Wed, 20 December 2017
Margy is in the holiday spirit and Jess has some hidden dancing talent. Today’s episode features an interview with Interview Connections client, Tim Cameron-Kitchen. Tim, what do you do in your business?
Why did you decide to start a podcast?
Tell us more about what you cover on your show
What’s the value in bringing on your team members?
Does including employees help with employee retention?
How do you help employees practice?
What was your launch strategy for your podcast?
What benefits have you seen from hosting a podcast?
Do you have any tips for people who want to start a podcast to grow their business?
What should you NOT do as a guest?
What is your tech set up?
Resources Mentioned: |
Wed, 29 November 2017
Margy is embracing vulnerability and Jess is feeling grateful! This episode features an interview with our awesome client, Tanya Conner-Green. In this episode we discuss:
Resources Mentioned:
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Wed, 15 November 2017
On today’s episode, we are live from Dallas interviewing our client, Jason Treu. (Excuse the background noise from the Sheraton lobby!) Jason helps successful leaders overcome management and career challenges within their organizations.
Resources Mentioned:
Arthur Aaron study on making fast friends
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Wed, 8 November 2017
Fun Personal Money Facts:
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Wed, 25 October 2017
Margy and Jess are excited to be exhibiting for the second year in a row at FinCon in Dallas! On today’s episode, we feature an interview with longtime client, Dr. Glenn Livingston.
Resources Mentioned:
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Wed, 18 October 2017
Margy and Jess are excited about their new podcast, Womensplaining! This episode features an interview and strategy session with our client, Aaron Hendon. Why did you start getting interviewed on podcasts?
How have you grown through this process?
What are the biggest victories you’ve celebrated this year?
Tell us more about the book
Resources Mentioned: |
Wed, 11 October 2017
Jess and Margy are recording live from LA Podfest. We feature an interview with Paul Gilmartin of The Mental Illness Happy Hour. This episode contains discussions about mental illness and child abuse. Listener discretion advised.
Resources Mentioned:
The Mental Illness Happy Hour podcast
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Wed, 4 October 2017
This week’s episode features Jess doing a LIVE panel discussion at Dream Business Academy!
Panel of Experts Featuring Doug Foresta, Ben DeCastro and Joe Kashurba:
Final Tips:
Resources Mentioned:
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Wed, 27 September 2017
Jess has a brand new look, and Margy is spreading the gospel of bangs. Then, we discuss expectations as a podcast guest and a real-life example of a smaller show going VIRAL!
Setting Clear Expectations as a Guest:
How a Tiny Show Beat Joe Rogan: We were just discussing how to go viral on our last episode, and this week we saw a small podcast GO VIRAL!!! Here are some reasons why:
Resources Mentioned: |
Wed, 20 September 2017
Margy is all about hot springs after visiting the West Coast, and Jess is getting lots of flowers in the mail! In this episode, Jess and Margy discuss their favorite podcasts, what makes them SO GREAT and how to make YOUR listeners obsessed with you.
How to Make Your Listeners Obsessed With You:
Final Thoughts:
Episodes to Start with:
My Favorite Murder: Episode 85: Live at the Boulder Theater
The Minimalists Podcast: Episode 91: Nostalgia
Congressional Dish: Episode 157: Failure to Repeal
Resources Mentioned:
Direct download: IC_021_How_to_Make_Your_Listeners_Obsessed_With_You.mp3
Category:general -- posted at: 5:00am EDT |
Wed, 13 September 2017
Margy has a fancy new title and Jess is free from her gym membership and committing to her yoga practice. Then, Jess and Margy interview one of our #RockThePodcast listeners, Amber De La Garza, who we met at Podcast Movement! Finally, stay tuned for our favorite segment: “Would You Rather... Listen To?” |
Wed, 23 August 2017
Margy is saving kittens on the highway and Jess is back from a very zen vacay! This episode features an interview with our favorite promo products guy, Phil Brakefield! Jess has used a bunch of promo products companies, and they pretty much all sucked. Some were wicked expensive, others made horrible mistakes and other sites were just confusing to navigate. Phil is a super nice guy and you can just email and tell him what you want. He gets it for you at a reasonable price, and he also knows a lot about what kinds of products get more traction in different markets.
1. Do people ever get stemless wine glasses? Can I have four? ● People DO get wine glasses- there are over 1 million items available! ● You can’t get 4 because promo products are based on quantity, so just 4 would be very expensive ● Better off doing “print on demand” for something like that
2. What types of swag are the most popular? ● Standards in the industry that are always effective are: mugs, totes and pens ● Cell phone chargers and screen cleaners are very popular now ● SO many hats ● Sometimes you will be surprised by what is and isn’t popular
3. Why should I have swag for my business? ● DONE CORRECTLY, it’s an important part of your branding/messaging mix ● You have to use the correct swag for your target audience (e.g. AARP crowd may not want phone chargers) ● 70% of people you give a calendar to plan to do business with your company within the next year ● Gain exposure through a useful, attractive and fun product
4. Do we have the cutest logo of any of your clients? ● YES! ● Good idea to minimize your logo and use a fun phrase instead (like #rockthepodcast!)
5. Why does orange look like sh*tty soda? ● All manufacturers have at least one item that just doesn’t look great ● Colors can come out badly on products if you’re not careful ● Some shades of orange look sh*tty
6. How often do your clients tell you that their swag resembles a sex toy? ● Only with Jess (LOL it was supposed to be a microphone)
7. What are the cheapest promo products that have the highest perceived value? ● It depends on what the nature of your show/business is ● Phil advises people to let him help them hone in on their message and their target audience ● Then they give Phil their budget and he comes up with the best product ● The key is NOT to go for the cheapest, but understand what is the most money you can comfortably spend reaching your IDEAL client ● Things that always work like pens and mugs may not fit the profile of your podcast ● Think about message first and reverse engineer from there
8. Is it worth it to sell your own swag? ● If you want to do that, you should go through the pain of becoming a promo products distributor, which allows you to buy things at a lower price ● Beware: it’s an involved process to become a distributor ● If you have a really fun product that’s popular, you may be able to make a profit selling it ● Can do a Shopify store and automate it
Resources Mentioned: Phil@unisourceadvantageclub.com |
Wed, 2 August 2017
Jess has found a passion for antigravity yoga, and Margy is obsessed with a new podcast! Then, listen to our interview with expert host AND guest, Ty Crandall, and a new segment called Would you Rather?! Podcast Edition!
Interview with Ty Crandall: What does Ty do for fun? -First of all, Ty finds work FUN! -Ty loves to go boating and he has his pilot’s license!
What does Ty watch on TV? -Ty spends most of his free time staying active with his kids -Ty and his wife do enjoy Big Brother and The Profit! -He likes to be always learning or doing something productive
How does Ty stay SO positive? -Every bad thing is an opportunity to help you level up and get out of your comfort zone -You have to experience pain to find what makes you happy, so all experiences are GOOD!
Did Ty start as a host or a guest? -Ty heard Jessica talking about podcasting -He then repurposed his webinars into podcast episodes, and months later had thousands of downloads! -Only at 6 months in did they start actually interviewing, up until then it was just webinar content -Interview Connections started booking more guests on Ty’s show, and then booking Ty as a guest!
What are the benefits of interviewing guests and being interviewed? -Relationships are the biggest benefit- amazing people with amazing stories -Ty has met people who are now his good friends through interviews! -Ty runs into people at live events who has met on interviews -Huge SEO benefits from podcast interviews -All the interviews establish Ty’s credibility -10-15% of Ty’s customers come from podcasting
Would You Rather?! PODCAST EDITION! We’re judging shows based on the title alone! Would you rather listen to….. 1. Thank God I’m an atheist OR Hugs from Heaven?! 2. Love Me OR Wolf it Down?! 3. Meditate with Mitch OR Meditate This?! 4. Laser Time OR We’re Alive: Lockdown?! 5. Flow Dreaming OR Ask the Cyber Dating Expert?! 6. Magic Animal Club Podcast OR The History of the Ottoman Empire?!
Ty’s 2016 Episode on #RockThePodcast The Business Credit and Financing Show Thank God I’m an Atheist Podcast |
Wed, 19 July 2017
Jess knows she’s fancy because she got turned away from a restaurant in Montreal, and Margy is clearing negative energy like a champ! Then an interview with Chris Dayley of Disruptive Advertising about the ROI of podcast interviews for his business. And stay tuned as Jess and Margy debut the Missed Connections segment!
Interview with Chris Dayley: -Why podcasts are so great for content creators who dislike writing -The reason for sticking with podcasting (even if results aren’t immediate) -Is preparing for interviews overrated? -Networking with hosts -What makes a good host?
Craigslist Missed Connections Segment: Margy and Jess read Craigslist missed connections and offer these lovesick locals their top tips on respecting boundaries at the supermarket and taking responsibility for fixing your electronics.
Resources Mentioned: Clearing Yourself of Other People’s Negative Energy Part I |
Wed, 12 July 2017
Jess is going to acupuncture, and Margy is painting cat portraits! Then, check out a great interview with Glenn the Geek founder of The Horse Radio Network.
Behind The Scenes at Horse Radio Network: -Having systems in place (like Google Sites) allows for the huge number of shows -How to audition potential co hosts and what’s most important in a co host -How live events can build trust with potential clients and show your staying power
In our new segment called “Winne or Losie,” we discuss podcasting trends like... -should you ask listeners to subscribe? -are ratings and reviews BS? -online groups and forums
Resources Mentions: |
Wed, 28 June 2017
Jess is washing her walls with salt water to ward off negative energy, and Margy visits her first cat cafe in Brooklyn! They discuss the different styles of podcasts you can produce, and then do an interview with Jonathan Messinger, who produces the Adventures of Finn Caspian.
Different Kinds of Podcasts: The style that is right for you depends on your brand, style and interest! 1. Interview: Great for connecting with potential clients and bringing a variety of expertise to your audience. 2. Solo Show: You have to be really entertaining! Examples are Grammar Girl and School of Podcasting by Dave Jackson. Dave is an introvert, which may be part of why he is such an excellent solo podcaster! 3. Co-Hosted/Roundtable: We loved Guys We F%$#@, co-hosted by two comedians. Choose your co-host wisely. 4. Fiction: More like an audio book. Takes a lot of work to write the story! 5. Journalism: Examples are Serial and Casefile (Margy loves crime shows!) 6. News/Current Events: Not evergreen, but a great way to educate yourself about what’s happening. We love Congressional Dish, hosted by Jen Briney! 7. Fan Podcasts: PLEASE do one for #Rockthepodcast. Jess has been a guest on The Walking Deadcast!
Interview with Jonathan Messinger 1. How is it podcasting with your son? -Really fun -He is a very critical editor! -It’s very helpful because Jonathan can get feedback on the story before recording
2. What voice changer technology do you use? (Jonathan does all the voices in the show) -Plug ins: Waves Sound-Shifter, little Alter boy from Sound Toys, another Waves plug in called Morphoder
3. How did you come up with the idea for the show? -Was originally going to make a children’s book -Had the idea to do it as a podcast so the audience could be more involved
4. What is your writing process? -Procrastinate as long as possible -General outline of story, but episodes incorporate kids’ ideas that they write in
5. Where do you come up with story ideas? -Riff on elements of classic children’s books -Kids write in with ideas i.e. what animals live in space?
