Wed, 27 May 2015
On this episode of Rhodes to Success, Jessica Rhodes interviews Rachel Olsen, who is the founder of Best Mom Products, a media strategist for mom entrepreneurs and number one bestselling author of Shark Tank Mompreneurs. Rachel is also the co-founder of Getapplr.com, a social network to discover your friends’ favorite apps and share yours too. During the show, Jessica and Rachel discuss branding, messaging, mompreneurs, and what it takes to get on Shark Tank.
Main Questions Asked: - How did you get started in entrepreneurship, and how did you become an expert in your field? - How do you help mom entrepreneurs do their own PR, and what do you teach them? - Tell us what your book is all about and where we can grab a copy.
Key Lessons Learned: Messaging - Messaging is made up of branding, marketing, and public relations. - Your message will change depending on the audience you talk to. - An investor talk will be different to speaking with the media.
The Problem with Messaging in Social Media Age - A lot of entrepreneurs struggle with messaging because it’s so transparent in the social media age. - How do we talk to all people at once? - What do we put out there from a media perspective? - How do we tailor the message for multiple audiences at once?
Your Brand - Everyone has a personal brand. - Others tend to think about the person and then what they do, rather than the brand first. - Your brand is what people say about you when you’re not around. - Start listening to what people say about you, and curate photos that capture that personality. - Ensure your branding photos communicate your personality. - Mastermind with people who see you from the outside and can provide feedback. - If you have brands and sub-brands, you have to figure out the overarching message.
Branding - This is how you communicate yourself, your business, and your message online. - You need to know what message you are communication through your design. - It is better to outsource your personal branding, as you are too close to it.
Doing Your Own PR - Anyone can do their own PR, but it takes a while and you need to be educated about the process. - It is common to pay a PR firm $2K per month for them to just pitch you to outlets. - Look at what is trending and think about where you fit with that. - When it comes to PR and media, there is only so much in your control. - The best pitch is only good if the other party is interested. - It is beneficial to do a full website audit and assess where your messaging and branding is on each page.
Shark Tank - The sharks don’t have profiles on the entrepreneurs prior to on-air recording. - Each 7 minute segment can take more than an hour of filming in order to ‘wear down’ the entrepreneurs and get the best reality TV content. - People rarely say anything negative about Shark Tank, as they fear no longer being a ‘friend of the show’ and getting a second chance. - None of the women in the Shark Tank Mompreneur book said going on the show was the best thing they did in their business. - A lot of people want to go on the show just to get the Shark’s advice over the hour period.
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned Shark Tank Mompreneurs (book) |
Wed, 20 May 2015
On this episode of Rhodes to Success, Jessica Rhodes interviews Josh Turner who is the founder of Linked Selling, a B2B marketing firm specializing in fully outsourced LinkedIn lead generation campaigns. Josh’s company represents clients, such as Neil Patel and Microsoft, and also operates Linked University, which is an online training program for LinkedIn marketing. During the show, Jessica and Josh discuss how to get the most out of your LinkedIn profile, how frequently you should update your feed, and the do’s and don’ts of connecting.
Main Questions Asked: - How did LinkedIn become your main platform and area of expertise? - Tell me about LinkedIn ads. - How is LinkedIn different to Facebook, and how should you be interacting with people? - In order to send someone an Inbox message on LinkedIn, do you have to have a mutual connection? - Is there a feature on LinkedIn that shows you mutual contacts? - What types of things should you post on LinkedIn updates, how often, and is it a running feed? - What are the do’s and don’ts on setting up and maintaining a LinkedIn profile?
Key Lessons Learned: - It depends on your business as to whether LinkedIn ads are great or not. - LinkedIn ads or a sponsored update will see a higher cost per click. - Click cost isn’t what matters. It is about the cost for a lead and cost for a sale. - For a campaign that is working well on LinkedIn, you can expect to see $6-10 per lead for a webinar opt-in or free report.
LinkedIn vs. Facebook - LinkedIn is more professional and used for business. - It’s the template stock scripts inbox emails that give LinkedIn a bad name. - If you take the time to develop the relationship first, then the success increases. - People spend more time on Facebook than they do on LinkedIn. - LinkedIn’s data says that 40% of its users check in at least once a day.
What Works on LinkedIn - Make messages personal and informal so that the receiver feels as though you only sent the message to them. - Be personal and avoid talking in marketing speak. - Before you earn to right to send someone a message you have to get his or her attention first. - Stay top of mind in a way that provides value, and position yourself as a resource and authority in the market.
Connecting on LinkedIn - Free LinkedIn accounts grant you access to people within a certain degree of you. - Higher-level premium accounts allow you to find anyone on LinkedIn and message them. - Another way to message someone is to contact them through a common group. - A frequent mistake people make is not including a personal message when sending a connection request. - If you include a personal message when asking someone to connect with you, then 50-75% will say yes. - Using ‘shared connections’ is a great way to prospect, as you can leverage common connections you have.
LinkedIn Updates - This is a running feed, so you should post content daily in order to stand out. - People will get quickly turned off if your content focuses on your own business, so be sure to also include curated content. - Share a balanced mix of resources in order to become a trusted authority.
LinkedIn Profile - Focus on making a solid profile so that when you get views it entices people to take the next step. - Structure your profile headline or summary section with a call to action.
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned Connect (book) |
Wed, 13 May 2015
On this episode of Rhodes to Success, Jessica Rhodes interviews Susie Miller who is an author, speaker, and known internationally as the Better Relationship Coach. Susie’s goal is to help you create better relationships in thirty days or less, even if you are the only one making the effort. For more than twenty years Susie has helped people reduce stress, improve communication, increase intimacy, and have better relationships with each other, themselves, and God. Susie believes relationships are the currency of today and is the author of Listen, Learn, Love. During the show Susie discusses communication in relationships, business, and as an entrepreneur.
Main Questions Asked: - What are the ‘how-to’ steps of being open in your communication with staff? - Why did you decide to write your book, Listen, Learn and Love? - Why are you focusing on people in business when you are talking about relationships? - Talk about the Listen, Learn, Love skills.
Key Lessons Learned: You can’t truly be considered successful in your business life if your home is in shambles- Zig Ziglar.
Inner Circle Communication - Everyone needs an inner circle who they can be their raw, real selves with. This will give you a sense of security. - Different people will always fulfill communication needs roles. - Your spouse isn’t necessary the person you tell everything to. - Your husband is not your best girlfriend.
Staff Communication - Set up expectations from the beginning of how management communication will be delivered. - Be willing to be uncomfortable and give people permission to ask the hard questions and give feedback. - Employees often don’t feel free to give feedback on communication when there is an issue. A great question to ask your staff is, “What are you not telling me?” - Communication is difficult as it’s not just the words but also the tone and non- verbal expression.
Relationships - Every relationship can get better quickly. - Relationships are what cause us to get up in the morning. - Our schedule is based around the people in our lives, so if those relationships are going well, then most of our lives go better. - When relationships are successful, every aspect of your life gets better.
Entrepreneurs - You can be in massive action or start up mode and think of your relationships as a ‘drip’ campaign. - Set up an intentional action plan to foster relationships that will produce great rewards. - Entrepreneurs often feel they are in massive action with their business and don’t have any time for their relationships. - There aren’t a lot of people talking about how to be successful in relationships while you are growing a business. It’s either business advice or relationship advice but not both.
Listen, Learn, Love
Listen - We don’t often listen but are actually busy thinking about our response or hoping that the other person will finish sharing. - When you listen to people, make sure you clarify and validate what they are saying.
Learn - Know people and go on a treasure hunt to discover their dreams, struggles, and quirks. This will help you connect more deeply.
Love - What does it mean to love well? - It’s more about the short-term sacrifice for the long-term game. - To love well is to put the other person first.
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned Listen, Learn, Love (book)
|
Wed, 6 May 2015
On this episode of Rhodes to Success, Jessica Rhodes interviews Paul Colligan who is a YouTube expert, the Director of Content Marketing for InstantCustomer.com, and CEO of Colligan.com. Paul hosts The Podcast Report, and on today’s show discusses twitter bombing, the importance of getting listed on New and Noteworthy, and how the podcasting conversation is moving away from tech and toward content.
Main Questions Asked: - What do mean when you say, “It’s not a massive play but it’s a deep one?” - Talk about ‘Twitter bombing.’ - Do new podcasters need to worry about New and Noteworthy? - What are the best things you see podcasters doing?
Key Lessons Learned: - Podcasting is new media, so you don’t have to try and fit it into an old media format. - The conversation is moving away from tech to content. - A lot of people’s main goal is to be all over iTunes; however, there is also Stitcher, and TuneIn, so your goal should be to be everywhere.
“It’s not a massive play but it’s a deep one” - People think that the revenue in podcasting is downloads x CPM, but chasing downloads is not as smart as going niche. - The more niche your audience is, the better you are going to be able to serve them. If you are doing it right, you will be able to make more money simply via downloads. - As a podcaster, you want to bring your audience products and services they are looking for. - When you have a deeper audience, they are more likely to act on the hosts’ recommendations in purchasing products. - It is better to be on someone’s weekly ‘must listen’ list than on someone’s top 100 podcast list.
Twitter Bombing - Because the only metric people care about is downloads, people are cheating the download game by Twitter bombing. - Twitter bombers register hundreds of Twitter accounts and use popular and trending hashtags to trick people into clicking and downloading a podcast. - An example of a Twitter bomb is “New song by Justin Bieber, click here! [link] ” The link goes to a podcast, which when clicked will count as a download.
New and Noteworthy - Getting listed on New and Noteworthy will defiantly drive traffic to your show, but you need to ask yourself, “Where is New and Noteworthy on the list of things I should do?” - If you have a show and get more than a dozen downloads, you will probably hit New and Noteworthy. That exposure might bring you some downloads, but there are things you can do that will bring you more. - New and Noteworthy is not the normal path for normal people when finding podcasts. - Most podcast listeners hear about shows from recommendations rather than searching New and Noteworthy listing. - Do people listening to your show care about what you have to say, or do they care that you are listed on New and Noteworthy? - When it comes to the New and Noteworthy algorithm, ‘subscribers over the last 24 hours’ seems to make the most impact on getting listed.
Do you need 3-4 podcasts to launch? - No. You don’t need to have 3-4 shows before you go public. - People tend to listen to the most recent episode, so any content loaded prior to that will have significantly less downloads. Therefore, you are more likely to get more downloads if you release episodes individually.
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic
Links to Resources Mentioned How to Podcast (book)
|
Monetize the Mic
Categories
generalArchives
AugustJuly
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
August
July
May
March
February
December
November
October
September
August
July
May
April
March
February
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 | ||||||
Syndication
