Wed, 31 May 2017
This episode is all about understanding your podcast download stats. Jessica and Margy tell you how to analyze your stats, figure out what is normal and get more downloads.
Podcast Download Stats Many podcasters don’t know which stats are relevant. This breakdown will help you better understand the data.
How to Analyze Download Stats: 1. The number of downloads you have does not equal the number of listeners you have. 2. Your monthly download number doesn’t paint a good picture of how popular your most recent episodes are. a. The best way to analyze your stats to know how your podcast is doing right now is to look at how many downloads a single episode has after 30 days.
So, What’s Normal? 1. Podcasters don’t share their downloads, therefore no baseline can be created. 2. Listen to the official Libsyn podcast, The Feed for median stats. 3. Listen to Episode 8 of this podcast for the percentage of your subscribers who are actually listening to your podcast. 4. Have realistic expectations about how many people are interested in your niche content.
How to Get More Podcast Downloads 1. Create a better podcast. a. Listen to Ali Brown in Ep. 9 discuss creativity. 2. Do not ask your audience to subscribe, rate and review your podcast every single, freakin’ time. a. Edison Research data says most listeners are not subscribing. They click play on an episode they want to listen to. 3. Stop using your podcast to push your product. a. Try entertaining or educating your listeners to gain loyalty.
Jess Found Love in a Hopeless Place An Interview Connection’s office saga inspired today’s segment. To sum up: Interview Connections business is growing. Jess recognizes a new phone system is needed. Installation not as planned. Jess meets April. April is funny but problems persist. Jess frequently on with tech support. Jess meets Jeremy. All is right in the world.
Lessons Learned: 1. If you switch to VOIP make sure your router supports it. 2. You have to kiss a lot of frogs before you find your own Jeremy.
Resources Mentioned: @InterviewConnections on Instagram |
Wed, 24 May 2017
This week, hosts Jessica and Margy welcome the amazing Ali Brown. Ali is the host of the popular professional women’s podcast Glambition Radio. She shares her strategies for weeding through pitches, handpicking guests, and what keeps her show the leader in its category. And in the new Basic Pitches for Basic B*tches segment, you’ll find out what to do (and what not to do), when you get a really bad podcast pitch.
Ali Brown Ali Brown is the woman Business News Daily called “The Entrepreneurial Guru for Women.” She has been featured on ABC’s Secret Millionaire, and has been interviewed on many major media outlets.
What factors are in play when Ali screens possible podcast guests? ● They must be female leaders and change makers. ● They must have a decent following on social media. ● Their story has to fit her specific show.
How does Ali evaluate the podcasts she guests on? ● The host must make 7 figures. ● Or, be on the verge of breaking 7 figures. ● Their audience must be her target audience. ● She must enjoy the show topic. ● It must be an elevated conversation around great content.
Ali says she started her podcast because it was a way to get creative, and it allowed her access to the high-level women she wanted to talk to. Her advice to podcast hosts is to get clear about what you love, to speak your truth, and remember there is always more than one way to accomplish what you want.
Basic Pitches for Basic B*tches Jessica and Margy tell you what to do (and not do), when you receive bad pitches. When you get a bad pitch: 1. Skim through it to see if it might be a good fit. 2. Reply, even if the answer is no, and tell them why the answer is no. 3. Do not post about it on social media. You should be bringing value to your followers, not being a b*tch. 4. Send the person this link — How to Pitch a Podcaster Ep #102.
Resources Mentioned: |
Wed, 17 May 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome the author of the controversial book, Evolution 2.0, Perry Marshall. Perry tells us why he wrote the book, why podcasting is a great way to get exposure for your business, and the importance of adaptation.
Perry Marshall — Author You may know Perry from his best-selling marketing guides, Ultimate Guide to Google Adwords and 80/20 Sales and Marketing. Perry says his new book, Evolution 2.0, started as a side project, and isn’t rooted in religion or biology, like many assume. It’s written from a business and technology perspective. It twists away from the normal philosophical conversation about evolution.
To spread the word about his new book, Perry enlisted Interview Connections to find him podcast hosts who didn’t mind delving into the taboo. Jessica and Margy admit it was difficult, but they stuck with it, eventually finding a niche in health-related podcasts.
Perry Says Being a Guest on Podcasts: ● Sells his books. ● Makes the most of his publicity budget. ● Introduces him to new audiences he may never have had access to before. ● Allows him a deeper connection with the audience, because he is directly in their ear.
Word of Mouth Winner Both Margy and Jess are hooked on the S-Town Podcast. It is on the top of the iTunes charts, and has an ever-growing loyal following. Margy wasn’t going to take the time to download it, but she heard about from so many people she just had to listen. S-Town proves that if you put in the work and make a really great podcast, it will pay off. So, check out Brian Reed’s rich stories and characters, and tell him Jess and Margy sent ya.
Resources Mentioned: @InterviewConnections on Instagram Evolution 2.0: Breaking the Deadlock Between Darwin and Design |
Wed, 10 May 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome one of the founding fathers of podcasting, Rob Greenlee of Spreaker. Rob shares his masterful knowledge of: ● The value of attending live podcast events. ● Why engagement is more valuable than the size of your audience. ● Podcasting 101: The technical steps to starting a podcast.
Rob Greenlee of Spreaker Rob says early podcasters were winging it. There were no best practices, standards or methods back in 2004. It was common place for hosts to experiment with different formats, genres and content.
Why are live events good for podcasters: ● They create a personal relationship between the listener and the host. ● They are a great place to share your podcast. (Podcasting is still a word of mouth medium.) ● Face-to-face time with your listeners can give a host insight on what content listeners want to hear. ● They bring the virtual podcast world into the real world
Podcast Statistics For whatever reason, podcast stats continue to be a closely held secret. Spreaker makes podcast stats accessible to help podcast hosts: ● Know their audience. ● Monetize their show.
Rob says podcasting is known to be an ‘ad-free’ or an ‘ad-light’ medium. A true measure of a show’s success is how engaged listeners are, not how many advertisers a show has.
Podcasting 101 — How to Start a Podcast Spreaker makes it really easy for anyone to start a podcast. They provide free software that works with Skype to record up to 4 people at once. The software also has auto ducking which automatically lowers intro music when the host starts speaking.
5 Easy Steps to Starting A Podcast 1. Record or live stream to create a mp3 file. 2. Find a hosting provider to distribute your mp3 to listening platforms. 3. Create album artwork, a show title and a description. 4. Submit an RSS feed. 5. Get your podcast out there!
Resources Mentioned: |
Wed, 3 May 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome long time podcaster, Pat Hiban to the show. Pat is approaching the 500 mark on his Real Estate Rock Stars Radio Show. Yea, Pat! He shares the best practices he has learned from guests and his own experiences.
Guest Podcaster Pat Hiban Pat Hiban started out as a ‘has mic, will travel,’ type of podcaster. His show has morphed from asking each guest the same questions into a deep dive of each guest’s unique abilities. He has also said goodbye to advertising. He finds focusing his podcast towards his own core business a more lucrative endeavor. Pat understands it is not about downloads — it is about the bottom line.
Sock Opera A fireman will put out your fire, not ignite your passion.
Resources Mentioned: |
Monetize the Mic
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