6. Do you ever feel weird sitting alone in your basement making alien noises? -Yes
7. Do people without kids listen to your show too? -Mostly for kids, but some jokes for the parents, too! -Geared towards 5-8 years old (Jessica’s 4 year old son loves it)
8. Tell us about leaving your job to podcast full time? -Really optimistic about monetizing -Audience growing steadily, at about 10,000 per episode right now -Not a lot of advertisers that are right for children -Created company called Gen Z Kids -Might pitch it as a kids’ TV show (Jess and Nathan would love to watch it!)
9. Why did your election episode make Jess cry?! -So bogged down, and his creativity felt stifled -Jonathan realized that he was overloading his kids with politics because he was so absorbed by it -It’s important to stay positive and creative, and let kids stay kids regardless of the political climate
Resources Mentioned: School of Podcasting with Dave Jackson Little Alter Boy From Sound Toys Waves plug in called Morphoder The Unexplainable Disappearance of Mars Patel |
Wed, 21 June 2017
On today’s episode, Jess and Margy interview Canadian business executive turned podcaster, Chris Spurvey. Chris shares how he balances his personal brand with his executive role, his top sales mindset tips for entrepreneurs and how he stays so productive by working smart not hard. Also in this episode: Margy is getting outdoorsy with a handsome gentleman friend, and Jess has seen the light about Himalayan salt lamps (see what we did there?!)
How Chris balances in his role as VP of Business Development for KPMG with his work as a sales/personal brand consultant: -was lacking fulfillment in a large organization -decided to write a book, which started his personal brand -KPMG is very supportive of everything because his personal brand is helping word get out about the company -people already know like and trust him because they have read his articles and listened to his shows
Chris’s journey with podcasting: -Chris always had a dream of writing a book -He used to think sales was “pushing people” and objection fighting, but began to see sales as more relationship based -His own book is a narrative about him becoming comfortable with sales and finding success, but writing the book made him realize he didn’t have an audience to read it! -Podcasting is a great platform builder and multiplier to connect with people at your level and above and tap into their audiences (and also learn a lot)
How entrepreneurs can be more authentic with potential clients: -Observe your buyer’s emotions -Help clients feel good about themselves in your presence -Personal branding is key! EVERY entrepreneur should write or podcast to get their personality out there -You can hire someone to help with your writing or podcast, so don’t let a lack of confidence hold you back -As you grow your personal brand, you find your potential clients come to YOU
Chris puts out so much content. How does he stay SO productive? -He used to run around like a chicken with his head cut off, but now he is a well-oiled content machine -He got a VA, and they learned to work very well together -Chris makes a short video, and his VA writes a draft of an article from that video and creates quote cards -For the podcast, he creates an article instead of show notes
Resources Mentioned: The Greatest Networker in the World |
Wed, 7 June 2017
This week’s episode is about repurposing your content and how Yann Ilunga vets guest experts for his 360 Entrepreneur Podcast. And later in the show, Jessica and Margy break down their experience of having an improv comedy workshop at the Interview Connections office.
Yann Ilunga Q & A Yann is a successful podcast host and blog writer from the future, depending on where you call home. From his studio in Finland, he answers Jess’s and Margy’s questions about how he repurposes his content and how he determines who will be a great guest expert for his show.
Q. What are some ways podcasters and guest experts can repurpose their content? A. Blogger, Vloggers and Podcasters often think about content at a surface level. Yann suggests approaching the topic from multiple angles.
Q. Why should a podcaster have show notes? A. It’s a great opportunity to draw traffic to your website. B. A listener can find all the information they need in one place. C. Bulleted Timestamps could trigger someone’s interest.
Q. How does repurposing your podcast content expand the reach of your audience? A. A blog post about your episode may entice your listener to dig a little deeper.
Q. How does Yann choose guests for his podcast? A. Yann checks out their website and listens to other podcasts the guest may have been on. B. Yann makes sure the guest is a good fit for his audience.
Improv in the Office The team at Interview Connections recently welcomed improv comedian Melissa Bowler from the Providence Improv Guild (PIG) to their office for a comedy workshop and team building session. The team participated in games exercises to learn lessons about: 1. Intent versus impact. 2. How to deal with unexpected change. 3. Why it’s important to listen before speaking. 4. Not to pick out other people’s failures. 5. Depending on your position in an organization, the company looks different.
Resources Mentioned: |
Wed, 31 May 2017
This episode is all about understanding your podcast download stats. Jessica and Margy tell you how to analyze your stats, figure out what is normal and get more downloads.
Podcast Download Stats Many podcasters don’t know which stats are relevant. This breakdown will help you better understand the data.
How to Analyze Download Stats: 1. The number of downloads you have does not equal the number of listeners you have. 2. Your monthly download number doesn’t paint a good picture of how popular your most recent episodes are. a. The best way to analyze your stats to know how your podcast is doing right now is to look at how many downloads a single episode has after 30 days.
So, What’s Normal? 1. Podcasters don’t share their downloads, therefore no baseline can be created. 2. Listen to the official Libsyn podcast, The Feed for median stats. 3. Listen to Episode 8 of this podcast for the percentage of your subscribers who are actually listening to your podcast. 4. Have realistic expectations about how many people are interested in your niche content.
How to Get More Podcast Downloads 1. Create a better podcast. a. Listen to Ali Brown in Ep. 9 discuss creativity. 2. Do not ask your audience to subscribe, rate and review your podcast every single, freakin’ time. a. Edison Research data says most listeners are not subscribing. They click play on an episode they want to listen to. 3. Stop using your podcast to push your product. a. Try entertaining or educating your listeners to gain loyalty.
Jess Found Love in a Hopeless Place An Interview Connection’s office saga inspired today’s segment. To sum up: Interview Connections business is growing. Jess recognizes a new phone system is needed. Installation not as planned. Jess meets April. April is funny but problems persist. Jess frequently on with tech support. Jess meets Jeremy. All is right in the world.
Lessons Learned: 1. If you switch to VOIP make sure your router supports it. 2. You have to kiss a lot of frogs before you find your own Jeremy.
Resources Mentioned: @InterviewConnections on Instagram |
Wed, 24 May 2017
This week, hosts Jessica and Margy welcome the amazing Ali Brown. Ali is the host of the popular professional women’s podcast Glambition Radio. She shares her strategies for weeding through pitches, handpicking guests, and what keeps her show the leader in its category. And in the new Basic Pitches for Basic B*tches segment, you’ll find out what to do (and what not to do), when you get a really bad podcast pitch.
Ali Brown Ali Brown is the woman Business News Daily called “The Entrepreneurial Guru for Women.” She has been featured on ABC’s Secret Millionaire, and has been interviewed on many major media outlets.
What factors are in play when Ali screens possible podcast guests? ● They must be female leaders and change makers. ● They must have a decent following on social media. ● Their story has to fit her specific show.
How does Ali evaluate the podcasts she guests on? ● The host must make 7 figures. ● Or, be on the verge of breaking 7 figures. ● Their audience must be her target audience. ● She must enjoy the show topic. ● It must be an elevated conversation around great content.
Ali says she started her podcast because it was a way to get creative, and it allowed her access to the high-level women she wanted to talk to. Her advice to podcast hosts is to get clear about what you love, to speak your truth, and remember there is always more than one way to accomplish what you want.
Basic Pitches for Basic B*tches Jessica and Margy tell you what to do (and not do), when you receive bad pitches. When you get a bad pitch: 1. Skim through it to see if it might be a good fit. 2. Reply, even if the answer is no, and tell them why the answer is no. 3. Do not post about it on social media. You should be bringing value to your followers, not being a b*tch. 4. Send the person this link — How to Pitch a Podcaster Ep #102.
Resources Mentioned: |
Wed, 17 May 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome the author of the controversial book, Evolution 2.0, Perry Marshall. Perry tells us why he wrote the book, why podcasting is a great way to get exposure for your business, and the importance of adaptation.
Perry Marshall — Author You may know Perry from his best-selling marketing guides, Ultimate Guide to Google Adwords and 80/20 Sales and Marketing. Perry says his new book, Evolution 2.0, started as a side project, and isn’t rooted in religion or biology, like many assume. It’s written from a business and technology perspective. It twists away from the normal philosophical conversation about evolution.
To spread the word about his new book, Perry enlisted Interview Connections to find him podcast hosts who didn’t mind delving into the taboo. Jessica and Margy admit it was difficult, but they stuck with it, eventually finding a niche in health-related podcasts.
Perry Says Being a Guest on Podcasts: ● Sells his books. ● Makes the most of his publicity budget. ● Introduces him to new audiences he may never have had access to before. ● Allows him a deeper connection with the audience, because he is directly in their ear.
Word of Mouth Winner Both Margy and Jess are hooked on the S-Town Podcast. It is on the top of the iTunes charts, and has an ever-growing loyal following. Margy wasn’t going to take the time to download it, but she heard about from so many people she just had to listen. S-Town proves that if you put in the work and make a really great podcast, it will pay off. So, check out Brian Reed’s rich stories and characters, and tell him Jess and Margy sent ya.
Resources Mentioned: @InterviewConnections on Instagram Evolution 2.0: Breaking the Deadlock Between Darwin and Design |
Wed, 10 May 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome one of the founding fathers of podcasting, Rob Greenlee of Spreaker. Rob shares his masterful knowledge of: ● The value of attending live podcast events. ● Why engagement is more valuable than the size of your audience. ● Podcasting 101: The technical steps to starting a podcast.
Rob Greenlee of Spreaker Rob says early podcasters were winging it. There were no best practices, standards or methods back in 2004. It was common place for hosts to experiment with different formats, genres and content.
Why are live events good for podcasters: ● They create a personal relationship between the listener and the host. ● They are a great place to share your podcast. (Podcasting is still a word of mouth medium.) ● Face-to-face time with your listeners can give a host insight on what content listeners want to hear. ● They bring the virtual podcast world into the real world
Podcast Statistics For whatever reason, podcast stats continue to be a closely held secret. Spreaker makes podcast stats accessible to help podcast hosts: ● Know their audience. ● Monetize their show.
Rob says podcasting is known to be an ‘ad-free’ or an ‘ad-light’ medium. A true measure of a show’s success is how engaged listeners are, not how many advertisers a show has.
Podcasting 101 — How to Start a Podcast Spreaker makes it really easy for anyone to start a podcast. They provide free software that works with Skype to record up to 4 people at once. The software also has auto ducking which automatically lowers intro music when the host starts speaking.
5 Easy Steps to Starting A Podcast 1. Record or live stream to create a mp3 file. 2. Find a hosting provider to distribute your mp3 to listening platforms. 3. Create album artwork, a show title and a description. 4. Submit an RSS feed. 5. Get your podcast out there!
Resources Mentioned: |
Wed, 3 May 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome long time podcaster, Pat Hiban to the show. Pat is approaching the 500 mark on his Real Estate Rock Stars Radio Show. Yea, Pat! He shares the best practices he has learned from guests and his own experiences.
Guest Podcaster Pat Hiban Pat Hiban started out as a ‘has mic, will travel,’ type of podcaster. His show has morphed from asking each guest the same questions into a deep dive of each guest’s unique abilities. He has also said goodbye to advertising. He finds focusing his podcast towards his own core business a more lucrative endeavor. Pat understands it is not about downloads — it is about the bottom line.
Sock Opera A fireman will put out your fire, not ignite your passion.
Resources Mentioned: |
Wed, 26 April 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome local Rhode Island business owner David Englund to the show to discuss geolocal podcasts and how a podcast can build a loyal client base for your business. And then they steal Jason Hartman away from his busy schedule to play, Swanky or Stupid.
David England on GeoLocal Podcasting David started his business as a designer and a marketer. He moved into web design after clients requested it. He now loves working on websites, because they are a living platform. The work is never done, and if it’s done right, it is constantly moving and adapting. David’s opinion is local business owners can benefit greatly from having a podcast. But, many shy away from it because they are unfamiliar with the media. David is familiar with the media but still hasn’t taken the leap into podcasting. Jessica helps him out with the details. During an Interview Connections focus group, David provided feedback as a consumer of several different podcasts. He says consistency is important but it doesn’t need to be the same exact time every week.
Facebook Edition — Swanky or Stupid? Income property investment guru Jason Hartman joins Margy and Jessica to decide which Facebook features are Swanky or Stupid. If you want to play along, click on the link. Goo.gl/forms/B16w6jy6reXDcbhr2
Resources Mentioned: @InterviewConnections on Instagram
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Wed, 19 April 2017
Welcome to Rock the Podcast! Hosts Jessica and Margy welcome Corey Coates, Chief Expectations Manager at Podfly Productions, to discuss these 3 questions… ● What’s the difference between a rebrand and a tune-up? ● What does it mean to rebrand? ● How do I rebrand my podcast?
Missed Connections This week’s missed connection is a ‘big whup’ from Corey who had never seen the moon before. Welcome to the Northeast, you wide-eyed Canadian.
What is Rebranding? Rebranding is a complete overhaul of your podcast. The only thing you keep in place is the underlying architecture, i.e., the RSS feed, iTunes account, and your fans. ● Survey your audience and ask them what they like about your existing show. ● Consult with a professional. ● Cut out the crap. ● Do a sunset episode. ● Produce a few demo episodes before launching your new show.
What is a Tune-Up? A tune-up generally happens at about six months in, or whenever your gut tells you your podcast is getting stale. It’s a review to figure out where some adjustments need to be made, to give your listeners the best content you can provide. ● Find someone with an objective ear who knows what they are doing. ● Pay attention to details. ● Consider if marketing is hindering your show. ● Be the best, most entertaining host you can be.
Resources Mentioned: |
Wed, 12 April 2017
In today’s episode, Margy and Jessica answer common questions to dispel myths about podcast numbers, and how the team at Interview Connections chooses which podcasts they pitch their clients to. The Interview Connections team schedules 400+ interviews a month, so they are the experts!
Missed Connections This week’s missed connection is from Margy whose ability to follow up is noteworthy.
Podcast Guest Booking FAQ’s Jessica and Margy delve into the facts and figures behind the top questions asked by Interview Connection clients.
●What is the audience size of the show you are pitching me on? ○ It’s not about the audience size it’s about your target market. ○ Why total downloads may not be a good measuring stick. ○ How to severely limit your opportunities.
● How does the Interview Connections team choose the podcasts they pitch clients to? ○ What is the guest’s goal as it relates to their business? ○ Does the podcast have relevant content? ○ What is the production quality of the podcast? ○ How established is the podcast?
Rocking the Other Side of the Mic How does Interview Connection help hosts find the right guests? ● Know your podcast goals. ● Finding credible guests. ● Have a ‘One Sheet’ for your podcast. ● Go offline; Don’t be afraid of the phone. ● Use a scheduling link.
Resources Mentioned: |
Wed, 5 April 2017
What do podcast hosts think of your pitch to be a guest on their show? In today’s episode, Margy and Jessica are joined by Interview Connection’s client Damion Lupo. Damion shares his essential feedback about how podcast hosts perceive the unique introduction he receives from Interview Connections bookers. And later, Adam Hommey of the Business Creators’ Radio Show gives his tips for exploiting the brilliance and passion of guests on his podcast.
Missed Connections This week’s missed connection is more of a missed synapse! Jessica and Aaron Walker were outside just before speaking on John Lee Dumas’ panel, at this year’s Social Media Marketing World and Aaron asked Jessica “How is Interview Valet going?”
Damion Lupo Client Feedback Damion says many hosts are impressed on how they were contacted by the Interview Connection’s team. They are engaging with the podcast hosts, and it shows they are paying attention. It’s unique, and it completely changes the dynamic. It also adds third-party validation. There is value in having someone else introduce you. Embrace feedback even if it’s bad, because it is an opportunity to learn. — Damion Lupo Damion also gives Jessica some advice on how to deliver her book, to make it rise above the rest. Listen to Why Entrepreneurs are Investing in Podcast Interviews with Damion Lupo
Adam Hommey Adam talks about relationship building, and how his intake process helps to shine a light on the guest’s brilliance and passion.
Help! How Do I Make My Podcast Guest Shine? ● Have the podcast guest supply interview questions. ● Connect with the guest on social media before the interview. ● Ask the guest for pronunciation of their name. ● Have the podcast guest fill out an intake form.
Help! I Want to Shine as a Podcast Guest ● Have your One Sheet ready, and get it to the host asap. ● Have all of your information in one place.
