Sustainable Family Business with Nike Anani

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews Nike Anani, author and consultant to NextGens that seek to lead their family businesses! Nike helps NextGens rise above operations into a non-executive board role with credibility, so that they are able to lead and formulate a plan to future-proof the business, becoming more effective change agents. 

A part of a family business herself, Nike grew up in Nigeria and the UK, and fell in love with entrepreneurship. In Nigeria, over 90% of businesses are family businesses but only 2% survive beyond the first generation. Nike’s goal is to help close that gap and help more family businesses thrive. 

She discusses what a survival mindset means for businesses, and how it can actually be detrimental to long-term growth. Nike proposes refocusing on a sustainability mindset, and what that looks like. She also reveals her theories for why so many family businesses don’t survive past the first generation, and what founders need to do in order to propel their businesses into the second generation! 

You can connect with Nike at her website! https://nikeanani.com/