In our final installment of our December client feature series on Rock the Podcast, we’re rebroadcasting a live testimonial interview with Mark Willis!

Mark Willis is a man on a mission to help you think differently about your money, your economy and your future. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he knew that he needed to find a more predictable way to meet his financial objectives and those of his clients.

Mark is a Certified Financial Planner™, a two-time #1 Best Selling Author and the Owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. Over the years, he has helped hundreds of his clients take back control of their financial future and build their businesses with proven, tax-efficient financial solutions. He specializes in building custom-tailored financial strategies that are unknown to typical stock-jockeys, attorneys, or other financial gurus. 

As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you won’t outlive. Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement.

Mark says that Interview Connections has been like rocket-fuel for his business! He likens the team here to the person at a party who always introduces you to the best people at the party. Mark’s business has been having “good problems.” He’s having problems getting people on his calendar - he’s booked out over 6 weeks! Mark has had to hire additional associates to take care of all the new leads and clients he’s been getting from podcast guesting.

Mark worked one-on-one with us at Interview Connections to construct a great call to action for Mark to use on podcasts. After simplifying his CTA, Mark has seen hundreds of leads come to his business from podcast interviews. He also worked with the team here on perfecting his green-room chat. Mark knows just how important those minutes before and after the actual interview are!

One of the best results Mark has seen from podcast guesting, is the opportunity to work on joint ventures with the podcast hosts he’s connected with. During the green room chats, Mark likes to have “storm starters” with the hosts, where he will brainstorm ways that they can work together. Examples of these opportunities include a live Facebook Q&A, a collaborative workshop, and even co-authoring a book together! 

Podcast guesting is an incredible lead generation tool, and Mark knows that your relationship with the host is a major factor. Mark always lets the host shine on their own show, and is incredibly respectful of the host and their audience. He explains that the host has already built trust with their audience, so your guest appearance on the show is already being presented in a favorable light.

Mark feels that getting yourself booked on podcasts is not all that difficult. However, what Interview Connections has done for Mark is get him on the right shows! From the last 13 shows that we have booked Mark on, he has met 68 potential clients. That averages five potential clients per show! Out of those last 13 shows, Mark has worked with 8 of the hosts in a joint venture!

As a financial advisor, Mark always recommends long-term steady investments, and podcast guesting is no different. Podcast guesting is a steady investment in your capacity to tell a story, and partnering up with people who can introduce you to the right people in the room is absolutely a proven path to success. The people who stick with it are the ones with the most success! 

If you’re an entrepreneur, the most important asset in your portfolio is your business! It’s imperative to make smart investments for that business. As entrepreneurs, our opportunities for in-person networking events are very limited, and there is no better time to start leveraging virtual networking! 

Mark ends the interview discussing the importance of a growth mindset, and ensuring that you surround yourself with other entrepreneurs that embrace a growth mindset!

For the rest of December, we’re going to be showing you exactly how our clients achieved real results and incredible ROIs using actionable strategies. On today’s episode of Rock the Podcast, we’re rebroadcasting a live testimonial interview with one of our clients, Mia Hewett! 

Mia Hewett has co-owned and operated a seven-figure business, is an international speaker, and a world-class business coach. Mia is the founder of Aligned Intelligence™, a methodology that removes all blind spots, fear, anxiety, and self-doubt leaving you feeling "free to be Me.” 

This allows her clients to stop secretly struggling and live in alignment with their dreams so that they can scale to 6 and 7-figures the fast way.

Mia has helped hundreds of entrepreneurs who've always known they were meant for more. She unravels what is making entrepreneurs struggle. Mia helps 6 & 7 figure entrepreneurs get to the next level, once she helps them get out of their own way. She wants entrepreneurs to step into the spotlight and be seen.

Mia herself struggled with feeling healthy once she achieved a certain level of wealth. She dug deep and discovered childhood trauma that was still holding her back. When people experience this kind of childhood trauma, they make three really quick decisions:

1. They make the trauma mean something about them.  “There’s something wrong with me.”
2. They make it mean their voice doesn’t matter. “What I have to say isn’t important.”
3. They make  it mean that the world is not a safe place.

Before Mia’s traumatic event, she was adventurous, always expressed herself and liked to be seen. After that experience, she became withdrawn and stopped speaking up. When we go to be seen, it goes against a decision we made when we were really young: “Don’t you dare to be seen again.” Mia advises that the fastest way to move forward is through acceptance of this.

Another important action for moving forward is forgiveness. Mia explains that you have to forgive yourself for how you reacted to the trauma - you as a young child was doing the best that you could. 

Mia explains that acceptance and forgiveness is always going to be the bridge to your alignment. For you to be in your power, you want to get your mind, your emotions, and your actions all working in the same direction. Once you achieve that, you’re unstoppable. 

Working with Interview Connections, Mia has made over $52,000 from podcast interviews! Mia utilized the resources with us here to brainstorm and pivot her message to see the most ROI. Mia landed two hosts as clients, and has generated even more sales from listeners of podcasts. Mia has also leveraged many sales through referrals. When she appears on a podcast, the hosts and the listeners will begin to recommend her to their own circle of entrepreneurs.

Mia still has several interviews that have not yet recorded or aired, including an interview with Ali Brown. Once her entire package with Interview Connections has been completed, Mia is confident that they will have well over $100,000 in sales that they can contribute to podcast guesting! Mia agrees that this strategy will pay you dividends if you give it the time and effort that it requires. 

You can connect with Mia directly via email - mia@miahewett.com

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

For the rest of December, we’re going to be showing you exactly how our clients achieved real results and incredible ROIs using actionable strategies. On today’s episode of Rock the Podcast, we’re rebroadcasting a live testimonial interview with one of our clients, Chris Kenney! 

Chris is a sought-after business leverage expert who teaches coaches and consultants the Chris Kenney Sales Mastery Formula. This tried and true method goes far beyond traditional sales training! Chris knows the key to building a successful business is to focus on one thing – SALES. He specializes in teaching his clients how to sell in an authentic, non-pushy, genuine way with no gimmicks or schmoozy techniques.

He believes we all have within us exactly what we need to courageously pursue our deepest desires, tap our own potential, and show up with power and resilience.

As a global speaker, he challenges others to re-imagine selling and is a passionate champion of authentic leadership as a path to empowerment and success. Chris brings wit, humor, and a fresh approach to what in many times is a dry and worn out subject.

He illustrates how sales is never about the money (which comes to a surprise to many). More than a cookie-cutter strategy, he focuses on the root of urgency and teaches you how to do the same for revolutionary results.

Being bold takes courage. Chris is the master at showing people that business doesn’t have to be hard. And more-over shares his secrets that provide consistent income and impact for himself and his students.

When Chris signed up with us at Interview Connections, he didn’t even have a computer. He built his business to almost 7 figures, just using a cell phone. Chris has since pivoted from an offline strategy, to an online strategy. Podcast guesting has increased Chris’s reach and exposure dramatically - allowing him to take on clients all around the world.

Now, hosts come to Chris and request him to be on their show because of the brand awareness he has created by using the podcast guesting strategy. He says that his job of selling becomes much easier after podcast guesting has done the heavy lifting in creating incredible brand awareness.

Chris was also able to land a $13,000 sale from one podcast, by enrolling the host in his program! On her podcast, his call to action was to join his Facebook group. The host joined the group, attended a live launch and enrolled in his program. While onboarding her, she told Chris “I was sold by the end of your podcast interview with me.”

Chris contends that anyone can get on podcasts, but the challenge comes when you want to get on the right podcasts. Interview Connections helps entrepreneurs get on podcasts that not only reach their target audience, but are often hosted by ideal clients. 

“The bridge between the physical and the spiritual is faith,” says Chris. The physical is what you have now, the spiritual is what you want, and the bridge that takes you there is faith. In order for someone to get where they want to be, they are going to have to take leaps of faith. And if they’re not willing to take leaps of faith, they’re likely to stay where they’re at.

Chris knows that people make their own money rules. Your current set of money rules is what is creating your current result, and if you want different results, you have to break your money rules. When people say, “Woah that’s a big investment and that makes me uncomfortable,” Chris says that’s what is so great about it! This is an opportunity for you to step in, an opportunity for you to invest in yourself and break a rule around money that is holding you back. 

If you’re trying to get to a million dollars in sales, you have to behave like a million dollar business owner. A middle class mindset is scarce, and a 7-figure mindset focuses on investing to earn more. Chris argues that you have to make money decisions based on where you want to be, not based on where you are. 

Chris believes that the universe is always trying to bring you what you need, and sometimes people resist it. Most people are not willing to take the leap of faith, and they stay stuck.

The opportunity shows up at the door, but you have to be willing to open the door. The reason you manifested this opportunity is because this is something that you actually need.

You can’t have a problem without a solution; if a problem is present then the solution is present. The reason people get stuck in a problem is because they resist the solution.

You can connect with Chris on Facebook!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, we’re rebroadcasting a panel on podcast guesting, hosted by Nikki Nash! Nikki is a marketing expert, Hay House author, and the creator of the Market Your Genius brand. Nikki brought on Michelle Bosch, Co-Founder of Orbit Investments and the Land Profit Generator Program, Myoshia Boykin-Anderson, founder and CEO of one of the leading IT Consulting companies in the country, Naketa Thigpen, balance and relationship Advisor and CEO of ThigPro, and our very own Margy Feldhuhn!

The first question that Nikki brought to the panel was: What had you say, “I’m interested in using podcast guesting for my brand and my business?”

One of the reasons that Michelle loves leveraging the podcast guesting strategy is because of the time that podcast interviews allow her to explain exactly what she does, and who can benefit from her services. Michelle notes that having a mindset of service is key for podcast guesting, and that she always comes to interviews thinking about how she can help the audience. Michelle adds that while podcast guesting used to be a “nice to have” marketing strategy, it’s become an absolute necessity in 2020.

Myoshia discussed how podcast guesting allowed her a visibility that she would have never achieved otherwise. Not only did podcast guesting increase Myoshia’s reach in an incredible way, she also pointed out that her podcast interviews bring her a continuous ROI because they are evergreen. She could guest on a podcast that might reach an ideal client a year later! 

Margy brought up the idea of how podcasts offer a smaller, but much more engaged, audience. An Interview Connections client had been making regular TV and radio appearances, but wasn’t seeing a lot of leads come through. Once he began podcast guesting, he saw a 400% ROI. Margy also shared about how important it is to leverage high-end networking opportunities and build relationships with podcast hosts.

Naketa, who hosts her own podcast, talked about how she wanted to create a safe space for high-level individuals to talk about their journey. Naketa wanted to leverage these interviews as a gift to her community, and her specifically curated audience.

Nikki then asked about everyone’s nurturing period. How long does it take for someone to say “I heard you on a podcast, and now I’m ready to buy.”

Michelle uses a two-pronged approach in her call to action. She invites listeners to join her free Facebook group, but Michelle also offers a consultation call for any listener who might be ready to take the next step. She also has a special landing page link that she’ll only use on podcasts, so they can track exactly which leads are coming from podcast interviews. (Because of this link, Michelle knows that she has made over $150,00 in sales just from podcast interviews!) Michelle said that it’s important to be available, whenever your lead is ready to buy - which could be right away or in a few months from when they first hear you.

Margy considers podcast guesting a mid-term to long-term strategy. While some clients see a really fast ROI from one or two interviews, it’s more likely that you’ll see success from consistently getting out there on podcasts. Margy’s CTA is also to join a free Facebook community, featuring loads of content and trainings. Generally once someone is in the Facebook group, if they’re going to convert, they will during a live launch which Margy hosts once a month!

Myoshia has a free Facebook group that she will promote in her CTA as well! Myoshia typically sees leads convert after 6-8 weeks, but sometimes it will take longer. The time in between someone joining the group and converting is certainly not time wasted. Myoshia pointed out that the free Facebook community shows your integrity. It shows that you care about more than the sale, you really want to help your leads and see them succeed.

Nikki then asked, “What’s one thing people need to know before they jump into using podcasting for business growth?”

Myoshia believes that one of the most important things is to have 100% clarity around your message. Her biggest piece of advice is to show up as your true self. If you can focus on that, your results will be phenomenal. If you can shine as your authentic self, someone listening will be inspired to take action.

Naketa recommended that you look at your “why.” Why do you want to start podcast guesting? If it’s just because other people are doing it, you might not be in the right place to start. Naketa says to look at why you want to connect, and what gifts you can bring to the community that are within your bandwidth.

Michelle’s number one thing people need to know before podcast guesting is to have a service mindset. Michelle gets out on podcasts to spread her message and be of service. She wants to stay in her zone of genius, and not waste time on researching and pitching the right shows. Michelle, who works with us here at Interview Connections, highly recommends working with an established agency!

Margy’s best piece of advice is to be all-in. She sees many people dabble in podcast guesting, with one foot in and one foot out, and they don’t really see results. Margy believes that if you can’t commit a full year to the podcast guesting strategy, you shouldn’t even start. For this strategy to really work for people, they need to make it a regular part of their marketing budget.

Connect with Michelle on facebook or at her website!
Connect with Myoshia on facebook or at her website!
Connect with Nikki at her website and listen to her podcast!
Connect with Naketa on facebook and listen to her podcast!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews Nike Anani, author and consultant to NextGens that seek to lead their family businesses! Nike helps NextGens rise above operations into a non-executive board role with credibility, so that they are able to lead and formulate a plan to future-proof the business, becoming more effective change agents. 

A part of a family business herself, Nike grew up in Nigeria and the UK, and fell in love with entrepreneurship. In Nigeria, over 90% of businesses are family businesses but only 2% survive beyond the first generation. Nike’s goal is to help close that gap and help more family businesses thrive. 

She discusses what a survival mindset means for businesses, and how it can actually be detrimental to long-term growth. Nike proposes refocusing on a sustainability mindset, and what that looks like. She also reveals her theories for why so many family businesses don’t survive past the first generation, and what founders need to do in order to propel their businesses into the second generation! 

You can connect with Nike at her website! https://nikeanani.com/

On today’s episode of Rock the Podcast, Jess interviews client and wisdom teacher, Sophie McLean! Sophie McLean's mission is to contribute to the creation of a new culture for humankind; or the shift from Homo Sapiens to Homo Spiritus. As a wisdom teacher, Sophie has spent decades leading transformational seminars to over 80,000 people around the world, of all ethnicities, ages, religions and social backgrounds – all engaged with the universal existential questions of “Who and what am I?” and “What is my life about?”

In this episode, Sophie discusses her lifelong fascination with humanity, and trying to answer the question “What does it mean to be a human being?” Sophie talks about the ego, and how the ego is everything that you identify with that is not actually who you are. To illustrate, Sophie says that many of us might be a lioness, but trying to fit into a lamb’s costume.

Identifying with the ego-mind means identifying with emotions, anxieties, regret, worry and a whole host of other problems. Working with Sophie helps her clients stop and look, work on themselves in a deep way, and eliminate victimization and suffering from their lives. Sophie stresses the importance of shifting from identifying to the ego to, identifying to the soul.

You can connect with Sophie at her website: https://www.sophiemclean.com/

On today’s episode of Rock the Podcast, Jess interviews client Sim Sibanda! Sim is the founder of Glow Coaching and the leading expert in helping high achievers break free from toxic relationships. Sim helps her clients break through the obstacles that seem to be holding them back in life. She firmly believes that life is too short to be unhappy, unsure, or unfulfilled. She’s here to help her clients achieve a more positive outlook on life, and provide them with all the tools necessary to get them there.

In this episode, Jess and Sim discuss how an argument in English class helped lead Sim to relationship coaching, Sim’s speciality working with millennials, and the benefits of writing down your entire life story. Sim talks about working with “dogs who can see the rainbow,” meaning people who know things are in the world that they cannot see. Sim believes that unless you hope that you have the capability to believe in yourself, you will not be able to grow.