Resources Mentioned: |
Wed, 29 March 2017
Jessica and Margy kick off the first official episode of the Interview Connections podcast, with a new segment aptly named Missed Connections, and a recording of the live session of Jessica’s panel from the Podfest Multimedia Expo.
Missed Connections Jessica has been pitching podcasts for over 4 years. Her company, Interview Connections, books over 400 interviews a month. She fondly remembers her favorite missed connection when a podcast host simply replied “Unsubscribe.”
Interview Connection’s Panel at Podfest 2017 — Getting Booked as a Podcast Guest Guest experts, Marty McDonald, Dave Sanderson, and Rene Brent join Jessica on stage, to discuss the importance of a pre-call, how to get paid speaking gigs by being a podcast guest (ROI), and how they promote the show after it’s live.
The Panel Marty McDonald — Co-Founder of Bad Rhino Inc. He shares a podcast success story in which his company gained $47K in new revenue after one podcast connection. Rene Brent — A certified hypnotherapist in Orlando. Rene is the international best-selling author of How Big is Your But? Her goal is to speak on stage, and to accomplish this, she does four podcast interviews a month. Dave Sanderson — Famed Miracle on the Hudson survivor. His goal is to be an amazing podcast guest which leads to paid speaking gigs.
Tips from the Panel ● Listen to the show before you are a guest. ● Become familiar with the host. ● The host is the most important audience member. ● Have the host’s name in front of you. ● Insert a podcast clip into your applications for speaking gigs. ● Show enthusiasm when promoting the podcast, by linking it on all your social media platforms, and sending it to your email list. ● Use podcasts as new content for your company’s site.
Resources Mentioned: |
Wed, 15 February 2017
Jessica takes her own advice, and closes the door on what was the Rhodes to Success Podcast. Now, if you feel like you just lost a best friend, don’t get out your black suit yet. In this case, parting is such sweet sorrow, because Jessica and team will be back next week as…. The Interview Connections: How to Rock the Podcast from Both Sides of the Mic podcast!
The rebranded podcast will include: ● Amazing co-hosts! ○ Margy Feldhuhn: The Chief Connections Officer for Interview Connections who oversees client operations. ○ Amanda Doughty: A top booker at Interview Connections who has her own podcast, Great Beer Adventures. ● A new logo! ● Even more relevant content! ● The spotlight of Interview Connections clients! Lesson of the Show: Don’t rebrand and relaunch too often. If you know someone who wants to be interviewed on podcasts or host a podcast, share the new and improved Interview Connections podcast with them. If you enjoy this show please share it with someone who needs this content. Click the share button in your podcast app — it’s that easy. This episode is brought to you by Interview Connections, the first, biggest, and best podcast interview booking agency and The Podcast Producers. Subscribe today.
Resources Mentioned: Interview Connections: How to Rock the Podcast from Both Sides of the Mic, by Jessica Rhodes Work with Interview Connections Podcast Discoverability episode
*The music in today’s episode was written by The Danger Os, and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 8 February 2017
Successful real estate notable, Mark Walker, joins Jessica to explain his marketing strategy and describe how he turns podcast interviews into leads, and ultimately new business. Amanda Dowdy, a guest booker for Interview Connections, kicks things off by offering a free copy of Jessica’s new book, Interview Connections: How to Rock the Podcast from Both Sides of the Mic. This book is a must-have for podcast hosts and guests who want to monetize their ventures.
Mark Walker Case Study After Mark’s first podcast guest appearance, he noticed an increase in traffic to his website. This encouraged him to continue doing podcast interviews. Mark recalls how his worst interview became one of his top lead producers. The podcast didn’t have the biggest listener base but the subject matter was a perfect match for him to reach his target audience.
3 Steps to a Successful Podcast Marketing Strategy: 1. Have a free offer for the listeners. 2. Send listeners to a landing page. 3. Set up an autoresponder email sequence to nurture new leads into business.
During a guest interview, Mark sends listeners to a separate landing page on his site Luxmana. He uses website analytics to gain insights on visitors. His site is easily managed, because it is hosted at Squarespace, and his Zoho CRM software automatically sends out the free gift he promised during the podcast interview.
Podcast interviews can be list building tools!
Nurturing Leads into New Business Mark reaches his business goals by way of podcast interviews. He has built his personal brand, driven traffic to his site, and established himself as an expert when it comes to real estate investing. And, Jessica points out it may be time for Mark to shift his podcast strategy to meet the needs of his ever-evolving business, after he shares his biggest business challenge.
Mark’s Tip for Business Success: ● Think in terms of systems and automation while feeding your funnel.
Everyone Loves a Podcast Freebie If you have dreams of escaping the rat race, quitting your job, and doing your own thing, you need to get a copy of Mark’s inspirational reminder 10 Things I Will Do Today to Escape the Rat Race.
Resources Mentioned: Interview Connections: How to Rock the Podcast from Both Sides of the Mic, by Jessica Rhodes |
Wed, 1 February 2017
Podcasting and blogging are great ways to get extended exposure in your target market. And while guest blogging and being a guest expert on podcasts have similarities, there are some distinct differences. Maggie Patterson joins Jessica today to discuss those differences, and shares how to make the most out of both platforms to increase your brand and business exposure. Maggie Patterson is CMO of Scoop Industries. She is a Communications Strategist with 15+ years of experience, and co-host of the Inside Scoop podcast. She has been published in Fast Company, Virgin, and other major publications, and earned Master-Level Content Marketer status.
Guest Blogging: Maggie says a blog has a crucial place in most businesses. There is a lot of competition within the blogging community, which makes a good guest blogging gig hard to get. To ensure your content is accepted on an established blog, it is best to plan ahead.
