Wed, 23 August 2017
Margy is saving kittens on the highway and Jess is back from a very zen vacay! This episode features an interview with our favorite promo products guy, Phil Brakefield! Jess has used a bunch of promo products companies, and they pretty much all sucked. Some were wicked expensive, others made horrible mistakes and other sites were just confusing to navigate. Phil is a super nice guy and you can just email and tell him what you want. He gets it for you at a reasonable price, and he also knows a lot about what kinds of products get more traction in different markets.
1. Do people ever get stemless wine glasses? Can I have four? ● People DO get wine glasses- there are over 1 million items available! ● You can’t get 4 because promo products are based on quantity, so just 4 would be very expensive ● Better off doing “print on demand” for something like that
2. What types of swag are the most popular? ● Standards in the industry that are always effective are: mugs, totes and pens ● Cell phone chargers and screen cleaners are very popular now ● SO many hats ● Sometimes you will be surprised by what is and isn’t popular
3. Why should I have swag for my business? ● DONE CORRECTLY, it’s an important part of your branding/messaging mix ● You have to use the correct swag for your target audience (e.g. AARP crowd may not want phone chargers) ● 70% of people you give a calendar to plan to do business with your company within the next year ● Gain exposure through a useful, attractive and fun product
4. Do we have the cutest logo of any of your clients? ● YES! ● Good idea to minimize your logo and use a fun phrase instead (like #rockthepodcast!)
5. Why does orange look like sh*tty soda? ● All manufacturers have at least one item that just doesn’t look great ● Colors can come out badly on products if you’re not careful ● Some shades of orange look sh*tty
6. How often do your clients tell you that their swag resembles a sex toy? ● Only with Jess (LOL it was supposed to be a microphone)
7. What are the cheapest promo products that have the highest perceived value? ● It depends on what the nature of your show/business is ● Phil advises people to let him help them hone in on their message and their target audience ● Then they give Phil their budget and he comes up with the best product ● The key is NOT to go for the cheapest, but understand what is the most money you can comfortably spend reaching your IDEAL client ● Things that always work like pens and mugs may not fit the profile of your podcast ● Think about message first and reverse engineer from there
8. Is it worth it to sell your own swag? ● If you want to do that, you should go through the pain of becoming a promo products distributor, which allows you to buy things at a lower price ● Beware: it’s an involved process to become a distributor ● If you have a really fun product that’s popular, you may be able to make a profit selling it ● Can do a Shopify store and automate it
Resources Mentioned: Phil@unisourceadvantageclub.com |
Wed, 2 August 2017
Jess has found a passion for antigravity yoga, and Margy is obsessed with a new podcast! Then, listen to our interview with expert host AND guest, Ty Crandall, and a new segment called Would you Rather?! Podcast Edition!
Interview with Ty Crandall: What does Ty do for fun? -First of all, Ty finds work FUN! -Ty loves to go boating and he has his pilot’s license!
What does Ty watch on TV? -Ty spends most of his free time staying active with his kids -Ty and his wife do enjoy Big Brother and The Profit! -He likes to be always learning or doing something productive
How does Ty stay SO positive? -Every bad thing is an opportunity to help you level up and get out of your comfort zone -You have to experience pain to find what makes you happy, so all experiences are GOOD!
Did Ty start as a host or a guest? -Ty heard Jessica talking about podcasting -He then repurposed his webinars into podcast episodes, and months later had thousands of downloads! -Only at 6 months in did they start actually interviewing, up until then it was just webinar content -Interview Connections started booking more guests on Ty’s show, and then booking Ty as a guest!
What are the benefits of interviewing guests and being interviewed? -Relationships are the biggest benefit- amazing people with amazing stories -Ty has met people who are now his good friends through interviews! -Ty runs into people at live events who has met on interviews -Huge SEO benefits from podcast interviews -All the interviews establish Ty’s credibility -10-15% of Ty’s customers come from podcasting
Would You Rather?! PODCAST EDITION! We’re judging shows based on the title alone! Would you rather listen to….. 1. Thank God I’m an atheist OR Hugs from Heaven?! 2. Love Me OR Wolf it Down?! 3. Meditate with Mitch OR Meditate This?! 4. Laser Time OR We’re Alive: Lockdown?! 5. Flow Dreaming OR Ask the Cyber Dating Expert?! 6. Magic Animal Club Podcast OR The History of the Ottoman Empire?!
Ty’s 2016 Episode on #RockThePodcast The Business Credit and Financing Show Thank God I’m an Atheist Podcast |
Monetize the Mic
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