Listen to the full episode to learn more about relationship coaching in a globalized world, working through generational gaps, and Sim’s tip for partners living together during quarantine!

You can connect with Sim by sliding in her DMs on instagram @glowcoachingbysim

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews client and spiritual life coach, Tiffany Nguyen! Tiffany helps busy professionals and sensitive, high-achievers reconnect with their truths and live authentically. She combines practicality and spiritual wisdom to guide people towards clarity and confidence in who they are, leading them to inner peace and happiness. With her analytical brain and her intuitive Tarot reading skill, Tiffany brings a unique approach to one’s self-transformation journey. 

After moving to the United States at 16 years old, Tiffany soon had to face her own biggest fear: loneliness. As the years went by, she grew tired of chasing the next thing and feeling lost, and decided to look within. Tiffany created the Happiness Blueprint to illustrate how people can build a fulfilling life for themselves. Listen to this episode to learn about why faking happiness is most harmful to ourselves, what someone needs to do before working with a spiritual teacher, and what it actually looks like to work with someone like Tiffany!

You can connect with Tiffany at https://spunkyspiritualist.com/

On today’s episode of Rock the Podcast, Jess and Margy talk about going on a competitor’s podcast. While it may seem like a bad idea, going on your competitor’s shows can be a very strategic move. Interview Connections client Jon MacDonald was hesitant to appear on a competitor’s podcast, but after his interview went live, he was invited to speak at YouTube HQ because of that exact interview!

When a host from the same space as you accepts you as a guest on their show, they have found value in your unique experience. This shows that they have a mindset of collaboration not competition. The podcast industry is very collaborative, and many hosts will take competitors on their show to give value in a complementary way.

You’re the only one who has your story. There may be other people who provide a similar service, but no one is the same as you. No one has your background, no one does it exactly the way that you do. There is space for everyone. There are people who are going to resonate with you, and there are people who are going to resonate with someone else. 

You can focus on: What makes you unique? Why are you different from the host? Look at your mindset, what is that lack mentality? What is driving that fear of going on a competitor’s show?  

If you need help answering any of these questions, listen to the full episode to learn more about the benefits of going on a competitor’s podcast!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews client and expert in applied neurology, Elisabeth Kristof! Elisabeth is the founder of Brain-Based Wellness, a revolutionary online platform that trains the nervous system and body to resolve old patterns, improve performance, and increase well-being. In this episode, Elisabeth discusses why change threatens your brain at a physiological level, and how we can improve the overall health of our nervous system.

Elisabeth and Jess discuss what exactly applied neurology is, the difference between survival mode and performance mode, and how these affect entrepreneurs in particular. She explains how to listen to and understand signals from your nervous system, and what they might be telling you about your body. Listen to the end of the episode to learn an amazing neurohack that will allow you to think more clearly and connect more presently when speaking on podcasts!

You can learn more about applied neurology and connect with Elisabeth at https://brainbased-wellness.com/

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy talk about the importance of visibility in your business. While many new business owners and entrepreneurs see the value of investing in back-end operations and systems, Jess and Margy urge you to consider how your business would change completely if your visibility was a main focus. 

What holds people back from gaining visibility? Oftentimes, it’s fear of success. Getting to the next level of revenue requires you to leave your comfort zone, and start entering circles where you’re the new kid in town. Another reason people are held back from becoming visible is lack of confidence. Jess and Margy discuss why it’s important to figure out what is holding you back and to take imperfect action as your first step.

What can you expect when you have a breakthrough in visibility? Firstly, you’ll see a steady and consistent stream of leads that are finding you. You’ll see increased confidence in your abilities and expertise. You’ll see new opportunities in the form of interview requests, speaking engagements, new business ideas and new revenue streams. 

Podcast guesting is the best way to increase your visibility and speak to a highly-curated audience of your ideal clients. If you need help with your visibility, head over to interviewconnections.com/call to schedule a free consultation with our New Media Strategist, and take the first step to increasing your visibility today!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews clients and certified financial planners Radon Stancil and Murs Tariq. Jess, Radon, and Murs discuss their business partnership at  Peace of Mind Wealth Management, and how each of them became interested in financial and retirement planning. 

Radon and Murs talk about the best time to start working with a financial planner, and what you need to do before you work with a CFP. They discuss the differences between active and passive investing, and what pitfalls you can avoid in your own retirement planning. 

Head over to https://pomwealth.net/podcast/ for a free educational video series on how to secure your retirement!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy discuss the value of gaining clarity with your numbers. Jess and Margy stress the importance of having focus in the direction that you’re going in your business strategy, and having clarity in your data is incredibly important to that focus. Laying your numbers out in a way that works for you (spreadsheets work great for Margy!) can reveal blindspots and create lightbulb moments for your business. 

Data doesn’t lie. You can tell yourself a story about what happened during a launch or during a quarter or a year, but looking objectively at your numbers takes the interpretation of that story out of the equation. Over here at Interview Connections, laying out our numbers was so helpful in not only telling us where to spend our budget, but where we shouldn’t be spending time and money.

Getting clarity in your numbers is a game changer. Not only should you be looking at your data laid out in a spreadsheet, but you should be showing your numbers to a trusted mentor so that another set of eyes can point out potential blindspots from an objective set of data. 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews client Triptta Neb Butkovich, an abuse recovery coach. It is Triptta's mission to provide a safe and open environment for 1 million victims of narcissistic and emotional abuse, help them learn to value themselves for who they are, and finally begin to enjoy healthy relationships.

Jess and Triptta discuss what exactly narcissistic abuse is, when narcissism becomes a disorder, and Triptta’s personal journey of surviving a narcissistic abuser. After Triptta’s experience with narcissistic abuse, she had to begin figuring out her identity and her values all over again. That’s when Triptta understood that she wanted to help the millions of other victims of abuse. She helps her clients define their values, set boundaries, and discover their identity post-abuse.

For anyone listening who has someone in their life that may be suffering from emotional abuse, Triptta tells us to believe them. Triptta’s final piece of advice: “Love yourself, it’s not selfish.” You can connect with Triptta at https://designyou.ca/

Jess and Margy reveal how they grew Interview Connections from 0 to 7 figures by leveraging the power of podcast guesting. In the first year, Jess was able to take the company from 0-6 figures, but it wasn’t until she joined forces with co-owner Margy, that they were able to level up to 7 figures. 

In the early days, Jess cast a wide net, and connected with everyone that she possibly could. As a new mom, she wasn’t able to go to networking events all over the country. Instead, Jess used podcasts as a way to connect with hundreds of people across the world. Another important aspect of podcast guesting that Jess learned in the early days is that your story matters, no matter how successful you are.

Margy became co-owner of Interview Connections in 2018, and helped grow the company to 7 figures. Margy found that podcast guesting helped her practice her story and become a known figure in the podcasting community. Podcast guesting is great for SEO and social proof, and Margy invites thought leaders to ask themselves, “Does Google know that I am a thought leader?” By consistently appearing on podcast interviews, you will flood Google with why exactly you are so amazing and unique. 

If you want to create better, quality, leads for your business, you need to register for our FREE Virtual Speaking Bootcamp, premiering tomorrow! This Bootcamp will teach you the three pillars to successfully monetizing podcast interviews!

Head to interviewconnections.com/bootcamp to register!

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

On today’s episode of Rock the Podcast, Jess and Margy talk about how to monetize your relationship with podcast hosts! They give listeners an 8-step roadmap on how to best leverage high-end networking with hosts. The first step involves researching the host and seeing if you can identify a pain point in their business that you are uniquely equipped to solve. 

It’s also imperative to connect with the host on social media so you can be visible and on their radar before your interview. It sounds obvious, but it’s incredibly important to listen to their show and come prepared with a genuine compliment about their podcast. Jess and Margy also talk about leveraging the green room chat and ensuring that you have a genuine mindset of service and connection!