Guest Blogging Rules: ● Do your homework. ● Start small to build your body of work. ● Build a relationship with the blog owners. ● Learn to accept feedback from editors. ● Explain how you can serve the blog owner and their readers. ● Learn to accept feedback from editors.
Blogs that accept guest posts are particular about the content they publish, and they normally have guidelines for guest posts on their website. If there are no previous guest posts on a site they may not accept guest posts, so you will need to build a relationship with that person first. Guest blogging spots may be hard to get!
Are Bigger Sites Better for Your Content? Some blog writers believe guest blogging on the top media sites will increase their traffic and leads. Maggie recommends going after a source that best fits your target market, but may not be as prestigious. Your target marketing should be your focus. Guest posting is commoditized. Don’t do it for the glory. If your request is accepted, ask the outlet for a style guide or format guidelines. Having word count, bio and link information will position you ahead of the competition. Once you have your guest post published you should do your part to promote the post as well. Share it with your social channels.
Reusing Content Guest bloggers can reuse the content but they should approach the subject from a different angle every time. People want original content, so be creative. The internet has changed the standard for writing, and has relaxed grammar rules. The public digests information online differently than in a newspaper or book. Subheadings, bullets, and short paragraphs make reading easier. Bloggers should emulate blogs they enjoy reading.
Outsourcing Your Content Maggie recommends writing your own posts, at the beginning. If you add a different point of view too early, you could damage your brand. If you are going to outsource the task of brand exposure you should be 100% confident that service provider knows what they are doing, and they do their research. Make sure your audience knows you before adding someone else into your lineup.
Scoop Industries Scoop Industries provides service-based businesses strategy and implementation assistance, and content and blogging strategy services for companies who want to grow more, but have done what they can on their own. It is important for new and established businesses to go to the right experts, for the right things.
Today’s sponsor is the marketing and business building Dream Business Academy Live Event, in Orlando, February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform, delegate business tasks to others, and take your business marketing seriously. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.
Resources Mentioned:
*The music in today’s episode was written by The Danger Os, and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 25 January 2017
Marty McDonald is a guest expert working with Interview Connections, and a master of social media marketing. Marty founded the successful Bad Rhino Inc., a full-service social media marketing agency. He has been building online marketing businesses for over 12 years. He joins Jessica today to help you harness the power of social media.
Social Media for Podcasters A podcaster’s social media strategy should be to use as many social media platforms as their listeners are using. Tracking your downloads and points of engagement is essential. Email lists are still a tried and true way to distribute your podcast. Audiences need to be conditioned, so tell your audience what you want them to do. Send out an email to your list every day, and be consistent. Marty says it’s all about taking the time, and being consistent.
Build your podcast social media strategy with analytics!
One Size Doesn’t Fit All Podcast listeners don’t always subscribe. Your audience may go away for a while, and then binge download your shows when they come back. The key is to get inside the mind of your listener, and figure out how they consume your content. Knowing what goal you want to achieve with your podcast, you know which metric you are trying to attain. Marty recommends starting with a baseline or control group, such as an email marketing campaign or a Facebook community, to learn and connect with your audience in a meaningful way.
Proven podcast strategies: ● Podcasts with advertisers get more downloads. ● Use Twitter to post multiple tweets every day with different hashtags. ● Search out Twitter lists with interests related to your podcast. ● Build a solid email list. ● Have a business plan and be serious about it. ● Invest in your podcast by hiring a marketing company.
Today’s sponsor is the marketing and business building Dream Business Academy Live Event in Orlando February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform, delegate business tasks to others, and take your business marketing seriously. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.
Resources Mentioned:
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 18 January 2017
Interview Connections’ client case studies are the focus of today’s podcast. Damion Lupo talks about his podcast guest expert strategy, the growth of his business since he started being a guest on podcasts, and why he’s committed to this strategy. Later, Rene Brent tells how getting interviewed has sold her book all over the world, why size doesn’t matter when it comes to podcasts, and her tips for being a great podcast guest.
Damion Lupo Interview Damion Lupo and his business partner were looking for a way to share their message with the online community. They wanted to be in listeners’ minds and ears, every day. He wanted omnipresence. Damion told Jessica he wanted to do 50 interviews a month! She needed to scale up Interview Connections, which included dedicating a guest booker just for the Total Control Financial account. Damion is succeeding at his hefty goal, even though for each podcast he budgets 2-3 hours per show to listen to previous episodes and to consider the audience. For him, it’s about adapting to what the host needs. He wants to get his face and voice out there. Damion believes the people we pay attention to are being vulnerable. Touching people emotionally drives buying decisions. Damion sends the host intro material, and always asks, “How can I help you to get this message out, and how can I help you in general during the interview?” Damien says as a guest he needs to be open to a wide range of audiences and different podcasts. It just takes one person to reach out to make it worth it. The best networking comes from 30-minute one-on-one conversations. It’s really about the relationship you make with the host. Today’s sponsor is the marketing and business building Dream Business Academy Live Event in Orlando February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform, delegate business tasks to others and take your business marketing seriously. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.
Rene Brent Interview Rene Brent is an author, clinical hypnotherapist, speaker, and a guest expert on podcasts, and she will be on Jessica’s panel at Podfest in Orlando, Feb 23rd-25th. When Rene was launching her How Big is Your But? book, people told her podcasts were a good idea, but she had reservations. After a friend mentioned Jessica and her team, Interview Connections ads popped up all over Rene’s screen. She decided it was a sign to move forward with her long-term strategy. Rene wanted to set herself up as an expert with a consistent message.
