Today is a special client feature episode of Rock the Podcast with Melanie Weller! Melanie is the world’s leading expert in opening the door to health, performance and innovation through the vagus nerve, the bridge between our narratives and our physical experience. A storyteller for the human body, Melanie has an extensive background in stress management, chronic conditions, and people with who haven’t yet found success. 

She now focuses on strengthening the leading edge in businesses, speakers, entertainers, athletes, artists, and medical professionals. Melanie is a Physical Therapist, Board-Certified Orthopedic Clinical Specialist, Certified Athletic Trainer, and Certified Exercise Expert for Aging Adults. 

Jess had her own personal experience with Melanie’s healing that was incredible! Back in November, Jess was positive for Covid-19 (luckily, a very minor case). However, she was suffering from horrible headaches. Melanie, often referred to as a magician or a body whisperer, offered to do a healing session with Jess! Melanie tapped into Jess’s energy and found that her head energy was in her foot.

Melanie was able to take Jess’s energy and move it back from her foot, into her head. Melanie was able to create a biofield form of Jess to understand what Jess’s body was trying to say, and help address the issue. Coming from a medical background, Melanie is able to balance her clinical expertise with her intuitive healing skills. 

Melanie’s work focuses on the vagus nerve, and treating that nerve as if it were a pinched nerve. The vagus nerve is incredibly important in our body. It is connected to stress, pleasure, your heart, and your digestive system. It is the reason you can absorb Vitamin B12, and it is involved with digestive enzyme secretion. The vagus nerve mediates sweating, and gives lots of sensory information from your body to your brain!

Melanie came into this field when she herself was having something of a midlife crisis. Her blood pressure was very high, she was having a lot of foot pain, and having emotional stress in her personal and professional life. One of the things she started to learn is to see patterns in the world and in our body. Story is really just a different way of writing about science, for Melanie.

Traditional medicine and even alternative medicine didn’t work for many of the people that Melanie works with! The vagus nerve, Melanie teaches, is the bridge between our bodies and our stories. When the vagus nerve gets compressed in physical structures, it becomes compressed in energetic structure too. 

Melanie works with her clients by helping them solve their problems, and opening up the space so they have the big “Aha moments!” with their own expertise. Her goal is to open up her client’s own creativity and genius! 

People have the knowledge inside themselves, and they have the answers. The genius of Melanie’s work is untangling the things that are keeping them from seeing the answers.

Melanie explains that when our heroics and our desires are at odds with each other, it impairs our vision. When we’re the hero in someone else’s story at the expense of our own story, or we’re satisfying someone else’s desires at the expense of our own - those manifest themselves physically in our bodies, often as head and neck issues.

Melanie asks her clients, “Where are your heroics and desires at odds with each other?” Are you too busy being a mom hero or a business hero? If we’re busy being the hero in someone else’s story, we’re not working towards what we want.

If you’re an employee and you’re making money for someone else and not for yourself, or you’re in a field that’s not really lighting you. You feel like you’re putting in a lot of work, but you’re not feeling the compensation and the return.

Your passion and your profit are not in alignment!

If you’re taking care of everyone else, ask yourself “Who is taking care of you?” Women in particular, very often don’t have a clear answer for what they desire. They’ve been so busy satisfying everyone else’s desires, they haven’t slowed down enough to think about what they really want. 

Melanie helps people get to the central story. She explains that we all have a physical expression of our internal narrative and we have an internal expression of our physical narrative. What we are experiencing inside of ourselves and outside of ourselves is really the root of all compression points in your body. 

The body is our conscious mind and it’s always talking to us. We’re just not fluent in its language most of the time! 

Melanie works with entrepreneurs and business owners who are trying to up-level and uncover their genius. She helped a business owner have breakthrough with hip tightness. In terms of vagus nerve compression points, that’s where your inspiration and structure are at odds with each other. Her client had an inspired idea she wanted to do, but she didn’t think the structure of her life would allow that. She had some limiting beliefs on whether her inspiring ideas would be possible.

Melanie and her client were able to dismantle that and as her hip got better, she had a huge “Aha moment!” for her business and less physical discomfort as well!

Bodies are expressions of our businesses and our lives. Melanie contends that we don’t talk about what stress really is, and that’s what Melanie is bringing to the table.

As humans we connect more with story than we do with process. Chronic pain gets locked into our limbic system which is where our emotions are, and you cannot logic yourself out of your limbic system. You have to have an emotional key to get it out of there.