Check out this episode to learn more about monetizing a podcast host, the importance of a post-interview green room chat and follow-up calls, as well as the delicate art of flipping your interview questions during the show! 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews Daniel J. Lewis, creator of My Podcast Reviews and host of The Audacity to Podcast! Daniel and Jess discuss everything you’ve ever wanted to know about podcast ratings and reviews, and answer Rock the Podcast listener questions!

Daniel first explains the differences between ratings and reviews. Ratings are 1 to 5 stars, are anonymous, and may or may not have accompanying reviews. “Ratings” counts usually include reviews, too. Reviews are the written opinions and always include ratings on Apple Podcasts (but not required on Podchaser). iTunes showed this separate number, but Apple Podcasts doesn’t. 

As of this recording, there are 1,406,628 valid podcasts! Of those podcasts:

• 2.0% (28,762) have 20+ USA reviews
• 0.9% (12,529) have 50+ USA reviews
• 0.5% (6,488) have 100+ USA reviews

Jess and Daniel also talk about the differences between streams and downloads (spoiler: there’s barely any difference), and other metrics podcasters should be paying attention to. Instead of looking at how many people are listening to your podcast, Daniel recommends podcasters should look at how listeners are listening to your podcast. Are they listening to just one episode? Are they listening to the entire episode, or do they drop off in the middle? These questions can provide immense value to podcasters looking to grow and engage their audience.

Daniel also discusses how to spot artificial podcast ratings and reviews, why ratings and reviews have no effect on podcast rankings, and why subscriptions are the most valuable currency in podcasting. 

You can connect with Daniel at My Podcast Reviews: His service helps podcasters know, engage, and grow their audiences through the power of podcast reviews. My Podcast Reviews collects reviews from all 175 Apple Podcast stores, plus additional platforms. His service shows podcasters their reviews, your ratings, helps them understand podcast engagement, and even offers a service to make leaving a review for podcasts even easier for listeners.

For more information about podcast ratings and reviews, check out Daniel’s episode on that topic right here!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of a pre-call with a podcast host before your interview. As entrepreneurs, many of our clients feel too busy for a pre-call, but that call is one of the best ways to increase your ROI on your podcast guesting strategy.

Pre-calls are incredibly valuable. With pre-calls, the interview will be better as you build rapport, with the host and talk through things that their listeners will be interested in. You’ll have a better idea of the demographic and psychographic of their audience and you can tailor your stories and your messaging to better connect to the listeners.

The biggest ROI clients see from interviews is because of networking with the podcast host. That relationship is so valuable and can turn into high-end speaking opportunities, or host referring clients to you, or even the host themselves becoming a client. A pre-call will unquestionably make your interview better because the host will have a better understanding of you and your story.

If you haven’t yet, you still have time to register for our Podcast Guesting Masterclass! The class ends on September 22nd, but you can catch up on the replays before they expire! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy!
interviewconnections.com/masterclass

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy talk about having breakdowns and breakthroughs in your business. Sometimes as business owners, when we feel like things are failures and when we feel like things are going wrong, we need to realize that those “failures” or breakdowns were actually a path to something better: a breakthrough.

It’s really helpful to reframe breakdowns and failures as not something that is negative but something that comes just before a breakthrough. Those failures are not pushing you off the path to success, they are the path to success. Covid was a huge setback for many businesses, including us here at Interview Connections. However, we started implementing things in our business during covid that have made us stronger. We asked ourselves, during this time, how can we create more community and more value?

What have the last 6 months looked like for you? What setbacks have you had? What breakdowns did you experience? And what breakthroughs and lightbulb moments have you had because of those setbacks? 

Don’t forget to register for our Podcast Guesting Masterclass, which kicks off today! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy!
interviewconnections.com/masterclass

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy discuss the mirror concept in business. When it comes to your team, your employee’s performance is always a mirror of your leadership. If your employees are not meeting goals and expectations, ask yourself, “How does this reflect my leadership?” By asking yourself that question, that is how you will grow as a leader.

The mirror concept expands further to the results you see in your business. The types of leads you are attracting mirror the systems, marketing, and messaging that you have in place, so it’s incredibly important to look at what content you’re putting out. If you’re not getting the results you want, it’s because you don’t have the correct systems, marketing, and messaging in place. Are the actions you’re taking mirroring that result that you want to see in your business?

Don’t forget to register for our Podcast Guesting Masterclass! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy!
interviewconnections.com/masterclass

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

In this special client feature, Jess speaks with Interview Connections client Thais Gibson: author, speaker and co-creator of the Personal Development School. Thais is extremely passionate about personal growth, the subconscious mind and connecting with others. With an MA and over 13 different certifications ranging from CBT to hypnosis, Thais strives to continuously learn and grow. 

Thais is best known for her contributing work and research on Attachment Theory and the impact of attachment trauma on our adult romantic relationships. She overlaps attachment trauma challenges with personal core wounds, limiting beliefs and emotional patterns at the subconscious level to give us deeper insight into ourselves and our relationships. 

In this episode, Thais explains what exactly attachment trauma is, and how recognizing that trauma is the key to moving forward. She tells us that there is a way to “hack the system” and develop an understanding and awareness of the traumas in our lives. When we are experiencing emotion from a situation, we can ask ourselves, “What meaning was I giving to that situation?” and then question that meaning. Thais explains that self- sabotaging activity is communicating to ourselves what needs we have, and we need to listen to our emotions and extract those needs. Your subconscious mind is trying to serve you, but it doesn’t have your conscious mind on board to create better strategies!

You can connect with Thais at personaldevelopmentschool.com and take a free quiz to understand what your personal attachment style is!

Today on Rock the Podcast, Jess and Margy put client Jennifer Love in the hot seat to help her craft her interview questions and topics! Jennifer Love is a Money Therapist and is rated among the top 5% of advisors globally! She helps leaders build what she calls true wealth. This takes the stress out of the money equation so leaders can effectively raise, make, manage, and give money, while also creating deep, soulful satisfaction in key areas of their lives.

Jennifer has her target audience down. Jennifer’s ideal client is a leader, who has been in business for a long time. She is single and seeking a relationship, or divorced but financially stable. She wants to grow her net worth and diversify her assets. She is beginning to access layers to her spiritual and personal development. She is willing to invest in herself and her business but feels more cautious than ever before. She is struggling to have a consistent self care ritual, and stressed out by her future and her business’ future direction.

Jessica works with Jennifer to flesh out her target audience to create the perfect interview topics and questions for her expertise! Jennifer’s interview topics now include: leveraging your emotions to achieve success, money as a tool to create impact, the process of being inwardly wealthy as you make money, and more! Some direct questions Jennifer can answer in her podcast interviews now include: How can you learn, discover, have fun with, and treat money as information? How is your relationship with money directly related to your relationship with yourself? How can we start to see our emotions are our friends, not our problems? Jess and Margy were able to help Jennifer craft unique topics and questions that will position her as an expert in her field and illustrate her value to an audience!

You can connect with Jennifer at jenniferlove.com!

Today, Jess and Margy discuss how they built a great company culture at Interview Connections. Just like finding your ideal client, when creating company culture, you need team members who fit your ideal psychographics. Being in alignment with your values is a huge part of creating a strong company culture! While skills, education, and work experience are very relevant factors to consider, ensuring that the candidate is aligned with your values is incredibly important.

An important question to ask is,  “What unites me and my team members?” At Interview Connections, animal rescue is so important to every team member and that passion unites every employee in a unique way. It can take a lot of time to get clarity on your company culture and who is right fit for you. A great first step is to create core company values, so you can get crystal clear on what kind of culture you want to create!

Being a great leader and building a great team takes a lot of practice and time. It’s crucial to remember that everything is a mirror: if your team is not succeeding, it means you are not succeeding. It’s a tough pill to swallow, but ultimately this will help you build a thriving team and a company culture that attracts the right people for you and your business!

On today’s episode of Rock the Podcast, Jess interviews client Kami Guildner, founder of Extraordinary Women Radio™ – a podcast featuring wildly successful women making an impact on the world. Kami weaves soulful-inspiration into mindful business strategies, helping her clients up-level their business. With decades of leadership, marketing, strategic planning and business growth expertise, Kami guides her clients to master their marketing, money and mindset

Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading changemaker women to give voice to their most important messages and create a ripple effect of worldly impact. Kami’s soulful spirit leads her clients to unleash their magical manifestation powers and live out loud fueled with vitality and courage.

In this special episode, you’ll learn what holds women back from listening to their inner-wisdom, the importance of slowing down, and what aligned impact really means. Kami also discusses how she helps women raise their voices and tell a story that is uniquely their own. Kami asks her clients, “If the whole world could hear one message from you, what would that be?” so they can tell stories that separates them from a sea of online noise.

You can connect with Kami in the Extraordinary Women Connect Facebook Group https://www.facebook.com/groups/1386664118079263/ or at her website, https://www.kamiguildner.com/

On today’s episode of Rock the Podcast, Jess and Margy are taking a risk. They discuss what clients they love to work with, and what clients are not a fit for Interview Connections. By being exclusive with who you work with, you can take a stand for what you believe in. Interview Connections is a pro LGBTQ+ and BLM company, and Jess and Margy want to represent clients who share those values. 

Turning money away is understandably scary for business owners, but there is immense power in becoming crystal clear on who you want to represent and who you do not want to represent. By booking entrepreneurs on podcasts, Interview Connections helps individuals and organizations amplify their message on an incredible platform and it’s imperative that these messages align with the company’s values. 

In this episode, Jess and Margy want to lead by example. By using this stage to discuss their values, they want to encourage everyone listening to do the same. Podcasting is an extraordinary platform to use your voice, get your message across, and stand up for what you believe in. Now more than ever, it’s so important for businesses to be vocal about their values, so they can attract clients who are in alignment with their mission. 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy interview client Raquel Vasallo. Raquel is the #1 Best Selling Author of Spiritual Seductress, The High-Powered Women’s Guide to Devour the World through Spiritual Guidance.  She is the pre-eminent Spiritual Advisor to female visionaries and leaders. She is an International Speaker, Mystic Artist and Feminine Leadership Trendsetter. 

Raquel spoke on a client network call, and Jess and Margy knew right away that they needed to interview her for Rock the Podcast. Raquel’s story is nothing short of incredible. After a near death experience in 2008, she quit her successful career as a NYC architect and embarked on her work as an Elite Spiritual Advisor to changemakers and leaders.  

In this episode you’ll hear why alignment isn’t always comfortable (and why that’s actually a good thing), the power of vulnerability, and what you really need to be able to flow into the highest level of success. Raquel’s experience and method is unique, as she helps clients combine their business strategies with their spiritual gifts, creating dramatic right turns in their lives and work. 

You can connect with Raquel in her private facebook group for high-achieving changemakers and leaders here! https://www.facebook.com/groups/thesacredpowercircle/

Jess and Margy talk about all the ways to ensure that you’re a great podcast host! That’s right, this episode is pivoting from the normal formula a bit to educate podcast hosts on best practices to attract high-level guests! It’s so important to add credibility to your podcast by having excellent guest interviews!

One of the most important things for a podcast host to do is ensure that their show has great sound quality, and to always use headphones and a microphone. Other actionable strategies include, using a scheduling link, being a great communicator, double check pronunciation of names and businesses, and to always be professional. In this episode, you’ll learn more about those strategies, plus many more! 

Jess and Margy speak with Interview Connections client Brandi Bernoskie, a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites! Brandi helps entrepreneurs and business owners elevate their online presence and enhance their digital experience. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.

Brandi and her team have worked with thought leaders like Brené Brown, Laverne Cox, Martha Beck, Judy Smith, and Kate Northrup. Brandi is a natural connector and business matchmaker, who is always working to help others step into their genius work and leverage the expertise of those around them to achieve new levels of success and community along the way.

In this episode, you’ll hear Brandi’s advice for someone who is having trouble holding their bigger picture for their website together. Brandi also discusses the importance of knowing your business and establishing goals for your website! She loves helping thought leaders and change-makers amplify their message with a great website.

Jess and Margy dive deep into how they were able to grow their business to 7 figures. They discuss how they were able to leverage their network through online communities, mastermind groups, and of course by utilizing the podcast guesting strategy. Jess and Margy also talk about the impact of personal development and transformational work, financial discipline, as well as pricing & packaging.

Going further, Jess and Margy note the importance of investing in the right things for your business, having a secure system to bring order to your chaos, marketing & visibility, and of course remembering to have fun. Listen to the episode to here about all these strategies in detail, so you can learn what’s working for this 7 figure business.

Jess interviews client Stacy Bahrenfuss, Founder and CEO of Catalyst Group, and Creator of the Limitless Realtor Circle, a professional training program for Realtors. In a traditionally male led industry, Stacy has paved the way for other female leaders,  leveraging her intuition and over a decade of experience in meditation, personal development, and results coaching. Her success in the real estate world has given her a vehicle to share her mission, vision, and purpose. 

In this interview, Jess and Stacy discuss what a limitless mindset means, how to not only lead your team, but bring the best out of them, and how to grow your business through an uncertain time. Stacy discusses how she is able to help both brand new and seasoned real estate agents, and how mindset plays an incredibly important role in your business’s success. Plus, you’ll hear about how Stacy first became interested in mindset and personal development at a young age, in volleyball camp!

On today’s episode of Rock the Podcast, Jess and Margy discuss eight actionable ways to be a great podcast guest. Ensuring that you are a fantastic guest is how you’re going to see the best ROI, it’s how you’re going to fully leverage your relationship with the host, and how you’re going to guarantee that the audience will want to connect with you.

You’ll learn the importance of prompt scheduling, how to be a great communicator, the benefits of listening to an episode before your interview, Jess’ best microphone recommendation, the amazing results from a green room chat, delivering the most value you possible and best practices for staying in touch after your interview. Stay tuned until the end to hear a bonus tip about sharing your story! 

On today’s episode of Rock the Podcast, Jess interviews client Crista Grasso. Crista is the creator of the Lean Out Method, and is known as the “Business Optimizer.” Crista’s business is unique, because she doesn’t spend precious time and resources on something that doesn’t need attention. She’ll identify the most important things that need the most work and give them the most attention, so her clients can get the maximum profit. 

You’ll hear about why Crista went from successfully working with large corporations, and decided to focus on helping transform small businesses and entrepreneurs. Crista discusses her scaling secrets, including the necessity to get crystal clear on what the future looks like for you, for your business, and most importantly, for your customers. Crista also reveals her strategy for putting together the right team for your business, and how to create your own time pie!

Jess and Margy discuss how to write your interview questions. Before you write your interview questions and topics, there are four important questions you need to ask yourself first. 1.) What is my business model and how do I work with clients? 2.) Who is my ideal client? 3.) What are my client’s biggest challenges that I can help them overcome? 4.) What makes me different from my competitors?

Jess and Margy go through these questions and explain how answering them will help you identify the specific value you can bring to a podcast audience. You’ll hear how these questions can ensure that you guest on the right podcasts to reach your target audience, and queue you to tell stories that will offer unique value for your ideal client. Keep listening to hear a live coaching session with Anna DiGilio, where Jess helps Anna get clear on her goals for podcasting and collaborates with Anna to write her interview topics and questions!

On today’s episode of Rock the Podcast, Jess interviews client Chala Dincoy. Chala is the CEO and Founder of The Repositioning Expert, a division of Coachtactics, and a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In this interview, Chala reveals the formula for a perfect 30 second elevator pitch: communicate  the most expensive problem that you help clients solve.

Chala describes the necessity to super-niche and the importance of tying the results you create for clients to your elevator pitch. She describes how you only have 7 seconds to make a first impression, and how you can make those 7 seconds really count. Stay tuned to hear Chala polish Jess’s pitch for Interview Connections! 

On today’s episode of Rock the Podcast, Jess and Margy speak with serial entrepreneur and accomplished podcaster Melinda Wittstock. Melinda hosts the popular show “Wings of Inspired Business,” and is the creator of Podopolo™, a new and exciting podcasting network. Podopolo™ is all about empowering content creators to profit from their podcasts, and engaging their audiences to make a positive difference in the world – all while having fun, connecting with friends, and winning prizes.

You’ll hear about how Melinda started her entrepreneurial journey as a child, resulting in her grandmother prophetically referring to her as “disruptive.” Melinda talks to Jess and Margy about creating the first ever socially interactive and gamified podcasting network, and the three main problems that Podopolo™ aims to solve for podcasters.

The question on everyone’s mind is, “How can I monetize podcasting?” Melinda explains that while 85% of podcasters don’t make any money from podcasting, Podopolo™ helps smaller shows with a niche and hyper-engaged audience start to see revenue from podcasting. You’ll also hear what Melinda has done on her own podcast to create mini-businesses and streams of revenue. Listen to the end to hear Melinda give Jess and Margy her two big predictions for the future of podcasting!

You can find Podopolo™ in your app store or on the Podopolo™ website!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On this episode of Rock the Podcast, Jess and Margy discuss how you actually turn your podcast interviews into revenue. This starts with getting clear about your call to action. Where are you sending the listeners? It can be as simple as a website, an email, or a social media group. Wherever you send your listeners to, it’s crucial that you have a structure, a system, and a staff in place to nurture your leads.

Jess and Margy share what has been working for them. They direct listeners to a free facebook group, and once a listener joins facebook group, a community manager is assigned to them. Those community managers take care of the leads by making sure their questions are answered, keeping them engaged, and registering them for events. Whatever you use for your CTA, it’s imperative that you have a system for those leads to be nurtured!

https://interviewconnections.com/listeners

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On this episode of Rock the Podcast, Jess and Margy talk about everything you can do to ensure that you are a memorable podcast guest. The most important way to guarantee that you’ll stay in the mind of a listener is to share stories. 

Don’t be afraid to share details and to dive deep, you want the listener to be there with you, and you want to take them into that moment. Not every interview is going to be 100% about your business. There will probably be questions about your background, how you started business, etc. You need to be prepared with stories about your pivotal moments and how you got to where you are.

Jess and Margy share some storytelling tips for podcasting, including positioning your suggested questions as ones that you can answer with stories. Jess and Margy also recommend writing your stories out, so that you can start to get to know them better, understand them better, and become practiced and skilled at telling your stories. Margy also shares a bonus tip used by Interview Connections clients to become excellent storytellers on podcasts.

interviewconnections.com/memorableguest 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On this episode of Rock the Podcast, Jess and Margy discuss the bright future of podcasting. When Jess started booking people on podcasts in 2013, barely anyone was using this strategy. In the last 7 years, podcasting has grown exponentially, with over 51% of the population reported as podcast listeners. There are over one million valid podcasts on Apple, and that number is still climbing.

Unlike traditional media, podcasting has a very low barrier to entry. It has never been easier to start your own podcast, or begin guesting on other podcasts. Big companies and big investors are taking notice of the power of podcasting, as seen in the recent deals between Spotify, Joe Rogan, and Gimlet media. 

In this episode, Jess and Margy share their predictions for the future of podcasting, including more ways to monetize podcasts, growth in advertisement revenue, and an overall increase in quality in podcasting.

https://interviewconnections.com/futureofpodcasting

“If you’re willing to feel everything, you can have anything”

In this client feature of Rock the Podcast, Jess has a conversation with Tony Martignetti. Tony is an executive and leadership coach with a specialty in working with leaders and their teams to navigate through change and unlock their true potential. Tony supports leaders in gaining clarity so they can make well-informed decisions, improve their leadership skills, and ultimately increase their impact.

Throughout his career, he has gained lessons not only as a leader but also working with high-performing leaders across multiple organizations. It is his passion for helping people that fuels his inspiration at Inspired Purpose Coaching. Tony talks to Jess about the importance of human connection, and the need for ideas to be “messy” before they can be good. You’ll also hear how Tony learned the hard way that working smarter is always better than working harder.

Tony spent 25 years in the tech industry, giving him an unique perspective on the challenges facing those in the tech industry. He speaks about the immense pressure faced by those in that industry because they are relied upon to solve huge problems. Keep your eyes peeled for Tony’s upcoming podcast “Virtual Campfire: Tales of Transformation,” in which Tony interviews people on their “flashpoints,” the moment where everything in their life turned around.

You can connect with Tony on all social channels through his linktr.ee!

In this client feature of Rock the Podcast, Jess speaks with Liz Murdoch. Liz is an Animal Communicator who has been a true dog whisperer for most of her life. Liz became certified in animal assisted therapy in hospitals and rehabilitation facilities. A veteran volunteer with rescue organizations, Liz is happiest when translating what dogs and other animals want their people to know in order to transform their relationships and care. 

Liz hosts the popular podcast, Talking with the dogs!™, and travels the world talking with dogs and their people, so everyone can live and work together in greater harmony and health, in and out of the doghouse.

In this episode, you’ll hear how Liz first discovered her skill by meeting a poodle in kindergarten, and how Harold, Margy’s dog, brought Liz to Interview Connections! Liz’s expertise is in both education and communication, which is perfect for leveraging podcast guesting. Liz utilizes podcasting to reach an audience of both dog trainers and communicators, as well as people and families with pets. 

From her experience in podcasting as both a host and a guest, Liz has gained clients, landed opportunities at special events, and built valuable relationships. She specializes in helping people prepare for vet appointments, helping alleviate behavioral issues, and supporting an animal and their family in the pet’s final stages of life.

You can connect with Liz through email hello@lizmurdoch.com, or on her website, https://talkingwiththedogs.com/!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this week’s episode of Rock the Podcast, Jess and Margy explain the value of having different people from your company on podcasts. While still remaining in line with your company’s goals, two different people could resonate with two different audiences. If you’re targeting 7-figure entrepreneurs, they could be listening to self-development and mindset podcasts, as well as business strategy podcasts.

Jess and Margy discuss their own experiences appearing on podcasts for Interview Connections, and the success that IC clients Jack & Michelle Bosch have found by interviewing on different podcasts. They also give actionable advice on how to effectively manage multiple people from your company on podcasts!

interviewconnections.com/multiplepeople

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this week’s episode of Rock the Podcast, Jess and Margy discuss how podcast guesting can improve your SEO! First, they explain the importance of backlinks, and how these will help you appear on Google more and more frequently! The more frequently you’re on Google, the more likely that qualified leads will find you!

They also share a success story from Interview Connections client, Alex Membrillo! After three months of going on podcasts, his company experienced their strongest 90 days of lead flow to date. Alex even had to hire three new employees to handle the increased number of leads!

Jess interviewed Lindsey Anderson all about backlinks, so if you want to learn more about this topic, click the link in the show notes to find that episode! https://interviewconnections.com/lindsey/

interviewconnections.com/improvingseo

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this week’s episode, Jess and Margy give you five strategies to best prepare for your podcast interview. Starting with getting the right equipment, including the exact microphone Jess & Margy recommend! They also discuss listening to the show you’re interviewing on and researching the host and their business.

You’ll also learn the importance of topics & questions on your one-sheet, and what one Interview Connections client did to master his interview questions. Plus, Margy shares a bonus tip that focuses on your mindset for delivering a great interview.

https://interviewconnections.com/preparing

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

One of the questions we’ve heard from members of the Guest Expert Profit Lab facebook group is, “How can I monetize my podcast interviews?” In this week’s episode, Jess and Margy break down all the best ways to monetize all your podcast appearances.

