On this episode of Rhodes to Success, I interview Doug Foresta, who first got into podcasting five years ago and has since interviewed eight hundred people. Doug is the producer of Creating Change, The CoachZing Show, and coaches entrepreneurs on how to podcast and be a great podcast guest. He also helps service professionals expand their reach and attract their ideal clients.  During the show, we discuss how to get celebrity interviews, why podcasting isn’t all about downloads, and how to be a great interviewer.

 

Main Questions Asked:

-       How did you learn how to start interviewing people?

-       How did you land interviews with big guests when you were so new to podcasting?

-       Talk about your philosophy of ‘It’s not all about the download numbers.’

-       What are your recommendations and do’s and don’ts for being a great interviewer?

-       Talk about your philosophy and how you approach coaching entrepreneurs.

-       How do you bring in the marketing and business side when working with entrepreneurs?

 

Key Lessons Learned:

Podcasting

-       Podcasting is still in its infancy as a form. Radio is mass market, and podcasting is a niche.

-       Podcasting is about ‘tribe building’ and pushing the form.

-       You don’t have to have a classic broadcasting voice; you just have to be ‘you.’

 

Getting Celebrity Interviews

-       Don’t approach interviews with a ‘what can I get’ attitude but rather ‘how can I serve and help people.’

-       Don’t think about ‘getting’ a guest, but think about ‘having a conversation.’

-       If you give a famous person a platform to talk about something they can’t talk about anywhere else, they are more likely to accept your invitation to be on your podcast.

 

It’s Not All About Download Numbers

-       Podcasting is not just about the download numbers but about the experience you create.

-       An affective way to have a really good show with longevity is to serve your listeners by finding out what they like, make more of it, and turn them into raving fans.

-       Rather than focusing on downloads, look at how good your podcast is. Do your listeners e-mail you? Are they joining your e-mail list? Are they part of your tribe and community?

-       If you don’t create a good podcast, then people won’t come back to listen again anyway.

-       Podcasting is about the quality of relationships you build with people that can’t be measured in downloads.

 

Interview Tips

-       Take improv. classes and get skills in ‘being in the moment.’

-       Don’t always worry about the next question, but dig deeper with who, what, why, when, where, and how questions.

-       Being a great interviewer is a great networking skill and means making the guest shine rather than yourself.

 

Entrepreneur Podcast Coaching

-       Find what you most need to say in your voice.

-       Discover your point of view and what is unique in your voice.

-       Monetizing your community is about creating raving fans, building an email list, then making offers.

-       The brand that starts around your podcast often becomes a new brand for your business.

 

Subscribe to the show in iTunes or Stitcher Radio!

 

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

 

Links to Resources Mentioned

Doug Foresta

Creating Change

 

The Coachzing Show

On this episode of Rhodes to Success I interview Lee Caraher who is an entrepreneur and CEO with more than twenty years experience building great high producing intergenerational work teams that get a lot done and have fun at the same time. Lee is an acclaimed communications strategist known for her practical solutions to big problems. She is the founder of Double Forte and has figured out the secret to working well with millennial clients and staffers. Lee is the author of Millennials and Management: The Essential Guide to Making it Work at Work. During the podcast Jessica and Lee discuss the profile of millennials, negativity surrounding the term, and the secret to working with millennials and teams.

 

Main Questions Asked

-       How do you define and what are the characteristics of millennials?

-       Talk about your struggle with hiring millennials.

-       What was the point where you figured out how to work with millennial clients and staffers?

-       What is the secret to working with a different generation?

 

Key Lessons Learned 

-       Everyone wants his or her process to be better but no one wants to have it discounted.

 

Profile of Millennials

-       Millennials are the 15-35 year old age group also known as GenY.

-       The midway point for this generation was the year 2000, which is why they are called millennials.

-       Even though your age can be in a different generation your mindset can be that of a millennial.

 

Negativity of the Term Millennial

-       The term millennial is often seen negatively and a lot of millennials don’t even want to be known as such.

-       Millennials can be seen as entitled, job hoppers, expecting rewards just for showing up, and lazy.

-       Lee believes that millennials are conditioned by the way they grew up.

 

Working With Millennials

-       If you don’t have millennials in your business your business doesn’t have a future.

-       Lee went back to the basics of leadership management by reading a number of management books.

-       Things that work for other generations don’t work for millennials.

-       If you do things to help millennials get engaged and stick with you, everyone benefits.

-       Boomers are the ‘wait my turn’ generation but millennials have never had to wait as they’ve always had instant access.

-       Millennials have grown up with amazing access to information and people, the ability to make a change, expectations of access and no hierarchy.

-       Millennials require a lot of context and ‘just do it because I said so’ won’t work. The more you provide context the better.

 

Two Key Tips for Working With Millennials

-       1. Bring the context of your project to the forefront of the conversation and ask for people’s input.

-       2. Do a project the established way first and then improve it.

 

Teams & Strengths

-       Know what personality types are within your team and don’t be afraid to conduct MBTI and Strengths Finders tests.

-       Figure out the dynamics within your team so you can accommodate them.

-       Regardless of age, discover how people optimize their engagement and how they will work with others.

-       WOO is the ability to keep talking until someone comes to your side and believes in you.

-       Often when you are young on a team you don’t get the creditability for having strategic ability. Strategy isn’t earned it is a strength.

-       It takes 30-60 days to get used to new processes.

-       If you’re not easy to work with then you don’t have a business in the client service economy.

 

Subscribe to the show in iTunes or Stitcher Radio!

 

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

 

Links to Resources Mentioned

Lee Caraher

Double Forte

Millennials and Management (book)

The Art of Conversation (book)

Stephen Covey

Daniel Goleman

Pat Lencioni

Strength Finders

MBTI

On this episode of Rhodes to Success, I interview Kelly Glover, who is an Aussie gal living large in Hollywood, California. She is a plus size blogger, podcaster, and virtual assistant. Kelly has recently taken her personal blog, Big Curvy Love, and launched a podcast. During the show, Jessica and Kelly discuss how to come up with a good brand name, what it takes to start a blog, the art of personal content creation, and tips for podcast interviewers and guests.

 

Main Questions Asked:

-       Talk about choosing a good blog, website, and podcasting name.

-       How long did it take to get an episode live on iTunes?

-       What’s it been like building out a blog?

-       Where did you find a designer to do your logo?

-       Is the blog something that generates revenue or a personal passion project?

-       What do you do with the Facebook page, and how do you use it to engage with your community?

-       Talk about your themed days on the blog.

-       Are you incorporating 50 Fat Dates into your podcast?

-       Do you think more podcasters and bloggers need to be doing more creative things like this to make their content more interesting?

-       Do you prepare questions ahead of time, or do you bring people on who you really like?

 

Key Lessons Learned:

Branding

-       When choosing a brand name, select something that is niche, has keywords, and explains what the brand is.

-       Create a list of brand names, search the internet to see if the domains are available, and see what names competitors in your field are using.

-       If your brand name isn’t searchable in iTunes as the actual podcast show name, change it in Libsyn to incorporate keywords.

-       Choosing your brand’s logo is the gateway to your color palette and branding across all media.

-       Decide on the domain name, create the logo, lock in the color palette, then select a WordPress template for the website.

 

Blogging

-       Template Monster and Theme Forrest are good sources for WordPress templates that are customizable on self-hosted WordPress sites. These are usually up to around $75.

-       The Hex code is the color code that designers use for exact colors e.g. #000000 is black. These can be used when you design on Canva and other platforms to ensure you are matching the exact color.

-       Blogs can earn revenue a number of ways, such as through pay per click ads, advertising, affiliates, speaking engagements, and sponsored posts. 

 

Personal Content Creation

-       People tend to get caught in boxes where they only create content around what their podcast is about and keep the business and personal life separate.

-       When you decide on what part of your personal life to share, you need to be able to ask yourself, “If an employer or client saw my content, would I be happy with that?”

