Wed, 26 April 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome local Rhode Island business owner David Englund to the show to discuss geolocal podcasts and how a podcast can build a loyal client base for your business. And then they steal Jason Hartman away from his busy schedule to play, Swanky or Stupid.
David England on GeoLocal Podcasting David started his business as a designer and a marketer. He moved into web design after clients requested it. He now loves working on websites, because they are a living platform. The work is never done, and if it’s done right, it is constantly moving and adapting. David’s opinion is local business owners can benefit greatly from having a podcast. But, many shy away from it because they are unfamiliar with the media. David is familiar with the media but still hasn’t taken the leap into podcasting. Jessica helps him out with the details. During an Interview Connections focus group, David provided feedback as a consumer of several different podcasts. He says consistency is important but it doesn’t need to be the same exact time every week.
Facebook Edition — Swanky or Stupid? Income property investment guru Jason Hartman joins Margy and Jessica to decide which Facebook features are Swanky or Stupid. If you want to play along, click on the link. Goo.gl/forms/B16w6jy6reXDcbhr2
Resources Mentioned: @InterviewConnections on Instagram
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Wed, 19 April 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome Corey Coates, Chief Expectations Manager at Podfly Productions, to discuss these 3 questions… ● What’s the difference between a rebrand and a tune-up? ● What does it mean to rebrand? ● How do I rebrand my podcast?
Missed Connections This week’s missed connection is a ‘big whup’ from Corey who had never seen the moon before. Welcome to the Northeast, you wide-eyed Canadian.
What is Rebranding? Rebranding is a complete overhaul of your podcast. The only thing you keep in place is the underlying architecture, i.e., the RSS feed, iTunes account, and your fans. ● Survey your audience and ask them what they like about your existing show. ● Consult with a professional. ● Cut out the crap. ● Do a sunset episode. ● Produce a few demo episodes before launching your new show.
What is a Tune-Up? A tune-up generally happens at about six months in, or whenever your gut tells you your podcast is getting stale. It’s a review to figure out where some adjustments need to be made, to give your listeners the best content you can provide. ● Find someone with an objective ear who knows what they are doing. ● Pay attention to details. ● Consider if marketing is hindering your show. ● Be the best, most entertaining host you can be.
Resources Mentioned: |
Wed, 12 April 2017
In today’s episode, Margy and Jessica answer common questions to dispel myths about podcast numbers, and how the team at Interview Connections chooses which podcasts they pitch their clients to. The Interview Connections team schedules 400+ interviews a month, so they are the experts!
Missed Connections This week’s missed connection is from Margy whose ability to follow up is noteworthy.
Podcast Guest Booking FAQ’s Jessica and Margy delve into the facts and figures behind the top questions asked by Interview Connection clients.
●What is the audience size of the show you are pitching me on? ○ It’s not about the audience size it’s about your target market. ○ Why total downloads may not be a good measuring stick. ○ How to severely limit your opportunities.
● How does the Interview Connections team choose the podcasts they pitch clients to? ○ What is the guest’s goal as it relates to their business? ○ Does the podcast have relevant content? ○ What is the production quality of the podcast? ○ How established is the podcast?
Rocking the Other Side of the Mic How does Interview Connection help hosts find the right guests? ● Know your podcast goals. ● Finding credible guests. ● Have a ‘One Sheet’ for your podcast. ● Go offline; Don’t be afraid of the phone. ● Use a scheduling link.
Resources Mentioned: |
Wed, 5 April 2017
What do podcast hosts think of your pitch to be a guest on their show? In today’s episode, Margy and Jessica are joined by Interview Connection’s client Damion Lupo. Damion shares his essential feedback about how podcast hosts perceive the unique introduction he receives from Interview Connections bookers. And later, Adam Hommey of the Business Creators’ Radio Show gives his tips for exploiting the brilliance and passion of guests on his podcast.
Missed Connections This week’s missed connection is more of a missed synapse! Jessica and Aaron Walker were outside just before speaking on John Lee Dumas’ panel, at this year’s Social Media Marketing World and Aaron asked Jessica “How is Interview Valet going?”
Damion Lupo Client Feedback Damion says many hosts are impressed on how they were contacted by the Interview Connection’s team. They are engaging with the podcast hosts, and it shows they are paying attention. It’s unique, and it completely changes the dynamic. It also adds third-party validation. There is value in having someone else introduce you. Embrace feedback even if it’s bad, because it is an opportunity to learn. — Damion Lupo Damion also gives Jessica some advice on how to deliver her book, to make it rise above the rest. Listen to Why Entrepreneurs are Investing in Podcast Interviews with Damion Lupo
Adam Hommey Adam talks about relationship building, and how his intake process helps to shine a light on the guest’s brilliance and passion.
Help! How Do I Make My Podcast Guest Shine? ● Have the podcast guest supply interview questions. ● Connect with the guest on social media before the interview. ● Ask the guest for pronunciation of their name. ● Have the podcast guest fill out an intake form.
Help! I Want to Shine as a Podcast Guest ● Have your One Sheet ready, and get it to the host asap. ● Have all of your information in one place.
Resources Mentioned: |
Monetize the Mic
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