Wed, 17 May 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome the author of the controversial book, Evolution 2.0, Perry Marshall. Perry tells us why he wrote the book, why podcasting is a great way to get exposure for your business, and the importance of adaptation.
Perry Marshall — Author You may know Perry from his best-selling marketing guides, Ultimate Guide to Google Adwords and 80/20 Sales and Marketing. Perry says his new book, Evolution 2.0, started as a side project, and isn’t rooted in religion or biology, like many assume. It’s written from a business and technology perspective. It twists away from the normal philosophical conversation about evolution.
To spread the word about his new book, Perry enlisted Interview Connections to find him podcast hosts who didn’t mind delving into the taboo. Jessica and Margy admit it was difficult, but they stuck with it, eventually finding a niche in health-related podcasts.
Perry Says Being a Guest on Podcasts: ● Sells his books. ● Makes the most of his publicity budget. ● Introduces him to new audiences he may never have had access to before. ● Allows him a deeper connection with the audience, because he is directly in their ear.
Word of Mouth Winner Both Margy and Jess are hooked on the S-Town Podcast. It is on the top of the iTunes charts, and has an ever-growing loyal following. Margy wasn’t going to take the time to download it, but she heard about from so many people she just had to listen. S-Town proves that if you put in the work and make a really great podcast, it will pay off. So, check out Brian Reed’s rich stories and characters, and tell him Jess and Margy sent ya.
Resources Mentioned: @InterviewConnections on Instagram Evolution 2.0: Breaking the Deadlock Between Darwin and Design |
Wed, 10 May 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome one of the founding fathers of podcasting, Rob Greenlee of Spreaker. Rob shares his masterful knowledge of: ● The value of attending live podcast events. ● Why engagement is more valuable than the size of your audience. ● Podcasting 101: The technical steps to starting a podcast.
Rob Greenlee of Spreaker Rob says early podcasters were winging it. There were no best practices, standards or methods back in 2004. It was common place for hosts to experiment with different formats, genres and content.
Why are live events good for podcasters: ● They create a personal relationship between the listener and the host. ● They are a great place to share your podcast. (Podcasting is still a word of mouth medium.) ● Face-to-face time with your listeners can give a host insight on what content listeners want to hear. ● They bring the virtual podcast world into the real world
Podcast Statistics For whatever reason, podcast stats continue to be a closely held secret. Spreaker makes podcast stats accessible to help podcast hosts: ● Know their audience. ● Monetize their show.
Rob says podcasting is known to be an ‘ad-free’ or an ‘ad-light’ medium. A true measure of a show’s success is how engaged listeners are, not how many advertisers a show has.
Podcasting 101 — How to Start a Podcast Spreaker makes it really easy for anyone to start a podcast. They provide free software that works with Skype to record up to 4 people at once. The software also has auto ducking which automatically lowers intro music when the host starts speaking.
5 Easy Steps to Starting A Podcast 1. Record or live stream to create a mp3 file. 2. Find a hosting provider to distribute your mp3 to listening platforms. 3. Create album artwork, a show title and a description. 4. Submit an RSS feed. 5. Get your podcast out there!
Resources Mentioned: |
Wed, 3 May 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome long time podcaster, Pat Hiban to the show. Pat is approaching the 500 mark on his Real Estate Rock Stars Radio Show. Yea, Pat! He shares the best practices he has learned from guests and his own experiences.
Guest Podcaster Pat Hiban Pat Hiban started out as a ‘has mic, will travel,’ type of podcaster. His show has morphed from asking each guest the same questions into a deep dive of each guest’s unique abilities. He has also said goodbye to advertising. He finds focusing his podcast towards his own core business a more lucrative endeavor. Pat understands it is not about downloads — it is about the bottom line.
Sock Opera A fireman will put out your fire, not ignite your passion.
Resources Mentioned: |
Wed, 26 April 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome local Rhode Island business owner David Englund to the show to discuss geolocal podcasts and how a podcast can build a loyal client base for your business. And then they steal Jason Hartman away from his busy schedule to play, Swanky or Stupid.
David England on GeoLocal Podcasting David started his business as a designer and a marketer. He moved into web design after clients requested it. He now loves working on websites, because they are a living platform. The work is never done, and if it’s done right, it is constantly moving and adapting. David’s opinion is local business owners can benefit greatly from having a podcast. But, many shy away from it because they are unfamiliar with the media. David is familiar with the media but still hasn’t taken the leap into podcasting. Jessica helps him out with the details. During an Interview Connections focus group, David provided feedback as a consumer of several different podcasts. He says consistency is important but it doesn’t need to be the same exact time every week.
Facebook Edition — Swanky or Stupid? Income property investment guru Jason Hartman joins Margy and Jessica to decide which Facebook features are Swanky or Stupid. If you want to play along, click on the link. Goo.gl/forms/B16w6jy6reXDcbhr2
Resources Mentioned: @InterviewConnections on Instagram
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Wed, 19 April 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome Corey Coates, Chief Expectations Manager at Podfly Productions, to discuss these 3 questions… ● What’s the difference between a rebrand and a tune-up? ● What does it mean to rebrand? ● How do I rebrand my podcast?
Missed Connections This week’s missed connection is a ‘big whup’ from Corey who had never seen the moon before. Welcome to the Northeast, you wide-eyed Canadian.
What is Rebranding? Rebranding is a complete overhaul of your podcast. The only thing you keep in place is the underlying architecture, i.e., the RSS feed, iTunes account, and your fans. ● Survey your audience and ask them what they like about your existing show. ● Consult with a professional. ● Cut out the crap. ● Do a sunset episode. ● Produce a few demo episodes before launching your new show.
What is a Tune-Up? A tune-up generally happens at about six months in, or whenever your gut tells you your podcast is getting stale. It’s a review to figure out where some adjustments need to be made, to give your listeners the best content you can provide. ● Find someone with an objective ear who knows what they are doing. ● Pay attention to details. ● Consider if marketing is hindering your show. ● Be the best, most entertaining host you can be.
Resources Mentioned: |
Wed, 12 April 2017
In today’s episode, Margy and Jessica answer common questions to dispel myths about podcast numbers, and how the team at Interview Connections chooses which podcasts they pitch their clients to. The Interview Connections team schedules 400+ interviews a month, so they are the experts!
Missed Connections This week’s missed connection is from Margy whose ability to follow up is noteworthy.
Podcast Guest Booking FAQ’s Jessica and Margy delve into the facts and figures behind the top questions asked by Interview Connection clients.
●What is the audience size of the show you are pitching me on? ○ It’s not about the audience size it’s about your target market. ○ Why total downloads may not be a good measuring stick. ○ How to severely limit your opportunities.
● How does the Interview Connections team choose the podcasts they pitch clients to? ○ What is the guest’s goal as it relates to their business? ○ Does the podcast have relevant content? ○ What is the production quality of the podcast? ○ How established is the podcast?
Rocking the Other Side of the Mic How does Interview Connection help hosts find the right guests? ● Know your podcast goals. ● Finding credible guests. ● Have a ‘One Sheet’ for your podcast. ● Go offline; Don’t be afraid of the phone. ● Use a scheduling link.
Resources Mentioned: |
Wed, 5 April 2017
What do podcast hosts think of your pitch to be a guest on their show? In today’s episode, Margy and Jessica are joined by Interview Connection’s client Damion Lupo. Damion shares his essential feedback about how podcast hosts perceive the unique introduction he receives from Interview Connections bookers. And later, Adam Hommey of the Business Creators’ Radio Show gives his tips for exploiting the brilliance and passion of guests on his podcast.
Missed Connections This week’s missed connection is more of a missed synapse! Jessica and Aaron Walker were outside just before speaking on John Lee Dumas’ panel, at this year’s Social Media Marketing World and Aaron asked Jessica “How is Interview Valet going?”
Damion Lupo Client Feedback Damion says many hosts are impressed on how they were contacted by the Interview Connection’s team. They are engaging with the podcast hosts, and it shows they are paying attention. It’s unique, and it completely changes the dynamic. It also adds third-party validation. There is value in having someone else introduce you. Embrace feedback even if it’s bad, because it is an opportunity to learn. — Damion Lupo Damion also gives Jessica some advice on how to deliver her book, to make it rise above the rest. Listen to Why Entrepreneurs are Investing in Podcast Interviews with Damion Lupo
Adam Hommey Adam talks about relationship building, and how his intake process helps to shine a light on the guest’s brilliance and passion.
Help! How Do I Make My Podcast Guest Shine? ● Have the podcast guest supply interview questions. ● Connect with the guest on social media before the interview. ● Ask the guest for pronunciation of their name. ● Have the podcast guest fill out an intake form.
Help! I Want to Shine as a Podcast Guest ● Have your One Sheet ready, and get it to the host asap. ● Have all of your information in one place.
Resources Mentioned: |
Wed, 29 March 2017
Jessica and Margy kick off the first official episode of the Interview Connections podcast, with a new segment aptly named Missed Connections, and a recording of the live session of Jessica’s panel from the Podfest Multimedia Expo.
Missed Connections Jessica has been pitching podcasts for over 4 years. Her company, Interview Connections, books over 400 interviews a month. She fondly remembers her favorite missed connection when a podcast host simply replied “Unsubscribe.”
Interview Connection’s Panel at Podfest 2017 — Getting Booked as a Podcast Guest Guest experts, Marty McDonald, Dave Sanderson, and Rene Brent join Jessica on stage, to discuss the importance of a pre-call, how to get paid speaking gigs by being a podcast guest (ROI), and how they promote the show after it’s live.
The Panel Marty McDonald — Co-Founder of Bad Rhino Inc. He shares a podcast success story in which his company gained $47K in new revenue after one podcast connection. Rene Brent — A certified hypnotherapist in Orlando. Rene is the international best-selling author of How Big is Your But? Her goal is to speak on stage, and to accomplish this, she does four podcast interviews a month. Dave Sanderson — Famed Miracle on the Hudson survivor. His goal is to be an amazing podcast guest which leads to paid speaking gigs.
Tips from the Panel ● Listen to the show before you are a guest. ● Become familiar with the host. ● The host is the most important audience member. ● Have the host’s name in front of you. ● Insert a podcast clip into your applications for speaking gigs. ● Show enthusiasm when promoting the podcast, by linking it on all your social media platforms, and sending it to your email list. ● Use podcasts as new content for your company’s site.
Resources Mentioned: |
Wed, 15 February 2017
Jessica takes her own advice, and closes the door on what was the Rhodes to Success Podcast. Now, if you feel like you just lost a best friend, don’t get out your black suit yet. In this case, parting is such sweet sorrow, because Jessica and team will be back next week as…. The Interview Connections: How to Rock the Podcast from Both Sides of the Mic podcast!
The rebranded podcast will include: ● Amazing co-hosts! ○ Margy Feldhuhn: The Chief Connections Officer for Interview Connections who oversees client operations. ○ Amanda Doughty: A top booker at Interview Connections who has her own podcast, Great Beer Adventures. ● A new logo! ● Even more relevant content! ● The spotlight of Interview Connections clients! Lesson of the Show: Don’t rebrand and relaunch too often. If you know someone who wants to be interviewed on podcasts or host a podcast, share the new and improved Interview Connections podcast with them. If you enjoy this show please share it with someone who needs this content. Click the share button in your podcast app — it’s that easy. This episode is brought to you by Interview Connections, the first, biggest, and best podcast interview booking agency and The Podcast Producers. Subscribe today.
Resources Mentioned: Interview Connections: How to Rock the Podcast from Both Sides of the Mic, by Jessica Rhodes Work with Interview Connections Podcast Discoverability episode
*The music in today’s episode was written by The Danger Os, and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 8 February 2017
Successful real estate notable, Mark Walker, joins Jessica to explain his marketing strategy and describe how he turns podcast interviews into leads, and ultimately new business. Amanda Dowdy, a guest booker for Interview Connections, kicks things off by offering a free copy of Jessica’s new book, Interview Connections: How to Rock the Podcast from Both Sides of the Mic. This book is a must-have for podcast hosts and guests who want to monetize their ventures.
Mark Walker Case Study After Mark’s first podcast guest appearance, he noticed an increase in traffic to his website. This encouraged him to continue doing podcast interviews. Mark recalls how his worst interview became one of his top lead producers. The podcast didn’t have the biggest listener base but the subject matter was a perfect match for him to reach his target audience.
3 Steps to a Successful Podcast Marketing Strategy: 1. Have a free offer for the listeners. 2. Send listeners to a landing page. 3. Set up an autoresponder email sequence to nurture new leads into business.
During a guest interview, Mark sends listeners to a separate landing page on his site Luxmana. He uses website analytics to gain insights on visitors. His site is easily managed, because it is hosted at Squarespace, and his Zoho CRM software automatically sends out the free gift he promised during the podcast interview.
Podcast interviews can be list building tools!
Nurturing Leads into New Business Mark reaches his business goals by way of podcast interviews. He has built his personal brand, driven traffic to his site, and established himself as an expert when it comes to real estate investing. And, Jessica points out it may be time for Mark to shift his podcast strategy to meet the needs of his ever-evolving business, after he shares his biggest business challenge.
Mark’s Tip for Business Success: ● Think in terms of systems and automation while feeding your funnel.
Everyone Loves a Podcast Freebie If you have dreams of escaping the rat race, quitting your job, and doing your own thing, you need to get a copy of Mark’s inspirational reminder 10 Things I Will Do Today to Escape the Rat Race.
Resources Mentioned: Interview Connections: How to Rock the Podcast from Both Sides of the Mic, by Jessica Rhodes |
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