In this client feature of Rock the Podcast, Jess speaks with Liz Murdoch. Liz is an Animal Communicator who has been a true dog whisperer for most of her life. Liz became certified in animal assisted therapy in hospitals and rehabilitation facilities. A veteran volunteer with rescue organizations, Liz is happiest when translating what dogs and other animals want their people to know in order to transform their relationships and care. 

Liz hosts the popular podcast, Talking with the dogs!™, and travels the world talking with dogs and their people, so everyone can live and work together in greater harmony and health, in and out of the doghouse.

In this episode, you’ll hear how Liz first discovered her skill by meeting a poodle in kindergarten, and how Harold, Margy’s dog, brought Liz to Interview Connections! Liz’s expertise is in both education and communication, which is perfect for leveraging podcast guesting. Liz utilizes podcasting to reach an audience of both dog trainers and communicators, as well as people and families with pets. 

From her experience in podcasting as both a host and a guest, Liz has gained clients, landed opportunities at special events, and built valuable relationships. She specializes in helping people prepare for vet appointments, helping alleviate behavioral issues, and supporting an animal and their family in the pet’s final stages of life.

You can connect with Liz through email hello@lizmurdoch.com, or on her website, https://talkingwiththedogs.com/!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this week’s episode of Rock the Podcast, Jess and Margy explain the value of having different people from your company on podcasts. While still remaining in line with your company’s goals, two different people could resonate with two different audiences. If you’re targeting 7-figure entrepreneurs, they could be listening to self-development and mindset podcasts, as well as business strategy podcasts.

Jess and Margy discuss their own experiences appearing on podcasts for Interview Connections, and the success that IC clients Jack & Michelle Bosch have found by interviewing on different podcasts. They also give actionable advice on how to effectively manage multiple people from your company on podcasts!

interviewconnections.com/multiplepeople

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this week’s episode of Rock the Podcast, Jess and Margy discuss how podcast guesting can improve your SEO! First, they explain the importance of backlinks, and how these will help you appear on Google more and more frequently! The more frequently you’re on Google, the more likely that qualified leads will find you!

They also share a success story from Interview Connections client, Alex Membrillo! After three months of going on podcasts, his company experienced their strongest 90 days of lead flow to date. Alex even had to hire three new employees to handle the increased number of leads!

Jess interviewed Lindsey Anderson all about backlinks, so if you want to learn more about this topic, click the link in the show notes to find that episode! https://interviewconnections.com/lindsey/

interviewconnections.com/improvingseo

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this week’s episode, Jess and Margy give you five strategies to best prepare for your podcast interview. Starting with getting the right equipment, including the exact microphone Jess & Margy recommend! They also discuss listening to the show you’re interviewing on and researching the host and their business.

You’ll also learn the importance of topics & questions on your one-sheet, and what one Interview Connections client did to master his interview questions. Plus, Margy shares a bonus tip that focuses on your mindset for delivering a great interview.

https://interviewconnections.com/preparing

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

One of the questions we’ve heard from members of the Guest Expert Profit Lab facebook group is, “How can I monetize my podcast interviews?” In this week’s episode, Jess and Margy break down all the best ways to monetize all your podcast appearances.

An important way to begin monetizing your podcast interviews is to focus on your relationship with the host! Hosts can become clients, affiliate partners, or can send qualified leads your way. Another great way to leverage your interviews is by sending them to prospects. These interviews increase your credibility and assert your expertise in the industry.

You’ll also hear the best ways to nurture leads from podcast audiences, all the things you need to know to have a great interview, and a special bonus method to monetize your podcast guest appearances!

https://interviewconnections.com/bestways