Mon, 30 December 2019
To wrap up 2019, we're re-running one of our most downloaded episodes of 2019, my interview with Eric Brotman! The doors are now open for our next Podcast Guesting Masterclass which kicks off January 20th. Register now at InterviewConnections.com/
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Mon, 23 December 2019
The Impact of Your Message (interviewconnections.com/impact)
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about the impact of sharing your message on podcasts.
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Mon, 16 December 2019
Will This Work For Me? (interviewconnections.com/willthiswork)
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy answer the question: Will the podcast guesting strategy work for me?
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Mon, 9 December 2019
Selecting Shows to Pitch (interviewconnections.com/selecting)
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about how to select the right shows to pitch so you can effectively leverage podcast guesting to meet your goals!
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Mon, 2 December 2019
Leading with Core Values (interviewconnections.com/values)
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about the core company values at Interview Connections and how they will help you as a podcast guest.
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Mon, 25 November 2019
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy give you actionable tips on what to do before and after you are interviewed on a podcast as a guest expert to maximize your relationships with the hosts of the podcast.
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Mon, 18 November 2019
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about the importance of appearing on podcasts as a guest expert consistently. They also discuss the value of appearing on small, medium and large shows and what opportunities arise when you build on the momentum of getting booked on a podcast every single week.
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Mon, 11 November 2019
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about how to identify and get booked on the right podcasts for you, and the one thing you need to do FIRST to be successful with your podcast guesting strategy.
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Thu, 31 October 2019
Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy.
In this episode of Rock the Podcast, Jess and Margy talk about what you should expect from the podcast guesting strategy, and how your expectations could be the biggest barrier to your success.
Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab. |
Fri, 16 August 2019
In this episode of Rock the Podcast, Jess and Margy talk about one of the biggest benefits of getting interviewed on podcasts which is high end networking opportunities with podcast hosts. Some of their top tips include:
Resources mentioned: It Factor (Affiliate link) Peter Lang’s interview with LuAnn Nigara Ready to get booked on podcasts? Reach out to us today! |
Fri, 2 August 2019
In this episode, we interview Kelly O'Neil, a good friend who we met through Ali Brown's Premier Group. Kelly shares what Profit-ology is and what questions you should answer before marketing your services. Connect with Kelly online at https://kellyoneil.com/ Email Kelly at VIP@kellyoneil.com and ask about her profitable positioning workshop! If you're ready to get booked as a guest on podcasts, go to https://interviewconnections.com/apply/ |
Thu, 25 July 2019
In this episode of Rock the Podcast, Jessica interviews Jess Lorimer. Jessica Lorimer launched her business, Smart Leaders Sell, in 2014 and rocketed it to a multi-six figure coaching and consultancy business in less than 3 years. She was ideally placed to share her experience after a corporate career as one of the industry’s highest performing sales people, with a stack of company awards to show for her success. You can check out Jessica online at https://jessicalorimer.com/home
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Thu, 18 July 2019
In this episode of Rock the Podcast, Jess and Margy address a trend they’re seeing with many entrepreneurs who are investing in a podcast interview strategy: only wanting to appear on top-ranked shows with huge audiences. There is value in appearing on large podcasts, mid range shows and small/new podcasts and in this episode, Jess and Margy will talk about what that value is. Links mentioned: Stacey Brown Randall case study Stacey’s interview on EntreArchitect Jessica’s interview on B2B Revenue Leadership Case study with Tanya Conner-Green To learn more about our services, visit InterviewConnections.com/apply! |
Mon, 13 May 2019
About Eric: Eric D. Brotman, CFP®, AEP®, CPWA® is passionate about providing investment, retirement, estate, insurance, and comprehensive financial planning services to families, professionals, executives, and business owners. He began his financial planning practice in Baltimore in 1994, and founded Brotman Financial Group in 2003. Eric is a champion for financial literacy education and volunteers for Junior Achievement of Central Maryland and the Eastern Shore. Eric’s most recent book, Retire Wealthy: The Tools You Need to Help Build Lasting Wealth – On Your Own or With Your Financial Advisor, was published in 2014 by AuthorHouse. He appears regularly on television on 11 News Sunday Morning on WBAL in Baltimore, and was interviewed by WMAR Baltimore / ABC2 News on a segment regarding the effects of Brexit for investors. Eric was named as one of the “Maryland Power Players” by The Gazette of Politics and Business in 2010 and one of the “Very Important Professionals” by The Daily Record in 2011. Goals for Podcast Interviews: Eric met Jessica and Margy at FinCon 2017 where they were exhibiting for Interview Connections. At the time, he literally didn’t even know what a podcast was but he had a goal to expand his brand and ‘move the needle’ in his business. Strategy: Eric began his podcasting journey by appearing as a guest expert on a couple dozen leading finance and business podcasts in 2017. In 2018, he flew to Providence, RI for a VIP Strategy Day with Interview Connections owners, Jessica Rhodes and Margy Feldhuhn to map out the launch of the second phase of his podcasting journey; hosting the show, Don’t Retire, Graduate! Jessica and Margy worked with Eric to map out a strategy so his interview appearances on other shows, and his own podcast would ultimately lead to more clients in his financial planning firm in Baltimore, Maryland. Results: Eric has seen a 400-500% return on his investment with Interview Connections. One of his podcast interview appearances went viral and led to over 20 new clients in his firm. Eric has also added over 2000 people to his email list by creating a landing page with a specific lead magnet that Jessica and Margy helped him create at his VIP Strategy Day in Providence. To learn more about how you can work with Jessica and Margy privately for a VIP Strategy Day, email guestexpert@interviewconnections.com.
To listen to Eric’s podcast, visit DontRetireGraduate.com |
Fri, 22 March 2019
In order to maximize your impact as a podcast guest and achieve the highest return on investment, it’s crucial to put some basic systems in place within your own team for tracking your interviews. This will help you more effectively nurture long term relationships with hosts, promote your appearances and track your results.
Stacey Brown Randall, an expert in how to generate referrals without asking, is an Interview Connections client who has gotten amazing results through podcast interviews. Stacey uses an assistant to help schedule and organize her podcast interviews. She has a simple and easy to use system in place for booking, scheduling, and promoting her interview appearances that you can implement in your business, whether or not you have a team.
How can podcast guests keep all their interview connections with hosts organized?
For Stacey, her process is the same whether it’s managed by her or an assistant. She believes in processes and workflows that are super simple. By keeping systems simple, there is less of a possibility for mistakes. She adds that the best CRM for your business is whatever one you’ll actually open up in the morning.
Use a Master Spreadsheet
Stacey tracks all of her podcast interviews in Microsoft Excel in one master spreadsheet. As soon as she is connected with a podcast host, she schedules the recording right away or forwards the connection email to her assistant to schedule. Since most podcast hosts will ask the same kinds of questions when scheduling a guest, Stacey keeps a spreadsheet with those answers to make it easy for her and her assistant to complete the booking. Once she secures a date and time for her recording, the podcast is added to her spreadsheet.
Enter The Right Info onto the Spreadsheet
When adding a podcast interview to her master spreadsheet, Stacey will include the podcast name, host name, and date of the scheduled interview. This helps her track when her interviews are occurring for each show (interviews are also being tracked in her calendar). Once the interview is recorded, Stacey will add to her spreadsheet the live link (which most hosts will send), the episode number, and the host’s mailing address. Stacey recommends asking the host for their mailing address so you can send them thank you cards, holiday cards, and anything else that will help nurture this new relationship.
Nurture Your Relationships with Podcast Hosts
Having a great connection with a podcast host during an interview can also lead to organic leads. Hosts will often reach out after hearing her on a podcast, or through the recommendation of a host asking her to be a guest on their show! She tracks these interviews on the same spreadsheet, keeping a separate tab for these organic leads in the same format she uses for the shows we book her on.
Download this Spreadsheet Template!
Stacey was generous enough to share this spreadsheet template with our listeners to make it easy for you to track your interviews!
Click here to get your template!
Offering a free gift to the podcast audience is a great way to drive traffic to your website and build your email list. This is something Stacey did a lot when she first started working with Interview Connections to get booked.
Podcast: Roadmap to Grow Your Business (solo show) Free Facebook Group: Referrals Without Asking Book: Generating Business Referrals Without Asking
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Mon, 18 February 2019
On today's episode, Jessica interviews the creator of Podfest Multimedia Expo, Chris Krimitsos, about the upcoming event and what attendees can expect. Podfest 2019 will be held in Orlando from March 7-9 and we hope to see you there! |
Monetize the Mic
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