Wed, 29 October 2014
Summary
On this episode of Rhodes to Success I interview Greg S. Reid who is a bestselling author, acclaimed speaker and filmmaker. Greg has motivated millions of people and is published in more than 45 books including 28 bestsellers, 5 movies, and is featured in countless magazines. In this podcast learn how to seize those ‘ah ha’ moments and seek counsel over opinion.
Main Questions Asked - Can you talk about how we can still harvest gold from the minds of successful people when we go a long time without being face-to-face with other entrepreneurs? - What gave you the confidence to go on your journey? - Talk about running from people with negative attitudes and breaking ties with people who aren’t going to move you forward - What is your take on entrepreneurs creating distance between themselves and their audience?
Key Lessons Learned - A good author writes about what he or she needs help with the most - We are the average of the 5 people we spend the most time with - Run from people with negative attitudes - Its difficult to cut negative people from your life when they are friends, family and colleagues
Ideas - Many people have great ideas but a lot don’t have initiative to do things with the great idea - How many times have you had an ‘ah ha’ moment and let it go away only years later to see someone else has made a success of it? Don’t let it be you! - The best thing to do is to harness that great idea the moment it strikes you - Its not about what information you get its about the application of that knowledge - All the energy and information is in the airwaves so you just need to tap that source
Relationship Marketing - Relationship marketing is all about building relationships with successful people in order to build your business - Remember don’t give up before the finish line and quit before the miracle happens - LOR – leveraging our relationships - Successful people know how to move the fulcrum so they can leverage their relationships at the highest rate possible
Accessibility - When entrepreneurs become well known some start outsourcing their email, social media and make the decision to create distance between themselves and their audience - The most successful people are the most accessible and available people - You have to have responsibility and accountability for your actions even if you outsource your brand representation for things such as social media
Counsel and Opinion - There is a big difference between counsel and opinion - Opinion is based in ignorance, lack of knowledge and someone who has never done it - Counsel is based on wisdom, knowledge and mentorship - Successful people seek counsel where failures listen to opinion - If we spend our daily lives only seeking counsel and ignoring people’s opinion then that is the day your life will change - The line between successful relationships, mentorships and friendships is often blurred. People often fall into the trap of seeking opinion instead of mentorship - It is possible to have multiple mentors in your life so surround yourself with the right people who can get you the information you want
Thank you for listening! If you enjoyed this podcast, please subscribe to the show in iTunes or Stitcher Radio!
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
Napoleon Hill: The Road to Riches
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Wed, 22 October 2014
Summary
On this episode of Rhodes to Success I interview Steven Essa who is known internationally as the “make money with webinars expert.” Steven gives business owners the flexibility to create additional streams of reveneu using the power of webinars. If you’ve ever wanted to monetize your podcast through webinars this is the best start you can give yourself!
Main Questions Asked - What is a webinar? - How professional does your Powerpoint presentation need to be and do you suggest outsourcing? - Can you break down the webinar format? - How can podcasters monetize their show with webinars?
Key Lessons Learned
Webinars Explained - A webinar is a web seminar where you present a Powerpoint with voice, or video image - Webinars are much like lectures but with the opportunity to sell at end - The difference between a webinar and a teleseminar is that teleseminars only use the phone - Webinars are usually presented on one particular topic - Popular webinar platforms are Go To Webinar and Google Hangouts - Webinars are automatable. You can place on YouTube and continue to make you sales after the live webinar
Webinar Effectiveness - Webinars produce higher conversions than any other form of online marketing - There is no better way to convert a prospect into a customer or an existing customer that’s bought a low end product into a higher paying customer - The idea of a webinar is to deliver as much valuable information as you can and at the end offer a natural solution to the next step
Powerpoint - Black and white slides are just as effective as color branded slides and sometimes work better as they are less distracting and seem less ‘salesy’ - The less you put on the actual slides the better - Simply listing a number on the slide is often enough visually - People will want to write down everything on your slides so the less visual information, the more they will listen
Webinar Formula
Introduction - Choose a target market - Come up with a killer marketing hook - Put that hook on slide #1 - Immediately outline the benefit for the listener (rather that talk about yourself) - On slide #2 outline who the webinar is for (list all the types of your prospects and their needs) the goal is for everyone in the audience to identify and say ‘that’s me’ - In a 60 minute webinar your introduction should be 10 minutes - 15 min introductions are best for 90 minute webinars - On slide #3 show proof, case studies and statistics. - People want to know why they should listen to you and that you are a credible source - The introduction should include “what led me to this webinar and why I’m talking to you today” this really isn’t about you but you need to relate back to your audience
Content - Always show 3, 5 (60 mins) or 7 steps (90 mins) - Webinar content should be 40 mins for a 60 minute - For a a 90 minute webinar content should be 60 minutes - You need to have multiple ‘ah ha’ moments in your webinar - Webinars need to have practical actionable steps people can take away - Webinars for Podcasters - Follow intro and content steps from webinar formula above - Don’t sell on your podcast (do it on your webinar) - Create a name for your product such as Podcast Mastery Program e.g 8 webinars delivered one per week over an 8 week period - People aren’t interested in the actual pitch is, they are interested in working with you (tell them what they will get out of it) - Focus on 30% features 70% benefits - Reveal the value of the package (if you are not sure multiply your hourly rate by 8 webinars) - Offer some one-on-one support or group sessions - Find out why customers bought and where your program is strong and weak - Make sure to get testimonials from your one-on-one clients - Offer email support (another opportunity for feedback and to sell other products) - People buy because of bonuses (interviews, e-book, mastermind session, and workshops etc) - When giving a special or reduced price you have to give a reasoning - The word ‘because’ automatically makes people think there is a ‘reason’ - Offering an unconditional guarantee shows confidence in your product - Keep repeating the link to buy at the end
Thank you for listening! If you enjoyed this podcast, please subscribe to the show in iTunes or Stitcher Radio!