-       These days there is no ‘business life’ and ‘personal life;’ it is just ‘life.’

 

Being Yourself & Communication

-       Readers and listeners want to know about the person.

-       If your audience trusts you and likes you, then they are more likely to do business with you if they believe in you.

-       Improvisation classes help develop quick thinking and decrease self-doubt.

 

Podcasting

-       Record a fake show, listen back to yourself, and transcribe your script to hear what your crutch words are.

-       Learning to speak slower will improve your communication.

-       If someone can answer ‘yes’ or ‘no,’ then that is a bad question. Also, if that is their only answer, they are bad guest.

-       There is an art to being a good interviewer and also to being a good guest.

-       Learning not to talk over others and cut people off during an interview is another great skill to learn. 

-       Have at least three questions prepared for your interview.

 

Subscribe to the show in iTunes or Stitcher Radio!

 

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

 

Links to Resources Mentioned

 

Big Curvy Love

On this episode of Rhodes to Success, I interview Dr. Carri Drzyzga who is known as ‘The Functional Medicine Doc’ and the go-to expert on finding the root causes of health problems. She is a chiropractor, a naturopathic doctor, the host of the Functional Medicine Radio show, and the author of Reclaim Your Energy and Feel Normal Again.During the show, we discuss entrepreneurial fatigue, the affects of coffee, how much water you should drink, and what the best diet is.

 

Main Questions Asked:

-       Talk about marketing and what you are doing to grow your business.

-       What inspired and motivated you to take your marketing online and work to reach people internationally?

-       What are the things that entrepreneurs do that cause fatigue?

-       How much water do people need to be drinking? Why? How does that affect our energy levels?

-       Is there one kind of diet people should strive for, or does it depend on your body?

 

Key Lessons Learned:

-       The medical profession doesn’t take fatigue that seriously.

-       Dr. Carri has noticed that over the past decade, people are really looking for answers and getting much more involved in natural medicine.

-       Within the traditional medical systems there are a lot of limitations, and people are discovering online health summits where people can learn and get answers quickly.

-       Your number one business asset is your health.

 

Marketing Online

-       Get your story on paper and include it in your business.

-       Being an author means you have a huge amount of creditability.

-       There are only so many people you can help in your local community. So by taking your business and brand online, you’re able to reach a global market instantly.

-       When your brand exists online, you never really know how far reaching your words will go.

-       When you provide value, you attract more business.

-       The top 1% is the top 1% because they are willing to do work that others aren’t.

 

Entrepreneurial Fatigue

-       This is the brain-based fatigue that business owners and entrepreneurs suffer.

-       Entrepreneurs end up at the point of fatigue through stress, working long hours, and not getting enough sleep, water, or eating properly.

-       When you feel as though your brain is starting to slow down or your thoughts are getting fuzzy, that is when you should drink a large glass of water.

-       Coffee is a short-term energy boost that in the long run drains the body of cortisol, which is the body’s main stress hormone.

-       If you are draining cortisol, you will be less able to deal with stress.

 

How Much Water Should We Drink?

-       To figure out how much water you should drink on a daily basis calculate your body weight in pounds and halve it. That is the amount of ounces of water you should drink every day. 

-        A typical glass of water is 8oz., and most people need around 10 glasses of water per day.

 

Paleo Diet

-       A broad-based generic diet such as the paleo diet, aka the caveman diet, is the best.

-       This is high in healthy fats and protein, low in carbs, and has lots of fiber.

-       On the paleo diet, you aren’t eating grains, dairy, or legumes.

-       This diet has removed the foods that are known to be the most allergenic, inflammatory, and bad for our health.

-       People who often don’t do well on the paleo diet have a difficult time metabolizing the sulfur.

 

Subscribe to the show in iTunes or Stitcher Radio!

 

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

 

Links to Resources Mentioned

Dr Carri

The Functional Medicine Radio Show

Reclaim Your Energy and Feel Normal Again! (book) 

Interview Connections 

Entrepreneur Support Services