You can connect with Melanie by heading to Embodyyourstar.com, where you can find a free vagus nerve decompression course!

Check out Melanie’s podcast, Weller or head to her website melanieweller.com!

Today’s episode of Rock the Podcast is all about getting your financial house in order with founder of Incite Tax & Accounting and Profit First professional, John Briggs! John has learned that achieving a highly profitable business can be overwhelming, particularly with all the barriers and unknowns that new owners are forced to deal with.  

Entrepreneurs can quickly become stressed and burnt out, and often sadly give up on the mission that they set out for.  In much the same way that the body needs blood to survive, a business needs cash, the lifeblood of the business, to stay healthy and to grow more resilient.  

John is a man on a mission to give entrepreneurs an actual work-life balance so they don’t get burned out. He helps them increase their cash immediately so they can have confidence in their choices and become financially resilient. 

He talks the walk by battling against the traditional CPA culture of “overwork, underpaid, pay your dues and suffer while you’re at it” mentality by providing his team a healthy work life balance even during busy tax seasons.

John is a Profit First professional, and many entrepreneurs and business owners may have heard of the method without ever really implementing it. Jess read Profit First when she started Interview Connections in 2013, and shelved it for later because it can seem very overwhelming and scary to new business owners. 

Margy’s one piece of advice to new entrepreneurs is: Trust it, and set up Profit First. Interview Connections hit 1 million in revenue in 2019, and more than doubled that in 2020. Even though the business was doing better than ever, Jess and Margy were taking home less and less every year. They were working harder than ever before, but could feel themselves inching closer and closer to full-on burnout.

Once Jess and Margy worked with John to implement Profit First, they realized that they could simply fix this problem with better cashflow management. John worked as an accountant for a door-to-door sales company. This company had made over 30 million dollars in revenue, but their commission checks for their sales people were still bouncing.

How did this happen? John did an analysis to figure out why this company was having huge sales, but wasn’t able to pay their salespeople. For every sale the company made, they kept about 1% (which was $8 in this case). As their revenue increased, their expenses increased alongside. 

John told the company that they were spending too much, and the company replied that they would just sell more to make up for it. But John knew that this just fell into Parkinson’s Law: the demand for something will match its supply. The more money they made, the more money this company would spend. This would increase to a point where the company was no longer profitable. 

If you have one bank account as a business and all your money gets deposited into it, and all your expenses get paid out of it, what you have sitting there is a gigantic pile of supply. The demand for it --the expenses, the cash outflow-- is going to continue to increase to match the cash available to spend. 

Spending will get out of control if you’re not putting any boundaries on what you’re doing with your cash. Profit First requires that you set up additional bank accounts for different cash obligations that you have, including money for the IRS, money for your team and employees, paying for yourself, and money for profit. 

Margy always felt like budgets were restrictive, but with Budget First she feels like the money in Interview Connections is abundant and flowing. 

With Profit First you’re setting aside money for your tax obligations a couple of times a month.

Compare that to a scenario where as a business owner, you do your taxes and you owe thousands of dollars! You’ll ask, “Where am I going to find that money?” It was spent because the demand for that cash expanded to match the cash that you had.

Business owners, do not undervalue enjoying what you’re doing and having a little extra for yourself! You have to see the reward for your work so you are able to stay excited about it. There’s such an energetic block when you’re working more. You’re getting run down, you don’t see the expansion that you feel like you’ve been working for and earning. 

For Jess and Margy, working with John has been transformational - not just about having more money, but the way they feel about their cashflow management. Service-based business owners often feel fulfillment in the service that they are providing to their clients. However, these business owners need to feel fulfillment in other ways, such as in their income and freedom, otherwise they will become burnt out.

Profit doesn’t have to be about getting rich. You have to have profit to continue to be passionate about who you’re serving. You have to have profit to keep your doors open!

Service and sacrifice are different things - you cannot serve from an empty cup! You are in the service industry, not the sacrifice industry. Some entrepreneurs that Jess and Margy meet don’t know what their numbers are, or what their revenue is, nevermind goals for how to manage their revenue. Profit First gives you very clear direction: “You can spend this, or you can’t spend this!”

It gives you clarity on what you can invest in and where the money is. Profit First also allows Jess and Margy to be creative with their money and find creative ways to keep the business going. 

John brings up the point that when you use Profit First, whatever dollar amount you see in your account now, that’s the money you have because everything else went into different accounts for different obligations. This gives you freedom and allows you energy from being financially organized.

This makes you become innovative with your money, which will put you ahead of your competition! That will keep you always doing something new, which in turn, is making your business better and stronger. 

You can connect with John at incitetax.com! 

Today is a special client feature episode of Rock the Podcast with Wanda Toro Turini! Wanda, also known as Dr. Wanda or The Nerdy Girl Entrepreneur, is a seasoned entrepreneur and a natural inventor. 

She has spent the last 15 years creating first-in-market solutions for multi-billion dollar companies but decided to use her brains to change the lives and businesses of fellow entrepreneurs. Wanda has a Doctorate in Pharmacy and served patients in the critical care and emergency medicine setting before venturing into the business world as a marketer for oncology treatments. 

In 2005, she left a high paying executive opportunity in the pharmaceutical industry and leapt into the world of entrepreneurship. As a Rock Star in marketing and audience engagement, Wanda invented Ketchwords.com, which is destined to be THE Gold Standard Lead Gen Tool for all experts who love to share their knowledge with audiences. 

Ketchwords was first developed to solve her problem of collecting those Anonymous Fans in her audience. After creating a texting platform to deliver robust content to her audiences, she used her skills to master the tool and boost the ROI of every appearance. 

She grew her consulting business to $4.2 Million and was able to jump into entrepreneurship to help others do the same! She loves to share the solutions she creates and the stories of her challenges with the desire to inspire people to NEVER say never.

Wanda’s mission is to help other service minded entrepreneurs finally connect with anonymous fans in their audience. When Wanda was running her consulting firm, she was speaking very frequently and learned that in order to be seen as an expert, you have to show up and speak up. She knew that she needed to figure out how to guarantee a ROI on all the time, energy, and money she was spending on speaking.

Wanda created a texting platform, eco-files, that she first started using to share her presentation slides with her audience. Right away, she had 25% of her audience texting and engaging with her! After working on the technology and further developing, Wanda averaged 76% of her audience texting her!

While running her consulting firm, Wanda spoke at two conferences and was able to reel in over 200 hot leads. These leads easily led her to grow her business to 4.2 million in revenue!

After growing her consulting business, Wanda knew that she wanted to share her knowledge with other entrepreneurs and experts, with a quality, concierge experience. She then launched Ketchwords, specifically for speakers who spoke at conferences.

Then, the pandemic hit. The Covid-19 pandemic ended up becoming a mixed blessing for Wanda, because she realized that she was missing out on a huge spectrum of folks who were sharing their knowledge on other platforms. Ketchwords helps these entrepreneurs connect and engage with their anonymous fans.

Ketchwords combines both technology and strategy to help entrepreneurs, business owners, speakers, and experts capture leads and ensure an amazing ROI! Wanda helps her clients with strategy: how to optimize the technology, and gives the technology to deliver the message in a unique and effective way.

Anyone with a sales background will know that follow-up is key to closing sales. If you don’t keep in touch with your leads, they’ll forget all about you. Ketchwords helps entrepreneurs maintain engagement with their hot leads. 

Wanda understands the importance of staying in your zone of genius. Ketchwords allows you to stay in your zone of genius, while letting Wanda and her team use their genius on your behalf. Wielding the power of technology is transformative for experts and business owners, and the team at Ketchwords will lead you along the way, while focusing on your results and your impact.

If you’d like to learn more about Wanda and Ketch, text “leads” to 411321!

Global listeners can text “leads” to 19097411321

You can also head to ketchwords.com and as a listener of this podcast, you’ll receive 20% off of Wanda’s services with promo code: “Podcast 20”

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy ask the question - “Who knows you?” We all know the saying, “it’s who you know.” But Jess and Margy disagree! Instead of asking who you know, ask yourself “Who knows me?”

In this episode, Jess and Margy dive deep into what it means to be known and seen by your target audience. Before Jess started Interview Connections, she was a virtual assistant. Being a VA, Jess started to meet some people and get into a small circle of entrepreneurs, but she still wasn’t really known. 

When she first launched Interview Connections, it was pretty much crickets for a while! Jess really needed to make a conscious effort of being visible and putting herself in the rooms, on the stages, and virtual stages in front of her target audience. When Jess first started speaking at podcasting conferences, and getting interviewed on podcasts, she struggled with imposter syndrome, but ultimately she didn’t let it hold her back. 

Jess knew that the organizers of the conference, or the host interviewing her, invited her for a reason. They saw specific value that Jess could give to their audience! You might not see your value, don’t let that hold you back because other people see your value!

Podcasts are a particularly great medium to gain visibility, because when we listen to a podcast we feel like we know the people talking! Often we feel like the host is already our friend. When your ideal clients hear you on a podcast, they’re going to feel like they already know you - making your visibility all that much more valuable. 

It’s imperative to allow yourself to be seen by those who you need what you can do! And that visibility needs to be consistent. What does it mean for someone to know you? Even if someone sees your facebook posts, gets your emails, or follows you on instagram - do they really know you? When they hear you share your story on a podcast, that connection is so much deeper.

When you’re brave enough to share your story in your own voice on podcasts, you’ll create a much more dynamic image of yourself to your target audience. Because podcasts are conversational, people will know your story, your background, your why, tough things that you’ve been through, and then they really know you.

Take a look at your marketing and ask yourself, “Am I spending time and money on mediums that truly allow me to be known?” Once you start getting interviewed consistently every week and creating those deep connections, you’ll see a huge increase in the quality of your leads. When your leads hear you and know you, when they reach out it will feel like you’re talking to a friend.

Visibility will allow your leads to really know you as a person and know your company for what your company is and stands for in the world. Sharing your stories on podcasts not only creates a better connection for your leads but also with the host. When Margy goes on podcasts and shares her story, she has stayed in touch with and connected with many hosts. These relationships lead to becoming referral partners, creating joint ventures, and many hosts have become clients!

One of the best ways to monetize your podcast interviews is through high-end networking with the podcast host. Sharing your story with the host is a great way to create a special bond and network more effectively. 

If you aren’t allowing yourself to truly be seen, but you want to start prioritizing your visibility and unlocking possibilities in your business - then you need to register for our next Podcast Guesting Masterclass!

This 5-Day Masterclass is completely free, and will teach you the A-Z of monetizing the microphone on podcast interviews! Head to interviewconnections.com/masterclass to register, and get in the facebook group - Guest Expert Profit Lab - where this Masterclass will be held!

Today is a special client feature episode of Rock the Podcast with Intermittent Fasting Coach and author, Laurie Lewis! For Laurie, menopause dealt a crushing blow -- brain fog, lack of balance, memory loss, and the sudden gain of 50 pounds of stubborn hormonal fat. She tried everything she knew to feel better, and the methods that worked in the past made no difference.  

After four years of struggle, Laurie stumbled upon Intermittent Fasting and started fasting that very same day. The menopausal fog lifted in less than one week, she had more energy and felt more “like herself.” She lost 51 pounds in 15 months and has kept it off for years! 

Now, at 57-years old, Laurie has turned her personal success into the premier thriving Intermittent Fasting coaching business. As a certified health coach (Institute for Integrative Nutrition) she combines her knowledge of nutrition with deep research and practice of Time Restricted Eating. Laurie guides her clients with a dream come true -- eat the foods you love and enjoy the rest of your life feeling vibrantly well.  

Laurie knows that for entrepreneurs and business owners, focusing on growing your business and your brand also means a need to focus on your body and your health! While Intermittent Fasting may seem overwhelming, Laurie assures you that anyone trying this method can overcome hunger waves. 

Thinking about fasting may also appear to be another stressor in your life, but ultimately it becomes one less thing to worry about. As Intermittent Fasting frees up space mentally, Laurie feels that it will relieve your stress and anxiety. Laurie explains that as we burn fat, we become more alert, more focused, and more vibrant.

Laurie also explains that weight loss is often a hormonal issue. By burning body fat, we are also warding off insulin issues, and possibly even Alzheimer’s. Fasting puts our body into a condition of repair, both metabolic and hormonal repair. 

As a coach, Laurie helps her clients in a two-fold way. A Zoom pioneer, Laurie has been holding group coaching sessions for years over online video conferencing. Laurie leads a group class on how to be a successful Intermittent Faster, and how to avoid weight gain during the holidays. 

Laurie also offers one-on-one coaching sessions for those who want a more customized coaching experience. We as humans have immediate access to an abundance of food that has never been experienced by human beings before. This can be very challenging for many of her clients, and Laurie helps them overcome that stress. She also helps her clients maintain compliance and create a sustainable Intermittent Fasting practice in their lives.

Many of Laurie’s clients focus on the bad - their mistakes. Laurie chooses to focus on the gold, and help her clients piece together the good news instead of honing in on all the bad news. Laurie’s program also stair-steps her clients into an Intermittent Fasting Practice. Over three months, she will help her clients learn to eat in a pattern of time, settle into their fasting sweet spot, and troubleshoot and tweak their practice based on their goals.

After settling into a fasting practice, your body will inform you what foods it wants and doesn’t want, and when it has had enough food. Fasting repairs your appetite system and will allow it to better communicate with you. 

Laurie works with a variety of clients of all ages, both men and women. In particular, Laurie loves awakening women who are going through the massive hormonal shift that is menopause. She wants those women to know that Laurie is right there with them - they’re in this together!

You can find Laurie’s book Celebrating Your Vibrant Future: Intermittent Fasting for Women 44 to Forever on Amazon, and you can connect with Laurie at her website!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy what to do when you feel like you just don’t have time to commit to your visibility. We are asking the question - where is your time going?

We know that there are entrepreneurs out there who know that consistent visibility is incredibly important, but they feel like they simply don’t have time. We at Interview Connections recommend getting on podcasts at least once a week, every single week. Many entrepreneurs that we talk to think that it sounds like a great idea, but they can’t see how to fit it into their schedules.

The first thing Jess and Margy recommend is using a calendar system. Unless you start putting tasks down into a calendar, how will you keep track of your commitments? The second step Jess and Margy discuss is then auditing that calendar. As an entrepreneur, you need to ask yourself, “Is my calendar reflecting my vision and my highest priorities in the business?”

Are you spending time where you should be spending time? Visibility is being seen and heard by more people, so you can get more leads, more clients, and more speaking opportunities. Visibility is a major domino in changing the game for your business and getting to the next level of where you want to be. You don’t have time not to do things that raise your visibility consistently!

Look at your calendar and ask yourself, “Am I spending time on tasks that are not important? Am I doing tasks that someone else besides me could do and should do?” 

Jess and Margy also stress the importance of putting those important tasks on your calendar, because if they’re not on your calendar, they likely won’t get done (or at least get done in an acceptable timeline). 

Margy is an expert in protecting her time. Both Jess and Margy love using scheduling blocks, and batching tasks in specific blocks of time. Margy has a specific block set aside for podcast interviews, so she never feels overwhelmed with other tasks interfering with her interviews. Podcast interviews don’t have to take over your schedule! Try and create blocks specifically for them, even just one hour a week for interviews.

If you don’t have time to work on your visibility, it points to a bigger issue of how you’re spending or organizing your time. It’s something that we’ve all been through - how many entrepreneurs and business owners have complained about not having enough time?

The key to solving this is being really proactive and not reactive. Set time aside for your highest priorities.  Showing up the way you need to be and building the momentum that you need, should be at the very top of your priority list as an entrepreneur. 

If you feel like you don’t have the time to do the legwork, you’re right. That’s why you can hire an agency, like us here at Interview Connections, to book you! While we recommend that you outsource the heavy lifting, you need to make the time to show up and connect, give value, share your story, and make those listeners want to take the next step with you.

By objectively looking at your calendar, you can compare your story of what you’re doing and what you have time for, with what is actually happening. You can see if your actions are in alignment with your goals! 

Another important tip is to stay  in your zone of genius! Do not waste time on tasks that drain you if there is someone on your team who can do that task - and oftentimes those team members are much better suited to do that task than you are.

Be specific about your zone of genius: it’s the things that you are both good at and that you like doing. Do more of those tasks and less time doing tasks out of obligation, or “I should just do it because it’s easy.” Spending your time on those tasks could really be draining you of the energy you need for the tasks in your zone of genius.

If you're an entrepreneur you probably want freedom. Does calendaring make you feel constricted?

Before Jess started really using her calendar, she would come in to work every day wondering, “What’s today going to be?” Margy suggested putting tasks in Jess’s calendar, which Jess initially resisted. But Jess ended up feeling that she was much more productive and effective when she laid out her tasks for the day and committed specific time slots to them.

Jess also brings up the idea of having integrity with yourself. If you look at your calendar and you have dedicated 30 minutes to a task, you need to do it to maintain that integrity with yourself. And most importantly, when you look at your calendar you need to ask, “What am I going to be doing that is moving the needle for my business?”

When you actually calendar out all your tasks, you can actually work much less. If you just do whatever needs to get done, you will never run out of tasks. Instead, if you dedicate your day to specific tasks and time slots, you can work fewer hours because you’re focused on high-value tasks. Things expand and shrink to the amount of time you give them.

What is in your calendar is what is prioritized in the business!

If you’re saying, “I need more visibility, I need more people to know who I am, I need to get on podcasts” but you look at your calendar and there’s nothing on there that’s helping you get more visible - there’s a misalignment, and there’s a lack of workability. You have to change something in your calendar. 

When Jess transitioned from closing sales herself to managing a sales team, she struggled with “I don’t have time to train the sales team.” In reality, she didn’t have time not to. If visibility is the thing that your business needs, nothing else on your calendar is more important than that. 

You are planting seeds with your calendar. If you’re focusing on visibility, it’s going to be a few months before you start to reap the rewards, it’s not overnight. Is your calendar reflecting where you want to be? The direction you want to be steering the ship with? If not, it’s time to reevaluate and recalendar!

It’s crucial to ensure that your calendar reflects the priorities of your business!

Today is a special client feature episode of Rock the Podcast with finance expert Tracey Bissett! Tracey is on a mission to redefine the world's economic future by increasing the financial literacy of entrepreneurs, also known as financial fitness.  With over 20 years of experience in the financial services industry, Tracey can help entrepreneurs in all industries, both on and offline.

As the founder, President, and Chief Financial Fitness Trainer at Bissett Financial Fitness, Inc., Tracey helps her clients understand and improve their level of financial fitness with a goal of increased confidence using their financial skills so they can be successful in their financial life. In addition, Tracey is a professor at Centennial College’s School of Business program and regularly leads speaking engagements to increase financial fitness awareness.

Tracey starts the episode by talking to us about entrepreneurship and cashflow. Most early entrepreneurs are looking at their profit and loss, and their sales and expenses. Tracey notes that depending on your business, just because you make a sale does not mean that you necessarily have the cash in the bank. There can be a disconnect for business owners between sales and cashflow.

Cashflow is money coming in, money going out, and the timing in which that happens. If you’re in a coaching or service business, you’ll often have payment plans for your clients. As the owner, you might track the sale as it comes in, but you’ll get the money monthly. That’s where this disconnect between what the sales says and what you have in the bank occurs.

Cashflow is the lifeblood of any business. Cashflow dictates whether you keep going or you don’t. Tracey has seen companies go under in as quick as 90 days when they don’t have cashflow coming in! 

Another issue Tracey addresses with her clients is billing and collection. Tracey worked with a client who had over $300,000 in sales, but lost $100,000 because she billed them too late and was unable to actually collect the money. Collection is critically important to understand in your business. Entrepreneurs need to understand what is normal for their industry, make sure they have good billing and collection practices, and that they’re actually keeping track that the money is coming in.

Jess had a similar experience starting out as an entrepreneur. After Jess’ first sales call, she told her brand new client that she would bill him at the end of the month. He gave her a great tip, which is “collect the money up front.”

Tracey encourages entrepreneurs to talk to other people in their industry to find out the best practices in billing and collection, because it varies in different industries. It’s important to find out where the boundaries are and to be transparent with your clients about your billing practices. Many business owners will offer a discount if their client pays up front as opposed to in monthly packages, which can be very helpful for entrepreneurs who no longer have to reach out every month for payment.

Tracey also notes that mindset plays a huge role in payments. The main driver if someone is going to pay you is not if they have the money, it’s their character. If they have the willingness to pay you, they will. 

On the topic of mindset, Tracey and Jess also discuss the problems entrepreneurs face when they are pricing their services. According to Tracey, service providers are typically bad with their pricing-- they often don’t charge enough! When deciding on your prices, Tracey suggests factoring in expenses and profit margin as well as doing some research into your target market. You’ll want to ensure that your target market wants to pay for what you’re selling.

Tracey also recommends that entrepreneurs and business owners take a regular salary from their business, and factor that into their pricing. If you want to apply for a line of credit, you’ll have to prove that you have the money to pay it back! That steady income will also be imperative for you to meet your goals. Increasing your prices will also give you more freedom to hire a team to take on more clients and invest in marketing and visibility to help you grow even more.

Jess and Tracey agree that oftentimes entrepreneurs face mindset blocks when it comes to their pricing. Tracey believes that we get our mindset about money when we are very young, about 5-7 years old. This mindset comes from our family and our emotions toward money. People need to be observant with how they react when things pertain to money, and if you don’t like your reaction, you can change it.

The bulk of the population comes from a place of scarcity, and therefore has a scarcity mindset with money. It’s okay if you feel that way, but you don’t have to feel that way! Observe your reactions, then make some changes. It’s not going to happen overnight but one thing you can do is practice gratitude to change your money mindset.

Most of us have heard that we are a function of the people we spend time with. Tracey recommends that we spend time with people who are grateful and people who are looking at money in a different way in order to improve our money mindset.

Look at what you’re offering, validate it in the market by looking around at your competitors. If  yours is better and has more value, charge more! Tracey is a firm believer that you need to spend time on your finances monthly in order to grow your business!

You can head over to Cashcoach.biz for a free money meaning agenda from Tracey!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of defining your company vision, and their experience of creating the company vision for Interview Connections. Jess and Margy always had goals that they set for themselves, and for the business. It wasn’t until recently that they decided they needed a larger vision statement for the company.

Many entrepreneurs have personal goals that they set when they begin their business, but when you start to build a team and bring your company to new heights, it’s important to cast a vision separately from what you want in your own life. Jess and Margy admit that they often collapsed “goals” with “vision,” but they knew they needed to create a vision that their team could rally around.

The Interview Connections Vision Statement is in three parts: 

• Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world 
• Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy
• Our vision is to amplify the voices of entrepreneurs who embody integrity, authenticity and leadership

Part I: Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world.

Their first draft of the Interview Connections vision statement was that the company would be the best booking agency in the world. Jess and Margy decided to get a bit more specific, and indicate their ambition to being the highest quality agency. Interview Connections goes above and beyond with a specific podcast show research department, an in-depth discovery process, weekly check-ins, and a dedicated client success strategist.

Interview Connections also aims to be the most innovative booking agency. We’re constantly asking, “Where is the industry going? What is the role that podcast guesting plays in an entrepreneur’s life, and how can we optimize that in their business?”

Part II: Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy

What you get with Interview Connections is more than just bookings. What lights us up is when our clients have incredible experiences that change their lives on podcast interviews. It’s really about the transformation that happens to business owners as they increase their visibility as they share their story. Podcast guesting transforms how they do their business and it transforms them as people. They are having these incredible conversations, allowing themselves to be seen, and really developing themselves as both people and entrepreneurs.

We want to be taking people through a journey. Asking them, “What is possible when you make this leap in your business? After a year of being interviewed every single week, increasing your visibility, and having a strategy in place to convert leads from this visibility, what does your life look like?”

More than creating profit, a visible entrepreneur can actually step into work knowing that people see them as the expert that they always knew they were. There’s a huge transformation in confidence when you can show up to work knowing where your leads are going to come from.

2020 was the first year that Margy truly committed to being on 4-8 shows a month. She had never been this consistent, and it has totally changed Margy. Not just as an entrepreneur, but that visibility has transformed Margy as a person as well. It’s changed how she’s showing up every day in her life. Margy has been transformed from having these consistent conversations with fellow entrepreneurs on their podcasts. 

Part III: Our vision is to amplify the voices of entrepreneurs who embody integrity, authenticity and leadership

Several months ago, Jess and Margy put out an episode on how to be exclusive with your client base. At Interview Connections, we are booking our clients on podcasts, we are helping get their message out in the world. We cannot work with people, when we do not believe in their message! For us at Interview Connections to continue to grow, we have to feel connected and aligned with entrepreneurs that we’re working with. 

We have three important values that our clients must embody: integrity, authenticity, and leadership. When you first start out in business, you’re not putting as much thought about who you are working with. Because you’ve just got this service you’re providing, it’s easy to say great let’s work with anyone! 

Ask yourself, “What is my legacy? What is the impact I’m having on the world? What is the impact that my company is having on the world, with or without me? Who is this business in the world? Who am I serving?” And when you’re serving people who you believe in, and who you’re aligned, you will grow so easily.

For 2021, Jess and Margy set a goal for Interview Connections to grow from 2 million in revenue to 10 million, and growing to that height while maintaining our vision and our core values of who we are as a company!

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