Tangible results Rene has experienced becoming a guest expert: ● New clients ● Increased book sales ● Connections to people who share what they learned from the podcast
Rene’s tips to be a great guest on podcasts: ● Relax and be natural ● Focus on your intentions ● Reflect your passions Rene also says it doesn’t matter which kinds of shows she’s on or who the audience is, as she’s becoming a better guest through real one-on-one conversations. She puts the podcast on her website. Content marketing is powerful in attracting clients and closing sales.
The Dream Business Academy Live Event Includes: ● Sessions on podcasting ● Getting booked for interviews ● Becoming a speaker ● Getting your book finished ● Working on your entrepreneurial and money mindset ● Profit seats ● Coaching and Masterminds
Speakers at the Dream Business Academy Live Event: Bob Burg — The Go-Giver Melanie Benson
Resources Mentioned:
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 11 January 2017
Lindsey “One-Click Lindsey” Anderson and Adam Hommey join Jessica in this episode to share their proven techniques on how to get targeted visitors who opt in to your content. Lindsey found out about Dream Business Academy when she was interviewed by Jim Palmer on his podcast, Stick Like Glue Radio. It was powerful, and she learned so much. It changed her business. Lindsey designed, and drives traffic to, JessicaRhodes.biz and InterviewConnections.com. Jessica, Lindsey and Adam Hommey of The Business Creators Institute will be speaking at the Dream Business Academy Live Event in Orlando February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout. If you are a guest on a podcast, your goal should be getting the podcast audience to your website. You want podcast content that is: ● Evergreen ● Attractive, and gives value ● Creates a path for connection ● A plan to engage listeners
Business Creators Institute Website Rules: ● Web pages should load quickly ● Web page design should be simple ● Your website should be responsive on mobile devices ● Have a strong focus on your call to action ● Your website should be hosted by a quality provider
Adam’s presentation at Dream Business Academy will be about book launches, and how to play with effective languaging and positioning on a subconscious level.
The Dream Business Academy Live Event: ● Is fast-paced ● Gets right to the point ● Includes a manual ● Is a pitch-free zone ● Includes lunch, at the Platinum level ● Includes a private dinner with Jim Palmer, at the Titanium level
Plus, Adam will be launching Jessica’s new book, Interview Connections: How to Rock the Podcast from Both Sides of the Mic, on January 30th.
After a visitor opts-in to your site: ● Consistently send emails to them ● Offer them your best deal or your special secret ● Integrate a P.S. and ask them to confirm they received your email. ● Make a phone call, if they buy something. Get experts on your team so you can focus on high-revenue activities!
Resources Mentioned: Interview Connections: How to Rock the Podcast from Both Sides of the Mic book
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 4 January 2017
On today’s episode, Dave Sanderson shares how being a guest on podcasts has gotten him paid speaking gigs. He describes how leveraging podcast interviews earned him 5-figure honorariums in just 9 months. This is Dave’s second appearance on the Rhodes to Success podcast. Listen to Dave’s first interview with Jessica, when he shared the inspirational story of “The Miracle on the Hudson.” At the time, he had just launched his marketing strategy, with Interview Connections as it’s backbone, even though he was skeptical about committing to podcasting as an investment.
How Dave Sanderson Leveraged Podcasts to Get Paid Speaking Gigs ● He signed up with Interview Connections. ● He blogged about the podcasts he was a guest on. ● He multipurposes his content. ● He shared his podcast experiences on LinkedIn. ● He sent snippets of podcasts when he applied for speaking engagements. ● He consistently engaged with people who listen to podcasts, including “C-level” executives. ● He put his time in, and stuck with it. ● He occasionally speaks for free, to hone his craft, and to gain exposure. ● He became an author, and contributed his writing to others. ● He coaches people who want to become speakers. ● He sets personal performance goals designed to expand his mind. ● He speaks at conferences like Podfest Multimedia Expo. Tweet: Podcasting gave me validation and credibility. It made me unique. @davesanderson #RockthePodcast @JessRhodesBiz You can meet Dave Sanderson when he attends the Dream Business Academy Live Event in Orlando February 8, 9, and 10. He will be learning how to build a Million Dollar Marketing Platform, and so can you. The conference features speakers who excel in marketing, videos, and podcasts. Day 3 offers a live Mastermind, designed to help you with your biggest business challenge. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout. Share this Tweet: The Dream Business Academy Live Event is where like-minded entrepreneurs go to expand their minds. #RockthePodcast @JessRhodesBiz
Dave Answers Listener Questions How do you position yourself for speaking gigs you want? - Dave’s strategy is to work many different angles. Podcasting, blogging, social media, and conferences, are a few. How are you a great guest for specific podcast audiences? Dave has a pre-call with his clients to understand who the audience is, and in doing so, he finds out how he can add value to them and the host. Example questions are “What is most important for you, and what has to happen for us to achieve that?” Share this Tweet: The best question you can ask a podcast host is how to be the best guest possible for their audience. #RockthePodcast @JessRhodesBiz Do you write out questions for the host to ask you in advance? When Dave first started podcasting he was more spontaneous in his interviews; now he has a custom designed “One Sheet.” *Get your customized “One Sheet” from Interview Connections. How can you leverage being an alumnus, into being invited to speak at a University? Dave contacted the head of the alumni association and the head of the college magazine. To give back to your alma mater, offer your time to speak for free. How effective is getting a speaking agent? Dave says, through his speaking agent he can be more selective, and get a higher price point. Does Dave offer free coaching on his successful strategies? Yes. Contact him through his website, Dave Sanderson Speaks. Share this Tweet: If you want paid speaking gigs, become an author. It gives you credibility. #RockthePodcast @JessRhodesBiz
Speakers at the Dream Business Academy Live Event: Bob Burg — The Go-Giver Melanie Benson
Resources Mentioned:
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |