Jessica takes her own advice, and closes the door on what was the Rhodes to Success Podcast. Now, if you feel like you just lost a best friend, don’t get out your black suit yet. In this case, parting is such sweet sorrow, because Jessica and team will be back next week as…. The Interview Connections: How to Rock the Podcast from Both Sides of the Mic podcast!

The rebranded podcast will include:

● Amazing co-hosts!

○ Margy Feldhuhn: The Chief Connections Officer for Interview Connections who oversees client operations.

○ Amanda Doughty: A top booker at Interview Connections who has her own podcast, Great Beer Adventures.

● A new logo!

● Even more relevant content!

● The spotlight of Interview Connections clients!

Lesson of the Show: Don’t rebrand and relaunch too often.

If you know someone who wants to be interviewed on podcasts or host a podcast, share the new and improved Interview Connections podcast with them. If you enjoy this show please share it with someone who needs this content. Click the share button in your podcast app — it’s that easy.

This episode is brought to you by Interview Connections, the first, biggest, and best podcast interview booking agency and The Podcast Producers. Subscribe today.

Resources Mentioned:

Interview Connections: How to Rock the Podcast from Both Sides of the Mic, by Jessica Rhodes

Work with Interview Connections

Podcast Discoverability episode

Great Beer Adventure

The Podcast Producers

*The music in today’s episode was written by The Danger Os, and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Successful real estate notable, Mark Walker, joins Jessica to explain his marketing strategy and describe how he turns podcast interviews into leads, and ultimately new business.  Amanda Dowdy, a guest booker for Interview Connections, kicks things off by offering a free copy of Jessica’s new book, Interview Connections: How to Rock the Podcast from Both Sides of the Mic. This book is a must-have for podcast hosts and guests who want to monetize their ventures.

Mark Walker Case Study

After Mark’s first podcast guest appearance, he noticed an increase in traffic to his website. This encouraged him to continue doing podcast interviews. Mark recalls how his worst interview became one of his top lead producers. The podcast didn’t have the biggest listener base but the subject matter was a perfect match for him to reach his target audience.

3 Steps to a Successful Podcast Marketing Strategy:

1. Have a free offer for the listeners.

2. Send listeners to a landing page.

3. Set up an autoresponder email sequence to nurture new leads into business.

During a guest interview, Mark sends listeners to a separate landing page on his site Luxmana. He uses website analytics to gain insights on visitors. His site is easily managed, because it is hosted at Squarespace, and his Zoho CRM software automatically sends out the free gift he promised during the podcast interview.

Podcast interviews can be list building tools!

Nurturing Leads into New Business

Mark reaches his business goals by way of podcast interviews. He has built his personal brand, driven traffic to his site, and established himself as an expert when it comes to real estate investing.

And, Jessica points out it may be time for Mark to shift his podcast strategy to meet the needs of his ever-evolving business, after he shares his biggest business challenge.

Mark’s Tip for Business Success:

● Think in terms of systems and automation while feeding your funnel.

Everyone Loves a Podcast Freebie

If you have dreams of escaping the rat race, quitting your job, and doing your own thing, you need to get a copy of Mark’s inspirational reminder 10 Things I Will Do Today to Escape the Rat Race.

Resources Mentioned:

Interview Connections: How to Rock the Podcast from Both Sides of the Mic, by Jessica Rhodes

Work with Interview Connections

Rhodes to Success

Luxmana

Squarespace

Zoho CRM

Appointlet

Podcasting and blogging are great ways to get extended exposure in your target market. And while guest blogging and being a guest expert on podcasts have similarities, there are some distinct differences. Maggie Patterson joins Jessica today to discuss those differences, and shares how to make the most out of both platforms to increase your brand and business exposure.

Maggie Patterson is CMO of Scoop Industries. She is a Communications Strategist with 15+ years of experience, and co-host of the Inside Scoop podcast. She has been published in Fast Company, Virgin, and other major publications, and earned Master-Level Content Marketer status.

Guest Blogging:

Maggie says a blog has a crucial place in most businesses. There is a lot of competition within the blogging community, which makes a good guest blogging gig hard to get. To ensure your content is accepted on an established blog, it is best to plan ahead.

Guest Blogging Rules:

● Do your homework.

● Start small to build your body of work.

● Build a relationship with the blog owners.

● Learn to accept feedback from editors.

● Explain how you can serve the blog owner and their readers.

● Learn to accept feedback from editors.

Blogs that accept guest posts are particular about the content they publish, and they normally have guidelines for guest posts on their website. If there are no previous guest posts on a site they may not accept guest posts, so you will need to build a relationship with that person first.

Guest blogging spots may be hard to get!

Are Bigger Sites Better for Your Content?

Some blog writers believe guest blogging on the top media sites will increase their traffic and leads. Maggie recommends going after a source that best fits your target market, but may not be as prestigious. Your target marketing should be your focus. Guest posting is commoditized. Don’t do it for the glory.

If your request is accepted, ask the outlet for a style guide or format guidelines. Having word count, bio and link information will position you ahead of the competition.

Once you have your guest post published you should do your part to promote the post as well. Share it with your social channels.

Reusing Content

Guest bloggers can reuse the content but they should approach the subject from a different angle every time. People want original content, so be creative.

The internet has changed the standard for writing, and has relaxed grammar rules. The public digests information online differently than in a newspaper or book. Subheadings, bullets, and short paragraphs make reading easier. Bloggers should emulate blogs they enjoy reading.

Outsourcing Your Content

Maggie recommends writing your own posts, at the beginning. If you add a different point of view too early, you could damage your brand. If you are going to outsource the task of brand exposure you should be 100% confident that service provider knows what they are doing, and they do their research.

Make sure your audience knows you before adding someone else into your lineup.

Scoop Industries

Scoop Industries provides service-based businesses strategy and implementation assistance, and content and blogging strategy services for companies who want to grow more, but have done what they can on their own. It is important for new and established businesses to go to the right experts, for the right things.

Today’s sponsor is the marketing and business building Dream Business Academy Live Event, in Orlando, February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform, delegate business tasks to others, and take your business marketing seriously. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.

Resources Mentioned:

Scoop Industries

Scoop Industries Blog

Dream Business Academy

Interview Connections

Rhodes to Success

*The music in today’s episode was written by The Danger Os, and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic