know about becoming the best podcast guest possible.
Resources Mentioned: |
Mon, 26 February 2018
How are your fears holding you back? Over the last several years, every time someone approached me about offering business consulting, I rolled my eyes. My dad, my business partner and multiple clients and prospects have told me I should start consulting entrepreneurs. While it’s a huge part of what we do with our clients at Interview Connections (we spend their first month entirely on strategizing and consulting), I was afraid to offer business consulting as a stand alone service. I felt like if people said no, they would be rejecting me personally. I’ve had a breakthrough in realizing how my fear of rejection has been holding me back from doing the things I want to do, and more importantly from providing value to my fellow entrepreneurs. My first employee and now business partner, Margy and I have been working together over the past two years and have accomplished incredible success in the restructuring of Interview Connections by streamlining operations, increasing revenue and building an amazing team. I started Interview Connections in 2013 and made six figures in the first year. Our revenue doubled in 2015, and again in 2016. We closed 2017 at just under a half million in revenue and standing here at the beginning of 2018, we are on track for our biggest year ever. Since launching Interview Connections in 2013, we’ve booked over 10,000 interviews and are the most well known booking agency in the podcasting industry to date. After growing Interview Connections virtually with a staff of 1099 contractors booking interviews, Margy and I realized that an independant remote team was not a strong enough foundation to take the business to 7 figures while delivering an elite level of service. We took a risk and made a huge change by replacing our remote team of contractors with an inhouse team of W2 employees in a 2300 sq ft building. Interview Connections now has 7 full time employees (with health and dental insurance!) and is operating more profitably than ever before. We made the shift from a virtual business to a company locally run and operated because we knew what this would make possible for our future: empowerment, joy and the magic of having it all (we’re typing this email from a train on a Monday afternoon while our staff is in the office serving our clients!). Margy and I are officially launching our consulting business today with 20 VIP days available! We want to help our fellow entrepreneurs achieve their biggest goals this year and experience the kind of fun and joy we have together growing Interview Connections. Will you be our first client? Sincerely, Jessica Rhodes and Margy Feldhuhn Co-Owners of Interview Connections |
Fri, 23 February 2018
Jess and Alex talk with Dave Claffey, who is the communications and PR manager at Realty Shares. Dave discusses the importance of having multiple people from different departments of the same company be guests on podcasts, as well as his softball prowess, and experiences with company sports teams. Resources Mentioned: |
Wed, 7 February 2018
On today’s episode, Jess and Cassi interview an Interview Connections client, Willard Barth, and he teaches them a lot about themselves and how to better understand their co-workers and employees.
1. What topic resonates the most on the podcast interviews you’ve been doing lately? a. Willard recently released a book called “The Anatomy of Transformation.” b. People seem to mostly be focusing on his interesting personal journey: Willard lost one of his legs to bone cancer when he was a child, had to overcome a drug and alcohol addiction, and has even been in prison.
2. What was your time like on Broadway? a. He released a CD almost twenty years ago and had a 17-year friendship with Les Paul. b. Willard shared the stage with Les Paul over one hundred times.
3. What’s the connection between your life as a creative/performer and your life as a business consultant? a. When you’re a business consultant, you need to come up with creative solutions to solve problems. b. When he was writing and performing, people would get an escape for either a few minutes or a few hours, but now he’s giving people a life-long result with what he’s doing for them.
4. How can I create a more streamlined, but still personalized, sales process? a. Have you identified your sales process map? Capture what’s in your head (each individual step) and get it down on paper. b. Write down what you can automate or delegate out to someone else and what steps you personally need to be involved in. c. Think of what you can improve upon the most to make your sales process even more effective.
5. How do you motivate and incentivize a small team when each person is motivated by different things? a. Willard doesn’t believe in motivation because it’s short-term, but he believes in influence. If you really want to consistently inspire someone to take action, find out what inspires them. b. Six human needs: significance, certainty, uncertainty, love, connection, growth, and contribution. c. Understand what human needs most inspire someone through their personality profile and direct them in such a way where their needs will be fulfilled.
6. How do you identify what specific needs motivate someone? a. Ask them quality questions that will teach you something about how they succeed, how they feel in certain situations, and what makes them feel fulfilled. b. When you understand what motivates someone and feed it back to them, they feel like they want to take action and be involved.
7. Why are personal transformations so critical to business success? a. After Willard meets with his team to lay out a 90-day plan, he tells them that the person they currently are will never achieve those goals because if they were capable of achieving those goals, they already would have. b. A small/mid-size business is a complete and total reflection of the person who owns it. c. In order to become a better leader, you need to become a better communicator and a better delegator. d. Many people don’t recognize the areas that they aren’t strong in and therefore don’t delegate those aspects of their business to someone else on their team who is the best equipped to handle it. e. Fears and limiting belief systems keep us from becoming successful. If you want to grow your business, you need to grow, face, and transform areas that have been limiting you all of your life.
8. Are the six human needs mentioned in your book? a. Willard does talk about the six human needs in his book. b. The original idea, the Six Human Needs Psychology, was developed by Tony Robbins.
9. DISC Personality Profile: a. Each quadrant of DISC will house members of your team and areas of your business. b. D- dominance. I- influence. S- steadiness, C- compliance. c. A lot of companies have the right people, but they have them working in the wrong quadrant. Once you understand someone’s personality profile, you can move them to the right part of the company and better understand what influences them.
Resources Mentioned: |
Wed, 20 December 2017
Margy is in the holiday spirit and Jess has some hidden dancing talent. Today’s episode features an interview with Interview Connections client, Tim Cameron-Kitchen. Tim, what do you do in your business?
Why did you decide to start a podcast?
Tell us more about what you cover on your show
What’s the value in bringing on your team members?
Does including employees help with employee retention?
How do you help employees practice?
What was your launch strategy for your podcast?
What benefits have you seen from hosting a podcast?
Do you have any tips for people who want to start a podcast to grow their business?
What should you NOT do as a guest?
What is your tech set up?
Resources Mentioned: |
Wed, 29 November 2017
Margy is embracing vulnerability and Jess is feeling grateful! This episode features an interview with our awesome client, Tanya Conner-Green. In this episode we discuss:
Resources Mentioned:
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Wed, 15 November 2017
On today’s episode, we are live from Dallas interviewing our client, Jason Treu. (Excuse the background noise from the Sheraton lobby!) Jason helps successful leaders overcome management and career challenges within their organizations.
Resources Mentioned:
Arthur Aaron study on making fast friends
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Wed, 8 November 2017
Fun Personal Money Facts:
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Wed, 25 October 2017
Margy and Jess are excited to be exhibiting for the second year in a row at FinCon in Dallas! On today’s episode, we feature an interview with longtime client, Dr. Glenn Livingston.
Resources Mentioned:
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Wed, 18 October 2017
Margy and Jess are excited about their new podcast, Womensplaining! This episode features an interview and strategy session with our client, Aaron Hendon. Why did you start getting interviewed on podcasts?
How have you grown through this process?
What are the biggest victories you’ve celebrated this year?
Tell us more about the book
Resources Mentioned: |
Wed, 11 October 2017
Jess and Margy are recording live from LA Podfest. We feature an interview with Paul Gilmartin of The Mental Illness Happy Hour. This episode contains discussions about mental illness and child abuse. Listener discretion advised.
Resources Mentioned:
The Mental Illness Happy Hour podcast
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Wed, 4 October 2017
This week’s episode features Jess doing a LIVE panel discussion at Dream Business Academy!
Panel of Experts Featuring Doug Foresta, Ben DeCastro and Joe Kashurba:
Final Tips:
Resources Mentioned:
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Wed, 27 September 2017
Jess has a brand new look, and Margy is spreading the gospel of bangs. Then, we discuss expectations as a podcast guest and a real-life example of a smaller show going VIRAL!
Setting Clear Expectations as a Guest:
How a Tiny Show Beat Joe Rogan: We were just discussing how to go viral on our last episode, and this week we saw a small podcast GO VIRAL!!! Here are some reasons why:
Resources Mentioned: |
Wed, 20 September 2017
Margy is all about hot springs after visiting the West Coast, and Jess is getting lots of flowers in the mail! In this episode, Jess and Margy discuss their favorite podcasts, what makes them SO GREAT and how to make YOUR listeners obsessed with you.
How to Make Your Listeners Obsessed With You:
Final Thoughts:
Episodes to Start with:
My Favorite Murder: Episode 85: Live at the Boulder Theater
The Minimalists Podcast: Episode 91: Nostalgia
Congressional Dish: Episode 157: Failure to Repeal
Resources Mentioned:
Direct download: IC_021_How_to_Make_Your_Listeners_Obsessed_With_You.mp3
Category:general -- posted at: 5:00am EDT |
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