Wed, 28 December 2016
Guest expert Ben DeCastro is a Rhode Island native who dropped out of high school to play bass for Ringling Bros. Circus. When the bright lights of the big top dimmed, he became the Media Relations Specialist and Media Buyer for Cardi’s, a local furniture store. After years of perfecting his craft in social media, he ventured out on his own to create Big Ben Marketing & Consulting. Through this initiative, Ben helps businesses and media personalities take their social media game to the next level.
Big Ben’s Facebook Marketing Rules: ● Carve out 2 hours every week to focus on FB marketing. ● Make sure your posts have correct & up-to-date information. ● Do not boost posts without setting target parameters. ● “Like” posts as your professional page. ● Keep it positive, to build credibility organically.
Tweet: Social Media IS the way to get quality leads for your business. #RockthePodcast @JessRhodesBiz
Facebook knows who their ideal clients are, be like Facebook. Find out who your ideal client is, how to market to them and how to attract them at Dream Business Academy Live in Orlando February 8, 9, and 10. The event features speakers who excel in marketing, videos, and podcasts. There are a lot of sessions and tactical how-to’s, that inspire you to think like an entrepreneur. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout.
Tweet: You can target your Facebook post towards your guest’s fan base. #RockthePodcast @JessRhodesBiz
Ben builds his fan base for his video series Carpooling with Ben with a small marketing budget and strategically targeted ads.
Make the Most Out of Your Interviews As a host, you will be investing time and money to get your guest ‘s interview out to the world, so you need to know who their target audience is. If you don’t know who their target audience is, just ask them. Before sending a post, make a draft and forward it to the guest. Tell them you are looking forward to their feedback and if they think your post will get the best possible reaction.
Tweet: Your podcast doesn’t have to follow a certain format. If you switch it up don’t announce it just do it. #RockthePodcast @JessRhodesBiz
Create content specifically for the social media platform you are using be it Snapchat, Instagram, Youtube, Twitter, etc.
Be *Shure* to subscribe to The Podcast Producers. S3 starts June 1st!
A special thank you to the sponsor of this show Dream Business Academy. *Remember to get $100 off your ticket to the Orlando Live Event use the coupon code ‘Podcast’ at checkout.
Speakers at the Dream Business Academy Live Event: Bob Burg - The Go-Giver Melanie Benson
Resources Mentioned: Dream Business Academy Interview Connections Ben DeCastro on Facebook Benjamin DeCastro Wicked Rhody Cardi’s Furniture Carpooling with Ben School of Podcasting Beatitudes of Church Social Media Glenn the Geek
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 21 December 2016
Going to, and sponsoring, live events has been a successful lead generator and client acquisition tool for years, for Jessica and Interview Connections. She saw so much value in attending and meeting her clients face-to-face, she now speaks and exhibits at live events. Plus, she’s an extrovert, so she finds the experience dizzyingly delicious.
Jess’s Must Attend Conferences and Events in 2017
1. Wait, Wait Don’t Tell Me — Chase Auditorium in Chicago, IL a. Along with Corey Coates, her co-host of the successful The Podcast Producers, she will be going where people who listen to podcasts will be gathering. Armed with a new sponsor, Shure mobile microphones, they plan to interview people attending the event.
Be *Shure* to subscribe to The Podcast Producers. S3 starts June 1st!
2. Dream Business Academy — Orlando, FL February 8, 9 & 10 a. Learn to be successful with the Million Dollar Platform. b. The event features speakers who can help you become a good speaker, or help you start writing your book. c. There will be a live Mastermind on Day 3. d. Jessica takes the stage to educate podcasters and guests! e. Get $100 off your ticket by using the coupon code ‘Podcast’ at checkout.
3. Podfest US — Orlando, FL February 23, 24 &25 a. For podcasters who have a message, and are passionate about podcasting. b. Interview Connections has sponsored all three previous Podfest events. c. Jessica will be speaking and running a panel. d. PodFusion from Elsie and Jessica of She Podcasts.
Big Investments Bring Big Returns. 4. Social Media Marketing World — San Diego, CA a. Jessica will be speaking at this huge conference.
5. Guys We F@#ked: The Experience — Boston, MA April 13 a. Look for a Podcast Producer Meet-Up.
6. Podcast Movement — Anaheim, CA August 23, 24 &25 a. For podcasters, by podcasters. b. Sponsoring this conference has tripled Jessica’s investment.
7. Fincon Expo — Dallas, TX October 25, 26, 27 & 28 a. Jessica got ROI from her sponsorship investment. b. The conference is marketing for the Financial Industry.
Jessica’s Successful Sponsoring Strategy Your first exhibit can be daunting. Sponsorships can be $500–$2000, so you need to be sure your investment pays off in clients, through retention or acquisition.
Tips for a Successful Live Event ● Show up early in the morning to prepare. ● Dress for success. ● Don’t do it alone. ● Never sit behind your table. ● Ask people what they do first. ● Have mints. ● Offer value-adds if clients sign up during the event. ● Close sales!
You can’t replace a face-to-face connection.
Thank you to the sponsor of this show Dream Business Academy. *Remember to get $100 off your ticket to the Orlando Live Event use the coupon code ‘Podcast’ at checkout.
Speakers at the Dream Business Academy Live Event:
Resources Mentioned:
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 14 December 2016
The Rhodes to Success podcast is for entrepreneurs, podcasters, and people who leverage the power of content marketing, or use podcast interviews to grow their business. This weekly podcast is an important tool of many listeners who use the content, tips, and real life experiences to add value to their business, and their client’s businesses. That is why today’s podcast includes a special guest appearance from Nathan, a robot-loving, food-gnawing three-year-old with pink eye.
Jessica Rhodes Shares Her Content Schedule: Jessica is more than a mom, a podcast host and an author. She is a content creator who strategically delegates and outsources many functions of her business so she can consistently provide content for: ● The Rhodes to Success Weekly Podcast ○ Content must be provided one week in advance of publishing so audio editing and show notes can be completed by Podfly Productions.
● Interview Connections TV, Weekly Videos ○ Jessica saved three hours a month outsourcing the video editing to Traffic and Leads.
● Blog, Ezine and Print Newsletter ○ Fresh, written content is important because Google doesn’t listen to podcasts. ○ Writing a good blog post takes time. ○ Jessica outsources this task to her VA/Ghost Writer Angela. ○ Important information is shared through the walkie-talkie app, Voxer.
● Interview Connections: How to Rock the Podcast from Both Sides of the Mic Book ○ Re-purposing the book’s contents is another task which can be outsourced.
So, when life gets in the way of an important podcast interview but you still want to maintain your content schedule, don’t complain about how hard life is, adopt a problem-solving mindset and consider the pain points of your clients; then help them solve their problems with your content. Get clear on who your listeners are, and then create episodes that address their pain points. One of the great things about the Dream Business Academy Live event is learning about problem-solving through marketing, videos, and podcast episodes. The event also features speakers who can help you become a good speaker, or write a book. There are a lot of sessions and tactical how-to’s, that inspire you to think like an entrepreneur. *To get $100 off your ticket, use the coupon code ‘Podcast’ at checkout. You will learn how to be identified as an expert and to create a celebrity persona, and build a million dollar platform.
Throw in the towel or get creative? Everyone has challenges. It’s how you deal with the challenges, that makes you the best entrepreneur you can be. If, like Jessica, you have to cancel a podcast interview or deal with any of life’s other curveballs: ● Be open and authentic about what is going on. ● Be honest about why you canceled. ● Ask for help. ● Know that people will understand. ● People get to know you on a deeper, more personal level.
Think about how you can make the experience valuable for yourself and those around you.
This is what it is like to create a ton of content, this is how it gets done, and much like Nathan munching into the microphone, it doesn’t always sound pretty.
Speakers at the Dream Business Academy Live Event:
Resources Mentioned: Interview Connections: How to Rock the Podcast from Both Sides of the Mic
*The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Wed, 7 December 2016
Do you dream of being on the really big podcasts, to boost your credibility and increase your publicity? Josh Elledge, Founder of Savings Angel, joins Jessica to reveal how you can become a guest on the top 2% of shows in the field of podcasting. If a podcast has more than 28K downloads per episodes per month you are in the top 2% on iTunes. ― The Feed Are You Ready to Perform at That Level? Everybody knows exposure is everything. But, 99.9% of want-to-be-guests haven’t acquired enough authority to be on the the show they desire to be on. The bigger the podcast, the more protective the producer or host is with their show. They like to work with higher authority guests. It’s what keeps their podcasts at the top. Josh’s clear step-by-step process to build authority:
Top podcasters take their interviews and guest seriously. It’s how they stay on top. Jessica finds these tips help secure your spot:
Today's episode is brought to you by Dream Business Academy. To get $100 off your ticket, use the coupon code Podcast at checkout. You will learn how to be identified as an expert and to create a celebrity persona, and build a million dollar platform.
Never underestimate the value of being on niche podcasts. Who is your target avatar? Josh Elledge Related Goodies: Jessica Rhodes interviews Josh Elledge on How to Get Traditional Media Exposure Podcast His Free Twitter Publicity Mastery Course Other Resources Mentioned: Social Media Examiner Blog/Social Media Marketing Podcast *The music in today’s episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic |
Monetize the Mic
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