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned
Direct download: Rhodes_To_Success_Episode_006_Steven_Essa.mp3
Category:general -- posted at: 5:00am EDT |
Wed, 15 October 2014
Summary
On this episode of Rhodes to Success I interview Lyndsay Phillips, founder and CEO of Smooth Sailing Online Support. Lyndsay’s goal is to serve and help businesses grow and run efficiently using her Virtual Assistant team and account managers. If you want to scale your business and grow, then hiring a virtual assistant is what you need to do! This episode of Rhodes to Success answers all Virtual Assistant questions!
Main Questions Asked - What is a virtual assistant? - What are some things a virtual assistant can do for an entrepreneur? - Talk about the perception of virtual assistants and how they are viewed - How does a virtual assistant having multiple clients bring more value to your clients? - How do your clients find you and what advice do you have for entrepreneurs who want to hire a virtual assistant? - How did you grow relationships so they resulted in paying clients? - Talk about trading hours for dollars and moving toward being a business owner
Key Lessons Learned
What is a Virtual Assistant? - A Virtual Assistant (VA) is an executive assistant, a secretary, a receptionist, an administrative assistant and many roles beyond - A VA doesn’t work in your office but is available remotely (electronically )e.g email, text or phone - Tasks a VA can complete include email, contracts, letters, scheduling, customer service, event management, promotions, and marketing - A VA can encompass anything in regards to the operation of your business such as client management, payments, customer support and marketing
The Value of A Virtual Assistant - Having a VA means you can focus on the revenue generating activities and doing the things that you love - Remember a VA is a business owner who has other clients so they are an entrepreneur in their own right - VAs are not employees so you don’t have to pay tax or vacation or sick days - Many VAs work on retainer or an as needed basis so you don’t need to hire a full time employee (saves you money)
Finding A Virtual Assistant - Two great ways to hear about VAs for hire is via word of mouth from other business owners and networking - Make sure you interview your VA before committing to ensure there is synergy and that they meet your needs - When searching for a VA think about what you value most in a business owner (complete tasks on time or communication in a timely manner etc) - Make sure your VA is familiar with the software you use or that they are trainable
Be A Virtual Assistant - Starting by offering services for an hourly rate is a great way to start as a VA - When building your business ask yourself “what revenue generating things can I do and have my support staff take on?”
Links to Resources Mentioned
Info@ ssonlinesupport.com 484-284-0933
Direct download: Rhodes_To_Success_Episode_005_Lindsay_Phillips_mixdown.mp3
Category:general -- posted at: 5:00am EDT |
Wed, 8 October 2014
Summary
On this episode of Rhodes to Success I interview Jonny Andrews who is a bestselling author, publishing expert, entrepreneur, international speaker and business strategies consultant. Jonny is known as the go-to-guy for author entrepreneurs when it comes to launching a successful business or book by leveraging the power of audience and Amazon. If you ever wanted to know how to hack the publishing industry then this is podcast is a must!
Main Questions Asked - What is an audience hacker? - How do you focus on building a large audience while still bringing in revenue? - What is your opinion on self-publishing versus traditional publishing? - What is the secret to a successful book launch? - What is your opinion on writing for Kindle?
Key Lessons Learned
Audience Hackers - An audience hacker is someone who builds their business by the power of audience - Building an audience is all about going to where they live online, hang out with them and bring them to your platform so you can communicate with them - Learn how to properly leverage your platform so you can build a sustainable audience driven business
Building Audiences - Build your audience of people who are more than likely going to buy from you - If you can leverage 5-10K of people you can have a million dollar business - Aim for a focused audience who are your ideal customers not just people who are your fans - You can turn your customers into fans and your fans into customers
Publishing - Traditional publishers are more credible and can offer more distribution which potentially get you in front of more eyeballs - If you don’t have an audience you won’t get a major publisher - A book is a method of growing your audience - You can’t make money off books if you are only getting 7-15% (what a publisher will give you) - Amazon takes 30% so you will get to keep more money
Book Launch - Get pre-release copies to book bloggers in your niche (Make sure they are a book reviewer) - If pitching to a podcast host make sure to pitch the content and not the book itself (sell the benefit and not the book)
Pre-Selling - Book Scan tracks all of the book sales on Monday-Sunday basis across platforms - If you want to get on the New York Times Bestseller list be in pre-sale 30-60 days before you go live - The day your book goes live sales count toward Book Scan
Links to Resources Mentioned The Red Podcast (David Hooper)
Click to Tweet
Thank you for listening! If you enjoyed this podcast, please subscribe to the show in iTunes or Stitcher Radio!
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Direct download: Rhodes_To_Success_Episode_004_Jonny_Andrews.mp3
Category:general -- posted at: 10:11am EDT |
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