On today's episode of Monetize the Mic, Jess and Margy talk about how to improve your call to action. The call to action is how you convert the audience of the show into clients, so you want to be intentional when creating their journey from listener to client.

Mia Hewett - Business coach has closed over $52k in high ticket sales from listeners who heard her on podcasts. Again, these are leads who come NOT needing a ton of nurture. They come ready to buy.

-Hosts will give you an opportunity to share with the listeners how they can connect with you online after the interview

-This is your opportunity to share your call to action 

-Your CTA MUST: 

1. 1. Be Free (or extremely low priced, like a book) 
   2. Be ONE THING (not a menu of options or a list of all your social media handles) 
   3. Be valuable to the listeners 
   4. Be the next intentional stop on the journey a client makes from when they first hear about you, to when they become your client 
   5. BE DIRECTIVE IN YOUR DELIVERY 

Simple CTAs that work 

-Consult Call

1. 1. 1. Mark Willis has closed 32 new clients from podcasts! After his podcast interview, his CTA is inviting listeners to schedule a free consultation. From those consults, he’s converted dozens of high end long term clients resulting.

-Free Book or Chapter

1. 1. Client Chris Prefontaine offers his book for free on podcast interviews, and 50% of those who receive the book convert to Chris's program!

-Facebook Group

1. 1. Here at Interview Connections, we send people to our Facebook group, Guest Expert Profit Lab. We offer free valuable information to group members, and are able to nurture and educate leads about our services!
   2. A Quiz
      1. Client Stacey Brown Randall sends leads to her Referral Ninja quiz! She says that quizzes are easy and engaging because the quiz taker is taking action while answering the questions. You are able to customize their results which allows the quiz taker to know where they are starting from which connects them to learning more from you!

Audit your current call to action?

1. Is it free or very low dollar?
2. Is it easy to spell and remember?
3. Is it clear and concise?
4. Are you delivering it with confidence? 
5. Are you sending the listener somewhere where you are moving them through your funnel?

On today's episode of Monetize the Mic, Jess and Margy discuss how you can close high ticket sales outside of a launch by guesting on podcasts. Your interviews will help you develop high trust with podcast audiences and you will be able to leverage your relationship with the hosts who interview you and chances are, they'll sign up to be your client. You'll need a lot fewer touch points to close someone who hears you on a podcast and when you focus on your energy and mindset, you will naturally be in a state of providing value and abundance and this will translate into sales.

On today’s episode, of Monetize the Mic, we’re answering the frequently asked question: What does success look like with podcast guesting?

After establishing who this strategy is and isn't for, Margy and Jess go over the measures of success in the podcast guesting strategy including listeners getting value from what you shared, creating relationships with the hosts that interview you, and more!

On today's episode of Monetize the Mic, Jess and Margy are talking about how to deliver a brand strengthening podcast interview so you can skyrocket your visibility (because you don't have a brand if nobody knows who you are).

There is a difference between building a business and building a brand and you should establish both. And building a brand isn't just about colors and logos, it's about the storytelling behind it. And that storytelling starts on your podcast interviews.

Margy gives some great tips and strategies for how to be brave, get out there, and get stronger as you go.

Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy! 

On today's episode of Monetize the Mic, Jess shares 17 tips for maximum success as a podcast guest:

1. Respond to the host and express your gratitude!
2. Connect with the host on social media
3. Listen to their podcast and leave an honest review 
4. Share about getting booked on social media 
5. Research who the host is, who their audience is
6. Be camera-ready 
7. Use a microphone and a ring light 
8. Restart your computer 
9. Get water 
10. Schedule in buffer time 
11. Ask the host green room questions 
12. Over-deliver value
13. Share stories 
14. Give a great CTA 
15. Chat with the host in the green room after the show 
16. Show about your interview after it goes live 
17. Repurpose the interview into social media content