An important way to begin monetizing your podcast interviews is to focus on your relationship with the host! Hosts can become clients, affiliate partners, or can send qualified leads your way. Another great way to leverage your interviews is by sending them to prospects. These interviews increase your credibility and assert your expertise in the industry.

You’ll also hear the best ways to nurture leads from podcast audiences, all the things you need to know to have a great interview, and a special bonus method to monetize your podcast guest appearances!

https://interviewconnections.com/bestways

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this special episode of Rock the Podcast, you’ll hear from Kelly Roach, a sought-after speaker and trainer, who helps business owners become game changers in their industries and achieve million-dollar breakthroughs in their businesses. Kelly has been appearing on podcasts consistently since 2014 to build a global, internationally recognized brand. Especially now, Kelly explains, during this global crisis podcasting just became 1000000x more important.

Smart, strategic business owners use podcast guesting as a long term strategy to elevate their brand and become peerless in their industry. Podcasting has been a top priority for Kelly from 2014 to now, and it’s at the top of her list for what she is going to do from today forward. By utilizing cultivated, hand-selected audiences, and appearing on podcasts consistently, you will grow your business into the future. 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

One of the most valuable benefits of podcast guesting is not the exposure or the interview, but the connection with the host of the show and their community. During uncertain economic times, making valuable connections and growing your personal brand is more important than ever. 

You’ll hear actionable advice about how to turn your podcast interview into a high-end networking opportunity. Jack and Michelle Bosch, clients of Interview Connections, were able to sell 15 of their courses through an affiliate partnership with just one host! The value of talking to entrepreneurs who are leaders in your space cannot be underestimated.

“All I want is a conversation with someone smart!”

In this client feature episode of Rock the Podcast, Jessica interviews Peter Winick. Peter Winick is an entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies that have powerful intellectual property. His accomplishments include start-ups, turnarounds, and M&A (in the b2b services sector)—with results driven by practical strategy, focused execution, and a disciplined method of cost control.

Peter has over twenty years of experience and has worked with a variety of thought leaders. He

expertly leverages that along with his experience with such clients as IBM, Kraft, Microsoft,

Avon, Hyatt and more.  In addition, he has built and managed several consulting and

professional development organizations. Peter is an information junkie and an avid reader of business books.  He believes that taking great content and creating a platform to best support it takes a combination of art, science, logic, focus, passion and creativity.

In this episode, Jess and Peter discuss what a thought leader is and, even more importantly, what a thought leader is not. Peter also speaks about the danger of sitting back and waiting during the current crisis, and offers insight about what we can do right now, in uncertain times. You’ll also hear how Peter utilizes podcasting to build his brand, and his experience as a podcast host and guest. 

Connect with Peter at his website, https://thoughtleadershipleverage.com and on LinkedIn here! 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this week’s episode, Jess and Margy discuss how virtual speaking can help recession-proof your business. While podcast guesting used to be a fun addition to your marketing strategy, it has become an absolute necessity almost overnight. As in-person events are being canceled all over the world, podcast guesting is the best way to continue to get your voice heard, and remain an effective presence in your industry.

Don’t be reactive to what is happening, be relentless, pushing forward regardless of the circumstances. We’re here to empower you to step into the spotlight. With an economic downturn, some people will be stepping back and that is an opportunity for you to step in and expand.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this week’s special episode, Jess speaks with client, keynote speaker, and host of the Apple award-winning podcast Deep Listening, Oscar Trimboli. During this global crisis, Oscar emphasizes the critical need for effective leaders, listeners, and communicators. Right now, leaders need to harness the power of the podcasting community to synthesize, not amplify. Oscar explains that we need to hear from people who can communicate with clarity, who can make sense of what is going on.

Oscar discusses his experience with podcast guesting and best practices to make the most of this strategy. These include asking the host important questions such as, “What will make this interview a homerun for you and your audience?” Oscar emphasizes the importance of telling stories in podcast interviews, but ensuring these stories will be relevant for the audience. 

Check out this very special episode for clear, actionable advice for podcast guesting and even more importantly, insightful thoughts on the current state of the world.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this episode of Rock the Podcast, Jess and Margy discuss a topic near and dear to their hearts: using podcast guesting to speak without leaving their homes! Speaking is the most powerful tool to grow your business and podcast guesting is an accessible way to get your message out there while still fulfilling commitments you may have at home.

Appearing on podcast interviews create quality conversations that stay evergreen: they last forever on the internet and can be shared by listeners! Podcast guesting is your access point to get in front of leads, build relationships, and get exposure without relying on traveling to conferences.

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this episode of Rock the Podcast, Jess and Margy discuss how to add as much value as possible when you’re a guest on a podcast. While you may be hesitant to give away too much content for free in an interview, consider that if someone in the audience gets a result from your free teaching, they’re going to ask, “What else can I get from working with you?”

It is crucial to have a mindset of service in these interviews. That is why you’re on podcasts - to give value! Giving value is how you’re going to build trust, relationships, and legitimacy in the podcast community. Listeners will remember someone who provides them with actionable advice where they can see real results, and they will come back to you as a client.

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this episode of Rock the Podcast, Jess and Margy answer the big question: Why does podcast guesting work? The key to this strategy is relationship marketing. Podcast guesting is unique from every other marketing strategy because it is about sharing your story and creating connections with the podcast audience, and even the podcast host. 

People are hungry for connection. By appearing in a podcast interview every week for a year, content will be consistently out there, being promoted by you and host. This will impact hundreds of thousands of people every year without being automated and cold! This is scalable intimacy: the ability to share your authenticity and personality with a larger audience and create real connections with them.

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this episode of Rock the Podcast, Jess and Margy take on the question about audience sizes. It may surprise you to learn that for podcast guesting, the bigger isn’t always the better. Podcast guesting puts you in front of a valuable and niche audience, creating a better ROI for your business. Instead of putting you in a room of 100,000 people who are not your target audience, podcast guesting can put you in front of 100 potential clients!

You’ll hear how an Interview Connections client traded the far-reach of traditional television appearances (which gave him zero new clients) to podcast guesting, which now accounts for 1/3 of his clients! This episode focuses on setting expectations for audience sizes, building momentum and moving the needle for your podcast guesting strategy!

The stats referenced in today’s podcast came from The Feed.

Our Podcast Guesting Masterclass kicks off March 9th and runs daily until March 17th! Register now at InterviewConnections.com/Masterclass

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this episode of Rock the Podcast, Jess and Margy talk about sixteen different touchpoints for your leads. These are sixteen unique strategies that will break through all the online noise, and consistently position you as someone your leads know, like, and trust.

Jess and Margy go into detail about strategies ranging from utilizing podcast guesting and facebook groups to trade shows and speaking at conferences. They even offer a bonus 17th (and old-school) touchpoint. 

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. 

In this episode of Rock the Podcast, Jess and Margy give some tactical tips on how to choose an effective call to action! 

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

In this client feature episode of Rock the Podcast, Jessica interviews Echo Huang. Echo is a female Chinese immigrant who moved to America with only $800 in her pocket at the age of 20 and founded Echo Wealth Management as a Registered Investment Advisor (RIA) in 2015. She is passionate about educating women that Financial Planning is a viable career path for them and that increasing the number of female CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals in America will help transform the financial industry and income inequality between men and women.

Echo has over 20 years of business experience in a very male-dominated industry. She first worked for KPMG in Minneapolis for almost four years as a Senior Tax Specialist. It was there that she began to gain valuable experience in personal financial planning for corporate executives, especially honing a knack for incorporating stock options strategies and tax planning in individualized financial plans. 

Realizing that this was the professional role she was meant to play, she changed her career from that of a tax CPA to becoming a financial advisor in 2000 when only 20% of CFP® professionals were women (today, it’s only 23%). She is the author of Own Your Future: One Woman’s Story of Immigration and Financial Freedom and speaks frequently to teach people how to build their financial competence so they can achieve their dreams. 

Connect with Echo at her website, http://www.echowm.com/ and on LinkedIn here! 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. 

In this episode of Rock the Podcast, Jess and Margy talk about consistency and momentum and more specifically, why podcast guesting takes a full year or more to see real results. 

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

In this client feature episode of Rock the Podcast, Jessica interviews Michelle Vandepas, the nation’s leading expert for entrepreneurs and personal development experts who want to share what they’ve learned with the world by becoming an author. She is the co-founder of GracePoint Matrix Publishing, the gold standard in concierge publishing. She is also an esteemed TEDx speaker and TEDx Speaker Coach. As a book coach and publisher Michelle has worked with thousands of authors over the past 20 years to publish and promote their books and their work. As a serial entrepreneur and serial bestselling author herself, she understands the strategy, messaging and creative juice needed to build a platform. She is a visionary marketer who combines creativity with smart business sense to unleash the power of her clients. Michelle has been featured in numerous media outlets speaking about her passion for ‘purpose and profit’ and she has been filmed for an  upcoming documentary film, “Wisdom from Thought Leaders” alongside Sting and the Dalai Lama.

Connect with Michelle online at https://gracepointmatrix.com/

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. 

In this episode of Rock the Podcast, Jess and Margy tackle a more strategic topic in podcast guesting: writing your suggested interview topics and questions. Tune in to hear some do’s and don’ts for writing interview topics and questions, and learn some tips on how to write questions that get you booked!

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness. 

In this episode of Rock the Podcast, Jess and Margy talk about how to have integrity as a podcast guest. Integrity is honoring your word: doing what you say you’re going to do. Integrity is also honoring the shared agreements of the community that you’re a part of. When you guest on podcasts, you’re joining the podcast community so it’s important to know what shared agreements the podcast community has. In this episode Jess and Margy reveal the top 12 shared agreements of the podcast community so you can be sure to have integrity as a podcast guest!

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy. 

In this episode of Rock the Podcast, Jess and Margy interview Jacqueline Nagle.

Jacqueline Nagle is Creator, Driving Force, and CEO of SpeakableYOU, Australia’s fastest growing speaker training business. 

A Certified Speaking Professional, Jacqueline’s diverse career has been witness to (personally) securing in excess of $20,000,000 in sales, growing a consulting business from $4.2-$22.5M in 15 months, building a regional start up from $0-multiple-6-figure fee revenue in 18 months, driving significant change as CEO of a Traffic Control Company, successfully developing, negotiating and implementing more than 20 Enterprise Bargaining Agreements, collectively generating in excess of $3M in publicity, speaking across more than 150 events, creating and/or MC’ing in excess of 50 events, and delivering in excess of 180 workshops across 15 topics. 

Realising the core to her success – and the success of the people she has trained, consulted to and advised for more than 15 years – is the ability to speak well, Jacqueline has been sharing her experience in speaking, pitching and presenting with executives, professionals, entrepreneurs, consultants and mentors, delivering outstanding, proven results across Australia and the USA.

Questions: 

Your background is not what we would expect from a speaker trainer, how did you get here

You have a strong view that most speaker training is not working, why do you think that

Just how important is story telling in speaking

One of your own speaking topics is The Accidental Apology – what is this?

How do we really know when we have spoken well 

There is a lot of chatter about being an authentic speaker, what’s your view on being authentic

Why is it important to invest in improving our ability to speak, pitch and present

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy. 

In this episode of Rock the Podcast, Margy interviews Jess about the power of the green room chat! To get a printable checklist of all the questions you should ask during your green room chats, go to InterviewConnections.com/greenroom

Our next Podcast Guesting Masterclass kicks off on January 20th! Register now at https://interviewconnections.com/masterclass/

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

In this client feature episode of Rock the Podcast, Jessica interviews Amber Hurdle, CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. Hurdle helps overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients’ people strategy to their business strategy for measurable bottom-line results.

She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse businesswoman, having worked with international celebrities, executives and Fortune 100 companies alike.

When Amber is not helping individuals and employers share their unique value, she is "momming so hard," embracing her inner gym rat in the weight room, and entertaining her family and friends. While she is known for being a super extra dog mom and hot wing snob, Amber Hurdle is most known for connecting personal, employer and business brands via her proprietary Velvet Machete® Brand Strategy.

Connect with Amber on social media or at AmberHurdle.com and text sciencebranding to 44222 for Amber’s free ebook! 

Are you ready to get booked on podcasts? Register for our next Podcast Guesting Masterclass for free at InterviewConnections.com/Masterclass!

The Power of Authenticity & Vulnerability  (interviewconnections.com/authentic)

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy. 

In this episode of Rock the Podcast, Jess and Margy talk about the power of authenticity and vulnerability. They also give some tips on how you can manage the risk of oversharing while being authentic and vulnerable.

Our next Podcast Guesting Masterclass kicks off on January 20th! Register now at https://interviewconnections.com/masterclass/

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

In this client feature episode of Rock the Podcast, Jessica interviews Cherie Burton, a pioneering spiritual psychologist whose evolutionary STAND SPEAK SHINE method transforms women into authentically embodied and empowered feminine leaders. As a mother of six, author, international speaker and host of the Women Seeking Wholeness podcast, she is passionately driven to guide women influencers to heal, express and create, using the “new feminine leadership paradigm.” She earned her degrees in psychology and sociology, and held group therapist positions in a psychiatric facility, a teen behavioral facility and an addiction recovery center.

Cherie was crowned Mrs. Utah 2004, and has become a skilled mentor in speaking, beauty, and “queenly secrets,” coaching multiple females who won pageant titles.  Ironically, Cherie’s close sister Shawna (a mother of five young children) took her own life during this same time. Cherie’s work as an emotional wellness expert expanded quickly, in her obsessive quest to break family patterns and crack the code on depression.

Cherie is an avid researcher and teacher of the Divine Feminine and has written and produced audios, training programs, and transformational retreats. With a keen focus on addressing the whole woman on multiple levels, she dove into Yoga Teacher Training became a certified mind/body facilitator in the unique modality, Perfect Healing.  Her unique expertise is in the science and spirituality of sensory integration.   

Download Cherie's healing kit at CherieBurton.com. Join the Women Seeking Wholeness Facebook group! 

Are you ready to get booked on podcasts? Register for the next Podcast Guesting Masterclass for free at InterviewConnections.com/Masterclass!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast all about podcast guesting and how to leverage podcast interviews in your marketing strategy. 

In this episode of Rock the Podcast, Jess and Margy give you 10 ways you can be repurposing your podcast interviews so you can more results from your podcast guesting!

Our next Podcast Guesting Masterclass kicks off on January 20th! Register now at https://interviewconnections.com/masterclass/

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

In this episode of Rock the Podcast, we feature an interview with our client, J. Massey! J. Massey is the CEO and Founder of Cashflow Diary, a training and development brand for building short-term rental entrepreneurs. Before Cashflow Diary, J. raised capital and invested in traditional real estate (single-family homes, note brokering and holding, cell phone towers, commercial real estate, and apartment buildings). Eventually, he built his real estate investing training program to share what he learns continuously through his years of successful, real-world experience owning hundreds of traditional long-term housing units. When one of his students asked him what he knew about the world of short-term rentals, the answer was not very much. 

Once J. started learning about short-term rental strategies, he saw a world of opportunity in front of him. He built his very own 34-unit(46 bedrooms)-and-counting short-term rental business from scratch — which he still owns, grows, and operates — and has shifted his Cashflow Diary brand to focus exclusively on building and training short-term rental entrepreneurs. Now he’s built a community of thousands of like-minded people from 16 countries that he learns from every day and shares his knowledge through his Cashflow Diary podcast, YouTube channel, Facebook groups, and annual Short-Term Rental Summit training events.

Jessica and J talk about the moment he decided to focus on short-term rentals as a real estate investing strategy, and what the impact of his message has been as a podcast host and guest expert.

Want to learn about short-term rentals from J? Visit http://cashflowdiary.com/star! 

Register for our next Podcast Guesting Masterclass now at https://interviewconnections.com/masterclass